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Sobre Oktopost

Plataforma de marketing en redes sociales diseñada para las necesidades únicas del sector B2B. Distribuye contenido a gran escala y mide el ROI de las redes sociales.

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Puntos a favor:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Puntos en contra:

It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.

Valoraciones de Oktopost

Evaluación media

Facilidad de uso
4,5
Atención al cliente
4,6
Funcionalidades
4,2
Relación calidad-precio
4,4

Probabilidad de recomendación

8,3/10

Oktopost tiene una valoración global de 4,5 estrellas sobre 5 según las 104 opiniones de usuarios de Capterra.

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Filtrar opiniones (104)

Mathan
Mathan
Marketing Manager - Operations & Technology en Australia
Usuario de Linkedin verificado
Banca, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

A great decision

5,0 hace 2 años

Comentarios: We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.

Puntos a favor:

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Puntos en contra:

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

Silviu
Silviu
Social Media Manager en Rumanía
Usuario de Linkedin verificado
Investigación, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

Great and easy to use platform but features need to be added

4,0 hace 6 meses

Comentarios: Overall easy to use, great support but I haven't found the platform to solve all our social media issues yet. That being said, it's still among the top to consider. A lot more training and practical example of how to leverage the auto sync feature with Marketo would help a lot.

Puntos a favor:

Easy to set up and manage. Few bugs during the 1+ year use. Good functionality list and only platform which auto syncs with Marketo.

Puntos en contra:

Bugs were not communicated and we had to find out the hard way, but there were few of them. The sync with Marketo is great but the built in reporting doesn't capture the lead situation correctly.

Respuesta de Oktopost

hace 6 meses

Thanks for your feedback, Silviu. We're glad you find our platform easy to use and that Oktopost and Marketo work well together for you. We're committed to continuing to improve our service. If you need any assistance, feel free to contact us anytime.

Usuario verificado
Usuario de Linkedin verificado
Tecnología y servicios de la información, 5.001-10.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

User Friendly - but VERY Basic

3,0 hace 5 años

Comentarios: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Puntos a favor:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Puntos en contra:

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Zoe
Sr. Director Communications en Israel
Software informático, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Oktopost is Essential to our Company

5,0 hace 2 años

Comentarios: Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.

Puntos a favor:

We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.

Puntos en contra:

The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

Saima
Social Media Manager en RU
Servicios de información, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Alternativas consideradas previamente:

A great tool!

4,0 hace 2 años

Comentarios: Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

Puntos a favor:

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Puntos en contra:

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

Usuario verificado
Usuario de Linkedin verificado
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Overall good social media management, but can use some polish

4,0 hace 4 años

Comentarios: Overall good - once the two liked items in my review get addressed it'll be great.

Puntos a favor:

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Puntos en contra:

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

Elodie
Head of Social Media en Francia
Tecnología y servicios de la información, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

One of the best Social Media management tool for B2B marketers

5,0 hace 11 meses

Puntos a favor:

Thanks to Oktopost, we can target all our posts on Linkedin since we find the same targeting features by geography, language, etc. We can also follow the conversions and know who interact with our publication without using third-party tools. It's a real plus!

Puntos en contra:

Oktopost is such a complete tool that it may look difficult to use it at first sight.

Respuesta de Oktopost

hace 8 meses

Hi Elodie, thank you for writing a review and choosing Oktopost to be a partner in your success! We're so glad to hear about the value our platform is bringing to your organization. Please know that our team is always here to support you and your goals– when you win, we win!

Usuario verificado
Usuario de Linkedin verificado
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Easy to use, perfect for mid-size business social media management

5,0 hace 9 meses

Comentarios: I rarely have any issues when using Oktopost ans don’t have any real complaints. It’s an easy to use tool, and there are periodic updates to the platform to keep it fresh and relevant.I have used other social scheduling/management tools in previous jobs and Oktpost is by far my favourite.

