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Sobre Omnisend

Omnisend es la plataforma de marketing por correo electrónico para comercio electrónico que te ayuda a vender más. Compatible con las plataformas de comercio electrónico más populares.

Descubre más sobre Omnisend

Puntos a favor:

Easy migrating from Mailchimp. Easy to use interface, and great customer service.

Puntos en contra:

The moving target with monthly fees is a bit frustrating.

Valoraciones de Omnisend

Evaluación media

Facilidad de uso
4,6
Atención al cliente
4,6
Funcionalidades
4,5
Relación calidad-precio
4,5

Probabilidad de recomendación

8,8/10

Omnisend tiene una valoración global de 4,7 estrellas sobre 5 según las 803 opiniones de usuarios de Capterra.

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Filtrar opiniones (803)

Yosue
Yosue
Diseñador Web en Chile
Usuario de Linkedin verificado
Desarrollo de programas, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Excelente herramineta de marketing para principiantes

5,0 el año pasado

Comentarios: Para iniciar, no consideraría otro software para mis estrategias de marketing por correo electrónico. El soporte al cliente es rápido, amigable y muy eficaz, con automatizaciones pre configuradas y plantillas de fácil implementación, junto con un curso gratuito de iniciación, contactos útiles y listas de segmentación. ¡Asombroso para principiantes! :D

Puntos a favor:

Implementé Omnisend en mi web para la segmentación de contactos y el envío personalizado de email marketing. El soporte técnico fue crucial en la comprensión de las funcionalidades clave y específicas, respaldado por su curso introductorio que me ayudo muuucho a saber como sé usa. Las configuraciones preestablecidas allanaron el camino para una integración fluida y muy rápida.

Puntos en contra:

Su herramienta de branding automático podría mejorar un poquito más, aunque no es un problema principal para mí como diseñador web. Las plantillas de correo no me entusiasman mucho, pero puedo guardar los diseños preestablecidos para ahorrar tiempo

Aleksej
Aleksej
CEO en Lituania
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Save time & money with Omnisend

5,0 hace 2 meses Nuevo

Comentarios: I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday.

Puntos a favor:

Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.

Puntos en contra:

Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.

Respuesta de Omnisend

hace 2 meses

Thank you for your thoughtful review! We’re thrilled to hear that you find Omnisend easy to use and that our segmentation builder and unique discount codes are working well for you. We appreciate your feedback regarding the advanced features and reporting & analytics—your insights are invaluable as we continue to enhance our platform. It’s great to know that you’ve been successfully using Omnisend for your agency and with your clients. If you ever have more suggestions or need assistance, feel free to reach out. Happy marketing!

Megan
Marketing Specialist en EE. UU.
Comercio minorista, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Love Omnisend!

5,0 hace 2 meses Nuevo

Comentarios: We have loved working with Omnisend, the quarterly meetings are helpful to give us new things to try and strategies to implement. They also ask for our opinion on features we would like to see and take them back to the developers and overall we've seen positive changes come from that.

Puntos a favor:

I love the email builder, it's very easy to work with and understand. Also their customer support is AMAZING. If an issue arises they are quick to respond and help us figure out the problem. They also are continuing to integrate with apps that shopify uses and we've been enjoying the benefits of that.

Puntos en contra:

Our company really loved the scratch and win feature and it was removed when the builder was upgraded. Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.

Respuesta de Omnisend

hace 2 meses

Thank you for your enthusiastic feedback! We’re delighted to hear that you love our email builder and that our customer support has been so helpful. We appreciate your input about the scratch and win feature and the mobile-only button—it’s valuable feedback like yours that helps us improve! We’re glad our quarterly meetings and new strategies are benefiting you as well. If you have any more suggestions or need assistance, don’t hesitate to reach out. Happy emailing!

Eli
Director of Marketing en Canadá
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Cost effective email marketing

3,0 hace 2 años

Comentarios: I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

Puntos a favor:

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

Puntos en contra:

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

Fredrick
Fredrick
Director en RU
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

A Must-Have Tool for Efficient Email Marketing Automation

5,0 hace 2 meses

Comentarios: Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.

Puntos a favor:

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Puntos en contra:

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Respuesta de Omnisend

hace 2 meses

Thanks for the fantastic review! 🎉 We’re so glad to hear that Omnisend has become a go-to tool for your agency. It sounds like you’re really making the most of our automation features and that you’re not afraid to dive deep into email campaigns—kudos to you! If you ever need anything or have suggestions for those advanced features, don’t hesitate to reach out. Here’s to even more successful campaigns ahead! 🚀

James
Marketing Specialist en Canadá
Bienes de consumo, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Our go to for email campaigns, sign-up forms and simple marketing automations

5,0 hace 2 meses Nuevo

Comentarios: Overall I am very happy and use it regularly. It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.

