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Sobre Meltwater

Las herramientas de relaciones públicas de Meltwater te ayudan a supervisar los medios, conectar con periodistas clave y medir el impacto en los medios ganados.

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Puntos a favor:

Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform. Outstanding proactive service and support.

Puntos en contra:

Sometimes it has issues with data accuracy and time zone and the last thing is that it provides a limited amount of data.

Valoraciones de Meltwater

Evaluación media

Facilidad de uso
3,9
Atención al cliente
3,6
Funcionalidades
4,0
Relación calidad-precio
3,4

Probabilidad de recomendación

6,8/10

Meltwater tiene una valoración global de 4,0 estrellas sobre 5 según las 91 opiniones de usuarios de Capterra.

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Filtrar opiniones (91)

Javier Victor Marian
Javier Victor Marian
Network Security Auditor en EE. UU.
Usuario de Linkedin verificado
Relaciones públicas y comunicaciones, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

best monitoring media software

5,0 hace 5 años

Comentarios: best tool for monitoring media outlets in latin america!

Puntos a favor:

sysomos is a great combination of automated software that look into media outlets news in digital and keep a look into social media. Also, they have a robust database of latin america. Before wans't so great but they keep updating it. Now, it is hard to find adicional news outside sysomos.

Puntos en contra:

i have problems sharing my monitors and querys with other users and customer suppport couldn't help me. Also time to timee they have a breach or something working wrong and you dont receive and alert by email and they are very slow to solve it. I have issues in the past with my clients because of this.

DeDe
Communications Manager en EE. UU.
Servicios, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

One tool that does almost everything we need

4,0 hace 4 años

Comentarios: We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot.

Puntos a favor:

The dashboard for easy monitoring of our media and social coverage.

Puntos en contra:

They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra.

Respuesta de Meltwater

hace 4 años

Dede, reviews like this give us motivation and help us ensure we continue to provide high-quality care. Thank you very much for your feedback and are glad you have continued to find value in Meltwater.

Abe
VP en EE. UU.
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Disappointing Tool, More Disappointing Support & Client "Success"

1,0 el año pasado

Comentarios: From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a [sensitive content hidden] for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the [sensitive content hidden] has not responded to any emails since.How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or

Puntos a favor:

The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised.

Puntos en contra:

As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for.

Rameez
Content Developer en Sudáfrica
Comercio minorista, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Great for customer engagement and as CRM tool

4,0 hace 5 años

Comentarios: For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done.

Puntos a favor:

The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.

Puntos en contra:

I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.

Jeff
CMO en EE. UU.
Usuario de Linkedin verificado
Internet, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

We use Meltwater Daily and Have for Years... Great tool and service.

5,0 hace 5 años

Comentarios: We've been a customer for 3+ years and use Meltwater on a daily basis. Initially, we were mostly using the media monitoring features exclusively, and that alone was enough value to justify our account. More recently we've also been using the Influencer platform for media research and outreach and that has also proven to be extremely useful. Much of our content marketing is driven by things we're able to uncover on a daily basis using Meltwater.

Puntos a favor:

The breadth of features. Ease of use and flexibility. Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform. Outstanding proactive service and support.

Puntos en contra:

No real complaints about the software. It is very robust and even after several years, we are finding new beneficial ways to leverage Meltwater.

Hailley
Hailley
Public Relations Director en EE. UU.
Usuario de Linkedin verificado
Internet, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

I will never recommend any Meltwater products or services

1,0 hace 6 años

Comentarios: Overall, I will never recommend Meltwater as a product or service. Their staff aren't knowledgable and their salespeople sneak auto-renewals into their contracts to keep people on as customers. As a company no one is able to take responsibility and they don’t offer genuine support for their customers

Puntos a favor:

Some of their employees genuinely want to help (which is what I like best) however, Meltwater as a company doesn't give them the tools to do so.

Puntos en contra:

Terrible customer support: If you try calling Meltwater's customer support number often times they simply don't pick up. No ownership: One of their employees openly admitted to a high turnover rate of employees and as such, no one was willing to take responsibility for what someone who no longer worked at Meltwater had done. Search results are not accurate: I worked with three account representatives to get accurate results about my company and they never fully worked out. They both missed several key results (the whole purpose of using this service was so I didn't have to dig to find them) and they also brought in incorrect results. Mediate database is out of date: I used their media database several times and it was always difficult to use plus there wasn't updated contact information for reporters. I had better luck looking for emails and phone numbers myself. !!They sneak auto-renewals into contracts and do not notify you!! Even if you tell them you are not planning on renewing it has to be in written form or else they will force you into another year. I no longer trust this team or company to care for their customers.

Dawn
Owner en EE. UU.
Usuario de Linkedin verificado
Comercio minorista, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Simple Intuitive Social Media Monitoring

5,0 hace 3 años

Comentarios: If you are new to social media marketing and need a software that is easy to follow, Meltwater is one of the best on the market. It will give you all of the tools you need to effectively take your social media presence to the next level by comparing previous posts and finding what truly works best for your brand.

