--- description: ¿Qué piensan los usuarios de Marketing 360? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Marketing 360. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketing 360 - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Marketing 360](/software/148516/marketing-360) # Marketing 360 Canonical: https://www.capterra.es/software/148516/marketing-360 Página: 1 de 47\ Siguiente: [Página siguiente](https://www.capterra.es/software/148516/marketing-360?page=2) > La principal plataforma de marketing para pymes. Demo de marketing GRATIS > > Veredicto: 1135 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Marketing 360? Las pymes que desean aprovechar la principal plataforma de marketing del mercado para impulsar las conversiones y aumentar las ventas. Habla hoy con un profesional de marketing y obtén una demo GRATIS. ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.5/5** | 1135 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.6/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Madwire - **Ubicación**: Fort Collins, EE. UU. - **Constitución**: 2009 ## Contexto comercial - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Australia, Canadá, Estados Unidos, Reino Unido ## Funcionalidades - Análisis predictivo - Automatización de marketing - Base de datos de clientes - Campañas multicanal - Carro de compra - Catalog Management - Comunicación con miembros - Confirmations/Reminders - Conforme con HIPAA - Contenido dinámico - Donaciones en línea - Edición en tiempo real - Envío masivo de mensajes de texto - Facturación - For Barbershops - For Carpet Cleaners - For Small Businesses - Generación de clientes potenciales - Gestión de calendarios - Gestión de campañas - Gestión de canales - Gestión de citas - Gestión de contenidos - Gestión de documentos - Gestión de expedientes de pacientes - Gestión de inventarios - Gestión de membresías - Gestión de pedidos - Gestión de respuestas - Gestión de trabajos - Gestión de varias cuentas - Historial de servicios - Mensajería planificada - Opciones de publicación de contenidos - Pagos electrónicos - Para centros de belleza y balnearios - Personalización de mensajes - Plantillas prediseñadas - Portal de clientes - Presupuestos y estimaciones - Programación - Programación automatizada - Programación de campañas - Programación de citas - Programación de publicaciones - Reprogramación - Respuestas automáticas - Seguimiento de interacciones - Seguimiento de palabras claves - Varias campañas … y 143 características más ## Integraciones (en total: 15) - BigCommerce - Booker - Enecto Web Leads - Google Ads - Google Analytics 360 - Gravity Forms - Lightspeed - LinkedIn for Business - Meta for Business - Shopify - Solid Commerce - Stripe - WooCommerce - Yext - Yotpo ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.es/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.es/directory/6/marketing-automation/software) - [Programa CRM](https://www.capterra.es/directory/2/customer-relationship-management/software) - [Plataformas de comercio electrónico](https://www.capterra.es/directory/3/ecommerce/software) - [Software de gestión de contenidos CMS](https://www.capterra.es/directory/10007/content-management/software) - [Software para franquicias](https://www.capterra.es/directory/10059/franchise-management/software) ## Alternativas 1. [Brevo](https://www.capterra.es/software/132996/brevo) — 4.6/5 (3414 reviews) 2. [Mailchimp](https://www.capterra.es/software/110228/mailchimp) — 4.5/5 (17580 reviews) 3. [ActiveCampaign](https://www.capterra.es/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [Constant Contact](https://www.capterra.es/software/31898/constant-contact) — 4.3/5 (2915 reviews) 5. [MailerLite](https://www.capterra.es/software/136603/mailerlite) — 4.7/5 (2257 reviews) ## Opiniones ### "Mercadotecnia 360" — 5.0/5 > **Usuario verificado** | *25 de marzo de 2024* | Administración educativa | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: El marketing no requiere mucho trabajo, pero puede obtener actualizaciones y comentarios periódicos cuando sea necesario. La instalación es buena, especialmente para aplicaciones de servicios de correo electrónico. > > **Desventajas**: Dos amigos con los que hablé estaban tan molestos por sus experiencias que enviaron copias de sus correos electrónicos a sus clientes y administradores de cuentas para expresar su consternación. ----- ### "Marketing 360: All-in-One Campaign Hub" — 4.0/5 > **Gisel** | *19 de septiembre de 2024* | Bibliotecas | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Coupled with marketing automation, they fall under the category of integrated CRM. An AI tool used in the generation of advertising headlines and copy for social media accounts. > > **Desventajas**: The email marketing module lacks more levels of segmentation as compared to the other modules offered. The landing page builder is rather more simple and less graphic compared to other specific pages, builder programs. Integration with other tools would also deem it even more suitable for use since there are many tools that are complementary to video encoding. > > The utility of the Marketing 360 software has been to make our campaign management much more efficient. That integrated tools allow to work several channels from one program has positively influenced the promotion performance of my team and the overall consistency of the campaigns. The reporting features are quite useful; however, there is a bit of a learning curve when it comes to exploring