Opiniones de Act-On

A Solid Marketing Automation Platform

Comentarios: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Puntos a favor:

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Puntos en contra:

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Meeting goals and driving leads with Act-On

Comentarios: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Puntos a favor:

Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Puntos en contra:

Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Buyer Beware!! Not a sophisticated system in the least

Comentarios: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Puntos a favor:

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Puntos en contra:

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

A very customizable software that allows us to carry out high-level marketing.

Comentarios: Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software.

Puntos a favor:

We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies.

Puntos en contra:

Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support.

Wonderful Product. Great Value, Amazing Results!

Comentarios: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Puntos a favor:

Act-On is easy to use and great metrics!

Puntos en contra:

Nothing I'd change about this software!

Act-on is an easy to use and robust marketing tool.

Comentarios: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Puntos a favor:

Most actions are very intuitive and the tool is easy to navigate.

Puntos en contra:

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Needs more improvement in UI and UX

Comentarios: its was an ok use software but not the best. I use hubspot now, try to replicate hubspot acton

Puntos a favor:

Less expensive, serves the purpose for a while not for long run

Puntos en contra:

ui and ux is very poor and navigation was not so friendly

If you take advantage of all of its features, you will succeed.

Puntos a favor:

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Puntos en contra:

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Act-On's strengths are it's customizability and robust features.

Comentarios: Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

Puntos a favor:

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

Puntos en contra:

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Act-on, great tool.

Comentarios: Was great for a person starting out in the business, and better with experience.

Puntos a favor:

Act-on was supper easy to learn how to use, with good end results. Easy to design emails for folks with little design experience.

Puntos en contra:

Couldn't get Act-on to communicate well with Dynamic CRM or Infor CRM. Real shame. We moved to Sales Force and use Pardot now. Better back end, but design tools no where as good as Act-on.

Agree with recent Forrester Wave Report

Comentarios: I started out using Marketo years ago and while I was a power user and loved the depth of features, others in the company found it to be complex and most could use it for only the basics. I moved on to Pardot and I really liked it, and I even attended their user conference three years ago in Atlanta - which unfortunately, was when they pass along the news to customer that they have been acquired and would end up Salesforce's portfolio. Pardot was moved into their Sales Cloud (and ExactTarget went to the Marketing Cloud), and the result has been, other than some UI improvements, almost no innovation at all... and a major rise in costs, where it's extra for phone support, they charge for Salesforce Engage, they charge for Wave Analytics, etc. etc. Meanwhile, Act-On has been the steady player in the market that has continued to advance - and you see that in Forrester's Q4 2014 Wave report where Act-On moved to the upper, Leader quadrant ahead of Pardot and HubSpot (though, I'd say that HubSpot has always been more "Movement-First" versus "Product-First" where they invest more in their marketing then their marketing features, particularly with their focus on their CRM now). Act-On received a large round of investment money, brought in loads of new talent on the executive team and down, and continue to push out new features faster than others on the market. They were first to launch Account-based Marketing, their Social tools are very advanced (Forrester scored them higher than HubSpot for example), built Data Studio that allows us to push to our BI easily (Tableau), they overhauled all of their composers (email, landing page and forms), added dynamic content & personalization features, and added a unique way to create Program Templates that is awesome and now have a growing library of templates you can grab and use that build out all the nurture program steps for you automatically (including sales alerts, CRM campaign updates, basic or advanced if/then scenarios, etc.). I've always thought that price should not be a big driving factor for which tool to use. But, their Active Contacts model allows you to pay for what you use, versus the size of your database - and where Marketo and Pardot are adding more modules, Act-On includes everything in their Enterprise edition. And their Support is also fantastic. Don't be fooled. This is an advanced tool that medium and large companies are using.

Puntos a favor:

Sincerely easier to use than others on the market, great overall feature set, love the dynamic content options, program templates were a game changer, account-based marketing provides visibility into how programs are doing at the Account-level that we haven't had.

Puntos en contra:

The UI is slowly being overhauled but I'd like to see this go faster. Their out-of-box reports aren't great, but I haven't run across a marketing automation platform who has great reporting (I do like Marketo's Opportunity Analyzer report) and we use Data Studio to simply pull data out the way we want it to populate our reports in excel or Tableau

Act-On helps me stay organized and save time.

Comentarios: When Act-On is working smoothly, I am able to keep in contact with my prospects, to know what they are looking at and what interests them as well as to determine how I need to send communications to them. The insight that Act-On provides into the life of the leads is very helpful by allowing me to stay organized and save time.

Puntos a favor:

With Act-On's Activity History, I am able to view a Timeline that helps to keep me organized so I know what I may still need to send and so that I have a good idea about whether or not my prospects are getting communications that they should. Sometimes, with email blasts emails may not get through an organization's spam filter, but using the Activity History and Timeline in Act-On and testing by sending things through Act-On Anywhere in Outlook help to determine who need to receive emails alternate ways.

Puntos en contra:

Often times, maintenance and issues are not brought to our attention prior to us having issues with the software not working or causing issues with our campaigns. Having warnings in advance of when maintenance is being done or of possible known issues so that we can watch for them and be prepared would help a great deal.