Puntos a favor:

Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities. The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.The layout is really clear, with the calendar view and colour-coded campaign labels making it easy to plan and see scheduled posts. Our account managers are friendly and supportive and pro-actively check in with us. We have explored using the employee social advocacy option with them, but it’s not the right fit for our business at the moment.

Puntos en contra:

The integration with X could be improved. There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post.

Bodounrin Joël
Graphiste en Benín
Diseño, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

C’est bon

5,0 hace 10 meses

Comentarios: It's a good software for my company and me because it benefits us in social media management

Puntos a favor:

This software is a real advantage for my company. What I liked about this software is its imminence of social commitment. It has the ability to manage and optimise my social media strategies in a modifying and measurable way.

Puntos en contra:

I can't share my individual comments with different members of my team in a discussion.

Maja
Marketing manager en Serbia
Tecnología y servicios de la información, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Keep on rocking, Oktopost :)

5,0 hace 8 meses

Puntos a favor:

It's user friendly, it's fast, I like all the features.

Puntos en contra:

I don't like that I can't upload more than one photo at once.

Respuesta de Oktopost

hace 8 meses

Hi Maja, we're so happy to hear that you are enjoying using Oktopost! When you need to upload photos in bulk, you can utilize the file upload feature within the Media Library for multiple uploads at once. If there's anything we can do to support you, never hesitate to ask. Team Oktopost is always here for you!

Ale
Social Media Manager en Israel
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great product, incredible customer service

4,0 hace 2 años

Comentarios: Great. A+ customer care, excellent product, constantly improving

Puntos a favor:

They are a company that truly cares about its customers. They take and implement feedback, and this is shown through their product portal wherein customers can request a feature and other customers can rate how important that feature would be to them. The co-founder and head of product have joined called with me just to get my feedback. They make me feel like they've customized their product specifically for me, and I know I am not the only one who feels this way. Their advocacy tool is great, I have employees requesting to be given a seat. You can add multiple text options to each shared asset and employees can then choose and edit to their liking.

Puntos en contra:

The analytics don't always match up to native analytics

Lauren
Community Engagement Coordinator en EE. UU.
Hospital y atención sanitaria, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great Product but Could Use a Couple Upgrades

5,0 hace 7 años

Comentarios: I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Puntos a favor:

Ease of scheduling and editing.

Puntos en contra:

Wish it was easier to post to multiple networks with the same status at once.

Respuesta de Oktopost

hace 7 años

Hey Lauren, thanks for the feedback! We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone. Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types. Hope that helps!

Natasha
Digital Marketing Specialist en RU
Seguridad informática y de redes, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Okto-perfect lol

5,0 hace 8 años

Comentarios: Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x

Puntos a favor:

Campaigns, Streams, Advocacy Board User Management

Puntos en contra:

Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.

Rafael
Copywriter en Portugal
Tecnología y servicios de la información, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

New features

4,0 el año pasado

Puntos a favor:

When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories

Puntos en contra:

When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories

Diego
Senior Support Specialist en EE. UU.
Servicios de información, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Oktopost is ROBUST!

5,0 hace 3 años

Comentarios: Our company has solved the problem of not having social connectors. With Oktopost, our company can now provide customers with the ability to post to different social platforms and integrate that with our Marketing Automation software as well

Puntos a favor:

Oktopost is so robust and provides beautiful analytics for all your social platform interactions. On my end, I use the reseller portal and it is neatly organized and very easy to use. The service itself is great. Customers can easily schedule posts via ClickDimensions in Dynamics CRM and then view that data either in CRM or for more robust data, in the Oktopost portal.

Puntos en contra:

It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.

Dan
Digital Marketer en EE. UU.
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

5,0 hace 7 años

Puntos a favor:

Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Puntos en contra:

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

Naqi
Salesforce Developer en Chile
Seguridad informática y de redes, 5.001-10.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

OktoPost Review

4,0 hace 3 años

Comentarios: Overall experience with Oktop post is really good and it has made our system really secure and we are now not worrying about the login security of our system

Puntos a favor:

The ease of use and security handling is the most powerful thing about this software

Puntos en contra:

The speed of code generation is really very fast it should restart when we on our mobile or system

Margaret
Head of US Marketing en EE. UU.
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Oktopost is easy to use and intutive.