all available options in the data analysis. ----- ### "Easy to Use All in One Marketing Platform" — 4.0/5 > **Manit** | *3 de febrero de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Marketing 360 offers good security and delivers strong value for money by combining multiple marketing tools into one platform. Customer support is responsive and helpful, making onboarding and issue resolution easier. The social media management tools are convenient for scheduling and tracking posts, while the email marketing features are easy to use and effective. The platform provides a wide range of features overall, and the email templates are well designed and simple to customize. > > **Desventajas**: Some features feel limited compared to specialized tools, and advanced customization options can be restrictive. Pricing may feel high for smaller businesses that do not use all features. Reporting depth could be improved, and occasional performance slowdowns are noticeable. > > Overall, Marketing 360 has been a solid all in one marketing platform that simplifies managing campaigns across channels. It is easy to use and well supported, though some advanced features and reporting could be more flexible. ----- ### "Product Satisfaction regarding Usage - Review" — 4.0/5 > **MEENACHISUNDARAM** | *29 de enero de 2026* | Arquitectura y planificación | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Working with limited hours in it. But, In my experience, It stands out with its comprehensive automation options and it is also user-friendly interface. The platform's ability to streamline marketing jobs/tasks, which includes email campaigns, generating leads and managing social media significantly enhances efficiency. Moreover, it's detailed analytics and reporting tools provide valuable insights for data-driven decision-making. Its customer relationship management (CRM) integration and marketing automation capabilities make it a powerful tool for managing customer relationships effectively. Overall, It empowers marketers to drive more targeted and successful marketing efforts. > > **Desventajas**: I least liked: First, the platform is not optimized for mobile devices, which makes managing marketing campaigns and tracking analytics on a mobile device challenging. Second, the customer support options are limited, with only email and online ticket submission for resolving issues. Lastly, the pricing can be expensive for startups and small businesses, making it less accessible for smaller marketing teams. Although these limitations exist, Marketing 360 remains a powerful marketing platform for managing various advertising campaigns. > > My overall experience with Marketing 360 has been positive, despite the few drawbacks and difficulties mentioned above. The platform's automation capabilities significantly streamlined our marketing efforts, saving time and resources. However, I would appreciate improvements in mobile optimization, customer support options, and pricing. Despite some areas of improvement, Marketing 360 remains a reliable choice for comprehensive marketing automation. ----- ### "Worst Business Experience Ever" — 1.0/5 > **JUSTIN** | *17 de febrero de 2026* | Servicios para el consumidor | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: This is the worst company for marketing. Nothing they said happened. They were to build me a brand new website from scratch and basically copied and pasted my website from someone else. I got a letter for cease and desist for plagiarism. Their main purpose was to run Google and Facebook ads. It took them a month to get just the FB Ads running. Their fee includes your Ad spend. My ad spend never maxed out so where did that money go? I had one person on my account he was a little out of touch with things. He wanted me to build a page for people from out of state to fly in and work with me when they couldn't even do the local ads correctly. Everything that could go wrong did. There is so much more I have to write. The fact that you can't leave a Google or Facebook review is very suspicious. I used them from the end of April to end of October a 6 month period. > > **Desventajas**: They almost put me out of business. I had to hire another company to run ads while I was paying them to survive the last 3 months of their 6 month contract. I wasted $24,000 in 6 months and that's not even counting potential business. > > The worst business experience I have had in my 10 years. Unprofessional. They have a slick salesman up front to make you feel good but once you get turned over to the fulfillment team it turned into a crap show. The last 3 months they were running just Google Local Service Ads. I told them at the beginning I need at least 30 leads a week and between the 3 main Ad places I couldn't even get 10 leads a week. One weekend I got 40 leads in 3 days so you think ok maybe we have something. Over 90% of those were from out of STATE\!\! Come to find out someone forgot to hit a button so the ad wouldn't go out that far. Do NOT HIRE. Save yourself the time and headache. Also there was so many grammatical errors on the website it was embarrassing. Good thing my wife is an English major we fixed that ourselves because when we told them about it they acted like it was an inconvience. ----- Página: 1 de 47\ Siguiente: [Página siguiente](https://www.capterra.es/software/148516/marketing-360?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/148516/marketing-360) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados