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Opiniones de Mailchimp Transactional Email

Sobre Mailchimp Transactional Email

API de entrega de correo electrónico de MailChimp

Descubre más sobre Mailchimp Transactional Email

Puntos a favor:

AB testing support (although we have not used it.) Integration with CRM system (currently using NEON), although unsubscribes and bounces are not returned to CRM. Freemium plan was well worth it.

Puntos en contra:

While the drag and drop email builder is very convenient, I sometimes wish there were more options/ the options were less rigid.

Valoraciones de Mailchimp Transactional Email

Evaluación media

Facilidad de uso
4,4
Atención al cliente
4,2
Funcionalidades
4,4
Relación calidad-precio
4,2

Probabilidad de recomendación

8,2/10

Mailchimp Transactional Email tiene una valoración global de 4,5 estrellas sobre 5 según las 288 opiniones de usuarios de Capterra.

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Aloima Daniela
Aloima Daniela
Asistente administrativo cl en Colombia
Usuario de Linkedin verificado
Asuntos internacionales, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Una grandiosa colaboración

5,0 el año pasado

Comentarios: Ha sido maravilloso,encantador trabajar con estas herramientas masivas que nos ayuda a implementar gran parte de nuestro trabajo.

Puntos a favor:

Nos facilita la elaboración y creación de proyectos masivos manejamos una cadena de equipos que estás conténto por la maravilla de software de gestión masiva

Puntos en contra:

Bueno ay gestiones que se nos dificulta un poco menos pero en avance y aliados sacamos todo al tiempo.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

El software perfecto que debes incluir en tu estrategia de email marketing

4,0 el año pasado

Puntos a favor:

Mail chino es ideal para cualquier campaña de email marketing. Tiene diversas funcionalidades muy útiles, el uso de segmentos y tags permiten una organización de todos tus clientes, leads, etc pero sin duda, para mi, la mejor funcionalidad son los informes. La información que te da conocer los clicks realizados por los usuarios, que parte genera más interés de tu email o quien ni siquiera lo ha abierto es muy interesante.

Puntos en contra:

Es una herramienta bastante completa, pero por poner una pega las posibilidades de diseño no son una maravilla. Te trae varios bloques en los que tampoco puedes editar mucho la maquetación. Aún así suele ser suficiente.

Flor
Comunicadora visual en España
Diseño, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Herramienta de email marketing con todo lo necesario para empezar

5,0 el año pasado

Comentarios: Es la herramienta que uso para mi boletín por feed desde 2012, además he creado campañas básicas para clientes con Mailchimp y la versión gratis cumple con lo necesario para empezar: crear formularios, páginas de destino, usar plantillas preintegradas, obtener informes y métricas. Todo me ha resultado bastante sencillo de aplicar a través la interfaz de usuario.

Puntos a favor:

Me parece genial que te permita usar la versión gratis todo el tiempo que requieras y ya de ahí si creces en el tiempo adquirir un plan de pago más avanzado. También quiero destacar su facilidad de empezar una campaña y ponerla en marcha.

Puntos en contra:

Me encantaría que el soporte de chat en vivo de la página web estuviera 100% en español, no solo en inglés.

Alice
Creador de contenido en España
Productos cosméticos, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Adoro esta herramienta de marketing!

5,0 el año pasado

Comentarios: Muy satisfecha !

Puntos a favor:

Su automatización, poder segmentarlo todo, la opción de sugerencias.

Puntos en contra:

Por ahora no echo en falta nada de esta herramienta. Hace todo lo que necesito a día de hoy.

Cristian
Cristian
Técnico en España
Usuario de Linkedin verificado
Electrónica de consumo, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Mailchimp sencillo y eficaz para correos masivos de promociones

5,0 el año pasado

Comentarios: Resuelve mis necesitades de envío de promociones a mis clientes de forma sencilla y con seguimiento

Puntos a favor:

Permite crear grupos de clientes para enviar mails de marketing y promociones, envíos programables por fecha y hora, muy cómodo de usar

Puntos en contra:

La herramienta funciona perfectamente, hace falta investigar un poco sus funcionalidades, pero es de uso intuitivo

Júlia
Autónoma de comunicación y PR en España
Relaciones públicas y comunicaciones, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Facilidad de envíos masivos y personalizados

5,0 el año pasado

Puntos a favor:

Permite mandar mails de valor a los clientes

Puntos en contra:

Las plantillas facilitadas son limitadas y poco creativas

Domingo
Manager en España
Bienes de consumo, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

Mailchimp: plataforma de marketing por correo electrónico

4,0 el año pasado

Puntos a favor:

Permite a los usuarios crear, enviar y gestionar campañas de correo electrónico.Las plantillas personalizables, herramientas de automatización y un detallado informe y análisis.

Puntos en contra:

No hay nada en particular que sea negativo de Mailchimp. Como cualquier otra plataforma de marketing por correo electrónico, Mailchimp tiene sus propias limitaciones y desventajas. La plataforma es un poco cara, y que algunas de sus características avanzadas pueden ser difíciles de usar. También hay informes de que algunas de las plantillas de correo electrónico de Mailchimp no son muy adaptables, lo que puede hacer que los correos electrónicos se vean un poco desordenados.

Guido
Guido
Digital Media Manager en Italia
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Good value for money, the perfect tool for small-medium size companies

5,0 hace 3 años

Comentarios: I manage several accounts for clients of my agency. Mailchimp is mainly used to send periodic newsletters.

Puntos a favor:

Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.

Puntos en contra:

It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)

Orianne
Orianne
Specialist Marketing en España
Usuario de Linkedin verificado
Telecomunicaciones, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

With well-organized features and display is easy to use.

4,0 hace 2 años

Comentarios: There are several different delivery services we could have used for our campaign. However, we decided on using the campaign creation screen because it's the most familiar and simple option. Creating a campaign on this screen requires no testing; its contents won't fail unless you remove critical parts such as the recipient and subject line. Additionally, you can create HTML emails on this screen— which allows for visually striking emails — easily. Currently, only plain text emails can be created with this service.

Puntos a favor:

Sending newsletters via email is easy; there aren’t many options for editing HTML emails. Since their customer base primarily uses Twitter, it's beneficial to be able to link to other services used for email distribution. This makes it possible to send linked campaigns through emails and tweets from the service as an actor in the campaign. Recommended for first-time newsletter senders. This service can be tried for free; it's also the only service in its price range that automatically gathers subscribers from other systems and regularly sends out emails. By automating the tweets, the process eliminated the possibility of tweets being deleted. Plus, it reduced the amount of time people spent working manually.

Puntos en contra:

Emailing members valuable information for free is possible through the analysis of multiple emails. Consequently, this allowed for effective email distribution.

Carlos
Carlos
Mobile IT Strrategist en EE. UU.
Usuario de Linkedin verificado
Seguridad informática y de redes, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Intuit you ruined a good system.

3,0 hace 6 meses

Comentarios: As a small business owner of multiple companies AND also Mobile IT Strategist for the SMB channel, I have been using and referring MailChimp since 2008. That being said, after the buyout by Intuit, it has been downhill ever since. So many charges and multiple systems that don't work. Intuit should have stayed in their lane, all they did was break a system that WAS great. 14 years of data will need to be migrated to another system. Good thing I know what I'm doing, but i feel bad for so many small companies who have a tough time migrating data to new systems and get stuck with MailChimp.

Puntos a favor:

Easy access to a simplified email system

Puntos en contra:

Pricing has shot through the roof and way too many features that most people wont use or even understand.

Pedro
Pedro
CEO en Portugal
Usuario de Linkedin verificado
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Good, but prefer Amazon SES

4,0 hace 3 meses

Puntos a favor:

It's easy to use (easier than Amazon SES service) and therefore we can quickly implement this.

