Sobre HubSpot CRM

HubSpot CRM es el CRM 100 % gratuito, flexible e intuitivo que encantará a tu equipo de ventas.

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Puntos a favor:

Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company.

Puntos en contra:

Now I am stuck with some defined items that are inaccessible.

Valoraciones de HubSpot CRM

Evaluación media

Facilidad de uso
4,4
Atención al cliente
4,4
Funciones
4,3
Relación calidad-precio
4,4

Probabilidad de recomendación

8,5/10

HubSpot CRM tiene una valoración global de 4.5 estrellas sobre 5 según las 2.929 opiniones de usuarios de Capterra.

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Alfredo P.
DIRECTOR GENERAL en México
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

BUENA PLATAFORMA CRM

4 el año pasado

Comentarios: He tenido una buena experiencia de uso hasta ahora, si recomiendo la versión gratuita, pero tener en cuenta que escalar a un plan completo tiene un costo demasiado elevado.

Puntos a favor:

Me gusta que integra muchas funcionalidades interesantes y puedes iniciar con la versión gratuita de por vida, la cual ya es bastante útil para dar seguimiento a prospectos y vendedores.

Puntos en contra:

El precio de su plan anual que incluye todos los módulos es realmente caro e imposible de pagar para un profesionista independiente o una empresa pequeña. Tal vez HubSpot esta enfocado a medianas y grandes empresas.

Jorge enrique G.
Propietario en EE. UU.
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

No tiene tiempo de atención al cliente

4 el año pasado

Comentarios: No entendía muy bien su funcionamiento, y solicité una orientación demostración por parte de hubspot. Se me dio un día y una hora. Cuando llego el día y la hora estuve esperando, después de quince minutos me comuniqué para saber si tendría la orientación o no, y la ejecutiva molesta me dijo que no tenía tiempo, que me estuvo esperando a la hora y que nunca llegue. Le mostré y le envie el mail de la cita y me dijo que era en el horario de ella -y del lugar donde ella estaba, era una hora menos en México- sin embargo jamás me dijo a las 11 horas de mi lugar, no a las 12 horas de México. Una contestación muy grosera y fría, siendo que nunca se especificó lo del huso horario, sin embargo me sirvió como experiencia para conocer el CRM de Agile. No creo que todos lo ejecutivos sean así, tal vez solo era una persona que no le gustaba su trabajo.

Puntos a favor:

Su base de conocimientos es realmente buena y al parecer el producto parece muy atractivo en lo planes empresariales.

Puntos en contra:

La atención al cliente para soporte, orientación o solución de dudas no es la adecuada o tienen personas que no les gusta su trabajo.

Norberto B.
Norberto B.
Sales manager en México
Usuario de Linkedin verificado
Comercio mayorista, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Imposible multiplicar con este CRM en version de paga

3 hace 12 meses

Comentarios: Las versiones de paga no estan completas. Por ejemplo te dicen qie puedes llevar una lista de objetivos de ventas y al final solo te deja poner un objetivo. Te dice que puedes hacer reportes y solo deja 10
Te ofrece automatizaciomes y lo mosmo esta limitado a cierto numero
Ademas los precios son en dolares y son por usuario. Entonces si tienes 5 usuarios en la version gratuita cuando piensas en hacer upgrade ya se va a 200 usd esa actualizacion y no todos los vendedores usan esas funciones

Puntos a favor:

El software es facil de implementar y tambien intuitivo, ademas tiene una academia y explican bastante temas sobre inbound. La mayoria en ingles Si requieres llevar un registro de los leads telefonos y formularios este software en la version gratuita ayuda muy bien con eso. Las aplicaciones de celular te permoten integrar tus llamadas y dejar revordatorios

Puntos en contra:

Su politica de precios no es acorde con poner un crm gratiito y luego cobrar tanto

Hamit A.
CEO en Nicaragua
Transporte/transporte en camión/ferrocarril, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

El mejor CRM gratis

5 hace 8 meses

Comentarios: Este sistema está diseñado para pequeñas empresas, nos permite mejorar el control de nuestros clientes y nos ayuda con muchas otras tareas más.

Puntos a favor:

Las funciones del CRM eran exactamente lo que necesitábamos y las integraciones que tiene nos permitió conectar nuestro sistema de mensajería y guardar los contactos automaticamente.

