Opiniones de Pendo

Combines good product analytics with in-app guides and NPS tracking. And that's killer.

Comentarios: We now use it across several products in the MailUp Group (https://mailupgroup.com). For example, beyond using it for product analytics, we were able to stop using other applications for both in-app guides and NPS tracking, and we now use Pendo for that both in MailUp (https://www.mailup.com) and BEE Pro (https://beefree.io). It's certainly not inexpensive, but it gives the Product and Product Marketing teams tools that are crucial to their work. So, money well spent in my view.

Puntos a favor:

What's unique and really useful about Pendo is that it combines product analytics, in-app guides & Net Promoter Score tracking, all under one roof. This allows you to show custom messages just to certain audiences (e.g. I see that some customers did not yet try feature ABC, so I show them a Guide to trigger adoption), and see NPS scores for different segments of users (e.g. what's the NPS for customers that never use feature ABC? What's the score for those that use feature ABC all the time?). That provides incredible insights.

Puntos en contra:

First of all let me say that the company has come a long way. Pendo is growing a ton and it shows. They're constantly improving the platform, so we're confident that flaws will be corrected over time. That said, in our experience setting things up takes some time (and the concept of "Feature" is not immediately clear to newcomers: it actually means "UI element"), and until recently there were some annoying productivity issues (e.g. you could not quickly clone a segment, resulting in potentially lots of repeat tasks just to create two similar segment of users: now this has been resolved!). Improvements still need to be made for multi-language applications (e.g. different Guides for different users that speak different languages).

Great product

Comentarios: Very good. The team were highly attentive and supportive. Has been a really enjoyable project getting this set up and running with benefits almost immediately.

Puntos a favor:

It is a significant investment, but so many benefits, it is worth it. The software is very easy to integrate with (for standard web apps) to start getting analytics immediately but you do need a role that focuses on this as their day job to drive the most value from it. The guides are easy to set up and flexible too with lots of templates to help get you started quickly. Having worked in product management for over 25 years the discovery of Pendo was a godsend! Wish had discovered it years before.

Puntos en contra:

Works well for standard web apps. If your app doesn't change URL for each page you visit then there may be issues tracking at volume. Not insurmountable but needs more time, thought.

This powerful analysis tool suitable for all types of businesses

Comentarios: With Pendo's powerful search and data collection options, operations are faster, improving our team's performance.

Puntos a favor:

With Pendo we have carefully followed how and to what extent our advertisements on social media can win customers' trust. The speed with which we can Pendo go from raw data to actionable insights is a crucial feature, and the quick search feature integrated with all platform options is excellent. Pendo will provide numerous opportunities to sort results based on product type, target groups, and customer behavior, displayed on customized dashboards and easy-to-understand reports. I enjoy that every minor change can be discussed with my colleagues, which helps us find answers and set accurate timelines for implementing required corrective actions.

Puntos en contra:

Mastering the platform takes a lot of effort. For example, sometimes you notice an error in the collected data or do not receive what you're looking for, perhaps because the user wasn't able to set it up properly, which throws data off.

A year of Pendo

Puntos a favor:

Tagging the features in app was confusing at first but has been a game changer in the long run.

Puntos en contra:

No control over the data visibility can be frustrating to use any of the reporting they build for you.

The software that allows you to understand your products through the customers experiences.

Comentarios: Excellent, according to the customers requirements ,my products are of better quality.

Puntos a favor:

This particular software has allowed us to have a very large customers database. To understand the need of the customer on the products and services that we offer in order to improve ourselves ,to test the products.

Puntos en contra:

Well disigned ,I do not find any problem in this fabulous software for the moment. I enjoy this software without problem.

Used at Multiple Companies / Highly Recommend

Puntos a favor:

Pendo is a great tool. It is easy to use and helps executives start tracking the right metrics (instead of guessing at what is important). It also scales your support organization with automated onboarding and educational opportunities for users.

Puntos en contra:

Sometimes the reports bug-out, but the support team is quick to respond. Additionally, there is no way to communicate with users OUTSIDE your application ecosystem (i.e. email). If a user isn't engaged with your software, you have to go into a different system in order to get re-engagement.

Powerful!

Comentarios: I wasn't initially involved in setting this up, so I was super hesitate when the team said the NPS tool was going to change. I couldn't be happier - this is a powerful tool!

Puntos a favor:

I use the NPS feature of Pendo daily. The rest of my team uses this tool for our onboarding. We recently moved from Delighted to Pendo and I couldn't be happier! Easy to see our NPS score change over a set period of time, as well as see users comments and score.