Puntos en contra:

Pricing is not as good as with Amazon SES and although the later is a little bit more complex to implement, once we get used to it, it's fairly quick to setup an account and prices are very competitive.

Beckie
Manager, Marketing & Communications en EE. UU.
Gestión de organizaciones sin ánimo de lucro, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

E-Mail Marketing Made Easy

5,0 el año pasado

Comentarios: Mailchimp allows us to affectively target the audiences we are trying to get in front of.

Puntos a favor:

I really appreciate the analytics provided through mailchimp, the ability to tag audiences and the analysis of e-mails readability before they are sent.

Puntos en contra:

Some large corps continue to block Mailchimp in their spam filters.

Steve
IT Manager en EE. UU.
Bienes de consumo, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Good service to send blast email to current customers

5,0 hace 3 años

Comentarios: When we have had to make business announcement, such as price increases, this software made it easy to get that message out to all our customers.

Puntos a favor:

Once everything is set up the ability to send out business announcements to all our current customers.

Puntos en contra:

The ability to use custom templates. Also the cost when you have more than 5000 customers to contact.

Joe
Joe
Owner en EE. UU.
Usuario de Linkedin verificado
Formación profesional y coaching, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Solid Tool for Nurturing an Audience

5,0 hace 3 años

Comentarios: 9/10. Gotta have it if you want to grow a community or business. You don't know what you don't know until you see how your audience engages with you. Very revealing and help to see what type of subject line gets opened, who in your audience reads every email or doesn't read any of your emails.

Puntos a favor:

Professional templates and layouts for simple plain-text messages or super feature-rich emails analytics are excellent. Segmenting your audience is great for re-targeting specific member of your audience. Even the most basic paid option gives you a ton of growth potential and value. Email building tool has a TON of features to make a kick ass email Surveys ( a new feature) is a simple way to keep your audience involved Compliance with 'unsubscribe' feature is essential business practice

Puntos en contra:

Slight learning curve for importing contact and getting your database setup

Nima
Partner en EE. UU.
Práctica de la abogacía, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Mail chimp is essential for brand management

5,0 hace 2 meses Nuevo

Comentarios: It's been great as we've gotten old clients coming back to us for new business, which was set in motion by an email campaign.

Puntos a favor:

It's an easy way to keep in communication with prior clients

Puntos en contra:

All templates really look alike. Nothing really different, but it may not be easy to have a different design

Thomas
Senior IT Developer en RU
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Sending Adhoc Email Campaigns With MailChimp

4,0 hace 2 meses Nuevo

Comentarios: Overall we would recommend MailChimp for what we use it for: sending one-off marketing campaigns which need to look good and be designed and sent fairly quickly, with minimal skill. I'm sure it also has many other uses and benefits but this is all we have used it for currently.

Puntos a favor:

MailChimp was very easy to setup for our marketing team and give them a quick and easy way to design, build and send one-off marketing emails if we needed to send them fairly quickly.

Puntos en contra:

When looking at how many people 'opened' our emails it always looked to be very low. We weren't sure whether this was due to MailChimp using Servers and IP Addresses which are easy to spot and therefore send their emails to Junk Folders or - more likely - possibilities like users were just deleting our emails before opening them or Apple's new iCloud+ feature which blocks the code that lets us know when a user has opened an email etc.

Leah
Research Specialist and Program Manager en EE. UU.
Investigación, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Game Changer for Email Outreach

5,0 hace 2 meses Nuevo

Puntos a favor:

It is straightforward to navigate and integrate into the organization. It is also cool that a free plan is available, and contacts can be imported from different systems without manually inputting bulk email addresses.

Puntos en contra:

The limited emails (depending on any plan) are a little pricy for more extensive contact lists compared to other email management systems, and they cannot schedule emails on the free plan.

