Sobre Act!
Act! incluye gestión dinámica de ventas y una potente automatización de marketing. Es el paquete definitivo de herramientas para pymes.
This definitely makes it easier for remote teams. Integrated email marketing helps drive necessary demand visibility.
Very difficult to integrate with email server. Complicated email attachment.
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Rick
ACT was the best back in the day

Thomas
Love the ease of use for both entering data and retrieving info
Comentarios: I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.
Puntos a favor:
The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.
Puntos en contra:
I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.
Sally
Basic CRM that does the job
Puntos a favor:
ACT is easy to use and does what a CRM is supposed to do: manage contacts and contact information. It is easy to create contacts, companies, links and search for them. It can be used offline which makes it extremely convenient when there is no internet access (eg: business trips). The DB will synchronize when you are back online. Another thing is that it is an off the shelf product: it does not require any development to configure.
Puntos en contra:
The software lacks customizable reports and dashboard. It is extremely complicated to setup a good dashboard with the reports that you need. There is not much options or flexibility, and the display does not always end up being right (missing items). So it is not the best for sales/opportunities management.
Respuesta de Act!
hace 6 meses
We love hearing from our customers Sally, and appreciate you taking the time to let us know how Act! is helping your business. We understand that you found some limitations around reporting and wanted to be sure you had access to these digital resources to help with your customization needs. https://www.act.com/resources/ If there are additional features you'd like to see in Act!, we'd love to know and invite you to please submit a feature request by visiting this URL. https://app.smartsheet.com/b/form/5833907456404e3d99cb5c440433f6a0 Thank you again for your feedback.
Michael
My life in ACT
Comentarios: Just so good at accessing information and organising future events.
Puntos a favor:
It is so comprehensive and keeps awesome records in an easy to access manner.
Puntos en contra:
Nothing. it does everything i need to eun my life and my business.
Respuesta de Act!
hace 5 días
Thank you, Michael! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. https://www.act.com/success-stories/ We hope to hear from you! Thanks again for sharing and we wish continued success to you!
Vincent
ACT CRM, Great Starter CRM.
Comentarios: For many years that I did use act I really enjoyed it was a great tool getting used to working with it was very easy for me. we did a lot of customization to the dashboard added some imagery additional fields it was really awesome. We didn't get to the point to using their marketing campaign products but the email templates were really awesome really awesome
Puntos a favor:
I really liked the contact management history management email integration and tracking grouping of contacts opportunity groups add opportunity ratings.
Puntos en contra:
Act is a really great entry level CRM it has some functionality's third party capabilities other products you can purchase from the store but it just doesn't have what it takes to get you over the hill when you get a little bit larger
Ken
My Most Important Sales Tool
Comentarios: I utilize ACT's calendar to organize my day and I keep notes in the NOTES section for all communications with the contact. I also use Marketing Automation but just started using it last year.
Puntos a favor:
The CRM is easy to use and one can learn how to use it very quickly. Act keeps up with the changing times and provides the tools that a sales person needs to optimize his/her performance. Introduction of Marketing Automation was an added bonus that provides a sales person with more power to find leads
Puntos en contra:
The pricing has risen over the years to the point that I feel it is now on the high end of the spectrum. I probably utilize only 20 - 25% of all the ACT features; but I'm paying for a software program that can accomplish more than what I need. I started with the original ACT when it first came out (forgot how many years ago) and it had a very attractive price at that time.
Respuesta de Act!
hace 3 meses
Thank you, Ken, for your feedback. We are happy to hear that Act! is helping your business and that the Calendar and Notes features are especially useful to you. We are excited that you have begun using Act! Marketing Automation and wanted to share these resources to help you leverage its powerful capabilities to create landing pages, capture leads, and nurture prospects and customers. Please check them out at https://www.act.com/resources/act-marketing-automation/.
