Opiniones de Zoho Campaigns

Correcto algunas mejoras pendientes

Comentarios: Bastante buena, a espera de más mejoras

Puntos a favor:

Lo más atractivo de la herramienta es lo fácil de usar que es y su apartado de segmentación y automatizaciones así como la posibilidad de poder enviar campañas de GDPR, y HIPA

Puntos en contra:

Las landings y formularios, muy desfasados y poco personalizables. Y el registro de auditoría no arroja prácticamente ninguna información y no es descargable, sería interesante que se pudiera filtrar por instancia , registro de auditoría de biblioteca, de campañas, de automatización, de segmentos, así como poder crear copias de seguridad de datos, cosa que hasta la fecha no existe en la herramienta.

Plataforma para analizar el marketing

Comentarios: Herramienta que te ayuda a automatizar todo el marketing de tu empresa a través del correo electrónico.

Puntos a favor:

Perfecta para analizar y estudiar las campañas publicitarias de tu empresa de una forma muy precisa. Es totalmente compatible con Zoho CRM y además, combinadas, funcionan a la perfección, se sincronizan muy bien.

Puntos en contra:

Al principio, es algo difícil de manejar, recomiendo que alguien te lo implemente para poder sacarle el máximo partido.

Zoho Campaigns, segmenta al máximo a tu audiencia con la información de tu CRM

Comentarios: Si solo buscas una herramienta de email marketing , es una buena herramienta pero el potencial que hace que supere a todas las herramientas competidoras es cuando se nutre de toda la información de tu empresa, ahí es donde se ve que las demás herramientas no pueden competir.

Puntos a favor:

Que se puede conectar con Zoho CRM y te permite nutrir toda la información de tu empresa para luego utilizarla en tus campañas publicitarias segmentando al máximo tus campañas y obteniendo unas métricas muy buenas para la toma de decisiones.

Puntos en contra:

Al principio es posible que necesites ayuda de un partner premium de zoho para la implementación, pero es una herramienta que merece mucho la pena.

Excelentes funcionalidades a un costo bajo

Puntos a favor:

Lo que más me gusta de Zoho Campaigns es la facilidad para configurar las campañas y los informaes que obtengo sobre los resultados.

Puntos en contra:

El tiempo de carga de algunas funciones es realmente lento y se tilda.

Muy buena plataforma de email marketing

Puntos a favor:

Interfaz intuitiva, rápida y fácil de utilizar. Tienes un gran abanico de opciones disponibles y funciona realmente bien para automatizar campañas y hacerles seguimiento.

Puntos en contra:

Necesitas alguien con experiencia para sacarle el máximo partido, ya que no es de las más fáciles de manejar. El servicio al cliente también podría ser mejor.

Une buena opción para hacer email Marketing

Puntos a favor:

Es relativamente sencillo de usar. Si además tienes cualquier otro producto de Zoho (Zoho CRM, Bigin...) podrás sincronizar contactos y listas.

Puntos en contra:

No tiene el mejor servicio al cliente del mundo, pero con un poco de esfuerzo puedes arreglar el prob lema que tengas.

Buen análisis de campañas publicitarias

Comentarios: Actualmente utilizamos la herramienta para llevar a cabo todo el ciclo de vida de las campañas publicitarias de nuestra empresa; desde la carga de nuevos contactos, hasta el envío de los diferentes correos electrónicos. Luego de realizadas las distintas campañas, la herramienta cuenta con una gran cantidad de pantallas de monitoreo de las distintas campañas realizadas, junto a un resumen de cada una de ellas.

Puntos a favor:

Proporciona una buena herramienta de análisis de las campañas publicitarias que hemos realizado. Facilita la gestión de los contactos que cuenta la empresa.

Puntos en contra:

Puede llegar a ser complicado al comienzo de su uso, pero tras realizar las primeras configuraciones se comprende rápidamente la distribución y organización de las diferentes opciones.

Campañas

Puntos a favor:

Las campañas son exitosas y me gusta mucho la interfaz

Puntos en contra:

Lo que mas me gusta es la interfaz sencilla.

Extraordinaria herramienta para Campañas de Emailing

Comentarios: Extraordinaria, nos ha ayudado mucho para enviar campañas a nuestros prospectos, estudiantes y a la comunidad universitaria en general.

Puntos a favor:

Facilidad en el uso, herramientas diversas

Puntos en contra:

Pocos emoticones para el título de los correos electrónicos

Pruebas sms

Puntos a favor:

Utilizaba este software para probar el envio de sms desde el desarrollo y comprobar el sms y el formato y no ella preciso e inmediato

Puntos en contra:

El acceso se convierte aveces en algo complicado

Advantages of using Zoho to create and document a successful digital marketing campaign.

