Opiniones de Yext

My Go-To Local Business Listing Software

Comentarios: Yext has made it easy for us to generate income from a very necessary action that small businesses and big businesses alike absolutely need done. We get results in just hours where some other listing software can take days to update listings.

Puntos a favor:

We've seen the best results for our clients when using Yext to update/correct their business listing across the web. It's an easy to use interface that helps you keep on top of all listings and finds the issues for you. This has saved us countless hours of manual searches.

Puntos en contra:

The cost makes it a bit difficult to sign up some clients that do not have a big budget.

It has good quality of data centralization and friendly platform.

Comentarios: I emphasize that it has good application management but I think that its SEO system is archaic, it does not generate immediate reports and sometimes they take a while to arrive at the email.

Puntos a favor:

Yext centralizes information management, making it simple to update and maintain data across multiple platforms, resulting in increased visibility, significantly improving visibility in local and online searches, which is crucial for any business's digital presence. , this allows us to test pilot software that many times do not go on the market but are necessary experiments within the development group.

Puntos en contra:

We recognize that if we were not engineers, the integration of the IYext software would be extremely complicated with internal Google systems and may require a significant effort, especially if there are legacy systems involved, in this case there are too many.

No SEO benefit

Comentarios: I purchased Yext for local SEO. After two years I determined that Yext did not help rankings in Google for any type of search.

Puntos a favor:

Yext does update its network of web directories quickly. But, you don't want to use Yext to manage important directories like Google, Apple, Bing, Facebook, Foursquare, and Yelp because these popular websites should be managed directly. Yext can be used to update low-value web directories like YP, 123local, Citysearch, CitySpark, CitySquares, and dozens of other little-known and used directories.

Puntos en contra:

Yext does not help SEO, specifically ranking in Google. I've tested Yext extensively over 2 separate trials with each trial lasting two years. On tests with lawyers and local home services businesses that I used Yext did not show any noticeable improvement in ranking in Google.

Effective and Easy to Use

Comentarios: Overall I like their service. Price is kind of high, but their service is worth it. Their support is really great and responsive too

Puntos a favor:

It is easy to add locations, citations are built VERY quickly, customization abilities for each location are really nice too

Puntos en contra:

Kind of expensive - and your citations revert back when you stop your subscription (but I get that part)

588% Increase in Listings Reach

Comentarios: With Yext, we saw a 288% increase in Google Search queries, a 320% increase in Google Customer Actions, and a 588% increase in listings reach.

Puntos a favor:

Before Yext, our listing distribution software took weeks to update directories. Now with Yext, I can make big changes within hours. Its duplicate suppression is powerful, its analytics tools are extremely useful, and their customer support is second to none.

Puntos en contra:

There is troubleshooting with every product you use. There have been a few issues in our account with connections and categories, but the Yext team was quick to help us find a solution. It's

A Powerful (Albeit Expensive) Option for Listings Management

Comentarios: Unified listings and review management has helped improve efficiency and ensure that all of our client data is correct, up-to-date and on the most important sites.

Puntos a favor:

Customer service/support is best-in-class for this type of platform. The platform links up with some relatively important sites and services, and I really like how well the knowledge graph works to unify data across all of them. Duplicate suppression is top-notch, and everything is explained clearly for novices to power users.

Puntos en contra:

Like any platform of this type, Yext's portfolio of linked sites does include some relatively low-quality options (i.e., some listing sites that aren't applicable to most industries).

Does a lot good but more for beginners

Comentarios: Their customer support is great. They have positives. Just not the best for someone like me. I used them because my client had them already and was nice to learn because a lot of people like them. I just feel like they could do more to be top tier in their niche.

Puntos a favor:

I can see how this software is useful for people who are beginners in local SEO or business owners who want to streamline the process.

Puntos en contra:

It isn't very in depth. Bright local is better in every way outside of maybe keyword research which i use neither for.

Great for Agencies who Create and Manage Citations

Comentarios: Overall my experience with Yext has been excellent. It does everything it claims to do and customer service is always quick and helpful.

Puntos a favor:

What I like most about this software is that it makes updating client information across listings fast and easy. Before Yext, our agency used to spend a lot of time updating hours, uploading photos, etc..now it can be done in a fraction of the time. I also love that Yext allows us to quickly add schema to a website that auto-updates when business information changes.

