18 años ayudando a las empresas
a elegir el mejor software

Sobre WebEngage

WebEngage es una herramienta de automatización de marketing multicanal B2C. Ayuda a mejorar la retención de usuarios e impulsa las conversiones sin gastar dinero.

Descubre más sobre WebEngage

Puntos a favor:

Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven.

Puntos en contra:

Any user level has access to customer data which could pose a risk at any time. This needs to be looked into.

Valoraciones de WebEngage

Evaluación media

Facilidad de uso
4,4
Atención al cliente
4,5
Funcionalidades
4,3
Relación calidad-precio
4,3

Probabilidad de recomendación

8,6/ 10

WebEngage tiene una valoración global de 4,5 estrellas sobre 5 según las 32 opiniones de usuarios de Capterra.

¿Has utilizado WebEngage?

Comparte tu experiencia con otros compradores de software.

Filtrar opiniones (32)

Dinesh
Dinesh
Digital marketing manger en India
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Must use this tool for better customer engagement & retention

5,0 hace 2 años

Puntos a favor:

WebEngage has been an invaluable tool for our business. We've been able to design logical workflows that help us engage with customers through push, SMS, and WhatsApp notifications. The platform is intuitive and easy to use, and the customer service team is always available to answer any questions and help you to solve your business problem to drive more conversions.

Puntos en contra:

The integration process can be a bit tricky some times require additional help from customer support, but the customer support team is always there to help me out. Overall, I'm very happy with WebEngage!

Bhagyashri
data analystics engineer en India
Comercio minorista, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

webengage for all you marketing automation and customer data platform needs

4,0 el año pasado

Comentarios: It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement

Puntos a favor:

1.their customer data platform 2.its ease of integration with other tools like bigquery looker studio 2. Customisable dashboards

Puntos en contra:

Service - there support team is very difficult to handle they do not understand requirement

Amit
CRM Executive en India
Productos cosméticos, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Review - Amit Desai - MyGlamm

3,0 hace 3 años

Puntos a favor:

Panel is very user friendly and highly customized.

Puntos en contra:

Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users

Usuario verificado
Usuario de Linkedin verificado
Estudios de mercado, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Engage your user with all channels with WebEngage

4,0 hace 4 años

Comentarios: My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

Puntos a favor:

With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.

Puntos en contra:

Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

Sushant
Sushant
Co-Founder en India
Usuario de Linkedin verificado
Administración educativa, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Kind of must have tools for marketing automations

5,0 hace 2 años

Comentarios: Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.

Puntos a favor:

UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.

Puntos en contra:

Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Seamless CRM Tool

5,0 hace 3 años

Comentarios: All in all its a good tool for CRM Automation and helps us define user journeys effortlessly.

Puntos a favor:

The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.Email Marketing in particular is better than othe

Puntos en contra:

The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale.

Deepa
Deepa
Campaign Specialist en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

It is simple, affordable and effective to use WebEngage

4,0 hace 2 años

Puntos a favor:

It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform.

Puntos en contra:

It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration.

Mrinal
Mrinal
Head - Partnerships & Ancilliary business en India
Usuario de Linkedin verificado
, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

This is simply a great tool for marketing Automation.

5,0 hace 7 años

Comentarios: - Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

Puntos a favor:

- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

Nitya
Nitya
Email Marketing Manager en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

As the name suggest, WebEngage is best for Website Engagement

4,0 hace 3 años

Puntos a favor:

WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place. It help us to segment audience and identify user existence in top, middle or bottom of the funnel. Supports multiple GTM, API and SDK integration. WebEngage stores custum events performed by users and if required it support to export the data to google cloud platform.

Puntos en contra:

Creating Live segments takes more then the usual time. On Site-notification doesnt work exactly when it is required.

Deepank
Assistant Manager en India
Usuario de Linkedin verificado
Servicios para el consumidor, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Great product for marketing automation & educating users

4,0 hace 7 años

Puntos a favor:

- User Journey is surely one of the best feature about this product. It serves as a single tool for all customer touch points with the use of segmentation and easy tracking of conversions. - Client support is excellent, and the support staff is available whenever you need them.

Puntos en contra:

- Better Analytics & Reporting - Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Webengage is good in Online marketing Field

4,0 hace 3 años

Puntos a favor:

Tempaltes and quick respone in events capturing

Puntos en contra:

Segmentation, Time take to create segment is pretty high

Darshan
Associate Manager - Digital Marketing en India
Administración educativa, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

All-in-one software for marketing automation

4,0 hace 3 años

Puntos a favor:

It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly.

Puntos en contra:

Sometimes, downloading reports takes a lot of time. This needs to be worked on.