Puntos en contra:

So I only use the one feature while my team makes full use of the rest of the tool. There are really no negatives other than it's overwhelming at first as there are so many useful features. Take time to learn so you can get the most from Pendo.

Pendo is a Lifesaver

Comentarios: The platform has been great. While we have experienced a few bumps in the road, theres always been workarounds and solutions that solve our problems.

Puntos a favor:

Pendo allows me to easily set up guides or walkthroughs in my product. The best part is that it leaves a lot of room to start small and grow.

Puntos en contra:

One of our selling points was that it required low development effort and could be managed by a non-developer. While yes, this is true, it can require someone with front-end experience to code a few walk through steps and someone with back-end experience to send additional data to pendo for use with segmentation and analytics.

Good tracking, but you get what you set up

Comentarios: Outputs depend greatly on the familiarity of those setting up the page/feature tags and segments. It can be cleaned up later, but it's not a trivial effort to set up, and little happens automatically.

Puntos a favor:

Tracking snippet is fast to install. For a SaaS solution, it starts logging events right away, regardless of whether a page or feature is tagged. This helps later, new tags retroactively apply based on logs.

Puntos en contra:

Setup was very tedious, each page and feature needed to be tagged individually. Some features like app filters or groups didn't work for all of our solutions, leading to redundant naming conventions.

Needs Work

Puntos a favor:

Pendo integrates really well into a lot of software which is very helpful when the integrations work.

Puntos en contra:

Data points that we set up change regularly from what we set, so it's hard to trust the data integrations.

An incredibly valuable product with powerful applications

Comentarios: Overall, our experience with Pendo has been phenomenal. They've helped us increase product adoption through improved communication methods, manage and analyze NPS, and track user behavior with greater specificity than we could previously. It's a powerful, comprehensive tool. Some specific features in Pendo can be somewhat complicated to learn but once you get the hang of them it's not bad. Sometimes Support doesn't have the answers immediately but they always work diligently to resolve any issues quickly. While much of the tool is intuitive to non-engineers, having a basic handle on CSS and JS is beneficial, as is knowing how to interact with the API.

Puntos a favor:

In terms of providing user behavior/engagement data—Pendo is unparalleled. We get so many insights into how our clients use our Product which can be applied during discovery and engineering and factor into our release strategy. It allows us to communicate with our clients in-app in strategic and sophisticated ways and with results far beyond what we get through email. Its NPS tool is worth the cost of the application alone.

Puntos en contra:

While a lot of stuff works intuitively out of the box, there's a slight learning curve with a number of Pendo features. There are many steps to building a guide, and the location of specific features/guide settings within the UI isn't always straightforward (some things a user might think fall under "guide activation", for example, are not set in the "guide activation" section). Additionally, having a basic knowledge of CSS and JS is beneficial. If you don't have it, you may find you regularly have to engage with engineers at your company to tag features and pages correctly, especially if your app uses unique instances (or sites) per client. Ditto for testing guide activation off of features that don't employ the same CSS across all versions of your app. If you want to track clicks to a button or link in a guide you've created, this is not tracked automatically— there's kind of a backwards way you have to tag it as a feature. Some data that is tracked (time stamps of when a feature is interacted with) can only be surfaced via the API.

Pendo guides are like having an expert train you through every step.

Comentarios: A few years ago we identified a scaling challenge to onboard customers of all sizes and complexities at a faster rate and volume. Our customer’s expectations were that they should be able to self-service, to log in and figure out their set-up and get onboarded quickly and painlessly. This was at a time where a lot of our processes were manual and to that end, we required that the Implementation team provide the onboarding contact with a one-hour portal training. To fix this, we created customized onboarding guides using Pendo and grew our self-service offerings in a way so that we did not lose the human connection that our customers value throughout onboarding and beyond.

Puntos a favor:

We rely heavily on Pendo's Guide feature. Our onboarding guides are a customized and prescriptive list of tasks that are necessary for a user to complete in order to begin using their Bandwidth account. Our customers love that these embedded guides prompt them through the actual processes they perform in the Bandwidth Dashboard. It’s like having an expert train you through every step.

Puntos en contra:

We wish that Pendo allowed for non-linear guides. It's often difficult to ensure that a user clicks the intended target element so that the guide progresses. I'd love to have the ability to account for a user's natural curiosity and allow them to explore more without losing their guide in the process.

