Opiniones de Yext

My Go-To Local Business Listing Software

Comentarios: Yext has made it easy for us to generate income from a very necessary action that small businesses and big businesses alike absolutely need done. We get results in just hours where some other listing software can take days to update listings.

Puntos a favor:

We've seen the best results for our clients when using Yext to update/correct their business listing across the web. It's an easy to use interface that helps you keep on top of all listings and finds the issues for you. This has saved us countless hours of manual searches.

Puntos en contra:

The cost makes it a bit difficult to sign up some clients that do not have a big budget.

Effective and Easy to Use

Comentarios: Overall I like their service. Price is kind of high, but their service is worth it. Their support is really great and responsive too

Puntos a favor:

It is easy to add locations, citations are built VERY quickly, customization abilities for each location are really nice too

Puntos en contra:

Kind of expensive - and your citations revert back when you stop your subscription (but I get that part)

Customer Service Is Horrible

Comentarios: Overall, for the money and the net result, YEXT is not worth investing in.

Puntos a favor:

I don't really have any pros about this software.

Puntos en contra:

I work with a company that has an Enterprise account with YEXT, and as we struggle to learn how the system operates we must lean on support for assistance. Unfortunately, YEXT's support is almost nonexistent. I use the term "almost" because the individuals who make up the support team do make an effort to assist. But, I believe that support has almost zero knowledge of how the system operates in the first place. When I ask specific questions about pushing information from one location to another I'm presented with articles and confusing terminology that gets me nowhere. You must schedule a 30 minute window for support calls, which usually leave me with more questions than I had in the first place.

A leader in listings management

Comentarios: It was a good experience. They do what they do well and it does work for businesses. My only hiccup was the differences in prices from one entity to another, but they still have good affordable prices. I would recommend to using them for Listings management.

Puntos a favor:

The ability to get information across directories. Yext seems to reach more directories than other companies in this industry.

Puntos en contra:

Prices are not consistent. I worked for an agency that used them and then moved on to do marketing for a business and the prices offered were not the same they offer to agencies. Also, the rep gave me multiple prices over our talks as if it was negotiable.

588% Increase in Listings Reach

Comentarios: With Yext, we saw a 288% increase in Google Search queries, a 320% increase in Google Customer Actions, and a 588% increase in listings reach.

Puntos a favor:

Before Yext, our listing distribution software took weeks to update directories. Now with Yext, I can make big changes within hours. Its duplicate suppression is powerful, its analytics tools are extremely useful, and their customer support is second to none.

Puntos en contra:

There is troubleshooting with every product you use. There have been a few issues in our account with connections and categories, but the Yext team was quick to help us find a solution. It's

A Powerful (Albeit Expensive) Option for Listings Management

Comentarios: Unified listings and review management has helped improve efficiency and ensure that all of our client data is correct, up-to-date and on the most important sites.

Puntos a favor:

Customer service/support is best-in-class for this type of platform. The platform links up with some relatively important sites and services, and I really like how well the knowledge graph works to unify data across all of them. Duplicate suppression is top-notch, and everything is explained clearly for novices to power users.

Puntos en contra:

Like any platform of this type, Yext's portfolio of linked sites does include some relatively low-quality options (i.e., some listing sites that aren't applicable to most industries).

Does a lot good but more for beginners

Comentarios: Their customer support is great. They have positives. Just not the best for someone like me. I used them because my client had them already and was nice to learn because a lot of people like them. I just feel like they could do more to be top tier in their niche.

Puntos a favor:

I can see how this software is useful for people who are beginners in local SEO or business owners who want to streamline the process.

Puntos en contra:

It isn't very in depth. Bright local is better in every way outside of maybe keyword research which i use neither for.

TOP NOTCH

Comentarios: Our experience with Yext has been amazing. Our company had an existing subscription that I took over, so in any other instance I would have been out of luck with training. But our representative was able to walk me through where to find anything and everything I could ever need.

Puntos a favor:

Customer Service with Yext is TOP NOTCH. Our rep is there to answer questions before I even have the chance to finish thinking of them. There are ample training modules to walk you through exactly what you need. Everything is highly customizable as well, so it's perfect for listing different types of businesses. The analytics are incredibly helpful to show what's working and what's not. I also love that I'm able to reply to any reviews as soon as they're given.