Puntos en contra:

I least like that the integrations with Google My Business and Facebook must be set up separately. This sometimes gets overlooked by my staff or if we have trouble gaining access from a client, it will never get done. It would also be nice if social posting could be pushed to more than just Google My Business..for example Facebook, Instagram, Twitter. That could allow us to replace other software with Yext. One thing that would be nice is if Yext salespeople were able to help us better monitize the software as an agency. I've done a few meetings and phonecalls to try to come up with better ways to use and sell the software to clients, but they always turn into the Yext sales person trying to get us to commit more money to Yext. I'd love to get some ideas on how other agency partners are using Yext for their clients and selling the software/service with their service packages.

TOP NOTCH

Comentarios: Our experience with Yext has been amazing. Our company had an existing subscription that I took over, so in any other instance I would have been out of luck with training. But our representative was able to walk me through where to find anything and everything I could ever need.

Puntos a favor:

Customer Service with Yext is TOP NOTCH. Our rep is there to answer questions before I even have the chance to finish thinking of them. There are ample training modules to walk you through exactly what you need. Everything is highly customizable as well, so it's perfect for listing different types of businesses. The analytics are incredibly helpful to show what's working and what's not. I also love that I'm able to reply to any reviews as soon as they're given.

Puntos en contra:

Because of all of the options and customization, it can be overwhelming. Everything is intricate, which is great, but there's no "let me create this real quick." Changes can be made quickly though.

Very Helpful!

Puntos a favor:

Dealing with business listing directories can be a major headache. Yext does most of the work for you. Big time saver!

Puntos en contra:

It doesn't always connect to listings in a timely manner.

Great Starter Platform

Comentarios: I've used Yext for over a decade with both for-profit and nonprofit businesses. I think of it as the great teacher and a perfect first step for small businesses.

Puntos a favor:

The thing I like most about Yext is the hands-on nature of the platform. Using Yext really helps you know and understand your own brand and business. I love the instantaneous nature of listings updates across a large number of publishers. Lastly, I am a huge fan of Yext's update scheduling feature. A key hassle-remover for me that Yext takes care of is listings update to Foursquare. As Foursquare for Business becomes harder and harder to use due to bugs and lack of UX updates (seemingly no updates for more than 5 years now), I've come to depend on the above-mentioned instantaneous nature of Yext listing updates on Foursquare. I often can't use Foursquare directly because of their bugs, so Yext fills a very specific vacuum there.

Puntos en contra:

As far as listings go, the think I like least about Yext is that it's not intuitive enough to understand which publishers they work with don't support a particular industry. The platform is old enough to have that baked into it and automatically eliminate those publishers from the mix. Another thing that has always perplexed me about Yext is that it doesn't seem to actually do much in the ay of data analytics besides grab readily available information from Google. Aside from having Google data inside the Yext platform, that's not much of a feature. As far as reputation management is concerned, Yext doesn't play well with the way our company uses Yelp, and as a restaurant chain, that's not really helpful.

A need for some. For the rest, expensive.

Puntos a favor:

Yext is a comprehensive solution that allows for ease of updating multiple platforms. This is helpful for changing an address after a move, a branding change to name or spelling, and even consistency across online profiles for improved SEO rankings. We have used this solution for improving rankings where profiles were not consistently listed with the same name and address. This solution is almost a necessity for those who do not have login access to all of their online accounts. If you plan to manage your reviews online, this solution offers user-friendly reporting as well. User engagement is key for reputation management. This is the most comprehensive solution available.

Puntos en contra:

Yext is expensive for something you can have intern do over time. If you want to edit profiles, someone can do this one by one by hand. So the cost of this solution can be intimidating. And soliciting reviews and managing can be as simple and sending requests. But this automates the process. Custom support has not been my favorite as well.

Knowledge Base simplifies listings

Comentarios: Yext solves the problem of having updated accurate information about our stores in front of guests no matter where they are looking on the internet.

Puntos a favor:

Having a single "source of truth" knowledge base that is pushed to many sites and search engines along with hosted store pages with schema markup have increased search engine results and organic traffic. The API has allowed multiple integrations, making this a good hub for all our store data.

Puntos en contra:

The social posting tools aren't completely robust--can't boost posts through the platform or have videos natively play. It also takes a long time for them to complete design change requests on pages--you have to design everything and then have them try to copy it.

Yext for Local SEO

Comentarios: Yext has been such a valuable tool for my team. We have used other tools in the past such as MozLocal and BrightLocal and Yext has been superior for us. Yext is constantly innovating and coming out with more helpful tools for us to utilize with them. Our Yext representatives have been an amazing support system for us as well.

