15 años ayudando a las empresas españolas
a elegir el mejor software

Sobre Kajabi

Kajabi es una plataforma de marketing de contenidos que te ayuda a vender fácilmente contenido en línea, con todas las herramientas que necesitas bajo un mismo techo.

Descubre más sobre Kajabi

Puntos a favor:

Especially in regards to courses and making the most out of your customer relationships. It's user friendly, and allows your courses to look very professional.

Puntos en contra:

The price is what really hurts my heart and my pocketbook.

Valoraciones de Kajabi

Evaluación media

Facilidad de uso
4,1
Atención al cliente
4,1
Funcionalidades
4,1
Relación calidad-precio
3,7

Probabilidad de recomendación

7,2/10

Kajabi tiene una valoración global de 4,4 estrellas sobre 5 según las 183 opiniones de usuarios de Capterra.

¿Has utilizado Kajabi?

Comparte tu experiencia con otros compradores de software.

Filtrar opiniones (183)

Eduardo
Propietario en España
Internet, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Un sistema TODO en en UNO que con el que te quitas dolores de cabeza

5,0 hace 2 años

Comentarios: Yo mismo construí con wordpress y múltiples plugins mi escuela digital, web y ligue todos los sistemas externos como hubspot, mailchip o AC y era como poner a trabajar un reloj suizo.
Desde que tengo Kajabi solo me dedico a crear

Puntos a favor:

Cuantas con muchos servicios en un solo sistema como email marketing, funnels / embudos, LMS / escuela digital, web, hosting, hosting de vídeo, embudos evergreen, Formularios, opciones para programas de coaching entre otros. Pueden obtener aquí 30 días de Kajabi gratis aquí: https://app.kajabi.com/r/m6mCVKf6/t/smcfzwu5

Puntos en contra:

No es tan visual el flujo de correos en la parte de email marketing como un activecampaing por ejemplo

Usuario verificado
Usuario de Linkedin verificado
Salud, bienestar y deporte, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la opinión

El todo en uno para tu curso online.

5,0 hace 10 meses

Comentarios: Muy satisfecho con la totalidad del servicio. Resulta inicialmente costosa, pero se entiende los precos por las enormes ventajas que ofrece a nivel de facturación, ventas ,marketing, e-mail, y diseño de cursos o membresías. Actualmente pienso enlazar Kajabi con otros software externos para mejorar la productividad de mi negocio.

Puntos a favor:

Kajabi permite tener un "todo en uno" como herramienta de marketing y de e-learning. Si buscas una plataforma que te facilite completamente el manejo de clientes, facturación, ventas, marketing y publicación de tu curso online, Kajabi es tu mejor aliado para cubrir todos los aspectos de este tipo de negocios digitales. He usado otras plataformas y es mucha la diferencia y nivel que ofrece Kajabi con respecto a aspectos como el diseño de tus landings, el diseño y presentaicón de tus cursos, el manejo de tus usuarios, facturación y también te facilita crear enlaces con otros programas que permiten complementar mejor el negocio de tu curso.

Puntos en contra:

Me resulta una súper plataforma, más sin embargo, se debe tener ya un nivel de facturación importante en el negocio para poder cubrir sus gastos anuales. Por lo demás Kajabi es la plataforma 10 del mercado.

Rutman
Operations Manager en Ecuador
Automoción, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Muy buena app

5,0 el año pasado

Comentarios: Mi experiencia es excelente, administrará varios entrenamientos a la vez en fácil y sencillo

Puntos a favor:

La facilidad para acceder al contenido y se mantiene loggeado aún cuando se pase tiempo sin usar la app

Puntos en contra:

No se me ocurre nada por el momento, siempre me ha funcionado muy bien

hugo
hugo
Gerente en Argentina
Usuario de Linkedin verificado
Logística y cadena de suministro, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

Kajabi, para marketing de contenidos

3,0 el año pasado

Puntos a favor:

Uno de los puntos más altos de Kajabi es su capacidad para crear y gestionar cursos en línea, posee una amplia gama de herramientas de venta y crea interesantes páginas de aterrizaje

Puntos en contra:

Lo primero que no me gustó es que para probar la plataforma tenga que dejar los datos de una tarjeta de crédito, lo segundo es el precio, me parece alto en comparación con otras similares.

Paul
Paul
President en EE. UU.
Usuario de Linkedin verificado
Formación profesional y coaching, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Kajabi Makes Online Marketing Impactful

5,0 hace 2 meses Nuevo

Comentarios: I am a fan of Kajabi and despite some of their limitations, it's a very important part of my personal marketing strategy.

