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Miguel H.
Asistente de Sistemas en Perú
Edición, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Plataforma de Email Marketing muy completa

4 el mes pasado Nuevo

Comentarios: Plataforma completa, con muchas funcionalidades y facilidad de uso y configuración.

Puntos a favor:

Tiene muchas funciones útiles para difusión de eventos por email. Y puedo integrar con otras aplicaciones. Me sirve mucho sus formulario de suscripción y su gestor de archivos.

Puntos en contra:

El chat de soporte no está a la mano. Y el idioma de la plataforma está en inglés. Seria bueno que el soporte se maneje en español.

Usuario verificado
Owner en Argentina
Usuario de Linkedin verificado
Consultoría de gestión, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Mailchimp es el aliado para comenzar en el email marketing

5 el año pasado

Comentarios: Buena experiencia en general. Lo he usado durante meses y lo tengo de backup.

Puntos a favor:

Lo que mas me ha gustado es que para aprenderlo no hace falta mucho conocimiento técnico. Tiene una curva de aprendizaje suave.

Puntos en contra:

Lo que menos me gusta es que solo está en inglés y que las automatizaciones no son tan sencillas de poner en marcha.

Pablo G.
Pablo G.
Marketing Digital y Planificación de Medios en Argentina
Usuario de Linkedin verificado
Educación superior, 1.001-5.000 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Bueno y con buen alcance gratuito

4 el año pasado

Puntos a favor:

La cantidad de funcionalidades gratuitas, la interfaz nueva es más amigable que la anterior

Puntos en contra:

La versión paga es muy cara comparada a lo que se puede hacer con la gratuita

Flor azalia F.
LIC. en Derecho en México
Servicios jurídicos, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Mailchimp

5 hace 2 meses Nuevo

Comentarios: Buena

Puntos a favor:

Es muy sencillo utilizar el software, ademas de hacer mas sencillo el proceso

Puntos en contra:

la sencillez con la que se puede utilizar su plataforma

Luis manuel F.
Luis manuel F.
Vp Of Sales en Colombia
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Excelente para Marketing Digital

5 el año pasado

Comentarios: Durante los últimos anos se ha convertido en nuestra herramienta de uso casi diario para estar en contacto con nuestros clientes

Puntos a favor:

Nos a ayudado mucho para todos nuestros temas de email marketing y seguimiento con nuestros clientes

Puntos en contra:

Es muy facil de usar y de entender los datos que se generan

Pablo D.
Entrenador en España
Deportes, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Mejorable

3 hace 8 meses

Puntos a favor:

Es relativamente sencillo, tiene buenas funcionalidades si estás empezando

Puntos en contra:

Para funciones top, o cuando hay mucho contacto sus precios se disparan demasiado

Christian H.
Christian H.
Licenciado en México
Usuario de Linkedin verificado
Organización cívica y social, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Una de las herramientas fundamentales para el marketing digital

5 el año pasado

Comentarios: Me ha permitido crear fidelidad con mis clientes, donantes, incrementar las visitas a mi sitio web y tomar desiciones en mi organización.

Puntos a favor:

Es muy fácil de utilizar, puedes segmentar a tu público meta y obtener analíticas de lo que te permitirán alcanzar tus objetivos. Hoy en día el marketing digital no podría llegar a entenderse ni aplicarse en su totalidad sin una herramienta como esta. Los planes de pago son accesibles y obtendrás muchos beneficios en cualquier tipo de negocio que emprendas, ya que te ayudará a estar más cerca de tus clientes, audiencias y te dará la oportunidad incrementar leads, fidelidad a tu marca y ventas.

Puntos en contra:

En realidad no hay cosas que no me gusten de este programa, he tenido más ventajas gracias a él.

