Sobre Klaviyo
Klaviyo es una moderna plataforma de marketing que permite que las marcas de comercio electrónico forjen relaciones ilimitadas de alto valor a través del correo electrónico y las redes sociales.
It's very user friendly and can be well understood by new users. Very helpful support team.
They say that all the plans are the same and there are no hidden fees or add-ons.
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Allison
Klayvio is GREAT for email list management / engagement
Joan
Alternativas consideradas:
Funcionalidad
Comentarios: En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite hacer email marketing de una forma rápida y asequible.
Puntos a favor:
Lo que mas nos gusta del software es que tiene muchas funcionalidades y es muy fácil de usar y además otra cosa que nos gusta mucho que es que te ofrece una gran cantidad de plantilla de email para personalizar y te personaliza algunas automáticamente con la información de tu empresa y logo y colores.
Puntos en contra:
Lo que menos nos ha gustado del software por decir algo es que el software únicamente esta en ingles sin contener alguna opción mas de idioma.
Roger
El mejor manejador de emails para marketing
Comentarios: En general el software esta bastante bien, bastante intuitivo y facil de usar para alguien que va empezando a enviar su campaña a traves de emails.
Puntos a favor:
Lo facil que es poder programar los envios de los correos, poder obtener reportes, subir toda la data de los clientes en diferentes segmentos, construccion de emails faciles.
Puntos en contra:
No existe alguna integraccion para Whatsapp, esto es importante ya que mucha gente prefiere ser contactada por WhatsApp que por correo.
Dalia
Organizacion de datos y ventas
Puntos a favor:
excelente programa de marketing para ofrecer mi producto y tener nuevos clientes, es mas accesible la comunicacion por gmail
Puntos en contra:
no tengo quejas ya que es un programa de trabajo para tener ventas

Michael
Klaviyo - great software for a small business to manage email marketing
Comentarios: My overall experience with Klaviyo has been very positive. Would highly recommend.
Puntos a favor:
Full-featured, intuitive, easy-to-use. Pricing model allows for small businesses to start using software and grow gradually. Easily integrated with my e-commerce platform, Shopify.
Puntos en contra:
So far, I have not experienced any problems with Klaviyo. I do worry that as my mailing list increases in size, that the software will become too expensive.
Pelle
Alternativas consideradas:
Great software that we use for multiple purposes
Puntos a favor:
Good for analyzing first part data.Pretty good integration system with e.g. Shopify, Facebook etc.
Puntos en contra:
Css editor is okay but would need additional software or programming skills to make high class emails.
Adeyemi
Klaviyo
Comentarios: My experience with klaviyo has been great they just need to improve their features and functionality.
Puntos a favor:
The software is great and what amazes me the most is their top notch customer support. And integrating products with the software is easy.
Puntos en contra:
What I like least about the software is that the editors for emails are complex not very easy to understand. And the software could work more on their prices.
Mary Anne
I highly recommend Klaviyo if you want exponential growth in your Ecommerce Store!
Comentarios: Overall, Klaviyo is a powerful email marketing platform that offers a range of features and benefits to help businesses improve customer engagement, increase sales, and drive growth. The platform is designed to be user-friendly and integrates seamlessly with other business tools and platforms, making it easy for businesses to integrate Klaviyo into their existing workflows and processes.
Puntos a favor:
Klaviyo's most impactful features include its automation capabilities, personalization options, list segmentation and management, email campaign management, and data analytics and reporting. These features can help businesses improve customer engagement, increase sales, and drive growth.Klaviyo is designed to be user-friendly and intuitive, with a drag-and-drop interface that makes it easy for businesses to create and send email campaigns, set up automations, and manage their customer data. Integration with existing business processes: Klaviyo integrates seamlessly with a range of other business tools and platforms, including ecommerce platforms like Shopify, BigCommerce, and Magento, as well as CRM systems like Salesforce and HubSpot. This makes it easy for businesses to integrate Klaviyo into their existing workflows and processes.Some of the best benefits or advantages of Klaviyo include its powerful automation capabilities, which can help businesses save time and increase efficiency, its personalized messaging options, which can help businesses build stronger relationships with their customers, and its data analytics and reporting, which can help businesses make data-driven decisions to improve their email marketing strategies over time.