David
Alternativas consideradas:
Act and your need for a CRM
Comentarios: Without the introduction of a CRM, i doubt we would have had the client retention we have been lucky to have, we had trialed other CRM's, from free online to high cost ones like Goldmine - they all do much the same but our need to a specific way of accessing and manipulating our data left us with Act as the only real option. One option was to have a bespoke system but costs in the region of £100,000 and constant support didnt make much business sense at the time and after seeing similar projects fail at rival companies we think the route we took has been justified
Puntos a favor:
Having the ability to scale requirements has helped the business grow without huge outlay. Has the capability to use high end hardware and now has a Cloud based solution so removing the need for costly onsite equipment if required
Puntos en contra:
As usual costs, the license model has change from perpetual to the per user per year, the Cloud based variant is expensive but comparable to others. The need for a 3rd party module to fully use the software for our needs has increased usability but at a cost, would of been nice to include in subscription
Respuesta de Act!
hace 8 meses
Hi David, thank you for taking the time to share how your business is using Act! -especially the cloud-based solution. We love hearing from our customers, so thanks again for sharing!
Paul
Alternativas consideradas:
A GOOD STABLE BASE FOR CRM ... JUST WISH ENHANCING WAS A LITTLE EASIER
Comentarios: We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and richness to a good platfrom
Puntos a favor:
I like the fact that a team of 5 can share effectively in real time, I like the ease of changing layouts and adding fields, and with Seamless the ablity to easily prdcue high quality documenation. It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing
Puntos en contra:
There are many things I think we could do to be more productive but can't, and we do see fields being changed or lost "by themselves". The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.

David
Good As A Contact Manager, Not As A 2020 CRM
Comentarios: ACT! was very helpful in moving our business forward at a time where we mainly needed to focus on contact management. Now that I need a true CRM, there are better alternatives for us.
Puntos a favor:
I used ACT daily for years. It works well as a contact manager and can help track email conversions through an Outlook plugin.
Puntos en contra:
The program lacks the advanced functionality you would expect with a modern day customer relationship management software. The design is also extremely dated.
Kama
Act! has changed a lot over the years
Puntos a favor:
initially, I liked the ability to manage my various lists of contacts.
Puntos en contra:
Lots of duplicates get created by not being able to have a master database with the option of placing contacts in multiple categories and then creating separate lists per project that do not change as the master database is updated. I want to be able to see what contacts I sent information to two months after I built the list so I am clear where we had a miss when we learn of updates/new contacts, but Act does not allow that.
Respuesta de Act!
hace 4 meses
Kama – We are very sorry to hear you're having trouble with placing contacts in multiple categories. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.
Bernard
Act! Review
Puntos a favor:
It's fresh and innovative approach to email automation is brilliant.
Puntos en contra:
Some of it's features especially the content management is shakey at best.
Respuesta de Act!
el mes pasado
Thank you, Bernard, for your feedback about Act!'s email automation. We are always thrilled to hear how our customers are using Act! Marketing Automation! And, we hope you'll reach out to our Support team at support@act.com so they can address any issues you might be experiencing around content management.
Usuario verificado
Customer relationship management in a neat little package!
Comentarios: Act has become a valuable database of information for our teams, storing all manner of customer and company information that we can utilise for various means. It is a valuable asset for us and will no doubt continue to be in the future.
Puntos a favor:
There are multiple benefits to using Act as reported by our users. The Act database allows for a large quantity of information to be stored, meaning we were able to decommission several other systems holding various bits of customer data by merging it into Act. We have found pricing to be competitive on a per-licence basis which suits us as a small team working within a non-profit organisation. Act makes it easy for users to update already stored customer/company information, so we always have up-to-date data for contacting, addresses, etc. Communications to customers/companies are tracked in Act so other members of the department can see who has communicated with who, and what the correspondence was – this is useful if a member of staff is off and another needs to pick up some workload. On the technical side, updates and hotfixes are provided regularly and it is relatively easy to install these during periods of downtime. The UI is easy to navigate, with clearly labelled menus and an in-built help area.
Puntos en contra:
We have found it somewhat difficult to integrate Act with our current systems and have resorted to manually exporting CSVs with information to import into our systems. This is a legacy process and may have been improved upon however, we haven’t looked into this. We have also had to purchase add-ins to enable certain features such as opportunities tracking, but Act plays well with these add-ons, so this is not too much of an issue for us. From an admin’s perspective, it has proven difficult to set up an automatic installation that works with our MDT deployments, but we roll out images with Act on rarely, so this isn’t too much of an issue. Perhaps in future, updates could be made to the UI to make it look a little less dated and bring it up to clean, modern, standards.
Robert
Value of using Act
Comentarios: See What I liked most.
