Opiniones de Salesforce Marketing Cloud Account Engagement

Mi experiencia con Salesforce

Comentarios: Mi experiencia en general ha sido gratificante desde la automatización de colas de servicio en los cuales se almacenan grandes cantidades de leads y que se asignen a los agentes sin necesidad de intervenir, hasta los reportes y tableros de visualización que se generan y están en constante cambio a medida de que mi conocimiento sobre la herramienta crece.

Puntos a favor:

De Salesforce me gusta que es fácil de utilizar y tiene conexiones con la mayoría de servicios y herramientas de inteligencia de negocios, como einstein, omnichanel, office, entre otras, como tiene varias integraciones uno creería que son difíciles de manejar y no es así, su integración y uso es demasiado sencillo y tienen manuales de uso para las implementaciones.

Puntos en contra:

Sinceramente hasta el momento no hay nada que encuentre negativo en mi uso diario de la herramienta, por el contrario me ayuda a optimizar y ser más eficiente en mi labor.

Un buen software para marketing B2B

Comentarios: Un buen software pero todavía lejos de ser perfecto

Puntos a favor:

Es un software muy muy completo para la captación, gestión de leads para negocios B2B puramente. No vale para ecommerce ni negocios B2C de gran volumen.

Puntos en contra:

Uno de los mayores inconvenientes es que no ofrece sistemas de análisis buenos.. y tiene muchas carencias en los sistemas de atribución o desarrollos un poco más especificos, pero en general es un buen software.

Pardot

Puntos a favor:

La accesibilidad en el programa y software

Puntos en contra:

Lentitud en la carga de los datos y acceso.

Pardot delivers on promises

Comentarios: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Puntos a favor:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Puntos en contra:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Power-packed Marketing Automation Tool

Comentarios: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Puntos a favor:

We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Puntos en contra:

I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

Easy to use CRM

Comentarios: We used it for lead management snd monitoring and Salesforce's easy UI and short learni g curve made that convenient

Puntos a favor:

User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues

Puntos en contra:

If the information was captured wrong due to some reason, debugging took timeInitially learning curve difficult

A B2B marketing automation platform that can be easily adapted.

Comentarios: Salesforce Marketing Cloud Account Engagement is a great platform for any company that wants to leverage an enterprise-grade marketing automation platform. While it may not be the best platform on the market, it can be learned and managed quickly by your existing team. You will not need a new employee to manage your marketing automation platform.

Puntos a favor:

Salesforce Marketing Cloud Account Engagement is a Marketing Automation platform that lives within the Salesforce ecosystem. It is the best MA platform that natively integrates with Salesforce CRM.

Puntos en contra:

As a former user of Marketo Engage, I find that Salesforce Marketing Cloud Account Engagement lags behind in terms of automations. In the past five years, there have been no significant improvements to Automations and Completion Actions. While I understand that Salesforce is advocating for the use of Flows, it would be beneficial to see some advancements in the native automation tools on the platform.

Unlocking the Power of Customer Data with Salesforce Marketing Cloud Account Engagement

Comentarios: Salesforce Marketing Cloud Account Engagement has been great for me. It has helped us increase customer engagement and loyalty to a great extent.The platform's ability to be customized is a feature I adore. We have been able to develop customized and narrowly focused campaigns that have been well received by our clients and resulted in higher engagement rates. We can use the real-time data provided by the analytics and reporting features to make data-driven decisions about our marketing strategies. These features are also very helpful.The ease of use of Salesforce Marketing Cloud Account Engagement is another feature I enjoy. It is simple to use and navigate, despite having so many options and features. We were able to use the platform to its full potential and were able to get up and running fairly quickly.

Puntos a favor:

I have to say that the most thing I like about Salesforce Marketing Cloud Account Engagement is that it gives me a complete view of how our customers are interacting with each of our channels. I can easily measure their behavior, determine which campaigns are most popular with them, and adjust our content and messaging accordingly.One personal experience that stands out is when we used Salesforce Marketing Cloud Account Engagement to run a targeted email campaign. We were able to make data-driven decisions regarding future campaigns because the analytics and reporting features showed us which emails had the highest open rates and click-through rates. It was wonderful to see how our efforts were affecting customers' experiences with our brand in real time and to know that we were making a difference.In general, I believe that Salesforce Marketing Cloud Account Engagement is a useful tool for marketers who want to increase customer engagement and loyalty.