Puntos a favor:

The email builder is easy to use and the automations are straight-forward and easy to setup.

Puntos en contra:

I would like to be able to see orders from all campaigns and automations in one place. I find it is a bit of work to jump between all the active automations and recent campaigns to see which one drove sales. Cost of SMS is higher than other providers, which has prevented us from using the SMS more.

Respuesta de Omnisend

hace 2 meses

Thank you for your fantastic review! We’re thrilled to hear that Omnisend has become your go-to tool for email campaigns and automations. Your feedback about viewing orders from all campaigns in one place and the SMS pricing is invaluable, and we’ll look into improving those aspects. We’re glad you found the transition from HubSpot worthwhile! If there’s anything else we can do to enhance your experience, just let us know!

Stephan
Digital Marketing Manager en EE. UU.
Artículos deportivos, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

The best features and service all in one platform

5,0 hace 2 meses Nuevo

Comentarios: My experience has been spectacular and my business has seen immense growth since using Omnisend.

Puntos a favor:

The customer service and featured integrations with Shopify, Facebook, and Smile.io.

Puntos en contra:

For advanced users accustomed to creating custom HTML forms, it can be tricky to integrate additional functionality at first.

Respuesta de Omnisend

hace 2 meses

Thank you for the amazing review! We’re thrilled to hear that our customer service and integrations have helped your business grow. We appreciate your feedback on HTML forms, and our team is always here to assist you with any challenges. Thanks for choosing Omnisend over Mailchimp—we’re excited to have you on board! 🎉

Eve
director en Australia
Comercio minorista, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Best decision for our small business

5,0 hace 2 meses Nuevo

Comentarios: Customer service is always amazing, they never leave you stranded. QUestions got answered quick!

Puntos a favor:

Easy creating email and workflow, the company also keep improving their service very quick!

Puntos en contra:

The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price

Respuesta de Omnisend

hace 2 meses

Thank you so much for sharing your experience! We’re thrilled to hear that Omnisend has been a great fit for your small business and that you find creating emails and workflows so easy. We’re constantly working on improvements, and we really appreciate your feedback on Shopify connectivity. It’s fantastic to know our customer service team has been quick to support you. If there’s anything else we can do to make things even better, don’t hesitate to reach out!

Zenia
coo en EE. UU.
Comercio minorista, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Omnisend Baddieville Review

4,0 hace 2 meses Nuevo

Comentarios: Overall it has been great and the support is always there when needed.

Puntos a favor:

It is easy to use. They have pre-set templates to choose from. Easy to read and understand reports and able to create custom segments for audience.

Puntos en contra:

it does not show open rates for the SMS messages. This is vital to know how the texts are performing

Respuesta de Omnisend

hace 2 meses

Thank you for the fantastic review! We’re thrilled you find our platform easy to use and appreciate our templates and reporting features. We understand that SMS open rates are important; unfortunately, SMS technology doesn’t yet support tracking pixels to report opens. But rest assured, our team is always working on enhancements to give you the best possible insights. Thanks for choosing Omnisend over Klaviyo, and remember—we’re here to support you whenever you need us! 🎉

Usuario verificado
Usuario de Linkedin verificado
Internet, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Overall a very good and Value for money product

5,0 hace 2 meses

Comentarios: Overall I am happy with the product. All the features are easy and simple to use.

Puntos a favor:

It was the most value for money product with all the features one would want with its CRM system.

Puntos en contra:

The time taken to propagate emails can be optimised a bit more.

Respuesta de Omnisend

hace 2 meses

Thank you so much for your thoughtful review! 😊 We’re glad to hear that you find Omnisend to be a great value for money and that our features are working well for you. We appreciate your feedback regarding email propagation time, and we’ll definitely take that into consideration as we continue to improve. If you ever have any questions or need assistance, don’t hesitate to reach out. Happy emailing! 📧✨

Usuario verificado
Usuario de Linkedin verificado
Artículos de lujo y joyería, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Alternativas consideradas previamente:

Easiest CRM software

5,0 hace 2 meses Nuevo

Comentarios: Great team and easy to use interface. The UI is great but additional work is needed to make integration into ecommerce stores and platforms.

Puntos a favor:

Incredibly easy to format, plenty of customisable templates and features available.

Puntos en contra:

Tricky to embed into Shopify website and analytics data is often incorrect.

Respuesta de Omnisend

hace 2 meses

Thank you for sharing your thoughts! We’re glad to hear you’re enjoying the ease of use and customization options. We appreciate your feedback on Shopify integration and analytics, and we’ll keep working to improve that experience. It’s great to know our pricing and setup hit the mark for you too!

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Our #1 choice for email marketing for our clients

5,0 hace 2 meses

Comentarios: We’ve been using Omnisend for over 5 years and recommend it as our #1 email marketing platform due to the personalized support and learning resources. The ease of use is perfect for anyone looking to get started with email marketing in a quick and highly effective way.