Best Marketing Automation Tool ever!

Comentarios: Coming from no experience at all, to being able to automate programs and have all the detailed information and reporting on them is a huge step for me. I've been using other Marketing Automation platforms also, but they are just to complicated.
Act-On is very user-friendly and easy to use, learn and understand, and also has very detailed step-by-step guides to every feature they offer, besides the courses you can go over at their University.
Customer support is always there to help and very effective.

Puntos a favor:

That you can do everything in one place, you don't need to code anything, (it is useful if you want to improve features or personalize a little bit more, but really not necessary) all modules are easy to use. You have Social Media, Automation, Reporting, Scoring, detailed contact information, connectors, etc.

Puntos en contra:

I think that lists could be updated a bit, like being able to sort by any of the columns. I don't like that they don't have a connector for Instagram and only to webinar options.

Daily Act-On User

Comentarios: It is an excellent tool to use whilst prospecting and almost provided you with 'warm' leads, especially when they return to your website and look at product details etc.

Puntos a favor:

The only feature I use is to see who has been on our website. You are able to see who has been on your website and what links they have clicked on. Works really well when sending out speculative mails. You are able to see who actually looks at your mails and who has a genuine interest when they click further into links.

Puntos en contra:

On occasions you can see someone has been on the website, but can't track down who (as no IP address present) I understand this may be security measures their end and there is no way of ever knowing. I have real issues linking ActOn with my Outlook mail.

Very Effective

Comentarios: My experience has been great! We don't have an overly complicated marketing plan and this does everything that we need it to do.

Puntos a favor:

This software works very well for our company. A lot of people I've chatted with feel it's out of date but for us, it's perfect. It's easy to write and send an email campaign, and even easier to track the results! I also appreciate how easy it is to use with Dynamics CRM and upload .csv files.

Puntos en contra:

There really isn't anything I don't like about this software. I haven't had a negative experience and it hasn't disappointed me in any way.

Budget-friendly marketing automation that does what we need

Comentarios: We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative.

Puntos a favor:

The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions.

Puntos en contra:

It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task.

Great but with a learning curve

Comentarios: It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.

Puntos a favor:

This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.

Puntos en contra:

Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software.

Act-On Is An Excellent Tool

Comentarios: Act-On is the engine that my marketing success runs on.

Puntos a favor:

It's functionality and diverse tools makes it the top-of-class when it comes to marketing automation platforms.

Puntos en contra:

In recent months, the customer service has not been as strong as in the past. It seems like it takes more than 48 hours to get questions/concerns of mine answered.

Great product

Comentarios: Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.

Puntos a favor:

Good set of features and functions. Good product team and exciting roadmap. Easy to implement.

Puntos en contra:

Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!

surprised (not a good way)

Comentarios: Let met take an example. You want to create a decent marketing automation campaign. For this, you need to create landing pages but first, landing pages templates. oh, I want forms in it so lets create some forms templates to create a form for this landing page template. You do your landing page etc.. and you need to change something in the form. You must go to forms, edit the form to modify it in the templates..... Why not on the go actions ? this would make so much less clicks and back and forth actions... The preview mode for the landing pages is not very a preview mode because you can't really preview all things (like hoovering colors changing on a button, actions on buttons etc) so what is the point ? Maybe I don't really understand your way of thinking but the tool seems to be made by programmers who are not really into User Experience and User Friendly stuffs.
This is maybe a bit too critical but this is my honest review of a intense user.

Puntos a favor:

We like the fact that is it powerfull and we have so much possibility with it

Puntos en contra:

BUT the way to get things done is not very straight foreward. for example, you don't have any customer support - just deal with the manual and the community (this business model is used by sub brand of big brands), the fact that it is not very user friendly (no possibility to edit pictures directly in the landing pages / emails..).

Satisfied with product

Comentarios: I think Act-On is a great tool for marketing. I've been using it for the past year and a half and finally feel confident with it. It does take time to understand everything, but customer service and the free webinars have been a huge help.

Puntos a favor:

Once you figure it out, it's a very simple tool to use and can be easily accessed.

Puntos en contra:

The form set-up. I think the set-up is complicated & could use some tweaking. I don't like that you have to create a new form (when pulling the data) if you add anything new into the original form.

ActOn rocks

Comentarios: as our Marketing automation platform we use ActOn daily for lead gen email campaign send, as well as client communications.

Puntos a favor:

Ease of use from start to finish- fairly intuitive software so it is easy to train new folks on, too!

Puntos en contra:

the layout has some glitches every once & a while- looks one way in review pane & then totally different in the test send.

Act-On Review

Puntos a favor:

The ease of reporting and how well it integrates with Salesforce

Puntos en contra:

the customer service can take a while to resolve an issue

Act-On review

Puntos a favor:

Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

Puntos en contra:

Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

Great value package

Puntos a favor:

A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.

Puntos en contra:

Lacks ability to post to Instagram, and doesn't have the full functionality with Facebook.