Puntos en contra:

To be honest, the fact that Salesforce Marketing Cloud Account Engagement can occasionally be somewhat overwhelming is the feature that I find least appealing. It can take some time to get used to using all of the features and options because there are so many of them.When we first started using Salesforce Marketing Cloud Account Engagement, one personal experience comes to mind. We had a lot of questions about how to use certain features, so we had to learn and play around a lot. It required a long time to find a workable pace, however when we did, we viewed the stage as unbelievably strong and supportive.In spite of the underlying expectation to learn and adapt, I would in any case energetically prescribe Salesforce Marketing Cloud Account Engagement to any advertiser hoping to further develop client commitment and dependability. The advantages far outweigh any minor issues we might have had.

Not the easiest to implement or maintain for startups, not worth the high cost

Comentarios: Overall, we didn't get the most use out of it mainly because its ease-of-use didn't turn out to be as advertised and sold. When you buy salesforce and pardot together, you're sold on the premise that it's 'one system', but at the end of the day they're still two separate systems that sync back and forth just like any other marketing automation tool. It just didn't turn out to be worth the heavy cost.

Puntos a favor:

Form handlers, automation/workflow builder, not much else.

Puntos en contra:

The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher tiers). We didn't like not being able to relate marketing email activity to einstein activity sync. User interface could use some work as well; just not there yet overall.

Any other tool is probably better

Comentarios: Mostly frustrating and disappointing. We've heard so much about Salesforce that we expect everything with that name to be absolutely the best. But that doesn't have to be the case and Pardot is a proof.

Puntos a favor:

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Puntos en contra:

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

Know about - Sales Force

Comentarios: Marketing campaign Dashboards and New modules can be created on salesforce as per our requirement.

Puntos a favor:

User friendly for form Integration. Multiple Dashboards and Reports Available for business review. View and Notification for users. API integration with multiple websites and Applications. Easy setup to create new fields and data management module. Log history to identify changes and creation. Campaign management leads, cost per lead and outcome.

Puntos en contra:

Processing lag in case of too much information on the page. View log is not available in normal license.

Amazing product

Puntos a favor:

Sales force is the best CRM out there hands down it is worth the money. because you get out what you put in.

Puntos en contra:

in the beginning it was a little confusing

SALE your Salesforce

Puntos a favor:

Salesforce is best because it can accessed from anywhere and it doesn't require any server and pre and post all the activities can be managed from here.

Puntos en contra:

The analysis tool can be changed or improved as it doesn't leads to understand by using different filters if could be done in dashboard standards so that it can be used in a more understanding way.

Salesforce integration oversold, but excellent in its own right

Puntos a favor:

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement. Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically. The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice. Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Puntos en contra:

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups. Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Powerful Marketing Automation Platform

Comentarios: As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates.
I think Pardot has been a really strong tool for us to advance our marketing automation and email marketing practices and really drive growth in our marketing efforts.

Puntos a favor:

The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice.

Puntos en contra:

At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution.

Pardot Lets Us Punch Above Our Weight

Puntos a favor:

Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results.

Puntos en contra:

There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting.

Powerful Marketing Automation Tool

Comentarios: Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. We are able to set up workflows and use it multiple times for generating different leads. Customer mapping & analytics are in-depth that helps us to garner meaningful inferences on the choice & interests of the customers. Pardot's tracking system is superb in assessing the customers journey from visits to individual pages on our website, from visiting a particular page to generate conversions on landing pages. Pradot has simplified our marketing process and helped in the strategic growth of our business.

Puntos a favor:

Pardot Salesforce has simplified our entire process of marketing at HL Agro. The lead nurturing campaigns are helping us to drive engagement with our current & potential customers. Generating leads & setting up workflows is no more a task now. With Pardot, we are able to acquire meaningful data on the choice & interests of the customers. It offers in-depth analytics & facilitates our customer mapping process.