Puntos a favor:
Started using Act about 25 years ago. Have added contacts since and used most of the features. Over time the use of certain features such as mass mailings to customer lists have faded, and now occasionally by e-mail. Over time I have come to value how I can locate someone that was a customer years ago, and have a complete record of a transaction, conversation or specific subject we were involved in. You have to learn to use for nearly every phone conversation or piece of correspondence. If you do, you will always be able to revert back to a contact, and who said what when. What correspondence was involved etc. To say nothing about scheduling appointments, and being reminded of birthdays and other important events. Act is the backbone of my business and personal contact information. Invaluable and used every day. I have used over may revisions and Company changes. Sometimes the customer service is better than others. Presently the Customer Service is Excellent. If you are a first time user or considering starting to use it I would recommend you take a course on using it as many of the features are not apparent unless someone shows them to you. A great tool to keep track of what everyone on your team is doing and as they move on a record of what they did and who was involved. A great tool that I rely on daily. Happy to spread the word.
Puntos en contra:
Many features that I never use, but see how others would. Don't like having to use MS Outlook for e-mail. Would like to access completely by phone, but my database is too big.
Michelle
Act! through the years
Comentarios: I love Act!, the functionality, the ability to customize, detailed reports. I run my single jobs, AR, AP, reporting, generate documents, calendar, follow up, email all through Act! and have micro control of every document and report. I have several users and the addons are endless.
Puntos a favor:
I began using Act! 20+ years ago the draw for me was the ability to customize the product for my companies needs. I have run my company's database with this software from start up and I have made it work through the years. In the earlier days I was able to automate functionality to stay ahead of trends and have robust productivity far a head of my competitors. As the years have gone on and the product was sold and resold they have updated and brought general users more but have left lifelong users in the dust for profit.
Puntos en contra:
Subscription services that cripple my ability to utilize the fully purchased/owned product. I feel that the company sold out for recurring subscriptions. I don't care that they want to go to subscription but I do care that I have my feet held to the fire because of it. Users like myself enabled their progress and continued success.
Josh
ACT is a great software product that allows you to integrate your database and track your clients
Comentarios: ACT is worth the price and worth the training to get educated on it. Unfortunately you need to spend some time figuring out the details, but once you do, it is off to the races and you will love the system every day. It really is a great product.
Puntos a favor:
This product allows you to integrate the basic and most complicated processes within your business. I love the email link feature, any time I send an email to a client (who has their email in their account profile), the system automatically saves that email in the client profile. You don't have to search for it in your inbox, or click an extra button to push the details over to the profile, it all happens automatically. The icing on the cake, is now that it is in the client profile, other members of my team can see what emails I have communicated to client, and when they were sent. It helps to keep my team all on the same page. This is by far the best Client Database system I have ever used. AMAZING!
Puntos en contra:
The biggest downside to ACT is there is not a built in funnel email system. You have to select the group or type of clients that you want to email, export that to another database and then send the communications from there. The system will still tag your emails as long as they are sent from your domain, but having to export the list an use an additional software or service to send the mass email notifications is a little frustrating. If they can fix this option, it would make my life a lot easier.
Bruce
Long time Act user 20+ years
Comentarios: We put a local copy on each of their computers and sync to the master database. Since our equipment needed an upgrade I signed up for a trial of the newest cloud based system. It did not work, would not load on our trial computers and was totally unreliable. I called customer service who took DAYS to get back to me, and by then, we had pulled it off the test machines. We have 64000 contacts, and the Act Consultants tell us that is sketchy to transfer that many contacts to the newer systems. I am stuck with the older software, but that's ok, it works flawlessly.
Puntos a favor:
None that I can think of...over our old ACT versions.
Puntos en contra:
We are a long time user of Act with 64000 contacts, and thought about an upgrade and tried the newest software. Connection to ACT did not work, called customer service which took DAYS to respond, and only with trivial solutions or told us out browsers were inadequate. We cannot use cloud based software, as many of our sales persons need to travel and out of internet on the road. We asked about purchasing a copy for local server use, and they STILL have not called back. Uses alot of memory and crashed the test computer a couple of times. I reviewed the posts, and many are favorable, but their usage is very different than ours. Most of the positives come from short time users who have no other experience. If you have alot of contacts, doubt if this will work for you.
wayne
Long time ACT! user, especially happy with V23
Comentarios:
Greatly improved and confidence-inspiring in V23.