Usuario verificado
Usuario de Linkedin verificado
Propiedad inmobiliaria, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Email marketing solution that can handle all your demands in one go

4,0 hace 2 años

Comentarios: Sending emails as part of our company's marketing initiatives is easy thanks to Mailchimp. The customers of each of our clients will be able to access unique deals and information. More clients are drawn to the website as a result of this. Having an email platform that allows us to send emails that are specifically customized to our customer’s needs is a huge asset. People who have no marketing knowledge can use Mailchimp to create high-quality material that looks attractive. When people use templates, they may "drag and drop" information, and distribution lists allow them to select the recipients. In the end, Mailchimp is a terrific solution that does exactly what it is supposed to: send emails.

Puntos a favor:

Marketing and HR use Mailchimp frequently. They frequently exchange emails to solicit opinions on various initiatives and agendas. Because it doesn't require any coding skills to create campaigns, and because there are enough templates for different types of campaigns, Mailchimp is simple to set up and use. It is possible to track down recipients who have opened and read emails sent by this program. It can also provide you with a record of all correspondence. Online invitations are given to us for training and group session seminars. We'll see if we can make it, and we'll mark it down in our calendar. Mailchimp's ability to provide customized content and automate workflows usually results in more efficient and speedier marketing campaigns.

Puntos en contra:

When you start uploading photographs to your account, you'll immediately run into a situation where it's difficult to locate the files you need. To keep your images organized, you'll have to spend an awful amount of time removing or reorganizing them. Because there are so many variables in design and formatting, it's easy to overlook something while creating an email or a template. As a result, you may find that your output takes on a distinct appearance.

Dhanwanth
Dhanwanth
Reviewer en EE. UU.
Usuario de Linkedin verificado
Software informático, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Mailchimp: A Popular Email Marketing Solution Worth Consideration

4,0 el año pasado

Comentarios: Overall, Mailchimp is a popular and widely used email marketing solution that offers a range of features for creating and managing email campaigns. Mailchimp can be a useful tool for businesses and individuals looking for an email marketing solution, but it may not be the best fit for everyone.

Puntos a favor:

Mailchimp is a popular email marketing solution that is widely used by businesses and individuals. It offers a range of features, including email templates, automation, and analytics, which can be useful for creating and managing email campaigns. Mailchimp has a user-friendly interface and is easy to use, with clear instructions and helpful resources for beginners. The software offers a free plan that allows users to send up to 10,000 emails per month to up to 2,000 subscribers.Cons:Mailchimp's paid plans can be expensive, especially for larger businesses or organizations with a large email list.Some users have reported issues with the deliverability of emails sent through Mailchimp, which can impact the effectiveness of email campaigns.Some users may find the customization options limited or not as advanced as other email marketing tools.Some users have reported experiencing technical issues with Mailchimp, including bugs or glitches in the software.

Puntos en contra:

Mailchimp's paid plans can be expensive, especially for larger businesses or organizations with a large email list. There were some issues with the deliverability of emails sent through Mailchimp, which can impact the effectiveness of email campaigns. I found the customization options limited or not as advanced as other email marketing tools. I've also experienced technical issues with Mailchimp, including bugs or glitches in the software.

rendy
Project Manager en Indonesia
Software informático, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Alternativas consideradas previamente:

Reliable Transactional email Provider

5,0 hace 3 años

Comentarios: I'm really satisfied using mandrill as my provider

Puntos a favor:

Mandrill is a reliable transactional email provider, I've been using this provider for over 1 year and so far I don't have any problem with that. They also provide complete API documentation so we can easily connect to our project

Puntos en contra:

The cost for email is quite high compared to their competitor. But I choose Mandrill because I think they are more reliable than the competitor

Paula
Director en RU
Hostelería, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Boost Guest Engagement and Drive Repeat Bookings

4,0 el año pasado

Comentarios: Overall, Mailchimp has been an indispensable tool in my guest engagement strategy. From collecting guest data to running successful email campaigns and creating captivating landing pages, Mailchimp offers a comprehensive suite of features once you learn how to use these effectively and mange to understand how to navigate the tool. The analytics insights and the option to resend emails to non-openers have been particularly valuable in boosting the effectiveness of my email marketing efforts. I would recommend Mailchimp to businesses seeking to streamline their email marketing and enhance guest engagement.