Puntos en contra:

Because of all of the options and customization, it can be overwhelming. Everything is intricate, which is great, but there's no "let me create this real quick." Changes can be made quickly though.

The Single Best Tool for Listings

Comentarios: Outstanding and I've recommended it to clients time and time again!

Puntos a favor:

Set it and Forget it. With Yext, you input your listing and confirm via authenticating factors and in just days you see the direct impact. Organic results improve, SEO improves, Adwords quality improves...you name it! The second best part is ease of use. Once your listing is within YEXT, they work to address over 100 listing entities online, building search equity for your site within Google and other platforms to assure that your listing is in fact REAL, ACCURATE, and RELIABLE.

Puntos en contra:

Would be nice if there was a master feature for advertisers to be able to list multiple entities under one account login and separate payment methods. This could also increase the number of subscriptions to YEXT!

Just say Yext!

Puntos a favor:

Yext offers an amazing product for managing your business location listings, review generation and website location page and schema markup!

Puntos en contra:

Not much not to like... Yext is constantly addressing business needs ahead of the curve.

Great Starter Platform

Comentarios: I've used Yext for over a decade with both for-profit and nonprofit businesses. I think of it as the great teacher and a perfect first step for small businesses.

Puntos a favor:

The thing I like most about Yext is the hands-on nature of the platform. Using Yext really helps you know and understand your own brand and business. I love the instantaneous nature of listings updates across a large number of publishers. Lastly, I am a huge fan of Yext's update scheduling feature. A key hassle-remover for me that Yext takes care of is listings update to Foursquare. As Foursquare for Business becomes harder and harder to use due to bugs and lack of UX updates (seemingly no updates for more than 5 years now), I've come to depend on the above-mentioned instantaneous nature of Yext listing updates on Foursquare. I often can't use Foursquare directly because of their bugs, so Yext fills a very specific vacuum there.

Puntos en contra:

As far as listings go, the think I like least about Yext is that it's not intuitive enough to understand which publishers they work with don't support a particular industry. The platform is old enough to have that baked into it and automatically eliminate those publishers from the mix. Another thing that has always perplexed me about Yext is that it doesn't seem to actually do much in the ay of data analytics besides grab readily available information from Google. Aside from having Google data inside the Yext platform, that's not much of a feature. As far as reputation management is concerned, Yext doesn't play well with the way our company uses Yelp, and as a restaurant chain, that's not really helpful.

A need for some. For the rest, expensive.

Puntos a favor:

Yext is a comprehensive solution that allows for ease of updating multiple platforms. This is helpful for changing an address after a move, a branding change to name or spelling, and even consistency across online profiles for improved SEO rankings. We have used this solution for improving rankings where profiles were not consistently listed with the same name and address. This solution is almost a necessity for those who do not have login access to all of their online accounts. If you plan to manage your reviews online, this solution offers user-friendly reporting as well. User engagement is key for reputation management. This is the most comprehensive solution available.

Puntos en contra:

Yext is expensive for something you can have intern do over time. If you want to edit profiles, someone can do this one by one by hand. So the cost of this solution can be intimidating. And soliciting reviews and managing can be as simple and sending requests. But this automates the process. Custom support has not been my favorite as well.

Knowledge Base simplifies listings

Comentarios: Yext solves the problem of having updated accurate information about our stores in front of guests no matter where they are looking on the internet.

Puntos a favor:

Having a single "source of truth" knowledge base that is pushed to many sites and search engines along with hosted store pages with schema markup have increased search engine results and organic traffic. The API has allowed multiple integrations, making this a good hub for all our store data.

Puntos en contra:

The social posting tools aren't completely robust--can't boost posts through the platform or have videos natively play. It also takes a long time for them to complete design change requests on pages--you have to design everything and then have them try to copy it.

Yext for Local SEO

Comentarios: Yext has been such a valuable tool for my team. We have used other tools in the past such as MozLocal and BrightLocal and Yext has been superior for us. Yext is constantly innovating and coming out with more helpful tools for us to utilize with them. Our Yext representatives have been an amazing support system for us as well.

Puntos a favor:

Lots of great new things about Yext: Google my business integrations, constantly adding new directories, knowledge tags, and analytics capabilities

Puntos en contra:

There have been a few glitches but Yext has always been able to correct the issue in a timely manner.

A Strong Product Offering that Puts Our Customers First

Comentarios: Yext allows us to double down on the marketing efforts we provide our customers on a daily basis, it seamlessly and easily allows us to protect, update and promote our customer's desired brands.

