---
description: ¿Qué piensan los usuarios de Fullstory? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Fullstory.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory - Opiniones, precios y características - Capterra España 2026
---

Breadcrumb: [Inicio](/) > [Software de gestión de experiencia del cliente](/directory/30671/customer-experience/software) > [Fullstory](/software/153721/fullstory) > [Alternativas a Fullstory](https://www.capterra.es/alternatives/153721/fullstory)

# Alternativas a Fullstory

Canonical: https://www.capterra.es/alternatives/153721/fullstory

> Explorar las mejores alternativas a Fullstory. Compara las características, las valoraciones y las opiniones para encontrar el software que mejor se adapta a tus necesidades.

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## Las mejores alternativas

1. **Hotjar** — 4.6/5 (541 reviews) — Hotjar proporciona información sobre la experiencia con el producto. Comprende al instante cómo se comportan los usuarios en tu sitio, qué necesitan y cómo se sienten.
   - [Ver perfil](https://www.capterra.es/software/163516/hotjar)
   - [Comparar con Fullstory](https://www.capterra.es/compare/153721/163516/fullstory/vs/hotjar)
2. **Lucky Orange** — 4.7/5 (260 reviews) — Observa cómo utilizan realmente tu sitio los visitantes mediante mapas térmicos dinámicos, grabaciones de visitantes, analíticas de formularios, chat en directo, sondeos y más.
   - [Ver perfil](https://www.capterra.es/software/150695/lucky-orange)
   - [Comparar con Fullstory](https://www.capterra.es/compare/150695/153721/lucky-orange/vs/fullstory)
3. **Pendo** — 4.5/5 (238 reviews) — Capta los datos del comportamiento del usuario, segmenta los usuarios y, luego, actúa a través de encuestas, sondeos y mensajes en la aplicación.
   - [Ver perfil](https://www.capterra.es/software/151951/pendo-platform)
   - [Comparar con Fullstory](https://www.capterra.es/compare/151951/153721/pendo-platform/vs/fullstory)
4. **Smaply** — 4.4/5 (20 reviews) — Cree en línea mapas de recorrido del cliente, mapas de personas y mapas de partes interesadas. Colabore y comparta viajes con sus compañeros y preséntelos a sus clientes.
   - [Ver perfil](https://www.capterra.es/software/177161/smaply)
   - [Comparar con Fullstory](https://www.capterra.es/compare/153721/177161/fullstory/vs/smaply)
5. **Mailchimp** — 4.5/5 (17604 reviews) — MailChimp te brinda las herramientas de marketing para ser tú mismo en un escenario más grande.
   - [Ver perfil](https://www.capterra.es/software/110228/mailchimp)
   - [Comparar con Fullstory](https://www.capterra.es/compare/110228/153721/mailchimp/vs/fullstory)
6. **Zoho PageSense** — 4.5/5 (17 reviews) — El mejor software de pruebas A/B y optimización del sitio web de Zoho, diseñado para impulsar las conversiones de sitios web.
   - [Ver perfil](https://www.capterra.es/software/172116/pagesense)
   - [Comparar con Fullstory](https://www.capterra.es/compare/153721/172116/fullstory/vs/pagesense)
7. **Heap** — 4.5/5 (42 reviews) — Heap rastrea automáticamente todas las acciones de los usuarios, cada clic y cada toque, en las aplicaciones web o iOS.
   - [Ver perfil](https://www.capterra.es/software/147216/heap)
   - [Comparar con Fullstory](https://www.capterra.es/compare/147216/153721/heap/vs/fullstory)
8. **Marketo Engage** — 4.3/5 (710 reviews) — Software de automatización de marketing potente y fácil de usar que ayuda a generar clientes potenciales cualificados y convertir el gasto de marketing en ingresos.
   - [Ver perfil](https://www.capterra.es/software/75130/marketo-lead-management)
   - [Comparar con Fullstory](https://www.capterra.es/compare/75130/153721/marketo-lead-management/vs/fullstory)
9. **Similarweb** — 4.6/5 (260 reviews) — Empresa de inteligencia de mercado digital usada por cientos de miles de empresas para obtener información estratégica global entre dispositivos.
   - [Ver perfil](https://www.capterra.es/software/148472/similarweb-pro)
   - [Comparar con Fullstory](https://www.capterra.es/compare/148472/153721/similarweb-pro/vs/fullstory)
10. **UXPressia** — 4.8/5 (80 reviews) — Una plataforma en línea para crear una experiencia de usuario sobresaliente mediante el mapeo del viaje del cliente, las personas y las técnicas de mapeo de impacto.
    - [Ver perfil](https://www.capterra.es/software/172668/uxpressia)
    - [Comparar con Fullstory](https://www.capterra.es/compare/153721/172668/fullstory/vs/uxpressia)
11. **Smartlook** — 4.7/5 (136 reviews) — Smartlook es una herramienta simple que registra las pantallas de usuarios reales en tu sitio web.
    - [Ver perfil](https://www.capterra.es/software/164713/smartlook)
    - [Comparar con Fullstory](https://www.capterra.es/compare/153721/164713/fullstory/vs/smartlook)
12. **Contentsquare** — 4.8/5 (116 reviews) — Plataforma de análisis y optimización de la experiencia del usuario (UX) que mejora las tasas de conversión y crea viajes ideales para el cliente.
    - [Ver perfil](https://www.capterra.es/software/161591/contentsquare)
    - [Comparar con Fullstory](https://www.capterra.es/compare/153721/161591/fullstory/vs/contentsquare)
13. **Matomo** — 4.7/5 (62 reviews) — Matomo (anteriormente Piwik) es una destacada plataforma de análisis web de código abierto que se usa en más de 1.4 millones de sitios web de más de 190 países.
    - [Ver perfil](https://www.capterra.es/software/182627/matomo-analytics)
    - [Comparar con Fullstory](https://www.capterra.es/compare/153721/182627/fullstory/vs/matomo-analytics)
14. **Mixpanel** — 4.5/5 (146 reviews) — Aplicación de analíticas móvil que proporciona seguimiento de acciones, segmentación, análisis de embudo, pruebas A/B, correo electrónico y notificaciones push.
    - [Ver perfil](https://www.capterra.es/software/158740/mixpanel)
    - [Comparar con Fullstory](https://www.capterra.es/compare/153721/158740/fullstory/vs/mixpanel)

## Categorías relacionadas

- [Software de gestión de experiencia del cliente](https://www.capterra.es/directory/30671/customer-experience/software)
- [Herramientas de mapas de calor](https://www.capterra.es/directory/30977/heatmap/software)
- [Software de insight engines](https://www.capterra.es/directory/32918/insight-engines/software)
- [Software de análisis de producto](https://www.capterra.es/directory/32915/product-analytics/software)
- [Software de análisis de datos cualitativos](https://www.capterra.es/directory/31297/qualitative-data-analysis/software)

## Enlaces

- [Ver en Capterra](https://www.capterra.es/alternatives/153721/fullstory)
- [Ver el perfil del producto](https://www.capterra.es/software/153721/fullstory)

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