Puntos a favor:

Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests.

Puntos en contra:

Limited integrations with tools such as Yotpo.

Respuesta de Omnisend

hace 2 meses

Thank you for making us your #1 choice for email marketing! 🎉 We’re thrilled to hear you’ve had such a positive experience with our CSMs and support team—it’s always a pleasure helping you strategize and grow. We hear you on the integrations and are always exploring ways to expand our integrations. Five years strong and counting—here’s to many more campaigns and wins ahead!

Jenna
Jenna
Brand Manager en RU
Usuario de Linkedin verificado
Ropa y moda, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Great value and service

5,0 hace 2 meses

Puntos a favor:

Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too.

Puntos en contra:

While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand.

Respuesta de Omnisend

hace 2 meses

Thanks a ton for the review! We’re thrilled you found Omnisend to be a great fit for your business—especially with those segmentation and automation features. We hear you on the templates, but we’re glad you’ve made them work your own magic. Always here if you need us, and we’ll keep the improvements coming! 😊

Gloria
Gloria
CEO en EE. UU.
Usuario de Linkedin verificado
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Satisfied customer

4,0 hace 2 meses

Comentarios: pretty good and am satisfied, but some functionality could be improved

Puntos a favor:

Good templates easy to use, good reports

Puntos en contra:

No individual drip functionality, no easy copying of sequences for more channels

Respuesta de Omnisend

hace 2 meses

Thanks for the shout-out! 🌟 Glad to hear you’re satisfied with our templates and reports. We’re working hard to make your marketing experience smoother, and your feedback helps us prioritize what to tackle next. Stay tuned for more improvements!

Xiomara
Operations Manager en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Omnisend for the win!

5,0 hace 2 meses

Comentarios: We really enjoy using Omnisend. It's very easy to navigate and really has helped us with sending out more emails.

Puntos a favor:

I like that they are constantly adding new features to improve the quality of the platform and the user experience.

Puntos en contra:

I don't really have a con. In the almost 3 years that i've been using it, I think i've only had one issue and customer service was very helpful.

Respuesta de Omnisend

hace 2 meses

Thanks a million for the glowing review! 🎉 We’re over the moon to hear that you’ve been enjoying Omnisend for nearly three years! It sounds like our updates are working like magic for you. If customer service were a sport, we’d definitely be going for gold! 🥇 Here’s to many more emails sent and smiles shared—let’s keep the good vibes rolling!

Asif
Founder en RU
Productos cosméticos, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Most Definitely Recommend!

5,0 hace 2 meses

Comentarios: Overally a very good experience with Omnisend and I've recommended it to many people who are looking for alternatives to some of the more common but more expensive solutions.

Puntos a favor:

Super simple to use and very well priced. Support is always helpful too.

Puntos en contra:

No cons at the moment. I get exactly what I need from an email marketing platform.

Respuesta de Omnisend

hace 2 meses

Thanks for the glowing recommendation! 😊 We’re thrilled to hear you find Omnisend easy to use and well-priced. It’s great to know we’re hitting the mark for you! If you ever need anything, just give us a shout. Cheers to more successful email campaigns ahead! 🎉

Fay
Dir of Ops en EE. UU.
Producción de alimentos, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

It's useful!

5,0 hace 2 meses

Comentarios: Our experience overall is great! It's a great tool and we like using Omnisend. I recommend it to other companies, as well.

Puntos a favor:

Seems to work well! We are able to send emails and communicate with customers effectively,

Puntos en contra:

It's a little less user friendly since changes were made. I feel like I can't add what I'd like as easily. Perhaps I just need to spend more time learning the new system.

Respuesta de Omnisend

hace 2 meses

Thank you for your feedback! 🌟 We’re thrilled to hear that you’re finding Omnisend useful and effective for your communication needs. Change can be a bit tricky, but we’re here to help you every step of the way! If you ever have questions or need tips on navigating the new features, feel free to reach out. We appreciate your recommendation to other companies, your support means the world to us! Keep up the great work! 😊

Greta
Founder en RU
Diseño, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great Email Marketing for Ecommerce

5,0 hace 10 meses

Puntos a favor:

The data and insights it provides on customers, orders, behaviours and experience.

Puntos en contra:

The limitations with the design templates.

arturs
Email Marketer en RU
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Extremely effective! No problems

5,0 hace 2 meses Nuevo

Comentarios: Very easy to integrate apps, manage flows and switch accounts to work on different stores. Love it!

Puntos a favor:

I liked how easy it is to use and manage, the best part is how easy the abandoned flows are to create. No coding experience is needed and there are never any issues. Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional help blogs Omnisend provides. Their support team is unmatched a 10 out of 5 stars from me!

