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Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more.
Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more.
ChannelMix automatically collects and prepares marketing data from any source for analysis.
ChannelMix automatically collects and prepares marketing data from any source for analysis.
Marketing analytics platform designed to deliver marketing and campaign optimization through scenario analysis and detailed modeling.
Marketing analytics platform designed to deliver marketing and campaign optimization through scenario analysis and detailed modeling.
Captain Growth is AI-powered service that automates marketing analytics and finds deep insight in your data. No charts, no tables, no wasted time anymore. With Captain you get only essential insights from your data automatically which help you to run ad campaigns, make marketing decision and develop a business better.
Now available for facebook marketers exclusively. Other data sources as Adwords, Google Analytics, CRM systems and e-mail providers are upcoming.
AI-powered service that automates marketing analytics and finds deep insights in your data.
Enterprises turn to NGDATAs Intelligent Engagement Platform to uncover emerging opportunities in customer data and for the orchestration of hyper-relevant experiences. Through an intuitive UI, Marketers & business users gain unprecedented access to internal & external data and an AI-powered suite of capabilities to analyze, predict, and orchestrate dynamic 1:1 experiences across millions of customers in real-time.
NGDATA's Intelligent Engagement Platform (IEP) delivers the most relevant real-time interactions in the world.
Conjura designs, builds and maintains reporting infrastructure for B2C companies. We integrate data from multiple platforms (digital advertising, e-commerce, payment, CRM, and web analytics) to give a complete view of our customers' acquisition metrics - ROI & CPA, by channel, campaign and device, LTV by channel, campaign performance split by new .v. existing customers, algorithmic attribution, lead scoring, predictive LTV, predictive churn and customer segmentation.
Conjura designs, builds and maintains reporting infrastructure for B2C companies, via integrated data and automated dashboard insights.
YouGov is a global provider of data and analysis generated by consumer panels in 42 markets. We are powered by our unique connected data set, The YouGov Cube, encompassing hundreds of thousands of variables and over a decade of data on our panel members. With our continuously updated data we are able to provide the most accurate, complete, and dynamic portrait of the world.
YouGov is a global research and data analytics group, collecting consumer data in 42 markets.
Increase your digital visibility in eCommerce automatically and discover growth opportunities, reduce costs and automatically receive recommendations - that's boomerank.
Increase your digital visibility in eCommerce automatically with boomerank
OnCrawl is a technical SEO platform for enterprise SEO audits and daily monitoring. The solution helps more than a thousand clients in 66 countries to improve their organic traffic, rankings, and revenues by opening Googles black box. Clients include Vistaprint, Canon, Lastminute.com, Forbes, and other major companies.
Driven by a strong technical spirit, OnCrawl gives search marketers easy access to the data they need by providing actionable dashboards and reports.
OnCrawl is a technical SEO platform for enterprise SEO audits and daily monitoring.
Trusted by leading brands such as Nokia, BMC, 8x8, SignalFx, Fortella aligns marketing planning and execution with revenue goals. Using proprietary AI technology, Fortella organizes marketing data to revenue segments and buying groups. It measures marketing's performance against revenue goals, and recommends 'sales-ready' accounts and contacts for faster conversion. It identifies targeted actions earlier in the marketing cycle to generate better quality pipeline. Get a free demo today!
Fortella aligns marketing planning and execution with your revenue goals and measure marketing's contribution to the business.
Helps automate and optimize marketing campaigns.
Helps automate and optimize marketing campaigns.
Measures online sentiment to gauge trends, predict consumer needs, conduct online market research, and drive corporate strategy.
Measures online sentiment to gauge trends, predict consumer needs, conduct online market research, and drive corporate strategy.
On-premise market research tool that helps companies with strategy creation, branding, product development and distribution.
On-premise market research tool that helps companies with strategy creation, branding, product development and distribution.
Sideqik is an influencer marketing technology platform that uses data and AI to help brands scale their influencer marketing strategy. Discover relevant influencers, manage the relationship, and measure the business impact all from one place.
Influencer marketing platform for brands.
Must have tool for the digital marketer. A platform with over 3mm newsletters, keyword trending charts, daily digests, and more!