Excellent product, absolutely recommend it

Comentarios: Excellent product

Puntos a favor:

Track usage to know how clients are interacting with it. Ability to communicate with clients via messaging, guide center, walkthroughs Onboarding clients becomes easy with Pendo lightboxes Support team very helpful, always willing to spend time to explain how to improve usage Eliminates bothering internal developers Customized dashboards are great

Puntos en contra:

New Guides list/display - hate it with a passion; preferred the older version Guides list is clunky, would prefer option to have a folder-like structure to manage Would like to see more widgets but they are open to adding them to roadmap

Great potential as long as you know how to manage the data

Comentarios: We do like Pendo and can see it has great potential, but I don’t think we are utilizing it to maximize that potential...yet. We are using it primarily to walk users through new tools and features, make announcements and gauge general user activity and engagement. This is great for improving user satisfaction at a base level and understanding how the user is using our product, but I think we’ve only scratched the surface. There are advanced segmentation tools used to determine how and when content is served, and reports can be grouped by these same segmentations. I’m excited to see how we can build on what we’ve created to really put those segmentations to use and learn even more about our users’ behavior.

Puntos a favor:

Pendo has allowed us to gain deeper insight into our users’ workflows within our applications without having to disrupt those workflows. Usage data is captured as users navigate the site/app/platform and that data is made available to our team to analyze in real-time. This has significantly improved how we interact with users and what content we serve them at every touchpoint.

Puntos en contra:

Creating the “guides” can be a cumbersome process. There are templates, but these are fairly basic and do not cover every use case. It would be amazing if there was an advanced/expanded library (even at cost) that would allow us to ramp up more quickly. We also felt the implementation team at Pendo could have been a little more hands-on. The weekly/biweekly check-in calls are nice, but we could have really used some deep-dive/consultative help when we were new to the platform and still trying to find our bearings.

Pendo fits well even in a large organization

Comentarios: Overall we are VERY satisfied with Pendo. Two items that we spent a lot of time developing on our own we're quickly and easily replaced by Pendo features - inline Help tooltips and custom tutorials. We spent so much time maintaining, testing, and updating these before Pendo! Also, Pendo's usage metrics are SO much easier to access and evaluate than other tools we use at Elsevier. And the ability to view this usage by different segments is a game changer!

Puntos a favor:

Before my organization purchased Pendo it was difficult if not impossible to get feedback from our users. After adoption, multiple business units are now using Pendo to survey users, advertise new features and much more. The best part is being able to share techniques across business units so users of our different products get a consistent experience.

Puntos en contra:

The ability to create reports on feature, page, or guide usage could be improved. We try to gather info from these elements but the only options seem to be screenshots or accessing the limited info available in CSV download. Also, we have created several Guides that use custom javascript but there's no good documentation to help us get info on guide or step objects. We've figured most of it out on our own but it was difficult.

Pendo Feedback tool: great way to gather user feedback; allows users to prioritize their wish list

Comentarios: We needed a place to gather and manage user enhancement requests, and we really wanted a way for users to vote on their favorites. This product - which was Receptive and was purchased by Pendo - met that need in the best possible way. We love it!!

Puntos a favor:

I love that we can choose to allow users to see how many other users have voted for their enhancement idea. But my favorite part is the "sliders" that users see when they prioritize their favorite enhancements - if they slide one up, they see the sliders on the others go down. Great way to show users that we can't do everything - we have to prioritize!

Puntos en contra:

My only disappointment is that you can't easily just export the entire list of enhancement requests with the # of votes.

Analytics data geared towards product teams

Comentarios: For a product manager audience, Pendo is an excellent tool. Great for tracking product engagement, new feature adoption, and understanding overall behavior of your customer base.

Puntos a favor:

Lots of potential for segmentation and reporting, allows for in-app messaging and guides to communicate information to customers, which has been great for launching new features or announcements. NPS automation has been really useful as well. Customer support has been great the couple times it's been needed. Overall very instrumental to our team in tracking engagement and customer health.

Puntos en contra:

I believe Salesforce integration is an additional cost which is not ideal. Individual user data showing in-app activity doesn't have the best visual presentation, a bit clunky to interpret. App layout could be a bit more intuitive.

Pending for tracking and surveys

Comentarios: Overall, it's been a solid product. We compared it to Adobe Web Analytics and found both to be useful, in different ways. The ability to create and execute surveys within a page is the best part of the software.

Puntos a favor:

We use this software mainly for page tracking and survey implementation. It's intuitive and easy to use.

Puntos en contra:

It's not as granular as I'd hoped it would be in its metrics. What it lacks in depth, it makes up for with style.