Puntos en contra:

Por el momento no hemos tenido ningún problema con el software.

Rodrigo C.
Manager en Chile
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Hubspot general

4 el año pasado

Comentarios: Me gusto , pero no pudimos mantener por el precio

Puntos a favor:

Están todas las soluciones bien integradas.

Puntos en contra:

demasiado caro, no tiene precio accesible para medianas empresas, puede cambiar mucho de precio con pequeños upgrades

Felipe M.
Director de Leadership Boost en México
Consultoría de gestión, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Hostigante

2 hace 11 meses

Comentarios: muy mala y hostigante. llenaba mi inbox de información inútil.

Puntos a favor:

teóricamente sería una herramienta de ahorro de tiempo y seguimiento a los clientes, pero me generaba más trabajo y menos resultados por lo que busqué otra opción para dar seguimiento a mis clientes

Puntos en contra:

sólo somos dos personas y yo hago el seguimiento a mis clientes. TODOS los correos recibidos en mi Inbox del mail recibía. 1. el mail, 2. un mail de Hubspot diciendo que había recibido un mail y que se iba a asignar a alguien y 3. un mail de hubspot diciendo que se había asignado el mail a mi. la mayoría de los correos no es de clientes, ni prospectos. Encontré esa funcionalidad frustrante y no la pude quitar. mejor decidí comprar otro sistema que pudiera administrarlo y no me hostigara tanto.

Alternativas consideradas: SalesUp! CRM

Razones para cambiar a HubSpot CRM: elegí SalesUp

Ezequiel O.
Ezequiel O.
Owner en Argentina
Usuario de Linkedin verificado
Internet, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

No era lo que esperaba

3 hace 4 meses

Comentarios: Mala experiencia en general

Puntos a favor:

Lo que mas me ha gustado de Hubspot CRM es la cantidad de funcionalidades que tiene

Puntos en contra:

Lo que menos me ha gustado de Hubspot CRM es la dificultad de implementación y puesta en marcha para un negocio pequeño

Anthony J.
Anthony J.
Business Development Consultant en EE. UU.
Usuario de Linkedin verificado
Consultoría de gestión, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

A G-Suite Friendly CRM

5 hace 2 meses Nuevo

Comentarios: It has been great so far I will be getting the upgraded version when I expand my sales team.

Puntos a favor:

Ease of use. Once I receive a lead by email, its a simple matter of replying using the Hubspot extension and then I can modify it as a contact.

Puntos en contra:

The call feature uses the computer, I wish it would just transfer to your cell phone.

Jesse L.
Marketing Director en Canadá
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Excellent CRM for SMEs and growing companies

4 el mes pasado Nuevo

Puntos a favor:

Hubspot CRM is very simple to learn and get using quickly. For most companies with 1-10 sales people it will have all the tools you need to connect your sales and marketing teams and manage leads, deals and pipelines.

Puntos en contra:

Lacks some of the force actions of bigger CRMs, and the cost for sales enterprise is getting high.

Alternativas consideradas: Salesforce Sales Cloud y Zoho CRM

Razones para elegir HubSpot CRM: Integration with marketing automation tool

Software anterior: Dynamics 365

Razones para cambiar a HubSpot CRM: Simpler UI, ease of use, integration with Hubspot MA

Harry S.
MD en Australia
Ingeniería civil, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: SoftwareAdvice

Surely it can do that?

1 hace 3 meses

Puntos a favor:

This review relates solely to Hubspot's Sales module, and not the Marketing package. Our small business utilises Hubspot for lead management and conversion tracking - I can't speak to Hubspot's other functionalities in the marketing field. Hubspot's Sales free and growth bundles are great value; offering start-up businesses with the basic tools required for recording correspondence with leads and tracking conversions. However...

Puntos en contra:

As your business grows you naturally seek out greater efficiencies achieved through CRM automation services (e.g. automated follow-up emails to stay front of mind with prospects) - it's at this point you upgrade to the costly Professional package because the business case stacks up, right? This is where Hubspot falls over. Everything (I cannot iterate this enough, literally everything) you would logically expect the software to support or enable isn't available. Credit to them, their support function does try to help but they are severally handcuffed by the limitations imposed by backend engineers and software architects. The tech supports can only try to provide convoluted/half baked work around solutions but often these result in additional implications and barriers downstream. The nail in the coffin for our business was when we tried to setup automated email sequences (a 101), but learnt that you cannot enrol contacts into these processes when sending emails 'from' the shared/team/company email (e.g. sales@... or info@...) - rather, Hubspot requires users to send from their individual email (e.g. john@business.com) Have you ever corresponded with any business via a personalised email address? Whether I'm communicating with the local mechanic or Apple, I never email [SENSITIVE CONTENT] You engage with a shared mailbox e.g. sales or support or info@apple... It's no brainers like this that force you to question Hubspot's services.