Must have tool for the digital marketer. A platform with over 3mm newsletters, keyword trending charts, daily digests, and more!
Data analytics tool helps event planners and experiential marketers with audience mapping and sentiment analysis.
Data analytics tool helps event planners and experiential marketers with audience mapping and sentiment analysis.
Cloud-based marketing analytics solution that helps businesses gain visibility into data using dashboards, reporting tools and more.
Cloud-based marketing analytics solution that helps businesses gain visibility into data using dashboards, reporting tools and more.
Cloud solution that provides economic benchmarking and helps simulate future campaigns, optimize scheduling and allocation.
Cloud solution that provides economic benchmarking and helps simulate future campaigns, optimize scheduling and allocation.
Marketing analytics solution that helps manage data aggregation, visualization, reporting, collaboration, planning & more.
Marketing analytics solution that helps manage data aggregation, visualization, reporting, collaboration, planning & more.
Un complemento de analíticas de correo electrónico para todos los servicios de correo electrónico que rastrea más que solo las tasas de apertura y clics y te proporciona una visión profunda de todas tus campañas de correo electrónico.
¡El análisis de Mailspice te permite actualizar fácilmente todas tus campañas de correo electrónico y boletines informativos existentes en minutos! Ahorrarás mucho tiempo informando y obtendrás información como nunca antes. Administra e informa fácilmente el resultado exitoso de tus campañas de correo electrónico. ¡Comienza gratis con este programa beta inicial!
Una solución de análisis de correo electrónico para todos los servicios de correo electrónico que proporciona información avanzada sobre todas tus campañas de correo electrónico.
tapCLIQ delivers intelligent engagement automation solutions for businesses enabling them to learn customer intent and drive enterprise-wide user-engagement very efficiently. It is a low-code solution for business users to rapidly create bots, RPAs & interactive messages for their app, website & chat. tapCLIQ is an AI based CX automation and FrontOffice RPA tool.
The video here explains what the product does.
https://youtu.be/PbSzc-1xnok
tapCLIQ is an AI based CX automation and FrontOffice RPA tool. tapCLIQ is the first intent-driven engagement automation platform.
Velocidi delivers a private CDP deployed in each clients own servers. Collect and unify 1st party customer data. Leverage machine learning to predict buyer intent, lifetime value, and more. Directly activate audience segments on advertising platforms. And maintain complete ownership and control of all data coming in and out of the platform.
Your private customer data platform.
Signal is the first and only Customer Identity Solution for the enterprise. Signal's data onboarding and identity resolution platform offers an independent solution for brands that transforms the customer experience by connecting an always-active profile to customer engagements across all human, physical, and digital touchpoints.
Signal is the first and only real-time data onboarding and customer identity resolution provider for enterprises.
Founded as a company focused on providing net new sales opportunities for marketing and sales teams, MRP has evolved into a global predictive intelligence organization, combining cutting-edge predictive analytics with a full suite of account-based marketing services.
MRP Prelytix, The only enterprise class predictive ABM platform.
Multi-user web analytics software that allows for easy comparing of brands, locations, and customer information.
Multi-user web analytics software that allows for easy comparing of brands, locations, and customer information.
Plataforma de análisis de marketing que proporciona una combinación de análisis tradicional y digital y análisis de clientes.
Plataforma de análisis de marketing que proporciona una combinación de análisis tradicional y digital y análisis de clientes.
IQ is the perfect fit for companies with a sales team of 10 or more looking to have an in-depth view into the performance of their marketing material. Store, deploy, and track the performance of all your marketing collateral. Unlock sales potential and close more business because you have the best marketing collateral, with the best messaging, and the metrics to prove it.
Marketing software designed to deploy and track marketing collateral performance through interaction with businesses.
Step into the labs and analyze exactly which of your marketing tactics contribute to successful customer journeys, and more importantly, which don't. Don't worry, you don't need a data science degree (or any degree) here. Just a passion for tinkering and optimizing the paths your prospects and customers take as they interact with your brand. Keep the tools you know and love to execute and leverage Ferrite Labs to make them sing.
Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them.
Analytics that gives you the data you want and tracks every interaction with the product automatically.
Analytics that gives you the data you want and tracks every interaction with the product automatically.