Puntos en contra:
1.While Klaviyo offers a range of pricing plans to suit different business needs, it may be more expensive than some other email marketing platforms on the market. Businesses with smaller budgets may find it challenging to afford Klaviyo's pricing, particularly if they have a large subscriber list. 2. While Klaviyo is designed to be user-friendly, there may still be a learning curve for businesses that are new to email marketing or have limited experience with marketing automation tools. 3. Some businesses may need to invest time and resources in training their staff on how to use Klaviyo effectively.4. Some businesses may have concerns about the privacy and security of their customer data when using Klaviyo.

Jhara
You should use Klaviyo for your email marketing campaigns.
Comentarios: If you're familiar with other email campaign tools, then utilizing Klaviyo will be a snap. I appreciate its adaptability, straightforward user interface, and absence of confusing language. Their account managers and educators are there to help you out whenever you have questions or need more information about anything. This is essential if you want to narrow your focus when selecting your target demographic.
Puntos a favor:
The automatic email flows in Klaviyo are simple to set up and modify, and they may significantly boost your average order value and customer lifetime value (CLV). To gauge the success of your marketing efforts, the dashboard reveals what percentage of total income is attributable to flows and campaigns.
Puntos en contra:
I haven't been successful in establishing text campaigns as of yet; doing so has proven to be a challenge. This may be an area where Klaviyo may be refined or where further guidance is needed.
Olivia
Simple to operate, intuitive, remarkable analytics and reporting!
Comentarios: Having the capability to capture emails, schedule newsletter send-outs, track and analyze progress all within the same software.
Puntos a favor:
I appreciate the simplicity of it to follow everything with clarity and accuracy. The feature that appeals to me the most is the availability of data collection forms that supports A/B testing and even SMS capture, which not all of the other services I have tried has.
Puntos en contra:
The quality of the support needs to be improved. Providing a phone number for urgent or more complex situations would be beneficial. Additionally, integrating a referral program would be great. Also, Reporting process can still be made simplier.
ALban
Very useful in email marketing
Comentarios: Excellent, It was through klaviyo that I was able to send a marketing email for the first time. I'm very satisfied and I enjoy it.
Puntos a favor:
What I like the most on klaviyo is the Shopify services,the email Marketing management is optiomal . It is easy to use.
Puntos en contra:
I don't have Any real problem with klaviyo but there price seems low expecially considering the services it offers.
John
An all-in-one marketing platform that is designed to help businesses of all sizes grow
Comentarios: Klaviyo is a powerful and versatile marketing platform that offers a range of features and functionalities for e-commerce businesses. While its ease of use and segmentation and automation capabilities are major strengths.
Puntos a favor:
its ease of use. Klaviyo's user interface is intuitive and user-friendly, which means that you can quickly and easily create and launch your marketing campaigns without needing to be a technical expert.Another major benefit of Klaviyo is its powerful segmentation and automation capabilities. With Klaviyo, you can segment your audience based on a wide range of criteria, including purchase history, email engagement, and website behavior. You can also use the platform to automate your marketing campaigns, which can help you to save time and increase the effectiveness of your campaigns.
Puntos en contra:
One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and functionalities require a paid subscription. This may not be feasible for smaller businesses that are operating on a tight budget.Another potential issue with Klaviyo is its limited integration options. While Klaviyo does integrate with a number of popular e-commerce platforms, it may not be compatible with all the tools and platforms that your business uses.
Usuario verificado
Streamline your marketing process with this platform!
Puntos a favor:
Such a powerful marketing automation platform that can help businesses to streamline marketing processes, improve customer engagement, and drive sales growth. It has helped us a lot automate our marketing process
Puntos en contra:
I've seen better results than what I would like the least.
Quentin
Great marketing automation software
Comentarios: One of the leading marketing automation software alongside Sendinblue
Puntos a favor:
UX/UI is awesome, automated workflows are very powerful and easy to set up
Puntos en contra:
Really nothing about it. Price is a bit high depending on which tier you're on.
Arthur
Best CRM for ecommerce, Worst for Customer Support
Comentarios: With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies.