Daniela F.
Marketing en Ecuador
Propiedad inmobiliaria, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Mailchimp es excelente

5 hace 9 meses

Comentarios: Mail-chimp me ha apoyado a perfeccionar y sacar bellos transportes electrónicos. Me gusta ocasionar contenido que sea inolvidable. Compartir declaración de una moda limpia y llamativa es siempre mi objetivo. Los usos de los que me di tabla son mando advertir ensayo. Esto ha sostenido en gran medida al alimentar comentarios que en caso contrario no tendría con esto.

Puntos a favor:

Mailchimp es un núcleo total para mi delegación. Disfruto de todas las subordinaciones creativas a las que tengo acercamiento. Esto efectivamente permite la creatividad y la efectividad. Puedo proyectar mejor mis transportes electrónicos. Confío en este lugar. Me parece valeroso permiso despachar transportes electrónicos de nota y popularidad a mis suscriptores, optativos, donantes, amigos y parentescos.

Puntos en contra:

Las plantillas de Mailchimp tardan un poco en acostumbrarse. Hay tantas alternativas. Siento que algunas de las plantillas se pueden actualizar. Agradecería un tutorial tranco a remanso sobre cómo obrar que mi transporte electrónico sarcófago edad. Creo que en cuanto a la programación de la salida de mis transportes electrónicos, esa sería otra gran característica para adjuntar mejorando. En el futuro, me gustaría que el microcontrolador de transporte se integrara con Google Drive.

David A.
David A.
Ceo en España
Usuario de Linkedin verificado
Internet, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Fácil de usar

2 hace 2 años

Puntos a favor:

Es muy fácil e intuitivo de usar. Al principio cuesta entender luego ya es fácil. Han añadido para facebook ads

Puntos en contra:

Un día cualquiera te cierran la cuenta porque el tema de tu web no entra en su política de empresa. Me paso.

Agustina H.
Terapeuta en España
Salud, bienestar y deporte, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Mailchimp opinión

4 hace 2 meses

Comentarios: Ha sido buena. Aunque he decidido pasar a otro proveedor de mail.

Puntos a favor:

Lo que más me ha gustado es que en su versión gratuita puedes generar campañas de email marketing fácilmente

Puntos en contra:

Lo que menos me ha gustado es que para algunas funciones es poco claro y sobre todo que no tiene traducció al castellano.

Emerson K.
Freelancer en Venezuela
Usuario de Linkedin verificado
Entretenimiento, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Para los nuevos

5 el año pasado

Comentarios: herramienta para emprendedores y creadores de negocios digitales.

Puntos a favor:

software que cumple con todo lo que menciona, si deseas crear una lista de correos prederminados es totalmente amigable hasta el momento y con uso sencillo

Puntos en contra:

hasta el momento poco o nada de problemas veamos si se presenta alguno en el tiempo con la version gratuita

Jorge C.
COO en El Salvador
Software informático, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Mailchimp es una opción cómoda en precio y eficiente en apoyo al negocio

5 el año pasado

Comentarios: Realmente muy recomendado, no tenemos planes de cambiarnos a otra plataforma, es una plataforma rapida, de precio flexible y sobre todo pensada para una gran usabilidad.

Puntos a favor:

Usamos la herramienta desde hace varios meses, inicialmente comenzamos con una prueba gratuita y era totalmente funcional para el envío de correos en apoyo a las necesidades de cumplimiento de Marketing. Tiene como mejores cualidades la usabilidad a través de su interfaz que es bastante cómoda y sencilla para el equipo de Marketing, adicionalmente el seguimiento de actividades realizadas complementa a pasar de una herramienta operativa a una herramienta de gestión.

Puntos en contra:

Podría mejorarse con inclusión de idioma español y adicionalmente mejoras o automatizaciones más avanzadas para un mejor aprovechamiento del tiempo.

