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Sobre Oktopost

Plataforma de marketing en redes sociales diseñada para las necesidades únicas del sector B2B. Distribuye contenido a gran escala y mide el ROI de las redes sociales.

Descubre más sobre Oktopost

Puntos a favor:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Puntos en contra:

It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.

Valoraciones de Oktopost

Evaluación media

Facilidad de uso
4,5
Atención al cliente
4,6
Funcionalidades
4,2
Relación calidad-precio
4,4

Probabilidad de recomendación

8,3/10

Oktopost tiene una valoración global de 4,5 estrellas sobre 5 según las 104 opiniones de usuarios de Capterra.

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Filtrar opiniones (104)

Tony
Tony
Content Marketing Strategist en EE. UU.
Usuario de Linkedin verificado
Seguridad informática y de redes, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Oktopost Easily Turns Employees into Social Advocates with Only a Few Clicks

5,0 hace 3 años

Comentarios: It can be difficult to get employees on board with consistently sharing your company social posts, even if they want to. With this software the confusion and frustration is eliminated with an easy to use interface and quick process for sharing all company social posts. Not just for me but for all those internally who have been chosen to be advocates.

Puntos a favor:

The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.

Puntos en contra:

I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Easy to use, perfect for mid-size business social media management

5,0 el año pasado

Comentarios: I rarely have any issues when using Oktopost ans don’t have any real complaints. It’s an easy to use tool, and there are periodic updates to the platform to keep it fresh and relevant.I have used other social scheduling/management tools in previous jobs and Oktpost is by far my favourite.

Puntos a favor:

Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities. The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.The layout is really clear, with the calendar view and colour-coded campaign labels making it easy to plan and see scheduled posts. Our account managers are friendly and supportive and pro-actively check in with us. We have explored using the employee social advocacy option with them, but it’s not the right fit for our business at the moment.

Puntos en contra:

The integration with X could be improved. There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión
Fuente: GetApp

Great tool for small scale social teams

3,0 hace 7 años

Puntos a favor:

This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

Puntos en contra:

The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

Usuario verificado
Usuario de Linkedin verificado
Tecnología y servicios de la información, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great tool for social media marketers

5,0 hace 6 años

Comentarios: Overall, I love using this platform and it makes my life so much easier.

Puntos a favor:

Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Puntos en contra:

I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Social Management Platform for B2B

4,0 hace 6 años

Comentarios: We've tied our social media to our actual return on investment in campaigns and gained a ton of insight into the efficacy of our social in general.

Puntos a favor:

This is a really robust platform that has truly been developed for B2B clients such that social stats integrate with marketing automation. The platform is really easy to use and has resources for just about every vertical you can use social to support. Tons of analytics insight for social that you don't normally see in these kinds of platforms.

Puntos en contra:

Using the platform to its fullest takes 2-3 hours of training with an Oktopost rep. That's more than any other scheduler I've used previously.

Usuario verificado
Usuario de Linkedin verificado
Tecnología y servicios de la información, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Best B2B Social Media Platform

5,0 hace 6 años

Comentarios: I've been using Oktopost for over a year and I'm happy with the tool. Customer support is quick and helpful. They communicate new features regularly. I don't have any compliants.

Puntos a favor:

- Ability to schedule posts across multiple profiles - Create 'campaigns' and tag campaigns for reporting - Advocacy built in - Content calendar - Content suggestions - Social Listening - All the integrations

Puntos en contra:

It would be nice to have a content calendar for advocacy posts like the regular posts.

Jose
Jose
bachelor en EE. UU.
Usuario de Linkedin verificado
Internet, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

The leading tool for success

4,0 el año pasado

Comentarios: This platform transformed my approach to my business. What I appreciate the most is data and its ability to make my social media strategies scalable.

Puntos a favor:

What I liked the most about this platform is its comprehensive approach to social engagement. It has an ability to manage and optimize my social media strategies in a scalable and measurable way. It has been a real advantage for my business.