Puntos a favor:

I love the flexibility of Kajabi. Their platform has proven to be an important part of my personal marketing and branding. Even though I own a digital marketing agency, many of my personal brand sites are built within Kajabi, due to the ease of use.

Puntos en contra:

I wish they would bring back phone support. I also don't like the fact you can't edit the media library.

Maureen
Executive Director en Canadá
Administración educativa, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Better than most, but room for improvement

4,0 hace 2 años

Comentarios: I switched to Kajabi from Teachable. I was very unhappy with Teachable and did not have the time to create content on my own business website. I have created more than 10 separate products with this platform and at times it has a steep learning curve. The UI looks fantastic and very professional. I love how easy it is to add basic content to a product, but wish many of the menus talked to each other much better. The workflow is often very disjointed when creating a new product. I wish they would fix this aspect. If the flow was better and there were more in app capabilities for basic data analysis (e.g., assessment results without needed a separate download), that would be amazing.

Puntos a favor:

I enjoy how easy it is to create, upload and organize content for a given product. I also like the progress monitoring capabilities.

Puntos en contra:

I am incredibly frustrated by the assessment aspect of this platform. It is extremely limited. It is hard to see results from assessments and difficult to set them up. You have to create your assessment before you can add it to a course instead of creating it while you are working on a course. It is a completely different menu. It is also incredibly hard to get assessment results.

Chris
Author, Speaker en EE. UU.
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

The Industry Standard

5,0 hace 2 meses Nuevo

Comentarios: I've used Kajabi for years. Customer service has always been super helpful when needed. It's easy to use and has really transformed my business.

Puntos a favor:

Kajabi is great. Straight forward. Easy to use. Helpful templates. Easy to create clean and efficient sites, courses, and emails.

Puntos en contra:

It's a bit expensive without guarantee of ROI.

Emily
OWNER en EE. UU.
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

AVOID! They raised fees by 50% and make you wait on hold 1.5+ hours for support!

1,0 hace 3 semanas Nuevo

Puntos a favor:

Simplicity of the user interface design.

Puntos en contra:

I would never have signed-up for Kajabi if I knew they'd raise my rates without warning by 50%. NEVER. It's not like their products or services improved. In fact, it's gotten worse. Just spent 1.5+ hours waiting for the "support" they claim to offer. Who has 1.5 hours to wait on hold? Is it even honest to claim you offer support if customers have to wait 1.5 hours to reach someone? I feel ripped-off and mistreated by this company. You are better off avoiding them!!!

Rachel
Equestrian Mindset Coach en Canadá
Aprendizaje en línea, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Alternativas consideradas previamente:

The best all in one membership and course hosting platform.. if you can afford it.

4,0 el mes pasado Nuevo

Puntos a favor:

Kajabi is one of the most streamlined and integrable CRMs that i've worked with. It's website and landing page capabilities and templates make it easy for anyone to be able to create a stunning website while also having the back end functionality to host courses and membership sites. There are many options for website builders but none of them have the ease of use when it comes to setting up courses and managing members. As a coach, having this system for hosting my online courses while also being able to utilize the landing pages for selling and along with the email marketing made everything more functional and simple for my customers and truly gave me peace of mind not having 10 different softwares I had to use. Setting up the checkout pages and adding in upsells also gives you the potential to be a lot more profitable, and I really appreciate this feature.

Puntos en contra:

My only major con about Kajabi is the price. Yes, it offers exceptional features, and is a one stop shop, however I still find it expensive and to be able to access additional incredible features the price goes up and up, and I think that it lends to a more elite business crowd, as those with smaller businesses (like myself) can't afford the platform long term and don't get to use it to it's full capability in the higher priced plans, especially when they're just starting out and unsure of their regular sales volume.

Ilenia
Accounting Officer en EE. UU.
Salud, bienestar y deporte, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

A Great Solution For Business

5,0 hace 4 semanas Nuevo

Puntos a favor:

It is a great email marketing solution and has amazing features.

Puntos en contra:

No bad experience and Kajabi is very great.

Alysa
Social Media Manager en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great platform

5,0 hace 2 meses Nuevo

Puntos a favor:

Kajabi is a platform that is easy to use and I find it to be visually appealing as well. From a user perspective and client perspective, it is easy to navigate.

Puntos en contra:

I have not had any negative experiences with the platform.

Giacomo
Communications Manager en EE. UU.
Servicios para instalaciones, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Kajabi Has an Effective Email Marketing Tool

5,0 el mes pasado Nuevo

Puntos a favor:

Kajabi has brilliant and super amazing features. The reliability of Kajabi makes it an incredible solution.