Minimal frustration
ACT! is feature-rich, and discovery of additional functionality is fun as well as useful.
Many useful/fun feature surprises to be discovered with HELP and excellent videos to get there
Puntos a favor:
Not easy to learn, but getting much easier. But very powerful for those who would take the time to become familiar with its muscle. It is apparent to me that Swiftpage folks are remarkably skilled and motivated to make ACT! an (THE) industry leader. Significantly greater reliability and freedom from issues. I have seen wonderful improvements in marketing automation with V23 Current functionality of marketing automation was beyond my imagination Technical assistance is quick and has become absolutely first class. I rate a solid 10
Puntos en contra:
Steep learning curve, but learning the system is greatly eased recently with new videos that are easy to follow and with a narrative voice that is especially understandable Technical help is not available on weekends and after hours.
Usuario verificado
ACT functionality in 2019
Comentarios: Functional software for contact and opportunity management that has been in use for over 20 years with a consistent interface. All contact management software requires a learning curve to effectively use the software. My consulting clients do not use the marketing component of ACT, so those features have not been evaluated as of yet. ACT has gone through a number of owners, and the current owners seem to be putting in the effort to keep pace with Microsoft Outlook. Quickbooks integration could still be better though, but cooridnating with third party vendors will always be a challenge.
Puntos a favor:
Consistent interface through the years, reliable functionality and easy to resolve simple issues. Even in a small business, hosting the database on a consumer grade PC and operating system still provides a functional and fast connection. The ability to create an offline database that can then be synced with the master database is very useful for laptop users. Finally in ACT 2018/2019, the interface between Outlook 365 (aka Outlook 2016) and ACT! is finally more reliable.
Puntos en contra:
The time it takes to create a large offline database seems way to slow. Some troubleshooting issues require support from ACT!. I strongly recommend a support plan with ACT!

Angela
This is the worst CRM ever! I wouldn't recommend this to my worst enemy.
Comentarios: It is easy to use when it is working correctly.
Puntos a favor:
It is easy to use when it actually works. I receive emails advising my current version is expiring quite often so it keeps me informed regularly.
Puntos en contra:
The syncing feature doesn't not always work between the different platforms that we have in our office. In an office of Sales Reps, we need a CRM that will sync in real time but sometimes this CRM won't sync for an hour which makes it difficult for us to schedule appointments for our Sales Reps.
Respuesta de Act!
hace 6 años
Hi there Angela, Sorry to hear that you've had a poor experience with Act! I understand where you're coming from, and you're right that while using our remote database synchronisation feature can allow for very flexible office/out-of-office set ups, it does remove the 'real-time' sync capabilities. Did you know that our Act! Premium Cloud service allows you to access you data (hosted by us) in real-time over the internet from anywhere in the world? We really appreciate your feedback, and we're committed to make improvements across the board with every release! I really hope we can restore your opinion of our software with some of the improvements we've got planned in the future! - Jon, Act! Social Media Specialist
Alissa
Alternativas consideradas:
Act is the affordable options
Comentarios: Overall Act has been a strategic software choice for our organization.
Puntos a favor:
Act has a lot of the features more expensive CRM’s offer without sacrificing usability or features. It is feature rich and simple to use.
Puntos en contra:
Act hasn’t had many changes in the last two years. I would like to see more growth for this product.
Respuesta de Act!
hace 11 meses
We love hearing from customers Alissa! Thanks for letting us know why you selected Act! and how it is helping your business. We look forward to more years delivering value to you!
Anne
Think carefully before buying ACT!
Comentarios:
Our overall experience with ACT! is not good, so after 17 + years I made the decision to switch to another CRM when we upgraded our computers.
Our IT Consultant summarised it beautifully when he was moving programs and files from the existing hardware to new hardware and said "Please tell me you don't want me to move ACT! as well". He never liked it either
The issue with email marketing and emails was long standing and in the end we gave up, without being even close to a solution.
For a small business, it became too complex and non-user friendly, especially as other competitors with more features, better service and a more user-friendly 'current' CRM product entered the market.
Plus, to add insult to injury, Customer Service has deteriorated over the past few years.