Puntos a favor:

Lots of great new things about Yext: Google my business integrations, constantly adding new directories, knowledge tags, and analytics capabilities

Puntos en contra:

There have been a few glitches but Yext has always been able to correct the issue in a timely manner.

A leader in listings management

Comentarios: It was a good experience. They do what they do well and it does work for businesses. My only hiccup was the differences in prices from one entity to another, but they still have good affordable prices. I would recommend to using them for Listings management.

Puntos a favor:

The ability to get information across directories. Yext seems to reach more directories than other companies in this industry.

Puntos en contra:

Prices are not consistent. I worked for an agency that used them and then moved on to do marketing for a business and the prices offered were not the same they offer to agencies. Also, the rep gave me multiple prices over our talks as if it was negotiable.

Great tool for managing digital knowledge as part of local search optimization

Comentarios: We've helped our clients become more visible in local search results by ensuring information accuracy and consistency across the internet as a result of using Yext.

Puntos a favor:

Super easy to use. Accounts on many external platforms can be easily integrated into Yext, which helps ensure information is always consistent and saves time.

Puntos en contra:

The interface can feel clunky in certain areas, though not as much in others.

Feedback was requested

Puntos a favor:

The ease in being able to connect Yext to a third party platform API so we can streamline our NAP and hour information directly into the platform. We also utilize the bulk uploads for things like Facebook Covers often which saves a lot of time.

Puntos en contra:

I really like my Yext team, but sometimes I dread the monthly calls because they turn too sales focused. We're happy with the services we're currently aligned with, and it's great to be kept in the know of new features, but it can get a little much at times.

Great Option for Local SEO

Comentarios: Yext has been great with customer support and caring about my needs. The sales team has been very helpful whenever I have a question.

Puntos a favor:

The network and easy to use system helps me allow clients to be found locally instead of having to register with 70+ sites.

Puntos en contra:

I would like an easier to export a set of analytics with all the key metrics to be easily shown. I can see much more on the back end but lose the interactivity when I export to PDF.

Simple Tool for Local SEO

Puntos a favor:

Yext makes local SEO easier by allowing agencies to manage multiple listings for businesses and individuals. Editing these listings across a wide range of networks and publishers can be done all within the platform and easily.

Puntos en contra:

The platform can be difficult to learn when first setting up. The UI makes things difficult to find sometimes, as there are many features within the tool itself. Knowing what features are called and under which menu to find things can also be a bit difficult at first.

Great way to distribute information to multiple sources

Puntos a favor:

Using the Yext API, we were able to connect our website CMS - which controls our hours - with Yext. Thus each time our hours are updated, all search engines and social media sites are updated simultaneously. Real timesaver and ensures accuracy!

Puntos en contra:

It would be great if we could add the update of Twitter cover photos as well.

If You Want It, Take it!

Comentarios: Overall it has been a great experience! I like that Yext takes our feedback and implements it into their on going development.

Puntos a favor:

Ease of use. The ability to update all connected directories at the same time.

Puntos en contra:

The inability to send review requests that populate on Google, Yelp and Facebook.

Great Partner

Comentarios: Support team has been excellent getting us started with the capabilities of the app. We have many happy clients thanks to the help of Yext.

Puntos a favor:

- Easy to add locations - Excellent interface usability and aesthetics - Great Customer Service

Puntos en contra:

- Sometimes the verification process can be difficult.

Love these numbers

Puntos a favor:

I love using Yext analytics and sending them to my customers. I find that all of their analytics are not data that are found on a lot of other websites. My customers always appreciate the analytics reports I send them.

Puntos en contra:

I have had zero issues with Yext. You have to make sure you are set up correctly for them to collect the data, but that is user error and not their fault.

Take care of all your social media account at the same time!

Puntos a favor:

I love that all our Social Media accounts can be taken care of in one program. I don't have to go to each account to see reviews, stats, and reply to my customers.

Puntos en contra:

Honestly, and this may be a little petty, but the program is simply boring. It could use a little more color and life.

Yext - Worth It.

Puntos a favor:

Yext is incredibly simple to use. Literally just add your locations and manage the basic NAP information directly from one platform. Nice to be able to suppress outdated and incorrect info. It's kind of like the mafia - while you may not want to pay for a service like this, the alternative is having bad info impact your business. So just do it.

Puntos en contra:

Yext seems to be getting a bit big for it's britches - I respect the listings aspects, but they're branching too deep into analytics. Like they're having an identity crisis (great at listings, but wanting to be a Google Analytics, etc.) Recommend they stick to what they do well!