Danish Q.
Branch manager en Emiratos Árabes Unidos
Servicios de información, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Fantastic CRM for Mid Size Organizations

4 hace 4 meses

Comentarios: Very good experience when it comes to Mid-Size companies. We have good analytics at this time, however not sure as we are growing.

Puntos a favor:

It is one of the most innovative CRM solutions arround. For Small and MidSize companies this is a best fit to manage your sales team and proper lead analysis. It has a free version as well which can be tested before making the purchase thus enabling trust to the product. The user interface is lovable and easy to use. Email integrations add value and communications are stored in one place. The best thing is the card reader in the mobile application which helps store leads in bulk from an event or summit etc.

Puntos en contra:

Customer Support is complex. They surely need to be more active when supporting the existing user community. Being able to create quotes would be a good addition. Small bugs in the mobile apps take away the excitement sometimes.

Alternativas consideradas: Zoho CRM

Razones para cambiar a HubSpot CRM: User interface was very good and compared to its competitor the software seemed more organized for sales rather than trying to put every other dept in one software.

Aaron A.
Regional Sales Manager en EE. UU.
Transporte/transporte en camión/ferrocarril, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Hubspot CRM after 4 years

5 hace 2 meses Nuevo

Comentarios: We are able to keep all contacts in one central location and glean insight into how the sales team is performing by tracking deal progression.

Puntos a favor:

Hubspot works really well for us as a notification and sales funnel program. You can automate work flows and have calls dialed immediately one after another so you aren't inputting phone numbers or having to find the next prospect to contact.

Puntos en contra:

Can be overwhelming for those who are not experienced with a CRM. Because of the many functionalities, sometimes it can be difficult to get exactly where you need to be between contacts/companies. Obviously is not an issue after spending some time with the program.

Alternativas consideradas: Outfield y Salesforce Service Cloud

Razones para cambiar a HubSpot CRM: Hubspot was more cost effective and met our specific needs better than the alternatives we considered.

Stephen S.
Sales Associate en Canadá
Servicios financieros, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Hubspot Integrations for the win!

5 hace 2 meses Nuevo

Comentarios: Positive experience overall. Helps me manage my contacts and best part is the fact that all these features are included in the free version.

Puntos a favor:

I found the setup and import of data very good, I was able to input all my contacts through a csv and was off to the races very fast. It also has a responsive app for android, that I use daily to track my calls. Took a bit of adjusting from my last CRM, but once you get used to how everything is organized it saves a lot of time.

Puntos en contra:

You cannot import tasks into Hubspot. If you use tasks a lot this can be a pain to import manually.

Alternativas consideradas: Salesforce Sales Cloud, Zoho CRM, Freshsales y Trello

Razones para elegir HubSpot CRM: Work discontinued using Salesforce as it was very costly

Software anterior: Salesforce Sales Cloud

Razones para cambiar a HubSpot CRM: Integrations

Karan P.
Associate en India
Administración educativa, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Ideal CRM platform for SMBs

5 hace 2 meses Nuevo

Comentarios: UI/UX is simple and beautiful.
The automation features are extremely powerful, minimizes human interference to a great extent.
Reporting & analytical tools are quite useful and easy to modify.

Puntos a favor:

Easy to setup, minimal skillset needed Great flexibility to customize our data, forms, email campaigns, etc. Contact management is much better compared to other CRMs (Salesforce, Freshworks, etc.)

Puntos en contra:

Free tier/pricing plan is not optimized for startups with minimal revenue. No email support offered for users in the free tier.

Alternativas consideradas: Zendesk y WATI

Software anterior: Freshservice

Razones para cambiar a HubSpot CRM: Great documentation and onboarding process, was very smooth to get started with. Attractive offers for startups compared to Salesforce/Zendesk.