Puntos a favor:
When we first bought ACT! around 17 years ago we loved it. We were all happy with what it could do to automate the office and with client/lead management.
Puntos en contra:
Email marketing and email functionality - or lack of - with Outlook. Only being able to attach one document file to a history note has also caused much frustration.
Bruce
Using ACT!
Comentarios: I have been using the program for 15 years. I like that when I last upgraded I did not have to learn everything over again! Microsoft does this and I don't care for it. I use mostly the contact database. However, I expect to purchase another copy of the program because of a new contract that will have extensive telemarketing and reporting.
Puntos a favor:
Easy to use
Puntos en contra:
Some of the features I will never use and some of the features take some time to learn how to use.
Respuesta de Act!
hace 6 años
Hi Bruce, Thanks for the review! For reference, we offer a wide range of help and support materials for Act!, and can advise on further training if requested. For new users of Act!, our Getting Started resource center is useful for learning the basics of Act! and getting up and running. https://www.act.com/resources/getting-started We also have a free online training library full of videos detailing many of the features of Act!. Visit this here: https://www.act.com/resources/feature-tours It's also possible to purchase training workbooks which teach the fundamentals of using and administrating Act! in detail. http://swiftpage.com/training/order-manuals If you need any advice on any of the help materials we offer, please don't hesitate to ask! Act!
Maggie
Alternativas consideradas:
Act Upgrade and use
Comentarios: Has been a good tool for us as a small to medium business but beginning to require more functionality - support for the latest upgrade has been very intense and expensive
Puntos a favor:
Elegant solution that works across a range of devices with possibilities for a range of integrations much more cost effective than the competition for small businesses
Puntos en contra:
Not always well integrated with other platforms eg leadpages etc - needs an intermediary or requires support of an ACT consultant to implement many integrations.
Cody
THe company has been using it for at least 10 years
Comentarios: THere are a lot better CRM's out there figure out what you are using it for and what you need and start shopping I could suggest a few but to me they are a bit industry specific.
Puntos a favor:
seems very simple and we had a long standing relationship with ACT with the in house CRM. So we had a lot of our contacts already on board and it does keep track of contacts.
Puntos en contra:
When I came on board about 3 months ago I suggested going to the cloud the idea was well recieved and I contacted act. We intially had some issues uploading the information some of which I will admit was my own fault. when I did the software lagged extremely bad. I contacted the company spent almost 4 hours o the phone (mostly on hold) the first time and then didnt get a call back untill about 9:30 that night. Then the trial was running out with out the issue being resolved I asked them to extend it while we tried to fix the issue they told me I had to buy it and then they would be able to fix it....
Louis
Act! CRM gives our company what it needs . Ease of use which boosts our team's productivity output
Comentarios:
We are happy to upgrade to ACT CRM for their cloud based services, for Act's collection as well as consolidation of our sales data for marketing use and for new business acquisition . Act has also become
an off and online supplemental data base for our company.
Puntos a favor:
We loved Act's flexibility and ease of use as each of our team members were able to use Act with their mobile devices and phones. Our team members reported that Act's updating process is quick, painless, and automated. In addition , their user interface was quite intuitive and made for generation of highly configurable reports in a timely manner .
Puntos en contra:
We have found Act to be a solid and multi faceted CRM. However , we would love more tutorials on importing contacts for business use and referral. By importing we would value some kind of scan utility feature for use with cell phones and tablets. That said , once a client enters contact information , Act will make a connection and provide information regarding parent companies or further supplemental data. This feature proves extremely useful.
James
Simple and Effective Contact Management
Comentarios: I use ACT run run my entire client contact. It interfaces with Outlook for my emails. I can write letters and reports and are easily attached so I can find them quickly. It has a calendar and can add reminders and tasks
Puntos a favor:
This is easy to set up and has more functions than a small business will actually need. Scheduling and report writing is easy to do and keeps things well organized. I have sued this for many years and the files is very large but it is easy to search.
Puntos en contra:
Much of my work is confidential. I attach files to people and it is a little cumbersome when people leave the company and go work for some one else. It would be nice it they could work out a way to deal with this. Also, they are moving to a web-based program and while it may have advantages for some of us, it may be a problem. When I travel, i can not always access the cloud or the speed is very slow.