Puntos a favor:

I'm a business owner for a small ecommerce based business. Social media is a huge part of our advertising and it's extremely time consuming to manage entirely on my own. This software allows me to view important analytics in one place. The interface is extremely intuitive and very easy to use. Everything you "need" to know is on the front page. You can see everything from mentions to impressions and new followers all in one place. They even have a "positivity percentage" and "competitive rank" that compares your audience reaction to others in a similar field.

Puntos en contra:

I've used quite a few social media marketing tools. This one is simple- and that's one thing I really like about it. But I'd like to see a few more options. I really wish I could find a software that allowed me to both manage and monitor in the same application. But, alas, I can only find softwares that do one or the other.

Respuesta de Meltwater

hace 3 años

Hi Dawn, thank you for your positive review! We're glad you find such value in our products. We do offer a streamlined solutions to social media management and social listening in one platform, so I encourage you to connect with your account rep!

Linda
Linda
Director of Digital Communications en EE. UU.
Usuario de Linkedin verificado
Educación superior, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Robust Social Media Monitoring at a Price

5,0 hace 5 años

Comentarios: We tend to use Meltwater in times of social media crises — and it cuts down on manual data compilation and creates easy-to-understand reports for all stakeholders.

Puntos a favor:

Robust social monitoring capabilities, easy to set up, really great customer support, easily customizable, and easy to export reports.

Puntos en contra:

It's pricey, but with social media monitoring that is to be expected. In this realm, you get what you pay for, and Meltwater is worth the price because it just pulls in way more intel than any other solution available.

Kara
Kara
News Writer en EE. UU.
Usuario de Linkedin verificado
Educación superior, 5.001-10.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great Spreading the Word

5,0 hace 5 años

Comentarios: Overall, Meltwater has been an easy tool to use to distribute information and also see the analytics of how it's being received, opened, clicked, etc. We also use the tool to create a Daily Digest of hits that mention our business in the media or on Twitter.

Puntos a favor:

This software is completely user friendly. It is easy to upload press releases and sent to various distribution lists.

Puntos en contra:

Sometimes there are glitches or issues where if there is a lot of traffic happening via Meltwater which makes your particular information experience a delay. Usually, Meltwater staff are able to identify log jams pretty quickly.

Usuario verificado
Usuario de Linkedin verificado
Artículos deportivos, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Keep tabs on your company online.

5,0 hace 5 años

Comentarios: Meltwater has given me the ability to monitor what is being said about my company in one place.

Puntos a favor:

It provides a very useful spread of information regarding everything that is being said about your company.

Puntos en contra:

Not all packages are necessary and they will try to up-sell you. Granted that's just another part of business.

Danielle
Social Media Manager en EE. UU.
Educación superior, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great for social listening

4,0 hace 3 años

Comentarios: Overall, this is a great tool for a PR and social media person to share and inform their work. Instead of doing a lot of manual searches online and on social media, you can get daily mentions in one simple email digest. It's a big time-saver.

Puntos a favor:

I primarily use this software to keep an eye on the brand in the media for social media purposes. I like that I get a daily digest every morning at 9:30 am that helps me identify opportunities to engage with online users during the day.

Puntos en contra:

The user experience design could use some improvement.

Shantel
Operations Assistant en EE. UU.
Relaciones públicas y comunicaciones, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Meltwater Review

5,0 hace 3 años

Comentarios: My team benefits from saving time while searching for media coverage and Meltwater has great reporting analytics to show each client the amazing weekly progress.

Puntos a favor:

Meltwater is user-friendly and a huge help in monitoring media coverage for our clients. I can also add missing articles very easily to added content for each client on the board searches.

Puntos en contra:

The algorithm for searching each client can be difficult at first but by call your representative, they will go through the best algorithm for your client so, you can find media coverage with ease.

Cassie
Marketing Communication Specialist en EE. UU.
Telecomunicaciones, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Complicated Product

4,0 hace 5 años

Puntos a favor:

There are some cool feautres in Meltwater, like being able to search history by specific keywords and dates and exlcusions, and getting email notifications that we can set up for when certain words or our brand is mentioned. It also worked for us to schedule out social posts.

Puntos en contra:

There are some complications in getting up social posts - sometimes it wouldn't properly tag the person we were trying to tag in our post, and you can't go back and edit a post after it's done to tag the person. Sometimes it almost feels like there are too many features that are difficult to learn to use, and not enough help to properly learn how to use the software. It shouldn't be that complicated. I think it is way over-priced for what you get, and there are competitors much better matched for our needs.

Emirhan
Music en Turquía
Música, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Meltwater is useful

5,0 hace 2 años

Puntos a favor:

Thanks to its interface and content, it is very easy and functional, saving time and work. And one of the plus aspects is that it's free.

Puntos en contra:

Although it is incomplete, it gives sufficient information.

Usuario verificado
Usuario de Linkedin verificado
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

I really enjoyed using Sysomos! It was easy to get set up and researching for our office.

5,0 hace 6 años

Comentarios: It assisted with understanding customer needs, how they use our product, and developing our line.

Puntos a favor:

It helped organize and visually represent data for our online presence, determine how to expand our product line, and track customer sentiment. It is quite robust. If you really get it going you can track industry activity as it starts to trend.

