Opiniones de Oktopost

Reporting, conversion tracking, advocacy - complete social reporting!

Comentarios: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Puntos a favor:

- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

Puntos en contra:

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

A great decision

Comentarios: We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.

Puntos a favor:

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Puntos en contra:

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

Oktopost Review by SUSE's Global Social Media Manager

Puntos a favor:

I love that Oktopost is one tool that provides Social Media management tools, monitoring tools as well as employee advocacy board. The scheduling tools are great and I love the new AI feature which helps us diversify our content with one click of a button. The AI feature is also great for our employees as it fixes one of the main challenges we had with the board - everyone having the exact same content. While in terms of tools Oktopost is amazing, the thing I like the most is the Oktopost team. [sensitive content hidden], is extremely helpful, always there for us, and responds to our inquiries very quickly. [sensitive content hidden] always follows up and makes sure we are aware of all new tools as soon as they are released to help us be ahead of the curve.

Puntos en contra:

The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.

User Friendly - but VERY Basic

Comentarios: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Puntos a favor:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Puntos en contra:

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

The only platform you need for social media at your company

Comentarios: Oktopost has simplified social management across our fully remote organization, streamlined and integrated analytics, and allowed us to see all the data in our CRM (Hubspot).

Puntos a favor:

Easy to use, all scheduling, analytics and management in one place.

Puntos en contra:

Nothing, we love the tool at out company.

Oktopost is Essential to our Company

Comentarios: Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.

Puntos a favor:

We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.

Puntos en contra:

The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

A great tool!

Comentarios: Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

Puntos a favor:

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Puntos en contra:

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

Overall good social media management, but can use some polish

Comentarios: Overall good - once the two liked items in my review get addressed it'll be great.

Puntos a favor:

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Puntos en contra:

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

New features

Puntos a favor:

When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories

Puntos en contra:

When you open a scheduled post, it eliminates the Boards and Topics selected.It should allow to post IG stories

Oktopost Is a Must-Have Tool for B2B Marketers

Comentarios: Overall it is a comprehensive and effective social media management tool for B2B companies. The software provides us with advanced scheduling, analytics, and engagement features, as well as custom workflows and approval processes for team collaboration.

Puntos a favor:

The ability to manage multiple social media accounts from a single platform, saving time and effort.

Puntos en contra:

The absence of some key social media features, such as hashtag monitoring or social media contests.

Great tool for social media marketers

Comentarios: Overall, I love using this platform and it makes my life so much easier.

Puntos a favor:

Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Puntos en contra:

I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.

Okto-perfect lol

Comentarios: Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x

Puntos a favor:

Campaigns, Streams, Advocacy Board User Management

Puntos en contra:

Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool.

Best B2B Social Media Platform

Comentarios: I've been using Oktopost for over a year and I'm happy with the tool. Customer support is quick and helpful. They communicate new features regularly. I don't have any compliants.

Puntos a favor:

- Ability to schedule posts across multiple profiles - Create 'campaigns' and tag campaigns for reporting - Advocacy built in - Content calendar - Content suggestions - Social Listening - All the integrations

Puntos en contra:

It would be nice to have a content calendar for advocacy posts like the regular posts.

Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable.

Puntos a favor:

Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy).

Puntos en contra:

Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook.

As the only person managing my employer's social media presence, this has made my job more efficient

Puntos a favor:

I am a big fan of the overall UI. The Advocacy Board feature has been instrumental in helping us grow our social media reach. The robust Analytics view helps make reporting on results that much easier.

Puntos en contra:

I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

Oktopost is easy to use and intutive.

Puntos a favor:

Oktopost makes advocacy and social media management easy for our organization. It's easy to post updates to all our channels and to have employees repost.

Puntos en contra:

The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.

Good option for social syndication

Comentarios: Although we really didn't have much other choice for platforms, this one works for us pretty well.

Puntos a favor:

This is actually the only social platform that is out of box integrated with our marketing automation system, but we still find it effective. You can schedule posts, review stats, and it has a WYSIWYG editor for creating content.

Puntos en contra:

I do wish that you could just enter in the content once. You have to do it for all channels. I also don't really rely on the reporting data, so we just use Google Analytics.

Helping our startup ramp our social brand

Comentarios: Increased visibility
Gaining brand awareness
Lead gen has been a happy surprise

Puntos a favor:

Great success team! Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money Advocacy is helping our social media newbies ease into building their profiles

Puntos en contra:

Advocates wish they could schedule their personal tweets beyond just what's been posted to the board. Streams could use some refinement -- it's the one area I struggle to figure out.

Easy to Use Social Scheduling Platform

Comentarios: Makes social media marketing quick and easy.

Puntos a favor:

Super easy to use, makes scheduling social campaigns on multiple mediums simple. The auto-scheduling is also useful. The platform chooses the best time to post based on analytics.

Puntos en contra:

You constantly have to reconnect your social profiles without warning. This is a pain if you had a bunch of social scheduled in advance because you don't know it never posted until it's too late.

Great service

Comentarios: We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

Puntos a favor:

The bulk upload feature

Puntos en contra:

We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

Oktopost Review

Puntos a favor:

One feature I liked the most about this software is the ease of use and customer service I was provided when learning how to use and administrate in Oktopost.

Puntos en contra:

I have not been using the software for very long. So at this time, I cannot say what I would like least about Oktopost.

Good tool for Community Management

Comentarios: This tool is very useful if you're looking for a scheduling platform for most important social platforms: Facebook, Twitter, Google+ or LinkedIn. It also allows you to track campaigns, and create a content calendar. Everything is one place where you can see what you've scheduled on which channels for which days.

Puntos a favor:

- it suggests optimal post timing for your key channels - easy to work with user interface - great for scheduling posts - downloading reports in PDF is easy

Puntos en contra:

- you can't publish one post to multiple channels at the same time - I couldnt't tag people on Google+ - doesn't allow you to post images on LinkedIn

great tool, very easy to use

Comentarios: increased social visibility

Puntos a favor:

reporting, scheduling, the support from the team was pretty good. Overall great experience. Easy to use by end users (sales)

Puntos en contra:

i believe that the tool is a bit too expensive for our organization as we dont have a large number of employees using it

Great product and easy to use

Puntos a favor:

This product is geared toward B2B companies. And their analytics are great for measuring real impact from that perspective.

Puntos en contra:

Some of the features/functions are in beta. But once they roll out everything, it will be great

Just to let you know

Comentarios: We are satisfied with the system. The only thing we could criticize is that we get too much e-mails. It would suffice to receive a maximum of 1-2 per month.