Ashok A.
Designer en India
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Good CRM to manage the leads

5 hace 2 meses Nuevo

Puntos a favor:

Hubspot is good when you want to manage you need an system with delegate functions. Also the major advantage is that we can purchase the service based on our need unless like other marketing tools. I have used mostly the marketing tools and sales tools which id very good. We will be able to manage our leads from different sources. Facebook integration give more idea about the campaigns though which the leads are in.

Puntos en contra:

Premium version is very costly which makes it unaffordable for most of the companies. But with startup discount it is somewhat ok.

Sandy S.
Health Coach en EE. UU.
Salud, bienestar y deporte, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Lots of Amazing Features

5 el mes pasado Nuevo

Comentarios: I used this to record and track my leads from the time I got them through the process of nurturing them. It made it very easy to see where people were in the life cycle and freed me from relying on spreadsheets to keep track.

Puntos a favor:

I love that I can really customize my screens with the fields that I want, and even create my own fields that suit my business uniquely

Puntos en contra:

It was HUGE and sometimes hard to find things

Jj A.
Jj A.
Content Manager en EE. UU.
Usuario de Linkedin verificado
Recursos Humanos, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Great software but not for the price

5 el mes pasado Nuevo

Comentarios: It’s a cool software package but it’s just not right for a basic user with a budget. It’s very much geared towards corporate culture with the price, and not really designed for small businesses looking for price point below 100 bucks a month

Puntos a favor:

Snippets for my keyboard, very nice marketing automation, sleek interface.

Puntos en contra:

I didn’t like how expensive it was to add on things that come for free on other software. The import function was clunky, and they only offered 10 customizable fields in the trial so I wasn’t even really up to import my data to try it.

Alternativas consideradas: monday.com, Pipedrive y Agile CRM

Jill L.
Marketing Operations Specialist en EE. UU.
Envases y contenedores, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Good value

4 hace 3 días Nuevo

Comentarios: HubSpot has worked well for us as far as contact management. With our sales and marketing team emails tied to the software, we are able to capture communication to all of our customer contacts. The only issue is that if other individuals are copied on a communication, they are automatically entered in our CRM. We could certainly turn that feature off, but then there is the issue of if sales/marketing would remember to log the important things or if they would get in the habit of not logging anything at all.

Puntos a favor:

The biggest priorities for us when we implemented HubSpot in our company were to be able to realize revenue to marketing activities as well as have a better forecasting method for our sales team.

Puntos en contra:

The biggest con for us is that we clearly stated we needed to be able to tie revenue back to marketing activities. This function is possible with the platform sold to us; however it is very manual. In order for us to have the automated version that we requested, we would need to pay a significant amount more than we currently are. This was a mistake made on the part of the salesperson and we were offered a discount to enable the feature; however it is still very costly so we are performing this task manually at the moment.

Alternativas consideradas: SugarCRM, Pardot, Dynamics 365 y Salesforce Sales Cloud

Razones para cambiar a HubSpot CRM: Price was a large factor. Salesforce and SugarCRM were both excellent contenders and we would have been happy to choose either of them. The biggest factor in our decision was price. The other factor was Salesforce and Sugar have software that is so powerful, we felt the built-in features we would pay for may not be utilized enough to receive an ROI.

Juan M.
Juan M.
Growth marketer en Argentina
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

The go-to-CRM for startups growing from small to medium fast

5 hace 4 meses

Comentarios: An exceptional CRM. There is a reason why it stands out as the leading CRM tool for SMBs. Value for money can get a little expensive. However, it probes worthy after using the extensive suite of features.

Puntos a favor:

Hubspot is effortless to set up and intuitive to use. It counts with a vast array of features although it doesn't get overly complicated. Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing

Puntos en contra:

I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.

Alternativas consideradas: Salesforce Sales Cloud

Razones para elegir HubSpot CRM: Hubspot was more known. It integrated better with Google suite

Software anterior: Zoho CRM

Razones para cambiar a HubSpot CRM: Hubspot was cheaper

Usuario verificado
CEO en EE. UU.
Usuario de Linkedin verificado
Administración educativa, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Easy and cost efficient way to get started - solid functionality

4 hace 5 meses

Comentarios: Overall HubSpot was an easy and free way to get started with a CRM. Salesforce is expensive and may not be necessary at the outset, HubSpot is a way to address all issues a salesperson needs when getting started without having to worry about cost, a key issue at the time of your company formation.

