---
description: ¿Qué piensan los usuarios de Salesforce Marketing Cloud? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Salesforce Marketing Cloud.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud - Opiniones, precios y características - Capterra España 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) > [Alternativas a Salesforce Marketing Cloud](https://www.capterra.es/alternatives/7723/salesforce-marketing-cloud)

# Alternativas a Salesforce Marketing Cloud

Canonical: https://www.capterra.es/alternatives/7723/salesforce-marketing-cloud

> Explorar las mejores alternativas a Salesforce Marketing Cloud. Compara las características, las valoraciones y las opiniones para encontrar el software que mejor se adapta a tus necesidades.

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## Las mejores alternativas

1. **HubSpot CRM** — 4.5/5 (4451 reviews) — HubSpot CRM es el CRM 100 % gratuito, flexible e intuitivo que encantará a tu equipo de ventas.
   - [Ver perfil](https://www.capterra.es/software/152373/hubspot-crm)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/152373/salesforce-marketing-cloud/vs/hubspot-crm)
2. **Salesforce Sales Cloud** — 4.4/5 (18768 reviews) — Impulsa el crecimiento con Sales Cloud 360, una destacada solución de ventas que impulsa la productividad de los representantes en una de las principales plataformas de CRM del mundo.
   - [Ver perfil](https://www.capterra.es/software/61368/salesforce)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/61368/salesforce-marketing-cloud/vs/salesforce)
3. **Zoho CRM** — 4.3/5 (6964 reviews) — Zoho CRM otorga a las organizaciones una solución completa de gestión del ciclo de vida de las relaciones con los clientes.
   - [Ver perfil](https://www.capterra.es/software/155928/zoho-crm)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/155928/salesforce-marketing-cloud/vs/zoho-crm)
4. **Dynamics 365** — 4.4/5 (5811 reviews) — Solución de gestión empresarial integrada que automatiza los procesos financieros, de relaciones con los clientes y de la cadena de suministro.
   - [Ver perfil](https://www.capterra.es/software/157279/dynamics-365)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/157279/salesforce-marketing-cloud/vs/dynamics-365)
5. **Bigin by Zoho CRM** — 4.7/5 (724 reviews) — Bigin ayuda a las pequeñas empresas a dejar atrás las hojas de cálculo y empezar a usar una solución de CRM verdaderamente diseñada para sus necesidades.
   - [Ver perfil](https://www.capterra.es/software/204998/bigin-by-zoho-crm)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/204998/salesforce-marketing-cloud/vs/bigin-by-zoho-crm)
6. **EngageBay CRM** — 4.7/5 (907 reviews) — EngageBay es un software de marketing todo en uno sencillo y asequible para adquirir, atraer, consolidar y cerrar clientes potenciales.
   - [Ver perfil](https://www.capterra.es/software/178819/engagebay-marketing)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/178819/salesforce-marketing-cloud/vs/engagebay-marketing)
7. **Brevo** — 4.6/5 (3408 reviews) — Obtén todas las herramientas que necesitas para crear mejores relaciones con los clientes online en un solo lugar.
   - [Ver perfil](https://www.capterra.es/software/132996/brevo)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/132996/salesforce-marketing-cloud/vs/brevo)
8. **ActiveCampaign** — 4.6/5 (2561 reviews) — ActiveCampaign combina el poder del marketing por correo electrónico, la automatización de marketing y la automatización de ventas/CRM.
   - [Ver perfil](https://www.capterra.es/software/79367/activecampaign)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign)
9. **Pipedrive** — 4.5/5 (3042 reviews) — Pipedrive es una herramienta de software de CRM fácil de implementar que te ayuda a concentrarte en las actividades que impulsan el cierre de tratos.
   - [Ver perfil](https://www.capterra.es/software/132666/pipedrive)
   - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/132666/salesforce-marketing-cloud/vs/pipedrive)
10. **Mailchimp** — 4.5/5 (17572 reviews) — MailChimp te brinda las herramientas de marketing para ser tú mismo en un escenario más grande.
    - [Ver perfil](https://www.capterra.es/software/110228/mailchimp)
    - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/110228/salesforce-marketing-cloud/vs/mailchimp)
11. **eWay-CRM** — 4.5/5 (820 reviews) — Complemento de CRM para Outlook que ayuda a administrar contactos, ventas, proyectos y combinaciones de correspondencia. Disponible ahora en iOS/Android.
    - [Ver perfil](https://www.capterra.es/software/152769/eway-crm)
    - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/152769/salesforce-marketing-cloud/vs/eway-crm)
12. **Nutshell** — 4.4/5 (619 reviews) — Nutshell ama a los equipos de ventas y los equipos de ventas aman a Nutshell. Las mejores herramientas de tu clase, las integraciones que ahorran tiempo y la asistencia en vivo de primera clase.
    - [Ver perfil](https://www.capterra.es/software/144340/nutshell)
    - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/144340/salesforce-marketing-cloud/vs/nutshell)
13. **Odoo** — 4.2/5 (1294 reviews) — Odoo es un conjunto de aplicaciones personalizables de código abierto ideadas para satisfacer todas las necesidades de su empresa.
    - [Ver perfil](https://www.capterra.es/software/135618/odoo)
    - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/135618/salesforce-marketing-cloud/vs/odoo)
14. **Bitrix24** — 4.2/5 (984 reviews) — Bitrix24 es una destacada plataforma gratuita de programación de citas que utilizan 15 millones de empresas. Ediciones de código abierto, en la nube y móvil.
    - [Ver perfil](https://www.capterra.es/software/113540/bitrix24)
    - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/113540/salesforce-marketing-cloud/vs/bitrix24)
15. **Claritysoft CRM** — 4.5/5 (243 reviews) — Potente. Intuitivas. Adaptable. Claritysoft CRM está diseñado para ser fácil de usar sin sacrificar la potencia ni la funcionalidad.
    - [Ver perfil](https://www.capterra.es/software/123868/claritysoft-crm)
    - [Comparar con Salesforce Marketing Cloud](https://www.capterra.es/compare/7723/123868/salesforce-marketing-cloud/vs/claritysoft-crm)

## Categorías relacionadas

- [Herramientas de email marketing](https://www.capterra.es/directory/30013/email-marketing/software)
- [Herramientas de marketing en redes sociales](https://www.capterra.es/directory/30781/social-media-marketing/software)
- [Herramientas de gestión de redes sociales](https://www.capterra.es/directory/30939/social-media-management/software)
- [Software de plataformas de gestión de datos](https://www.capterra.es/directory/32261/data-management-platforms/software)
- [Herramientas de generación de leads](https://www.capterra.es/directory/30963/lead-generation/software)

## Enlaces

- [Ver en Capterra](https://www.capterra.es/alternatives/7723/salesforce-marketing-cloud)
- [Ver el perfil del producto](https://www.capterra.es/software/7723/salesforce-marketing-cloud)

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