Puntos en contra:

Kajabi has flawless features. Kajabi is so amazing.

Alfio
IT Consultant en EE. UU.
Hospital y atención sanitaria, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Kajabi Is Perfect for Email Marketing

5,0 hace 4 semanas Nuevo

Puntos a favor:

For email marketing, Kajabi is so amazing. I do recommend Kajabi.

Puntos en contra:

Kajabi works so well. Kajabi does not have flaws at all.

Upendra
Consultant en Tailandia
Aprendizaje en línea, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great for Coaching!

5,0 hace 3 semanas Nuevo

Puntos a favor:

The way I could organize the contents were effective.

Puntos en contra:

At the beginning, it was hard to navigate through all the features.

Usuario verificado
Usuario de Linkedin verificado
Comercio minorista, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión
Fuente: GetApp

Alternativas consideradas previamente:

Currently testing/attempting to migrate/deploy all-in-one website + online education platform. 2/5

2,0 hace 2 años

Comentarios: Kajabi overpromises and under delivers.

Puntos a favor:

It claims to have all the features to deploy an all-inclusive solution that encompasses online pressence, marketing, and online education.

Puntos en contra:

The website builder is absolutely horrendous. The entire platform in general is very finicky and incredibly difficult to work with. I've worked in the space for over 10 years and it's by far the worst platform to work with. Even simple things like moving text blocks or uploading images in their wysiwyg builder are an abomination. I cannot recommend to anyone, especially at the price point they are asking.

Rebekah
Personal organizer en EE. UU.
Formación profesional y coaching, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

A lot to be improved upon.

3,0 hace 5 años

Puntos a favor:

Kajabi is a platform that has the ability to do it all. I like that I can integrate email and online courses as well as the 24 hour chat customer service.

Puntos en contra:

There is a lot that can be improved. The rules for dripping courses, the email setting and the ability to suspend email sequences, the ability to get better analytics on emails, track users, and the interface of the courses themselves can all be improved. I find that they are slow to implement change but do listen to user feedback. I found that even though the customer service is great, I needed a back end programmer to make the design do exactly what I wanted.

Brock
Vice President of Marketing en EE. UU.
Comercio minorista, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Great tool for quickly developing landing pages and lead capture forms

5,0 hace 2 años

Comentarios: We love Kajabi. We initially inherited our first suite of Kajabi pages through a marketing collaboration, but very quickly realized how easy the system is to use. We have stuck with it ever since.

Puntos a favor:

Kajabi makes it very easy to design great looking pages in a snap, even if you aren't a graphic designer.

Puntos en contra:

While Kajabi has TONS of power it is sometimes difficult to get pixel level control of pages and forms.

Usuario verificado
Usuario de Linkedin verificado
Servicios financieros, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Makes running an online biz a breeze

5,0 hace 4 años

Comentarios: We're so happy to host our course and membership on Kajabi and will stay with them for years to come. So beautiful and clean looking.

Puntos a favor:

Years ago when we started out, my husband was trying to build our website from scratch using Wordpress plugins. He was pulling all nighters and pulling his hair out...but still was falling behind deadlines and the site looked like crap. Enter stage left, Kajabi, and all our problems were solved. INSTANT profressionalism given to us from their fresh and clean layout and look.

Puntos en contra:

The ONE con I've got is that they don't have any way for the community to really engage inside Kajabi. So our course students and Academy subscription members aren't engaging inside it...and we have to use Facebook instead, which I think we all have a love/hate with these days.

Danielle Menditch Roessle
Danielle Menditch Roessle
Founder en EE. UU.
Usuario de Linkedin verificado
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Alternativas consideradas previamente:

Poor email deliverability kills it

2,0 hace 3 años

Comentarios: If you're looking for an all-in-one platform, Kajabi provides it. However, the poor email deliverability, lack of customer service, and limited customization kills it. Kajabi might have been good at one point, but all the negatives outweighs the positives.

Puntos a favor:

I liked the Kajabi had everything all in one - sales, website, checkout, emails, automations, funnels, and more. I also thought the onboarding process was pretty strong in that they sent you email trainings which helped with the setup.

Puntos en contra:

The reality is that the email deliverability has had a negative impact on my business. Most of my emails are going to spam and customer service will not get back to me. They have a chat feature which is how I'm getting a hold of them and they say they are so inundated with customer issues, that they are behind. Moreover, Kajabi sells you on customization, but the reality is that there is little customization and the website builder is really clunky.