Intuitive wizard which guides users through a step by step SWOT analysis and delivers the summary with calculated insights.
Intuitive wizard which guides users through a step by step SWOT analysis and delivers the summary with calculated insights.
Best way to find gaps in your website's visitor experience and optimize digital marketing tactics to win more customers.
Ptengine is the best way to find Gaps in Your Websites Visitor Experience and Optimize Digital Marketing Tactics to Win More Customers
MarketWide is a powerful, multi-channel campaign management system that sits directly on top of Oracle or SQL Server databases. It can be hosted by the vendor or installed on an in-house database. Its 1-pass segmentation engine supports campaigns with hundreds of segments, and can process customer and transactional data in the billions of rows. Features include an integrated real time email system, website activity tracking, reporting, scheduling, ad-hoc queries, and exporting.
Database marketing tool that marketers use to build multi-channel campaigns, BI reporting, and run ad hoc queries.
RetailFlux Inc is a technology pioneer company, located Oslo, Norway. We have been devising awesome retail analytic solutions for brick-and-mortar retailers for years.
Provides a complete set of retail analytic products through the extraction of customer information from videos.
Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time.
Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time.
AI and automation in one platform designed to assist in customer engagement and marketing efforts.
AI and automation in one platform designed to assist in customer engagement and marketing efforts.
Analytics tool that helps measure ad effectiveness via crowdsourcing and increase brand engagement through real-time updates.
Analytics tool that helps measure ad effectiveness via crowdsourcing and manage brand engagement through real-time updates.
InfiniGrow is an AI-powered marketing planning and analytics platform that enables marketing teams to optimally allocate their budget across all marketing channels, according to the most relevant and updated data, at any given moment.
Using the platform's unique technology, InfiniGrow automatically provides ongoing recommendations so that the marketing team can focus on the execution - the creative work, without worrying about all the numbers and guesswork that surrounds it.
InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams.
Enables businesses to identify their consumer sentiment across the Internet, make in-depth comparisons with competitors
Enables businesses to identify their consumer sentiment across the Internet, make in-depth comparisons with competitors
Business intelligence solution for media industry that gathers data from various sources, analyzes it, and offers winning alternatives.
Business intelligence solution for media industry that gathers data from various sources, analyzes it, and offers winning alternatives.
Meetrics helps to measure advertising campaign performance and calculates the viewability for each individual impression.
Meetrics helps to measure advertising campaign performance and calculates the viewability for each individual impression.
Get data-driven insights to increase conversions, improve performance and reduce payment declines.
Scalend Commerce Insights combines data from various e-commerce tools like Google Analytics, Shopify / Magento along with PayPal, Stripe etc. and generates comprehensive analytics reports and insights.
With the power of AI, the tool provides advanced insights that help in tracking channel performance, cross-sell/up-sell, understand cart abandonment, payment refunds etc. better.
An AI-enabled e-commerce analytics tool that combines visitor, cart & payment data and generates actionable insights to increase sales.
Herramienta de administración y automatización de notificaciones: muestra notificaciones basadas en el comportamiento del visitante y selecciona entre múltiples reglas de segmentación.
Herramienta de administración y automatización de notificaciones: muestra notificaciones basadas en el comportamiento del visitante y selecciona entre múltiples reglas de segmentación.
You Need Better Conversion Tracking Software.
Take your tracking to the next level and optimise beyond leads to sales.
Leadtosale is an all-in-one conversion tracking platform to connect leads, phone calls and sales to your digital advertising and acquisition.
You Need Better Conversion Tracking Software. Take your tracking to the next level and optimise beyond leads to sales.
Jogogo is changing the future of brick and mortar institutions with real-time analytics that allow companies to reshape the customer journey offline.
Our mobile engagement platform provides companies with real-time data from in-store customers using the devices customers carry -- no apps or beacons. We let companies bridge the gap between physical and digital experiences with valuable insights like location intelligence to enhance the customer experience.
Digitally connects businesses and in-store customers. Providing visitors with a better experience and retailers with stronger data.
Our customers are fashion shops, mobility service providers, online magazines as well as manufacturers with an increasing flood of data.