Puntos a favor:

Cost is great, free to get started with a low number of users. It actually delivers high value overall regardless of cost. The system has a wide variety of functionality, yet is well thought out. The way the deal pipeline is constructed allows for the flexibility in how you can label and name your deal stages and how many you want to create. The drag and drop interface is intuitive, but a little slow. Fields for individual users were customizable and overall HubSpot allows for a lot of flexibility.

Puntos en contra:

Managing the deal pipeline can be cumbersome, difficult to read the titles of the deals when there are many of them, and the responsiveness of the platform could be improved a bit. The drag and drop isn't always responsive and can be very slow.

Alternativas consideradas: Salesforce Sales Cloud

Razones para elegir HubSpot CRM: GoldMine is terrible, antiquated, and unbelievable that my previous company even used it. Something Cloud based is obviously required for so many reasons, and the fields and everything about Goldmine were not flexible.

Software anterior: GoldMine Premium Edition

Razones para cambiar a HubSpot CRM: Salesforce is expensive, and HubSpot not only is free but also it has a lot of enterprise level features.

Renato G.
Owner en EE. UU.
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Awesome CRM for Small Business

5 hace 6 meses

Comentarios: Overall good experience with lots of features that I use to keep track of different lists of contacts and touch points.

Puntos a favor:

Easy to import contacts and create lists based on type of contact or type of connection. I like using this feature for organizing my contacts. I also like that I can add other users so that I can see the chronological timeline of all contact points without having to interact with the employee. Able to send emails out to specific lists easily and quickly.

Puntos en contra:

Challenging to use at first and I had to google a lot to figure out how to use all the features. Issues with importing and not seeing all of the information but was about to troubleshoot on my own. Not super intuitive to start out.

Alternativas consideradas: ConvertKit

Razones para elegir HubSpot CRM: More features in hubspot to connect with landing pages and emailing.

Software anterior: Mailchimp

Gerhard K.
Selfemployed Manager en Austria
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Super easy to use

5 hace 7 meses

Comentarios: Pro:Marketing, sales, customer service - these are the three main pillars of HubSpot. The live chat tool in the service area is not only easy to set up and manage, it also offers chat bot features that help you improve the customer experience on your website. The paid version of HubSpot also adds more options to the live chat tool, allowing you to customize it to meet your needs. Now for the negative: Since HubSpot CRM is still relatively new compared to other major CRM vendors, not all functions and features are fully developed yet. However, there is good news here as well: HubSpot regularly launches updates and strives to constantly develop its platform.

Puntos a favor:

Start using free, and scale up as you grow, that is relaxed HubSpot's sales tools reside in your inbox (Gmail an so on), so you don't have to switch back and forth between different windows and can get your work done faster. By connecting your email account to HubSpot, you can send and receive emails to and from all your contacts directly in their HubSpot contact record.

Puntos en contra:

It very well may be seen that the product was brought into the world in the USA. On the off chance that, for instance, leads are consequently moved to Hubspot and the information is enhanced, then, at that point a few names become something different or the designing of the telephone numbers isn't completed effectively. We have essentially deactivated this capacity and make the leads physically or incorporate them by means of structures.

Eric r. B.
Eric r. B.
Chief Product Officer en EE. UU.
Usuario de Linkedin verificado
Software informático, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

HubSpot CRM is excellent but they are modulizing features out, making it less powerful

4 hace 8 meses

Comentarios: I've brought HubSpot CRM to four different companies so far, but I am getting frustrated about how often HubSpot keeps trying to remove functionality and making me pay for this and that over and over to use basic functionality should not cost more.

Puntos a favor:

HubSpot is excellent for small companies, especially if you can get the startup discount for 90% off for your first year. The system has a lot of power and plugs pleasantly into a lot of the coolest, best products (gmail, Slack). The system's Contacts and Companies systems are well-done and extend pleasantly into other parts of the platform.

Puntos en contra:

HubSpot needs to stop removing features and putting them into new licenses that cost more money. I realize they need to make money but they're turning it into this nickel-and-dime situation that makes the system more complicated. It's starting to feel like a bloated mess like Saleforce. I think someone nimble is going to come in and outdo them if they aren't careful.