Puntos en contra:

The analytics could be improved so I can see more than just the last mon of results, additionally, a text-based email would be great to add to some of my flows as a more personal touch.

Respuesta de Omnisend

hace 2 meses

Thank you for the amazing review and the 10 out of 5 stars! We’re thrilled to hear how easy you find Omnisend to use, especially for abandoned flows and strategy building. Your feedback on analytics and text-based emails is much appreciated—feel free to reach out to our support team, as they might be able to help with adding text-based emails to your flows! Thanks for being part of Omnisend! 😊

Fiona
Owner en RU
Comercio minorista, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Great for a Small Business

5,0 hace 2 meses Nuevo

Comentarios: Great easy to use and not complicated like klaviyo and you always get back to me and help in any way you can.

Puntos a favor:

the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis.

Puntos en contra:

cost wish it was a bit cheaper for a small business

Respuesta de Omnisend

hace 2 meses

Thank you for the fantastic review! We’re thrilled to hear that you find Omnisend easy to use and that our customer service has been helpful in driving sales for your business. We appreciate your feedback on pricing and will keep it in mind as we grow. Thanks for making the switch from Klaviyo, we’re glad to have you with us! 😊

Tessa
Owner en EE. UU.
Artículos de lujo y joyería, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great Service!

4,0 hace 2 meses Nuevo

Comentarios: I’ve enjoyed Omnisend for my small business! While I am not personally the greatest at running email campaigns, setting up customized email automation has been life changing.

Puntos a favor:

I love the statistics Omnisend provides regarding my email campaigns and the ease of creating and sending out new email campaigns. I also love that there are detailed instructions available to help automate custom emails for customers.

Puntos en contra:

I wish there were more options for design creation, and I wish it were easier to resend order confirmation emails for my store. There have been multiple times I’ve been asked to resend the confirmation and I can’t seem to resend the original email.

Respuesta de Omnisend

hace 2 meses

Thank you so much for your kind words! We’re happy to hear that Omnisend’s statistics and email automation features have been helpful for your small business. We appreciate the feedback on design options and resending order confirmations, your input is always valuable as we continue to improve. If you need any help navigating those features or anything else, our support team is always here to assist!

Maria
Customer Support Manager en RU
Consultoría de gestión, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Business Marketing Made Easy With Omnisend

5,0 hace 3 meses

Puntos a favor:

With Omnisend, we enjoy great marketing features. From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level.

Puntos en contra:

With Omnisend, there has been no disappointments.

Respuesta de Omnisend

hace 3 meses

Thank you so much for the fantastic review Maria! We're thrilled to hear that Omnisend has been instrumental in taking your business to the next level with our marketing features. It's great to know you're enjoying our email marketing and automation capabilities. And no disappointments? That's music to our ears! 🎶 If you ever need anything, feel free to reply. We're always happy to help!

Alvaro
CEO en España
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Best automation software for ecommerce

5,0 hace 2 meses Nuevo

Puntos a favor:

User friendly platform, quick support, easy integration process.

Puntos en contra:

The integration with prestashop isn't the best yet

Respuesta de Omnisend

hace 2 meses

Thank you for your kind words! We’re thrilled to hear that you find our platform user-friendly and our support team quick to respond. We appreciate your feedback on the PrestaShop integration—it’s definitely on our radar, and we’re working hard to enhance that experience. If you have any other suggestions or need assistance, feel free to reach out.

Usuario verificado
Usuario de Linkedin verificado
Deportes, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great email product

5,0 hace 2 meses

Comentarios: I love the product, it’s helping or business grow with emails. Also customer success team is very helpful.

Puntos a favor:

Ready to create comments, make segment and send trusted emails.

Puntos en contra:

Unable to use some items in local language.

Respuesta de Omnisend

hace 2 meses

Thank you for sharing your thoughts! 🌟 We’re thrilled to hear that our product is helping your business grow—talk about email magic! ✨ We understand the importance of using local languages and appreciate your feedback. Our customer success team is always here to help, so if you have any specific requests or need assistance, feel free to reach out! Keep up the great work with your email campaigns!

Debra
Debra
Owner en EE. UU.
Usuario de Linkedin verificado
Comercio minorista, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Positive Experience

5,0 hace 2 meses

Comentarios: Smooth integration, quick response time to any questions

Puntos a favor:

Very dependable and continues to improve their service and new products

Puntos en contra:

The only thing at this time would be if there were more reports and an automatic notice when an item out of stock is signed up for

Respuesta de Omnisend

hace 2 meses

Thank you for sharing your positive experience with us! 🌟 We’re glad to hear you find our service dependable and continuously improving. We’re excited to let you know that we’ll be introducing new reporting options soon! If you ever have more questions or need assistance, we’re just a message away!