Awesome product that produces great in-app help and user analytics for every team in our company.

Comentarios: In-app help that doesn't require dev team time and includes flexibility when it comes to the look, feel, and experience of the help. User analytics that are easy to set up.

Puntos a favor:

I love the flexibility of the product combined with the customer support and community that help inspire and create the in-app help I'm working on for my company. Plus, I only had to request a few minutes of my dev team's time to get up and running. From there on out, I'm able to take control of how, when, and where my in-app help displays. The depth and breadth of the user analytics we're able to pull out of Pendo help every team in our company from marketing to design to customer support.

Puntos en contra:

It's easy to get started, but you realize very quickly that HTML/CSS/Javascript experience is needed to do anything more complex (at least until they come out with new features, which they seem to do very regularly and with customer input).

We've rolled out Pendo quickly and have already received valuable product insights.

Comentarios: Pendo helps us understand and educate our customers. It helps us analyze our customers better than any analytics platform on the market - it's far superior to Google Analytics or trawling through Kibana logs. It helps us educate our customer and solve the new user experience problem, unlike any other software on the market. It's exactly the right solution for enterprise SaaS products with a free trial.

Puntos a favor:

Pendo was super-simple to setup, gave us great analytics and data on our customer behavior, confirmed suspicions we had about our product, dispelled myths and tribal knowledge we shouldn't have believed in, and is allowing us to build targeted help within our product that's context sensitive... all without making any code changes whatsoever. It's empowered our product management group and UX group, and I couldn't ask for more. I will use Pendo on every product I ever release from now on. Way to go, team!

Puntos en contra:

The segmentation features are fantastic, but it'd be nice to have a bit more control over grouping of multiple accounts into customers or "organizations" since we sell enterprise SaaS. It'd be nice also to have more control over filtering out or segmenting internal user activity vs. external - filtering by IP is tricky when staff work from home.

Useful Add-On For our Website

Comentarios: Great product layer to help give you objective details about the end user usage of your product.

Puntos a favor:

We really love the usage data we get from Pendo. It helps to identify sore spots in our interface that may incite frustration from our clients, and is also equally useful in setting up reviews, announcements, and alerts.

Puntos en contra:

It is a large program that will take some tinkering to become anywhere useful let alone proficient, but with such a large platform that is to be expected.

Pendo is a game changer. Great for analytics; even better for removing dependencies on the Dev team.

Comentarios: Ability to make data driven decisions about which product features to invest in, which features to deprecate. Ability to gather feedback directly from users of our product, within the context of the app itself.

Puntos a favor:

The ability to create in-app experiences and engage with users without the need for a developer. Also, the fact that once I've 'tagged' a feature or page, I can get retroactive usage analytics going as far back as our initial implementation. This allows me to focus on what's important NOW without worrying that I might miss out on key data if I don't tag everything right away.

Puntos en contra:

The inability to share specific views (dashboards) that I've configured for a specific audience. I currently take screenshots and share that way, but you don't get the full effect of the interactions.

Pendo to Drive Customer to Success

Puntos a favor:

Being able to tell how often our members use the product and specifically which features they use most frequently helps us create meaningful conversations with them. We can also see specifically who on campus is logging in and wether wide-spread adoption of the product has been achieved.

Puntos en contra:

The search function for account names is limited. Many of our members have very similar names, but the search feature requires exact nomenclature - I would like to be able to search on key word(s) for the most salient part of an institution's name.

Great Software for Product Development

Comentarios: Great support upon setup, we had a professional services project done and our engineer was extremely responsive and support is always helpful.

Puntos a favor:

Pendo is easy to use and very effective at gathering analytics the way you need them. Anyone with even limited tech knowledge should be able to get this up and running in their app in a few hours and get the data they need quickly.

Puntos en contra:

There are just a few features we need that would really complete their offering (such as hiding guides on specific pages). They do make a concerted effort to update regularly though.

Pendo & Pendo Feedback Review

Comentarios: Pendo has been great for us. Our customers love it and we are seeing a lot of value from implementing Pendo. The support that comes with Pendo and the networking Pendo provides have been incredibly helpful.

Puntos a favor:

Pendo is fairly easy to use. They are coming out with new features frequently that help us and our customers. Pendo gives us the ability to create content without having to pull time from our Dev team.

Puntos en contra:

Pendo core has been great for use. We recently signed up with Pendo Feedback and it has been great. There are some areas in Feedback that are lacking. We have been working closely with the Pendo team to try to relieve some of those pain points.