Ezequiel O.
Ezequiel O.
Owner en Argentina
Usuario de Linkedin verificado
Internet, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Mailchimp es un aliado poderoso

5 hace 3 meses

Comentarios: Muy buena experiencia en general

Puntos a favor:

Lo que mas me ha gustado de mailchimp es la facilidad de implementación y puesta en marcha

Puntos en contra:

Lo que menos me ha gustado es que le quiten las automatizaciones a las cuentas gratuitas

Pedro B.
Pedro B.
FreeLancer en Brasil
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Automation of emails necessary for companies and for those who are starting to market

5 hace 4 meses

Comentarios: Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

Puntos a favor:

MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely email sequence. Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much. The tools are multi-channel, essential for any service. In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce. Whether consulting a plan or making a budget, support and service are accurate and attentive. intuitive tool; excellent usability; great cost / benefit; very good delivery rate; lots of free features (A/B testing, email automation and integrations) good educational content.

Puntos en contra:

It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.

Henry C.
Henry C.
Digital Marketing Manager en EE. UU.
Usuario de Linkedin verificado
Restaurantes, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great for freelancer and SMB email marketing, not a CRM replacement

4 hace 2 meses Nuevo

Comentarios: MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

Puntos a favor:

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy. Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered. MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

Puntos en contra:

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic. Data management tools are weak. Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

Wendy C.
DIGITAL MARKETER en Malasia
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Not for a Beginner

3 hace 11 meses

Comentarios: I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

Puntos a favor:

It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan. Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

Puntos en contra:

Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms. I personally did not feel at ease in using the software as it is quite confusing at times. For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated. It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake. As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

Sushant K.
Sushant K.
Co-Founder en India
Usuario de Linkedin verificado
Administración educativa, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Simplest email marketing tool for startups & digital creators

5 el mes pasado Nuevo

Comentarios: I'm using Mailchimp for more than 3+ years now and I'm pretty satisfied with it. In fact, I've referred it to my friends as well. While building my own startup, InternStreet - we were using Mailchimp a lot. The idea was to build an engaging audience of students. The marketing automation feature helped us a lot in building email courses. We literally created the free version of all the tech courses in the formal of 5 - 7 days daily emails. This helped us in increasing overall engagement and creating a recall factor of the brand. At the end of the day we had a whopping conversion of more than 35% into paid courses.

Puntos a favor:

I really liked the overall simplicity of Mailchimp from getting started to building complex marketing automation. I started with the free plan and then converted to paid one for using the Marketing Automation which I liked the most. It also has an amazing collection of templates which definitely helps the beginner in getting started quickly.

Puntos en contra:

Overall at this price point, I think everything is great but user segmentation can be improved a bit.

Krishnamoorthy K.
Krishnamoorthy K.
Founder en Sri Lanka
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Mailchimp is the best email marketing software

5 hace 2 meses

Comentarios: Our entire marketing department relies on Mailchimp to communicate with customers. It is our first option when it comes to email automation and marketing that is simple and straightforward. We've been using it as our primary email marketing tool for quite some time. Among other things, we utilize it to create our email templates and send large numbers of emails to a specific set of individuals. After that, we keep note of how many conversations we are having as a result of the exercise. Mailchimp offers a plethora of useful tools that we really like using, such as email automation. Additionally, it enables us to create our own email templates as well as import from other sources. Mailchimp is a fantastic platform for any kind of company that wants to send out emails to its consumers on a regular basis.

Puntos a favor:

Mailchimp is a fantastic email marketing tool for anybody just getting started, as well as for agencies who have a large number of early-stage customers to handle. When you move into more complex automation, you may find that you need to seek solutions that are more established. This is the place to go if you want visually appealing emails and a simple user interface to work with. It's always simple to use and makes intuitive sense. There are relatively few occasions when I come across anything that is not working properly. It is very dependable, and I am well-aware of what to anticipate while I am working on the platform.

Puntos en contra:

When delivering through Zapier or WordPress, we need the ability for people on an existing list to have their tags changed without having to create a new list. I'd really want to see a visual automation builder implemented. Mailchimp should additionally provide manual domain verification as a feature. In order to utilize Mailchimp, we must first generate an email and then import it into the system, which may be difficult for novice users. It would be fantastic if there was an alternative for manual nameserver verification.

Emeka A.
Emeka A.
Freelancer en Nigeria
Usuario de Linkedin verificado
Propiedad inmobiliaria, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

"Automation of messages vital for organizations and for the people who are beginning to showcase"

5 hace 3 meses

Comentarios: It has this magnificent convenience; extraordinary advantage; generally excellent conveyance rate; heaps of free provisions (testing, email computerization and reconciliations) great instructive substance.

Puntos a favor:

Overall involvement in the device is awesome, it was useful in all viewpoints I required. Obviously, a free arrangement consistently has limits, however the paid arrangement likewise introduced a few focuses that in my work model were fundamental. Be that as it may, it is as yet a phenomenal and all around perceived instrument. I know many individuals who use it and don't stop talking positive about it. I actually prescribe it to numerous business visionaries who are just starting out in online deals. Mailchimp is awesome. MailChimp appeared to me by some coincidence, And I decided to utilize it for my work. An incredible choice for those simply beginning or for little, medium or enormous organizations that need to automate contact with their clients. It's absolutely instinctive and has a first rate design. It grabbed my eye when I made some Landing Pages and ran over a few models. Thoroughly free. Absolutely precise and opportune email arrangement. Another positive point is the quantity of clients that we can store in the free arrangement, up to 3000 contacts.

Puntos en contra:

It truly is incredible promoting programming, however, even as there is robotization, the provisions are essential; instrument are all in English and it is beyond the realm of imagination to expect to make greeting pages upgraded for a better yield.

Amanda E.
Amanda E.
Small Business Owner en EE. UU.
Usuario de Linkedin verificado
Diseño, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: GetApp

I miss the old (affordable) Mailchimp.

4 hace 2 meses

Comentarios: While I originally chose Mailchimp for the quality, I ended up leaving for MailerLite and feel I'm getting a much better value and ROI with MailerLite.

Puntos a favor:

I used Mailchimp for years and LOVED it, but moved away this last year when my subscriber list necessitated a higher-tiered plan. For many years it provided exactly what I needed (some of the time, at zero cost to me!). Their analytics are some of the very best, and since leaving I miss those. I also miss the quality of their features and overall design integrity. It felt very easy to send out a great-looking email.

Puntos en contra:

Last year I started paying for my subscription list (which was fine) but as it grew quickly, I realized their plans (even the lowest tier paid plan) were jumping in price astronomically as my numbers increased. I was going to need to start paying around $80 a month for standard features and it just wasn't a good fit for me anymore. At the time of their rebrand, they changed their backend UI and it felt quite a bit LESS intuitive (it may be in part that I was so used to the old dashboard look). Though they have slick branded graphics, I don't think their icons or dashboard layout are very user-friendly. One of the only big integration fails I experienced was their Woocommerce integration (via Wordpress plugin) which didn't really work well at all during my time using it.

Tchello O.
Tchello O.
Diretor de Midia en Brasil
Usuario de Linkedin verificado
Medios de difusión, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Desde sempre umas das melhores ferramentas de marketing digital do mercado

5 hace 2 meses

Comentarios: Com a ajuda da interface clean e de fácil navegação o mailchimp se destaca pela praticidade e ótimo custo benefício até nos planos pagos. Sabendo explorar a ferramenta você alcança mais os seus clientes com as funcionalidades disponíveis. Quem quer dar o start no marketing digital pode apostar que é a melhor ferramenta para te auxiliar.

Puntos a favor:

Visual clean, interface amigável e diversas funcionalidades gratuitas que ajudam muito pequenas empresas a começarem o seu marketing digital. No plano gratuito você tem direito a 2.000 usuários, diversas opções de automações e gestão de campanhas. E mesmo nos planos pagos, os valores são super competitivos e os benefícios são atraentes

Puntos en contra:

Infelizmente só tem na versão Inglês dificultando um pouco usuários com dificuldade no inglês. Outro ponto fraco são algumas funcionalidades que poderiam ser liberadas no plano gratuito, como a criação de campanhas pelo comportamento de compra.

Nitin S.
Nitin S.
Nitin Sankpal en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Amazing and result driven tool for startups to manage email campaigns

4 hace 3 meses

Comentarios: For creating, scheduling and tracking professional email marketing campaigns which I can send to thousands of receivers at once. Email templates are really a faster way to design emails on the go even on mobile app so that I can be able to create and send emails while travelling. I recommend mailchimp to one who do not want to spend money on testing emails for marketing purposes.

Puntos a favor:

What I like about this tool is easy to use email campaign creator and then smoothly tracking of campaigns on dashboard. Mailchimp have lots of effective templated customized based on your industry interests. I love the way I can send personalized emails to each of my contacts with just using name, surname or salutations. The most prominent feature I figured out recently is location tracking of the person who opened email.

Puntos en contra:

Even if this software is easy to use and affordable for startups its dashboard UI is not up to mark as sometimes it shows wrong results or errors. It happened with me lots of times. I am also using app of mailchimp but some features are still missing on app that present in desktop version. It will be helpful if they made it available on mobile app.

Michael F.
Michael F.
Founder en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

The best email marketing software out there.

5 hace 2 meses

Comentarios: This is a great piece of software for email management. Additionally, their support team is super responsive and helpful.

Puntos a favor:

This software is extremely powerful and is a great way to manage all of your email needs.

Puntos en contra:

There's a bit of a learning curve. However, Mailchimp is making the software easier and easier to use.

Munema I.
Customer Training Manager en Finlandia
Software informático, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

A very good platform to get started with email marketing

4 hace 3 meses

Puntos a favor:

I think that if you are new to email marketing and are not sure which platform to start with, you should look into Mailchimp. First of all, it is free to use until 2,000 contacts (true, you won't have access to all the features but still). This means that you don't need to try it for a few days and see but you can actually use it for a longer period of time so that you have solid data to see whether what you are doing email marketing-wise is working or not. If you are new to this world, you will be happy to hear that each plan of Mailchimp comes with an email builder, as well as templates for both forms and landing pages – this is one of my favorite features because not only it saves you time but it gives you access to some "battle-tested" templates that work. The mobile app is good for keep track of things while you are on the go, while the subject line helper and 1-step automations will help you ensure that your emails get open and read.

Puntos en contra:

The main issue I have with Mailchimp is the fact that, depending on what you are planning on doing from an email marketing standpoint, you are probably going to end up outgrowing the platform. This may not sound like a big thing when you are just getting started but it could become an issue if you have to look for a different platform and migrate thousands of people, as well as landing pages, forms and email content, to it.

Jessie D.
Founder en Bélgica
Software informático, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Versatile email marketing platform

4 hace 3 meses

Comentarios: Keeping my customers up-to-date with useful information.

Puntos a favor:

The most important features for my business were the drip email functionality and the RSS-to-Email integration. What I like most about the RSS-to-Email functionality is that the email template functionality enables you to group different articles in one email. When you have a high-volume blog with many different articles it's important to group topics and send those out as a summary in one email. I find this feature is missing in many other email platforms. All-in-all the UI of the platform is done very well with a touch of humor here and there which is nice. The open API enables developers to integrate where the existing integration options are lacking - but overall the platform is well supported in many third-party platforms.

Puntos en contra:

They've added features over the years to enable marketing automation (e.g. send an email to some who clicked/didn't click on an email or when someone visited your website) - at the time I was testing this functionality it didn't work very well. They've also added many other features which may drive value but I find they don't spend much effort in keeping existing customers up-to-date with the possibilities of these new features.