5,0 hace 7 años

Puntos a favor:

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Puntos en contra:

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Cameron
Cameron
Marketing Operations Manager en EE. UU.
Usuario de Linkedin verificado
Software informático, 501-1.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Good social media software - good tools and fair priced

4,0 hace 6 años

Comentarios: I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.

Puntos a favor:

Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.

Puntos en contra:

Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.

Rudi
Rudi
Partner
Usuario de Linkedin verificado
Consultoría de gestión, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión
Fuente: GetApp

Oktopost for SME companies

5,0 hace 9 años

Comentarios: Oktopost is a great tool for managing your social presence. It helps you in numerous ways: discovering relevant content, monitoring social media, posting of content, etc.
Easy to use and with lots of reporting, oktopost is an invaluable tool for any company that takes social media serious.

Puntos a favor:

- ease of use - message assets - scheduling - content discovery

Puntos en contra:

Nothing much. The fact that Facebook and linkedIn have taken away the possibility to post in groups is a bummer.

Liliana
Liliana
GED en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

This platform transformed my approach to social media and improved my B2B marketing strategy.

4,0 el año pasado

Comentarios: Since I started using the platform, I have noticed a significant improvement in the efficiency and effectiveness of my social media strategies.

Puntos a favor:

What has impressed me the most about this platform is its ability to simplify and streamline all of my social media work because previously managing and measuring the impact of my social media efforts was a daunting task. But now, I have all the tools I need to manage my profiles efficiently and get measurable results.

Puntos en contra:

One of the drawbacks I have found is that the initial learning curve can be a bit steep.

Monica
Marketing en EE. UU.
Traducción y localización, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great if you do a lot of social media

4,0 hace 5 años

Puntos a favor:

It's nice to be able to schedule my monthly posts and then not have to think about it again.

Puntos en contra:

You can't tag scheduled facebook or linked in posts for some reason. You can only do that for twitter. Also, if you do a hyperlink, you can preview it.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Easy to Use Social Scheduling Platform

4,0 hace 5 años

Comentarios: Makes social media marketing quick and easy.

Puntos a favor:

Super easy to use, makes scheduling social campaigns on multiple mediums simple. The auto-scheduling is also useful. The platform chooses the best time to post based on analytics.

Puntos en contra:

You constantly have to reconnect your social profiles without warning. This is a pain if you had a bunch of social scheduled in advance because you don't know it never posted until it's too late.

Natalie
Digital Marketing Specialist en EE. UU.
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión
Fuente: SoftwareAdvice

Scheduling social media posts has never been so easy!

4,0 hace 9 años

Puntos a favor:

I like the easy way I can schedule social media posts on the B2B platforms that I use the most. There are a lot of easy tools to make the scheduling consume as little time as possible.

Puntos en contra:

It's a very feature-rich product. Instead of just being signed on, I would have loved more introductory assistance and insight so I could see the tool's many features right away. I don't really know just where I need to go for help.

Usuario verificado
Usuario de Linkedin verificado
, 201-500 empleados
Ha utilizado el software durante: No especificado
Fuente de la opinión
Fuente: GetApp

Good tool for Community Management

4,0 hace 10 años

Comentarios: This tool is very useful if you're looking for a scheduling platform for most important social platforms: Facebook, Twitter, Google+ or LinkedIn. It also allows you to track campaigns, and create a content calendar. Everything is one place where you can see what you've scheduled on which channels for which days.

Puntos a favor:

- it suggests optimal post timing for your key channels - easy to work with user interface - great for scheduling posts - downloading reports in PDF is easy

Puntos en contra:

- you can't publish one post to multiple channels at the same time - I couldnt't tag people on Google+ - doesn't allow you to post images on LinkedIn