Puntos a favor:

One of the standout features of Mailchimp is its robust analytics. It provides valuable insights into email campaign performance, including detailed data on who opened the emails. This information allows me to gauge the effectiveness of my campaigns and tailor my communication strategies accordingly.The ability to resend emails to recipients who didn't open them on the first send has been a game-changer. It offers a second chance to capture the attention of those who may have missed or overlooked the initial email. This feature has significantly improved my email reach and engagement, ensuring that my messages reach the intended audience.

Puntos en contra:

One aspect that I found less favorable is the learning curve associated with using and navigating Mailchimp's features. It doesn't appear to be as intuitive as I had hoped, which can be a bit overwhelming, especially for my small business new to email marketing. The platform feels slightly over-complicated, requiring some extra effort to become familiar with its functionalities.

Joe
Marketing Manager en EE. UU.
Suministros y equipo para empresas, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Rolled out a ton of new tools recently

5,0 hace 3 años

Comentarios: Overall, Mailchimp has been a fantastic tool for our email marketing. The platform is sleek, easy to use, and can be learned very quickly. We are excited to explore the new tools Mailchimp is rolling out.

Puntos a favor:

We've used Mailchimp for the past 4 years to communicate with our audience. Mailchimp is one of the best email providers around. Their platform, support, and reliability are top-notch. We rarely ever have issues when using Mailchimp.

Puntos en contra:

Honestly, they've rolled out so many new tools recently we haven't been able to keep up. Our team is small, so we don't always have the time and resources to keep up with all of the updates.

John Marc
Pastor en Canadá
Instituciones religiosas, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Mailchimp for Churches

4,0 el año pasado

Comentarios: Overall, we have enjoyed Mailchimp. It fits our purpose and has allowed us to send out weekly emails to our congregation with events and sign up forms attached. I know there is much more we could do with automated emails etc... but we haven't yet figured out how to use those features.

Puntos a favor:

We got into Mailchimp early on so we are still on a free plan. We are able to sync with our church management software and put different lists into the system. It makes it easy to get specific emails out to specific groups of people. The design part of the emails is sometimes a little hard to figure out but we have created a few basic templates that we like to use that look nice.

Puntos en contra:

The one thing that I think is difficult is the email design. It's not overly hard but it is not super intuitive. It's sometimes hard to find the options you are looking for when designing and it is sometimes hard to figure out what to do to get the result that we want.

Brandon
President en EE. UU.
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Mr

4,0 hace 6 años

Puntos a favor:

Mandrill is a powerful application that has proven useful for transactional email. They offer an API, decent reporting and storage of track/click data for 30 days.

Puntos en contra:

As part of Mailchimp they now require both a Mailchimp and Mandrill subscription. I have no problem paying for Mandrill but I'm not a fan of this billing requirement as I don't need Mailchimp. Secondly, in the 2-3 years that I have been using Mandrill I have not seen a single feature release. I find this unusual. True, it works great as-is, but there are definitely areas that can be improved or features that can be added.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión
Fuente: GetApp

Alternativas consideradas previamente:

Great for small businesses

4,0 hace 3 años

Comentarios: Overall I was able to manage and track all email marketing activities in one place but was disappointed in the landing pages

Puntos a favor:

The software is very affordable and great for email marketing for small businesses. Dashboards and automation are very helpful.

Puntos en contra:

I found that there weren’t a lot of out-of-the-box landing page templates to choose from. The ones that were available were specific to e-commerce and b2c businesses.