For every customer we use epicinsight's modular predictive analytics platform epicAi. epicAi guarantees comprehensive data access and in-depth identification of nonlinear correlations. If you are looking for a reliable German data specialist and technology partner to handle your multidimensional data noise - contact us!
With epic Ai you can look deep into the DNA of your users and gain completely new insights for your planning and marketing.
The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Using multi-touch attribution and media mix modelling, it provides a holistic overview of the effectiveness of all on- and offline media channels. The prediction and optimization tool allows you to steer your campaigns and maximize ROI.
The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments.
Finally understand your customers and optimize the bounce rate of your website.
Finally understand your customers and optimize the bounce rate of your website.
WWS OnetoOne transforms any banking channel into an efficient marketing tool to enhance the consumers experience.
WWS OnetoOne transforms any banking channel into an efficient marketing tool to enhance the consumers experience.
Customer analytics solution for analyzing the activity and experience of users that interact with your content across media channels.
Customer analytics solution for analyzing the activity and experience of users that interact with your content across media channels.
SaaS-based data analytics and AI-powered optimization tool that helps performance agencies and affiliates maximize revenue and ROI.
SaaS-based data analytics and AI-powered optimization tool that helps performance agencies and affiliates maximize revenue and ROI.
Be able to inventory and measure attendance data from your stores. The system delivers key indicators such as visitor / customer conversion rate, occupancy time, frequency and repeat visits and the typology of your customers.
* Smart & free-standing system
* Proactive maintenance
* Customizable service
* OWASP Top 10 Certification.
TC Analytics allows retailers to get a complete overview of their stores and identify growth levers.
Lead Liaisons event lead management solution, GoExhibit!, allows users to design custom forms and quickly capture leads onsite using a mobile app. Even more powerful under the hood, GoExhibit! enables businesses to immediately segment, distribute, export, follow up with, and/or nurture leads without missing a beat. Compatible with iOS, Android, and Windows devices. Integrates with all major CRM, marketing automation, and analytics solutions. Supports all methods of lead capture.
Design custom forms, scan badges, transcribe business cards, track ROI. Integrates with anything. Available for iOS, Android, Windows.
Cloud-based marketing platform that helps users manage audience preferences, social media & data via AI, analytics & real-time insights.
Cloud-based marketing platform that helps users manage audience preferences, social media & data via AI, analytics & real-time insights
Upp's platform uses AI to combine your most critical data to provide velocity reporting and recommendations on a unit level to all your teams, going beyond traditional marketing analytics tools. Giving you the ability to thrive in fiercely competitive markets. Combined with the actionable insights that drive your core business objectives.
Upp's platform uses AI to combine the most critical data to provide reporting & actionable insights to drive core business objectives.
If you've ever been to the Google My Business insights tabs, you know how frustrating they can be to use for business purposes. Actionable insights are there - sort-of. Well, those days are over.
The dbaPlatform Enhanced Reporting Tools offer roughly 60% more data points than a traditional GMB Dashboard! Plus, with our Call Tracking and SMS features enabled, your agency has the power to move the needle.
The dbaPlatform Enhanced Reporting Tool offers roughly 60% more data points than a traditional GMB Dashboard!
Stampede captures data from people visiting premises to bring new users into your business and bring customers back.
Hospitality, hotels, cafes, restaurants, bar, theatres and all sorts of other businesses are using the Stampede software to gather thousands of e-mail. Email marketing, review gathering, custom integrations and WiFi analytics all come together
Its simple to use and nicely branded with your companies logo, and puts you back in control of your customers and your database.
Guest wifi system with powerful analytics, marketing functionality and epic guest experiences for brick-and-mortar businesses
Online marketing analytics solution that allows marketers to analyse ads, competitors, PR strategies, social and content data.
Online marketing analytics solution that allows marketers to analyse ads, competitors, PR strategies, social and content data.
Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It correlates advertising campaigns with the actions the target audience has taken on the advertisers website within the advertiser's given custom attribution time span. Attribute not only collects data and provides analysis on pre-recorded spots, but on live reads and organic mentions as well leveraging Veritones proprietary AI technology.
Veritone Attribute gives radio and TV broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time.
Marketing performance measurement solution that helps you track lead lifecycle, conversion metrics, and revenue attribution metrics.