Mayank
Assistant Manager - Digital Marketing en India
Propiedad inmobiliaria, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

A simple & efficient Marketing Automation software

5,0 hace 4 años

Comentarios: The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow. It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.

Puntos a favor:

Customer analytics was a major pain point for us and Webengage really helped us in structuring our CRM data to build intelligence. Then it used that data to automate workflows basis user journeys with a very straightforward UI. A brilliant marketing automation tool.

Puntos en contra:

Decision making can also be automated with the data the tool collects. Webengage needs to upgrade itself and make direct recommendations to the business with the data it has collected. This will minimize human intervention and will increase productivity.

Suhas
Director, Product and Operations en India
Servicios financieros, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

It helped improve our sales conversion by 65%!

4,0 hace 7 años

Puntos a favor:

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

Puntos en contra:

UI of the in-app and onsite notifications can be improved. Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

Usuario verificado
Usuario de Linkedin verificado
Comercio minorista, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Its a easy to use Software, with loads of features.

4,0 hace 7 años

Puntos a favor:

Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.

Puntos en contra:

It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features.

Aniket
VP - Marketing en India
Servicios financieros, 201-500 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

5,0 hace 7 años

Comentarios: We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

Puntos a favor:

Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Puntos en contra:

The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

Soyinka
Head, Retention Marketing en India
Internet, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

A platform which empowers marketing to create large scale campaigns without going to the developer

5,0 hace 7 años

Comentarios: Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Puntos a favor:

User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

Puntos en contra:

The response time on dashboard UI is slow. The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app

Shahin
Product Owner en Arabia Saudí
Comercio minorista, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Web-engage has capably delivered in helping us @ eXtra.com engage better with our customers.

5,0 hace 7 años

Comentarios: Exceptional customer engagement capabilities

Puntos a favor:

Excellent customer targeting/re-targeting capabilities. Clear and precise dashboards and back office. Round the clock customer support. Quick time to market.

Puntos en contra:

Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.

Usuario verificado
Usuario de Linkedin verificado
Internet, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

A good MarTech tool for beginners of SMEs (if they can afford it).

4,0 hace 7 años

Comentarios: We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Puntos a favor:

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Puntos en contra:

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

Stewart
Director Product Management en Canadá
Software informático, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

We are using WebEngage to monitor and educate our users.

4,0 hace 7 años

Comentarios: A more educated user base.

Puntos a favor:

Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.

Puntos en contra:

The initial use is overwhelming with so many features available. In addition, based on my initial experience it also appears that every detail needs to be thought through and should the user's journey change, it requires a re-build of a new Journey when only an edit to existing Journey might be required.

Gaurav
Gaurav
Co-Founder en India
Usuario de Linkedin verificado
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Fantastic product, super supportive team..

5,0 hace 7 años

Puntos a favor:

Big pros Customized segmentation Journeys Ability to do deep personalisation Super supportive team Deep understanding of ecom

Puntos en contra:

Segment generation should be real time Funnels can be more detailed. Cohorts can be more exhautive I understand above are part of the roadmap.

Sumon
Head of Digital Marketing en India
Internet, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Very good product

4,0 hace 7 años

Comentarios: Single platform for Web and app, really good product,

Puntos a favor:

Automated campaigns, notifications and one single platform for Web and app. I am using webenagge last 18 months and I am really satisfied

Puntos en contra:

Segments, it should be more simplified, we should able to choose users depending on the acquisition source (Google /Facebook /affiliate)

Harsh
Harsh
CEO en India
Usuario de Linkedin verificado
, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Great team to work with, I havent seen such good implemntation and post implementation support ever!

4,0 hace 7 años

Puntos a favor:

support team is great. the product is easy to use and does help in addressing some of the challenges.

Puntos en contra:

i would like to see a lot more analytics. it would lead to better rentention strategies all throughout.

Anshul
Sr Manager, Analytics en India
Hostelería, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Webengage enabled us to increase our conversion rate by automating retargeting campaigns

5,0 hace 7 años

Puntos a favor:

Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help.

Puntos en contra:

Some more ability to customization would be great. Or bigger set of templates in the gallery will enable users to be quicker in implementation.

Gaurav
COO en India
Alimentación y bebidas, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Creating retention and cohort marketing campaigns has become easier with WebEngage

5,0 hace 7 años

Puntos a favor:

The winning feature of WebEngage is easily the ability to create and monitor automated journeys for your user segments. A very capable product for improving your cohorts.

Puntos en contra:

Starting up can be a little overwhelming; Will easily take upwards of 3 months to get started even with active deployment efforts.