Puntos en contra:

I am very satisfied with the platform and its features. If I had to mention one thing that has disappointed me, it would be the lack of a post scheduling feature.

Anna
Anna
Project Manager en Suiza
Usuario de Linkedin verificado
Banca, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Solid marketing tool with the functionality that covers all my needs.

5,0 hace 3 años

Puntos a favor:

The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.

Puntos en contra:

I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.

Marina
Marina
President en EE. UU.
Usuario de Linkedin verificado
Internet, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

The ultimate tool to boost yourself

4,0 el año pasado

Comentarios: I am impressed with the ability to schedule posts in advance has allowed me to maintain a constant presence on my social networks, even when I have a busy workload. I have also appreciated the ability to customize my posts to suit my audiences and social networks.

Puntos a favor:

What I like the most about this platform is its ability to easily manage and schedule my social media posts.

Puntos en contra:

Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Social analytics done right!

5,0 hace 6 años

Puntos a favor:

Oktopost makes the life of a social media manager so much easier. Beyond making scheduling and advocacy incredibly simple, I appreciate the integrations available and the amount of data and analytics that come with the platform.

Puntos en contra:

No complaints. Oktopost has made social so much easier!

Bodounrin Joël
Graphiste en Benín
Diseño, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

C’est bon

5,0 el año pasado

Comentarios: It's a good software for my company and me because it benefits us in social media management

Puntos a favor:

This software is a real advantage for my company. What I liked about this software is its imminence of social commitment. It has the ability to manage and optimise my social media strategies in a modifying and measurable way.

Puntos en contra:

I can't share my individual comments with different members of my team in a discussion.

Lauren
Community Engagement Coordinator en EE. UU.
Hospital y atención sanitaria, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great Product but Could Use a Couple Upgrades

5,0 hace 8 años

Comentarios: I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Puntos a favor:

Ease of scheduling and editing.

Puntos en contra:

Wish it was easier to post to multiple networks with the same status at once.

Respuesta de Oktopost

hace 8 años

Hey Lauren, thanks for the feedback! We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone. Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types. Hope that helps!

Amal
Head of digital reputation and social media en Francia
Servicios financieros, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great tool - easy to use - convenient - amazing support

5,0 hace 4 años

Comentarios: Great ! I would highly recommend. Great way to gain time and set a proper social media strategy.

Puntos a favor:

How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team.

Puntos en contra:

I don't see any major downside. I am looking forward to be able to schedule stories from Oktopost.

Sreenivasulu
Student en India
Software informático, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Very good product, go for this..

5,0 hace 3 años

Comentarios: The overall experience on this product is very good.I can easily interact with the interface and it is very easy to use.

Puntos a favor:

The product is very easy to use.And the features are damn good.Best to use this product.

Puntos en contra:

The product is easy to use.Any user can easily understand the interface and can easily use this software.

Claire-Elizabeth
Digital Marketing Coordinator en RU
Salud, bienestar y deporte, 201-500 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Highly Recommended

4,0 hace 3 años

Comentarios: Very positive. The program goes above and beyond what you can expect of a social media management tool. The company itself is a delight to work with. They have fantastic customer support and I would recommend them to anyone.

Puntos a favor:

The integration of multiple different social media platforms is seamless and makes managing a great number of profiles easy. The analytics are insightful and laid out in a way that is easy to understand and present to anyone who might need to see it. The streams function also gives wonderful opportunity for competitor listening also.

Puntos en contra:

While the streams function gives the opportunity for competitor listening, it is definitely one of the parts of Oktopost that needs development. However, Oktopost is very open about their development efforts and I have no doubt that this is something they plan to work on.

Iris
Social Media Manager en EE. UU.
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

As the only person managing my employer's social media presence, this has made my job more efficient

5,0 hace 8 años

Puntos a favor:

I am a big fan of the overall UI. The Advocacy Board feature has been instrumental in helping us grow our social media reach. The robust Analytics view helps make reporting on results that much easier.