Marketing performance measurement solution that helps you track lead lifecycle, conversion metrics, and revenue attribution metrics.
Software solution that enables you to reach the targeted audience and measure outdoor advertising campaigns.
Software solution that enables you to reach the targeted audience and measure outdoor advertising campaigns.
Software that makes it easy to analyze trends, impact, and opportunities of your inbound marketing program.
Software that makes it easy to analyze trends, impact, and opportunities of your inbound marketing program.
Morphio's AI routinely scans for digital marketing failures that cause performance issues.
Morphio is one of the first platforms to offer marketing security and data and anomaly detection across major integrated platforms at an affordable price point. $39/m
The Worlds First Advanced Marketing Security Software.
Solution that provides a dashboard that consolidates costs of online advertising and web analytics data in one place.
Solution that provides a dashboard that consolidates costs of online advertising and web analytics data in one place.
Capture unique insights from every visitor, using your existing cameras.
Capture unique insights from every visitor, using your existing cameras.
We offer our customers detailed information about their own customer's behavior and movement inside of buildings, like Airports, Malls, Shops and Train Stations. We do this without the use of cameras, in an anonymous, scalable, simple and informative way. We can do this by localizing the phones of the customers, without the requirement of an app or wifi/bluetooth connection. All of the data gets visualized and analyzed in real-time.
Our solution gives Airports, retailers and public transport operators detailed spatial information about their customers in real-time.
Roistat is a marketing analytics system powered by AI, which analyzes all your advertising channels down to the profit. Roistat collects data from the CRM system, advertising channels & your website. In seconds, it builds reports according to >40 business metrics. It allows tracking each of the advertising activities to the smallest detail: which keywords bring the most paying customers, what color of the button motivates people to make a purchase, which type of advertising has the most impact.
SaaS analytics platform that shows the actual performance of advertising campaigns in regards to sales.
Codeit is an advanced AI-guided text tagging tool that analyses and categorizes unstructured text. Codeit combines AI and human oversight, allowing clients to overcome resource, budget, and time constraints to surface highly valuable insights. Codeit is used across diverse applications including customer reviews, complaints and feedback, social media and survey verbatim responses. Codeit powers through tagging at up to ten times the speed of legacy tools, with no impact on quality.
Codeit is an advanced AI-guided text tagging tool that analyses and categorizes all manner of unstructured text in > 50 languages.
HEARTCOUNT is a cloud-based enterprise decision intelligence tool that enables business professionals to effortlessly discover non-obvious and useful answer from data on What, Why, and How questions by humanizing machine learning and advanced analytics.
Augmented Analytics For Enterprise
Customer Analytics is a powerful tool that assists Marketers in understanding customers need and to generate powerful marketing plans. Customer Analytics processes the mass data input of purchased items through in-depth and multi-dimension analytics to gain dynamic and micro customer segmentation and their behavior patterns. Moreover, based on the segmentation, Customer Analytics provides visualization, clustering, and prediction for building marketing strategies.
Customer Analytics is a powerful tool that assists Marketers in understanding customers need and to generate powerful marketing plans.
Marketing analytics solution that allows you to track campaigns, monitor competitors, and analyze marketing results in real time.
Marketing analytics solution that allows you to track campaigns, monitor competitors, and analyze marketing results in real time.
Marketing analytics solution for businesses that enables them to analyze customer experience, statistics, traffic data, & more.
Marketing analytics solution that enables businesses to analyze customer experience, statistics, traffic data, & more.
Turns your store's data into automated segmentation to improve customer marketing. Learn key insights about your customers.
Turns your store's data into automated segmentation to improve customer marketing. Learn key insights about your customers.
Using cutting edge technology to measure what was once unmeasurable - how people really watch TV.
Using cutting edge technology to measure what was once unmeasurable - how people really watch TV.
ContentLook never sleeps. Its always on, always reporting - so that you can take charge of everything that happens with the content on your website.
From Google Indexing problems to ranking drops, to social media spikes, youll know everything that matters about your content. And youll be able to work with your team to boost performance while reaching desired KPIs for every campaign.