Puntos a favor:

Ease of use within the platform makes for quick and easy customer additions and updates.

Puntos en contra:

The load/render times of the platform can at times be rather slow, but the impact is minimal.

Essential Local Listings Tool

Puntos a favor:

This is an essential tool we use for the majority of our clients. Great for keeping business information consistent across the myriad of online listings.

Puntos en contra:

No real cons to speak of beyond a couple of technical errors, which were quickly resolved by Yext support.

Great Option for Local SEO

Comentarios: Yext has been great with customer support and caring about my needs. The sales team has been very helpful whenever I have a question.

Puntos a favor:

The network and easy to use system helps me allow clients to be found locally instead of having to register with 70+ sites.

Puntos en contra:

I would like an easier to export a set of analytics with all the key metrics to be easily shown. I can see much more on the back end but lose the interactivity when I export to PDF.

Simple Tool for Local SEO

Puntos a favor:

Yext makes local SEO easier by allowing agencies to manage multiple listings for businesses and individuals. Editing these listings across a wide range of networks and publishers can be done all within the platform and easily.

Puntos en contra:

The platform can be difficult to learn when first setting up. The UI makes things difficult to find sometimes, as there are many features within the tool itself. Knowing what features are called and under which menu to find things can also be a bit difficult at first.

Awesome platform for multi-unit data management!

Comentarios: Overall Yext provides exceptional results at a reasonable cost.

Puntos a favor:

I love the ability to control multiple entities from one source of truth that then populates out to the various networks/data aggregators.

Puntos en contra:

The review platform could use some revamping/improvements.

Easy to Consolidate Your Listings, A Bit Expensive To Do So

Comentarios: Overall, our marketing agency puts all of our local clients on YEXT. It's an easy way to consolidate all your business listings in one place and manage them accordingly!

Puntos a favor:

As a marketing agency, we have a ton of clients that need a listings management service like YEXT. YEXT can help you consolidate all your listings in one place and when your business switches addresses, YEXT is a lifesaver. Their duplicate suppression is also key to doing this job well!

Puntos en contra:

We do have a bulk package which makes YEXT a little cheaper, but if I were a business just getting YEXT on its own, there are cheaper options. You should also look at all the listings they can create - Not all of them are applicable to every business and every industry, but they do have a good selection overall.

Get listed in all the major directories with a few key strokes

Comentarios: Simple directory submission software.

Puntos a favor:

Yext offers a simple process for submitting directory listings, cleaning up listings, and updating listings.

Puntos en contra:

Fairly expensive to use Yext services, you lose access to your listings if you decide to leave, but they do offer a generous reseller program for agencies.

Love these numbers

Puntos a favor:

I love using Yext analytics and sending them to my customers. I find that all of their analytics are not data that are found on a lot of other websites. My customers always appreciate the analytics reports I send them.

Puntos en contra:

I have had zero issues with Yext. You have to make sure you are set up correctly for them to collect the data, but that is user error and not their fault.

Reputation management made easy

Puntos a favor:

I went through the Yext Certified Partner training and test, and found them very informative and beneficial. The team took the time to schedule one-on-one calls for training, and quickly responded to any questions I had. The customer service is wonderful and reason enough to use Yext.

Puntos en contra:

I wish it were more all-inclusive. Or at least have just a few packages. It felt like any time I asked if I could do 'X' or 'Y' the response was to buy an add on product.

Great Support, Fast Turn Around

Comentarios: Overall good experience and it fills the need that we are looking for. Hours update, new store openings and response review all are great products and heavily reduce manual work on our end.

Puntos a favor:

Always a great experience working with the support staff as well as the account manager. Our requests and questions all get answered in a timely manner and new products and services are being shared with us.

Puntos en contra:

Same day edits are sometimes slow. If we request an edit sometimes it takes 24-48 hrs to get a response when sometimes we are looking for an immediate response. The account manager sometimes fills the gap. Most questions we have to go through the support email rather than talking with our account manager.

Gets the job done fast but cookie cutter

Comentarios: I would describe my overall experience with Yext as fair,

Puntos a favor:

It builds citations fast and lots of them. It takes the guess work out of citation building if you are newer to SEO.

Puntos en contra:

What I liked least about Yext was its cookie cutter set up and the limits that came with that. After a couple of weeks it got pretty frustrating.