Brittany
Mindset Coach en EE. UU.
Salud, bienestar y deporte, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Alternativas consideradas previamente:

Great Platform

5,0 hace 2 años

Puntos a favor:

This is a very good platform for the coaching industry. Between managing leads, creating emails, creating landing pages, and charging for products, it all works great.

Puntos en contra:

I’m realizing I personally need less and less, so the price point can sometimes be high for me to just utilize a landing page. But that’s really a personal issue.

Elizabeth
Elizabeth
Owner, Founder en EE. UU.
Usuario de Linkedin verificado
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Everything in one place

5,0 hace 2 años

Comentarios: Easy to set up. I used to create my own website using HTML. Kajabi makes it super easy with their templates to drag and drop things into position and all the pages connect - plus I can create pages that are not in the navigation so I love that too. Super easy to create courses too. Customer service is amazing, their Facebook group is filled with all kinds of entrepreneurs, questions asked and answered by experts and newbies.

Puntos a favor:

I've used Kajabi for about 6 years for my website, course delivery, and membership. Everything I need is in one place with a seamless connection. It means I no longer need to pay for external things like landing pages and video hosting.

Puntos en contra:

There are still improvements that could be made on the cart, email system, and flexibility of landing pages. Consequently, I use some other apps as add-ons. I'd also love more templates.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

Fantastic product - LMS, website builder, and marketing machine in one!

5,0 hace 2 años

Comentarios: Super great. Really love the product and I'm looking forward to using it even more in 2022. I think if you max out the usage of its features you can run almost all your entire business from one place. While this does increase risk (due to the outages that sometimes occur) it is something that a newer entrepreneur can use to get up and running quickly and easily.

Puntos a favor:

I really love Kajabi and endorse the product. But, since the price tag is on the high side, I recommend you use it if you are going to make the most of all the features. This includes using it as an LMS, a website and/or funnel builder, and a marketing management system. The email and CMS features are great and they have recently introduced a coaching and podcast platform as well. Super excited to use these features!

Puntos en contra:

It is pricey if you are not going to use all the features. It also is software that takes a little while to learn if you are a newbie.

Kate
Kate
Digital Consultant en EE. UU.
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

Alternativas consideradas previamente:

Not the Best Choice for Customizing Your Online Course

2,0 hace 5 años

Comentarios: I reached out to their support several times. Unfortunately, the overseas support team did not really understand my requests, which were likely more technical than they are used to, but instead of forwarding me to someone who could help, I just got a bunch of "canned" email replies from customer service agents. It was VERY different from the onboarding feeling, where they evoked a lot of excitement from the product.

Puntos a favor:

They have the "onboarding a new customer" process down. From the training to the welcome video from the founder, they do make you feel like you have made a good choice right from the start.

Puntos en contra:

I have been creating digital courses since 2010. Before tools like this existed, I used WordPress and WishList, then as the software tools started rolling out, I was looking for an option to move my courses and some clients. Unfortunately, Kajabi is straight out of the box with very little ability to customize. They promote that you can customize "under the hood" but that isn't really true. I did a full 2-week trial and even connected my subdomains to try to get going and I was disappointed.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Do online business with ease

4,0 hace 5 años

Puntos a favor:

Kajabi is an online business portal for small businesses (primarily) that provides them with everything they need at a single place to do business over the internet. You can create funnels, use emails, manage your CRM, and so on. It is primarily a great platform for people who are interested in selling online courses. This is one area Kajabi has been recently working on a lot. There aren't many tools that will let you sell online courses with this much ease. As a business owner with minimal experience with marketing, funnels, landing pages, contacts, etc. you'd love Kajabi. It takes the pain out from a business owner's life. No integrations, no dealing with APIs, you get everything with one tool and that's a great benefit.

Puntos en contra:

First, it is expensive especially when you compare it with its competitors. Second, since it does a lot of things so you get a bit of everything which is something that business's don't like as they scale.

Eli
President en Colombia
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Alternativas consideradas previamente:

All in one solution for Coaches and Consultants

5,0 hace 2 años

Puntos a favor:

Kajabi is a great solution because it allows you to have the flexibility to build your marketing strategy around your digital offers. Compared to other solutions, an essential feature is the CRM so that you can track your opportunities and interactions with your leads during the conversion process.

Puntos en contra:

It is a robust and mature solution. The part I like the least is the pricing because not many coaches or consultants are starting to understand the whole picture of creating the offering, sequences, pipelines, automation, and more. Plus, if they don't have experience, the learning curve can take a while, and the monthly bill is running.