ContentLook never sleeps. Its always on, always reporting - so that you can take charge of everything that happens with the content
Shoppr is a Marketing Analytics platform for E-Commerce brands running on technologies like Shopify, Magento, WooCommerce, BigCommerce, and Instamojo, looking streamline their Marketing and Growth operations, using data-driven insights and reports.
Growth centred analytics for E-Commerce.
With Plai, get the answers you need, fast from Google Analytics. Take action with targeted YouTube & Google Search Ads. Find trending content across the web in seconds, for a post. Learn new marketing tips. Available for free on iOS and Android.
Like having a marketing team in your pocket.
Helping businesses understand marketing and sales data to optimise their online marketing campaigns.
Helping businesses understand marketing and sales data to optimise their online marketing campaigns.
The first unified analytics solution with integrated experimentation engine and AI-based marketing analyst.
The first unified analytics solution with integrated experimentation engine and AI-based marketing analyst.
A marketing analytics platform to help businesses improve their ROI through AI-based marketing recommendations.
A marketing analytics platform to help businesses improve their ROI through AI-based marketing recommendations.
eCommerce performance analytics platform to help businesses understand factors impacting online sales.
eCommerce performance analytics platform to help businesses understand factors impacting online sales.
SAAS for mobile apps to increase subscription revenue by marketing insights using integrations with app stores, ad platforms, and SDK.
SAAS for mobile apps to increase subscription revenue by marketing insights using integrations with app stores, ad platforms, and SDK.
Global analytics platform for FMCG brands allowing to make strategic decisions and optimize execution thanks to e-store data and AI.
Global analytics platform for FMCG brands allowing to make strategic decisions and optimize execution thanks to e-store data and AI.
The easiest way to track and adjust spend across channels. With our budgeting software you can track your spend against plan, minimize manual work, increase accuracy, and enable cross-functional visibility.
Easily track and adjust spend across channels to minimize spreadsheet work and enable cross-functional visibility.
Advance mobile interactions through the human context.
Advance mobile interactions through the human context.
Use historical data to understand key business drivers strataQED creates marketing mix models by evaluating historical data to quantify the relationship between business drivers and business results. Our AI-powered algorithm uses machine learning to test millions of potential models to ensure a higher quality answer to your marketing mix questions.
Create advanced mix modeling that analyze past performance and help you understand what's working and what's not from your investments.
A funnel mapping and marketing analytics tool.
A funnel mapping and marketing analytics tool.
GreyMetrics is a Marketing Reports & Dashboards Software for Digital Agencies
GreyMetrics is a Marketing Reports & Dashboards Software for Digital Agencies
Repro is a Customer Engagement Platform in Tokyo, Japan, on a mission to maximize communication between companies and their customers. Repro enables companies to create lasting customer relationships by sending the right content to the right person at the right time. This personalized communication is achieved through the platform's easy-to-use features, which include automated data tracking, AI analytics & segmentation, and cross-channel messaging.
Repro enables companies to create lasting customer relationships by sending the right content to the right person at the right time.
Provides insights into your marketing data and advises on how to increase your ROI by leveraging AI.
Provides insights into your marketing data and advises on how to increase your ROI by leveraging AI.
Functions as an advertising analytics tool to help optimize your highest performing campaigns.
Functions as an advertising analytics tool to help optimize your highest performing campaigns.
Helping third-party sellers maximize sales and profit from Amazon Advertising.
Helping third-party sellers maximize sales and profit from Amazon Advertising.
Target your consumers based on what they need most.
Target your consumers based on what they need most.
Social based intelligence built for your marketing team.
Social based intelligence built for your marketing team.
Gain access to your own dashboard & customize the way you want to receive your Google Ads metrics through Slack. Filter the Google Ads accounts that interest you the most & schedule your reports. Ask your bot for metrics, graphs, & summaries to evaluate the progress of your Google Ads campaigns. Ask for tips on how to improve your Google Ads strategy. We will be able to suggest things like adding a different type of campaign, adjusting the campaign budget, or modifying the campaign target.
This bot will make it so its possible to track the progress of campaigns with metrics, graphs, and summaries directly on Slack chat.
Monitors the evolution of your business performance in digital environments in real time.
Monitors the evolution of your business performance in digital environments in real time.