Puntos en contra:

I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

Petr
Global Marketing Manager en Chequia
Logística y cadena de suministro, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Great product!

5,0 hace 2 años

Comentarios: Easy to understand tool with great features

Puntos a favor:

+ social media scheduling+ employee advocacy+ makes my work life so much easier

Puntos en contra:

Analytics could be easier to understand, I would appreciate an app interface for admins

Sheny
India
Consultoría de gestión, 501-1.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Amazing tool

4,0 hace 8 años

Comentarios: We are using this tool since almost a year now, and our experience has been very nice in terms of getting onboarded, using the tool day in day out and the customer service provided by the Oktopost team.

Puntos a favor:

The ease of use, kind of analytics it provides.

Puntos en contra:

There are certain limitations but that's fine, no tool can provide everything.

matt
Digital Marketing Manager en EE. UU.
Comercio minorista, 501-1.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Good option for social syndication

4,0 hace 5 años

Comentarios: Although we really didn't have much other choice for platforms, this one works for us pretty well.

Puntos a favor:

This is actually the only social platform that is out of box integrated with our marketing automation system, but we still find it effective. You can schedule posts, review stats, and it has a WYSIWYG editor for creating content.

Puntos en contra:

I do wish that you could just enter in the content once. You have to do it for all channels. I also don't really rely on the reporting data, so we just use Google Analytics.

Michaline
VP Marketing en EE. UU.
Software informático, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Helping our startup ramp our social brand

5,0 hace 8 años

Comentarios: Increased visibility
Gaining brand awareness
Lead gen has been a happy surprise

Puntos a favor:

Great success team! Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money Advocacy is helping our social media newbies ease into building their profiles

Puntos en contra:

Advocates wish they could schedule their personal tweets beyond just what's been posted to the board. Streams could use some refinement -- it's the one area I struggle to figure out.

Constance
Digital Marketer en Francia
Software informático, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Great and convenient tool, easy to use

4,0 hace 3 años

Comentarios: It is a great experience overall.

Puntos a favor:

You can plan as many posts as you want and you can select campaigns to track the results

Puntos en contra:

The Analytics tools are not as developed as I wish, it would be great to have API with Hubspot or any CRM to connect each campaign. We are not able to publish carousel on linkedin or the format does not look right. It would be amazing to be able to plan many carousels on the tool aswell

Patrick
Patrick
Social Media Manager en EE. UU.
Usuario de Linkedin verificado
Tecnología y servicios de la información, 201-500 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Full-featured product with a few quirks

4,0 hace 4 años

Comentarios: Quick and easy LI posting in multiple local languages to multiple regions

Puntos a favor:

Publishing, inbox, advocacy and analytics are unified in a single tool. Easy-to-build dashboards make it simple to demonstrate social value to stakeholders.

Puntos en contra:

Settings for copying posts to advocacy board are not preserved in draft mode. Admins do not have ability to manage advocates' topic subscriptions.

Katie
Marketing en RU
Telecomunicaciones, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Great service

5,0 hace 8 años

Comentarios: We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

Puntos a favor:

The bulk upload feature

Puntos en contra:

We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

Grace
Intern en EE. UU.
Software informático, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Oktopost Review

5,0 hace 3 años

Puntos a favor:

One feature I liked the most about this software is the ease of use and customer service I was provided when learning how to use and administrate in Oktopost.

Puntos en contra:

I have not been using the software for very long. So at this time, I cannot say what I would like least about Oktopost.

Rahul
Paid Marketing Specialist en Canadá
Consultoría de gestión, 501-1.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

User friendly B2B social media management tool

5,0 hace 3 años

Puntos a favor:

Easy to use, intuitive interface, easy to manage different accounts on social media. I love it!

Puntos en contra:

If you accidentally archive the campaign, then the content associated with it vanishes and doesn't come back even if you undo it. If you can figure this out, that would be great!