Puntos en contra:

Pardot pricing is a major limitation of the software. The subscription plans start at $ 1000 and is billed annually. The premium pricing of Pardot generally makes it unaffordable for the small scale businesses. We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan. Pardot offer A/B testing feature only to the pro-subscribers.

Easy to use , great UI and powerful

Comentarios: the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Puntos a favor:

1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI 2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function ) 3) slick customer journey canvas that is highly visual 4) fairly priced (in comparison with the other MA vendors)

Puntos en contra:

1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone 2) it would be great if there were more native connectors to it.

Great Quality Marketing Automation System for B2B Marketers

Comentarios: Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work.

Puntos a favor:

I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Puntos en contra:

The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have.

Pardot for Non Profits

Puntos a favor:

As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool.

Puntos en contra:

The Salesforce - Pardot integration can be very finicky and requires a lot of maintenance to ensure it's working properly. For instance, we are having issues reading opportunities and have been back and forth with the customer support team to figure out to resolve the issue for 2 weeks now

Powerful tool

Comentarios: I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results.

Puntos a favor:

I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from.

Puntos en contra:

The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform.

Overly expensive for the features, almost zero Aus support.

Puntos a favor:

The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily.

Puntos en contra:

Implementation was cookie-cutter and conducted by a Third Party, which didn't take into consideration any of our business processes. As a result, we lost the ability to fully automate a large portion of the platform. Support is the absolute worst. Their live in-app chat has now disappeared completely, but even before this it was impossible to reach anyone or get a decent answer regarding most problems. Forget about their Knowledgebase, as you need to buy a separate Salesforce licence to access it. Warning: If you're buying this, you will NEED a technical front end developer to integrate it properly into your website, design forms to match, build email templates and landing pages. You COULD use their stock templates, but they're not device responsive and are super bland.

Great B2B Software with Integraitons!

Comentarios: Pardot is an excellent B2B software that integrates seamlessly with Salesforce. We use Pardot for countless client to send email blasts manually and automatically, send both one-one and list emails, and setup form handlers on websites that track immediately into Pardot and Salesforce. It is a valuable tool to have for marketing efforts, especially when using Salesforce!

Puntos a favor:

I love its integrations with Salesforce, the ability to access from the Salesforce interface, and the ease of use!

Puntos en contra:

I don't really have any cons at the moment.

Standard Marketing Automation with Advanced Email and Content Tools

Puntos a favor:

From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now. The folder organization is probably a feature that doesn't get talked about much, but it helps a lot. We were told to try to use them and much as possible during the initial Pardot setup, and I'm so glad we did because you'll notice content and files start piling up immediately and having a solid folder structure makes life a lot easier. I've used a few other Marketing Automation tools before and Pardot is my favorite. It's simple, but robust enough to handle advanced needs.

Puntos en contra:

The automation and "Drip" functionality is pretty simple and doesn't offer any real advanced options. For example, you can't create drip automation based on if a prospect clicks a certain link in an email, but I think there are working on that. There are a few other little things, but nothing major. One item that Pardot could improve upon is Basic Chat Support. They only offer basic support through their Olark chat, and more than half the time I check, it shows them offline which means they are full. It can get a little annoying at times if you need something urgent. However, their case management is very good and if you have a case get escalated to a higher team, the support is very good. I've had the team spend a lot of time working on some advanced form functionality for me that helped a lot. Their knowledge base is strong too, so that usually a good place to start.

Definitely a great way to sort leads

Comentarios: Besides the functionality of using Pardot on the sales team, I know the marketing team and exec team loved the dashboards. The marketing team was also able to capture many prospect details from the easy to create beautiful, customizeable content where most of our leads came from. It's definitely an added bonus to help create the pipeline and sort it effectively.

Puntos a favor:

I really liked how the leads were sorted into ones that were immediately "hot" and with Salesforce mobile, I could even do it on my long train commute home. It was also a good indicator of which leads to focus on. Since our sales cycle can also be really long, it also was helpful to see how long the prospect has been in the system and how knowledgeable they might be about us. As a newer salesperson it was helpful.

Puntos en contra:

I wish some of the pro features were available at the standard price. If we could see the Google Adwords that led our prospects directly to the site easier, it would be much helpful. It is available, so it's not too bad of a downside, however, it is if that feature is too expensive for your budget at the moment.