Alternativas consideradas: Copper, NetSuite CRM, SuiteDash, SugarCRM, Agile CRM y Zoho CRM

Razones para elegir HubSpot CRM: HubSpot was cheaper and was more approachable than the customization nightmare that is Salesforce.com.

Software anterior: Salesforce Sales Cloud

Razones para cambiar a HubSpot CRM: The feature set was stronger and we were approved for the startup discount.

Yann I.
Yann I.
Consultant en Finlandia
Usuario de Linkedin verificado
Medios online, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

A solid tool to get started with CRM

4 hace 9 meses

Comentarios: Using HubSpot CRM in my business has been crucial because it has enabled me to have a better understanding of what's happening. There's a database of contacts I can nurture, a sales pipeline that shows me what's happening and tasks that make sure that no more leads fall through the cracks and that no more deal opportunities are lost because they aren't being pursued. I highly recommend HubSpot CRM to someone who's just getting started with Customer Relationship Management or even a small business owner that want to leverage a sale to manage leads and the sales pipeline and who wants to do so on a shoestring budget (since the tool is mostly free).

Puntos a favor:

I really liked the fact that HubSpot CRM is relatively easy to use. The navigation between its different sections and features is smooth. The sales pipeline section lets you visualize what's happening at each of your stage pipeline, while sale forecasting shows you how much you'd be making if you were to close X deals. Plus, there's the smartphone app: an excellent way to keep track of things and carry out tasks even when you're on the go.

Puntos en contra:

The main con of HubSpot CRM, which is also true to other "freemium" tools, is the fact that certain features are only available in the paid plan(s). That's not an issue itself but the fact that the paid plans don't cost $10 or so each month but much more than that, may lead a user facing the question 'Do I want to invest that kind of money or should I look for a more inexpensive option?'

Alternativas consideradas: Pipedrive

Leandro N.
Leandro N.
Owner en Costa Rica
Usuario de Linkedin verificado
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

A potentially excellent business suite that is hobbled by its numerous pay walls.

4 hace 10 meses

Comentarios: Hubspot has a great starter plan that resembles the software mechanics of "free to play" games. The user interface, integrations, email marketing, contact tracking are all top-notch. As long as your contact list is small, your email marketing frequency is sparse, and you don't need automations, you are good to go. However, as your business grows, your contact list will swell up, your email marketing frequency will increase, and the sheer scale will make automations a must. So what is the problem? Let me give you a quick rundown of the costs involved, using 2000 contacts as a baseline: 1) You can start with Free CRM (0$ per month)
2) Once you need a few features, then you upgrade to Growth Starter suite, which is $67 per month, or $804 per year.
3) However, once you need automations, you must upgrade to professional growth suite, which is currently at $1253 a month, with a 12-month commitment, and a $3500 onboarding fee, which means your yearly costs balloons to $18536.
I do not think there is any startup or early business that can afford to increase its marketing and CRM suite costs by 2300%. Most businesses must make the painful decision to abandon Hubspot and find new CRM suites which much more reasonable cost escalations. By then, you lost 1 to 2 months migrating, learning the new tools and onboarding your team. In all, a great tool for enterprises. Small businesses and startups, just stay way. You will end up regretting it just as your business begins to take off.

Puntos a favor:

The email marketing tool is very robust, almost as good as Mailchimp (but falling short in design options). The ability to upload PDFs and other documents brings two benefits: not having to re-edit permalinks when you do file changes and, most important of all, tracking. Hubspot allows you to track document opens, which is useful to measure lead engagement and segment further. The service ticket is very good and allows and admin to track the team. The CRM app is as good as any other. The Gmail add-on is great for tracking, as is the Outlook plug-in. However, at my time of use, the outlook plugin was only available for Windows. Customer support was top-notch, too. The few times I had some issues, I had access to a huge library of FAQs sites, and the chat support was quick as well. They do tend to try to upsell you some features while they help you, but it is not too naggy.

Puntos en contra:

The amount of emails you can send is directly related to how many contacts you have. If you send a lot of them per month, you will need to increase your contact list to twice of what you have, just to be able to send more marketing campaigns. Business who send heavily segmented mails depend on this for dear life.

Alternativas consideradas: ActiveCampaign

Razones para cambiar a HubSpot CRM: Recommendation from a Inbound marketing expert.