Puntos en contra:

It took a while to learn. There are videos to assist, and but the system is quite robust. It is on the pricey side.

Ed
Director of Marketing and Communications en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Meltwater - Media Outreach

4,0 hace 3 años

Comentarios: Customer Service is TOPS - [SENSITIVE CONTENT] my rep, is always on the ball!

Puntos a favor:

The ease with which to send a press release on the National newswire.

Puntos en contra:

The more options they add to the program the more expensive it becomes - there is a lot that I am unfamiliar with nor have the time or money to explore.

Courtney
Courtney
Staff Writer, TheBoot.com en EE. UU.
Usuario de Linkedin verificado
Entretenimiento, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Easy Contact Lists

5,0 hace 5 años

Comentarios: Great option for press release distribution. I like being able to create targeted media lists and scheduling releases.

Puntos a favor:

I like how easy it is to gather lists of relevant media in my area and field. Depending on who I want to target I am able to modify a list and make sure my release and information is reaching the right group of people.

Puntos en contra:

My only cons come from the other side of the software. I receive a fair number of releases that aren't relevant to what I cover. It isn't a software error, it is user error with people not knowing how to create their lists.

Joseph
CRO en EE. UU.
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

The Best PR Tool on the planet

5,0 hace 3 años

Comentarios: Super experience. Great tool.

Puntos a favor:

Meltwater is indispensable for any startup looking to gain insights into the PR side of marketing. We would be lost without it.

Puntos en contra:

There is a lot of information that sometimes can be overwhelming but once you get the hang of it it is easy to use.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Social Listening made Easy and Fun

4,0 hace 5 años

Comentarios: As a strategist in an international marketing and advertising agency, Sysomos was a crucial tool to gauge and extract information from social platforms and update our clients and also use the gathered insights for our campaigns. It is recommended as it gives an integrated platform to get social analytics and create actionable customer engagement opportunities.

Puntos a favor:

Sysomos is a comprehensive software that gives a complete overview to get insights from social listening. it also has features that enable visualising data in diagrams and charts to get more information from the data.

Puntos en contra:

Sometimes it can get confusing as the format and layout might get a little cluttered and not so easy to use.

Usuario verificado
Usuario de Linkedin verificado
Servicios financieros
Ha utilizado el software durante: Más de un año
Fuente de la opinión

My all time fav social media listening tool to date

5,0 hace 6 años

Comentarios: Insights for clients which helped them make key business decisions. Wonderful reporting and social metrics.

Puntos a favor:

I have used several different social listening tools out there, and this is my favorite for many reasons. It's simple, customizable, visually appealing and provides meaningful results.

Puntos en contra:

The customer service could be improved. With other tools, I have had a dedicated team who checks in with me, etc.

Sanjay
Sanjay
Student Worker en India
Usuario de Linkedin verificado
Redacción y edición, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Map

5,0 hace 5 años

Comentarios: It's a good software that saves time and sitting at home can use it in its small device and it makes it easier for the person to arrive and a free demo of any place can tell.

Puntos a favor:

Here is a good software. The person can easily see the map of any place in its device and use it.

Puntos en contra:

The quality of the map of the software is not so high that I can tell it to myself very clear.

Michael
Specialist en EE. UU.
Gestión de organizaciones sin ánimo de lucro, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Meltwater Review

5,0 hace 4 años

Comentarios: It's been great. The customer service and walkthrough they provided was great customer service.

Puntos a favor:

It's a one-size-fits-all for running social channels. The ability to schedule, check analytics and build lists is unmatched.

Puntos en contra:

There's not much not to like. I do wish that meltwater app and meltwater engaged were within the same platform for ease of use.

Respuesta de Meltwater

hace 4 años

Hi Michael, we are very happy to have provided you with such a positive experience! We will pass your feedback along to the team.

Shane
Director - Analytics & Marketing en India
Tecnología y servicios de la información, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Access to great data

4,0 hace 3 años

Puntos a favor:

one of the most comprehensive listening platforms. what i love is that i can see all of the data and get unlimited data runs. Analytics its catching up with the competition, but still has some way to go. a lot of filer options are now available

Puntos en contra:

Sentiment analysis is not good, but the option to manually override the tag is helpful. they should have used sysomos's algorithm. lacks any demographics data within the main tool. you need to subscribe to a partner portal to get insights (which is somewhat worth it)

Becky
Social Media Manager en RU
Bienes de consumo, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Useful but not as was sold to us

3,0 hace 2 años

Puntos a favor:

Social listening tools are useful once you set them up. The insights for social media platforms are useful

Puntos en contra:

Social listening tools are great in principle, but you need a comprehensive understanding of boolean search parameters, and although we were offered support from our account manager, this didn't actually come about

Amy
Senior Account Executive en EE. UU.
Relaciones públicas y comunicaciones, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Media Platform

3,0 hace 4 años

Comentarios: It was a good platform for tracking data and finding new resources

Puntos a favor:

A complex platform with the abilities to showcase great insight for communications and media professionals

Puntos en contra:

A lot of features and functions, sometimes not so intuitive or easy to use. Not much mobile functionality either.