Comentarios: It is an excellent tool, the campaign management is very complete, as well as the role administration for the assignment of tasks within Zoho. It guarantees the number of email outputs for each period of time that we want to establish, design default templates, have generalized views of our campaign, and much more. It also allows us to inform senior management of the results achieved and how leads become customers.

Puntos a favor:

Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.

Puntos en contra:

Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.

Best Email Marketing Software if you're using Zoho CRM

Comentarios: We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.

Puntos a favor:

It's tightly integrated with Zoho CRM, which is why opted for this tool. The data from this tool gets directly fetched by Zoho CRM and is shown on the contacts, account, and deal section. So a pretty good tool wrt integration.

Puntos en contra:

When importing contacts from Zoho, I've faced a lot of bugs. Contact import in zoho campaigns is a mess.

Send email and SMS that really sell

Comentarios: Zoho Campaigns allows us to achieve the work of a larger team with limited resources.

Puntos a favor:

Cut your costs and win more customers by trusting Zoho Campaigns. It's more efficient and reliable. Contains templates which are fully customizable to offer the best. Saves time with it's pre-built automations that drives sales up. Target the right people with the right message. It's magnificent.

Puntos en contra:

Zoho Campaigns is what I have been looking for, no cons.

I feel like I'm a beta tester.

Comentarios: Clunky, slow and an overall terrible user experience. From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used. Now all of those things are OK, because functionality is what matters the most, right? This would be true if the functionality of the platform actually worked as intended. We've run into issues like: -Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later. The list goes on and on. I wish this program just worked and I didn't have to write this review. The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs. I don't recommend this software to anyone.

Puntos a favor:

Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Puntos en contra:

This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns. When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended. If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

Zoho Campaigns is a better alterenative to Mailchimp

Puntos a favor:

It follows a similar process to Mailchimp so when converting over it is quick to learn. After mailchimp was taken over by Intuit it became to expensive for small campaigns and this is a viable alternative.

Puntos en contra:

Not much just the initial setup is lengthy but no worse than others.

This product fits small businesses for newsletters and training emails.

Comentarios: Excellent platform for our email needs. I'd recommend it to anyone.

Puntos a favor:

I love how simple it was to setup and how easy it is to create new campaigns and emails.

Puntos en contra:

The email editing feature can be more simplistic. There are a lot of clicks and you have to redo the TXT version each time.

Great tool and easy to use

Comentarios: I've been using Zoho tools for over 3 years now and Zoho Campaign helped me and my clients a lot.

Puntos a favor:

The email campaign management is super easy to use.

Puntos en contra:

The cost is very affordable and if I need more functionality I just paid separately for another Zoho tool like CRM.

Easy to use and cost effective

Puntos a favor:

It's cost-effective and easy to implant with any platform. It also provides an agency portal which is very helpful for agency

Puntos en contra:

It's take time to populate data after the campaign you launch

Best Campaigns Platform

Comentarios: Excellent so far. It has eased our lives quiet a bit.

Puntos a favor:

Ease of working User Friendly Interface Doesnt require one to be a rocket scientist to operate it

Puntos en contra:

So far, nothing has made us dislike it.

Easier and affordable to use

Puntos a favor:

I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social media and emails

Puntos en contra:

Pricing is extremely expensive for this solution and I would appreciate if they reduce the pricing

An Effective Tool for Automated Email Marketing

Comentarios: My overall experience with Zoho Campaigns has been positive. I found the platform to be user-friendly and easy to navigate. I was able to quickly get up and running with the platform, as it offers helpful tutorials and support. I appreciated the automation features, which enabled me to save time and increase efficiency. I also found the reporting and analytics to be useful in tracking the performance of my campaigns. That being said, I did find the design options to be limited and the price to be a bit higher than some of its competitors.

Puntos a favor:

1. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets.

Puntos en contra:

1. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly.

Good for emailing customer subscription list

Puntos a favor:

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

Puntos en contra:

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

DO NOT RECOMMEND

Comentarios: We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it. And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it. I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well. My advice - look at other options.

Puntos a favor:

Do not take it at face value.

Puntos en contra:

Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.

Marketing activities made simple by Zoho

Comentarios: An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.

Puntos a favor:

Soho campaign is a very good product to manage both email and SMS campaigns. Cost-effective User friendly Spam controlled Feature loaded

Puntos en contra:

To be honest there is price list made me bit confused, took time to understand.

Keep your customers informed

Comentarios: By having it integrated with the CRM, I have had a better understanding of what the contacts do with the campaigns received. We've been able to take better follow-up actions for campaign openers and clickers.

Puntos a favor:

Very easy to create a stylish and informative template. Excellent for segmenting contacts according to specific topics. It is very good for tracking emails and additional actions.

Puntos en contra:

Even though template customization has improved quite a bit, I still feel there are possible improvements, for example importing videos, layout options can be improved. They are small things that do not affect the good of the software at all.