Puntos a favor:
Fairly easy to learn for such powerful software Integration with Facebook Their native integrations and Not having to use Zapier for a lot of my integrations.
Puntos en contra:
There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak. If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.
Steve
Not user friendly, poor support
Comentarios: Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).
Puntos a favor:
The Klaviyo application is very powerful, no doubt.
Puntos en contra:
The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved. Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people. The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder. Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).
Chris
Never going back to anything else but Klaviyo
Puntos a favor:
The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.
Puntos en contra:
I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

Craige Hardel
Alternativas consideradas:
Best ecommerce autoresponder out there
Comentarios: My go to solution for ecommerce clients. It has automation ,good templates and everything else
Puntos a favor:
Robust features that just work. It's a bit getting used to but you can do most of what you want with them Really good templates for those starting out and experienced as well
Puntos en contra:
Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.
Stuart
Alternativas consideradas:
Valuable and powerful email automation and marketing
Puntos a favor:
Fairly easy to use, lots of features and the ability to sync custom audiences to Facebook. The platform is always improving with extra features such as CLV data and creating back in stock emails recently as an example.
Puntos en contra:
Creating automated campaigns (known as flows) is a bit clunky, especially when editing a campaign there's chances to delete things and mess the entire campaign up and you really need to plan ahead what you are doing because of this. You can duplicate the campaign though before making such edits.
Alice
Alternativas consideradas:
Great tool if you have time to learn and can afford it
Puntos a favor:
Segmentation is super easy, best analytics among it's competitors and there's a lot of templates to choose from. I like that they have SMS capability too so you don't have to find another provider for this service. There's a sales team who walks you through the initial integration.
Puntos en contra:
Live customer support is hard to get a hold of even as a paid customer. There are articles that attempt to solve your problem but if it doesn't address it, you're out of luck. There's a variety of templates but if you want to change them at all, it's not easy manipulate. If you have dedicated email marketer or have tons of time to learn the ins and outs, this is a great platform but if you want something more simple, other platforms are easier to use.
Alana
Alternativas consideradas:
A lot of work but pays off
Puntos a favor:
It integrates well with Big Commerce allowing me to make a lot of good marketing decisions.
Puntos en contra:
The templates are a pain, but they are planning to improve that next year. They say that all the plans are the same and there are no hidden fees or add-ons. I don't believe that's true because only large companies get someone to talk to about strategy. That sounds like a really expensive add-on to me.
Usuario verificado
Great email marketing software for ecommerce!
Puntos a favor:
I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.
Puntos en contra:
I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.
andres
Alternativas consideradas:
Use Klaviyo for dropshipping
Comentarios: I started the free trial and saw a great potential for my dropshipping store when I started doing emailing. so I got my account upgrade and my conversions raised up to 23% since then I use klaviyo in all my stores. Emailing marketing its a MUST in e-commerce so if you are starting into the business you really should consider in getting only the best o the best softwares out there because the better the help you have the better your business will be.
Puntos a favor:
I loved the feature of sending sms to my costumers at my drop shipping store. Its really easy and simple to use. Also I increased my conversions by 23% only by email marketing
Puntos en contra:
Really have not much to say about what I liked the least about this software because it. helped me out a lot for my drop shipping store.
Michele
Alternativas consideradas:
Great platform but poor CS
Comentarios: The platform itself is great. The level of service from our Customer Success rep is awful. It's like crickets when you try and contact them for an issue. So our team usually contacts both Support and our CS rep. And most of the time Support replies first. You would think a dedicated CS rep who provide a level of service that you'd want to recommend to others. Instead, we never know when we'll hear from our rep. We cross our fingers that Support can answer our questions. I think that's ridiculous. Klaviyo needs to improve this most definitely.
Puntos a favor:
Klaviyo integrates very easily with so many platforms. It's easy to use and has great segmentation tools.
Puntos en contra:
SMS is not great. They recently rebranded which completely throws me off with their new color choice. I almost felt like the rebrand was a way to cover up a whole lot of changes that they didn't want people to notice.
Joanna
Alternativas consideradas:
Klaviyo is 35% of our sales!
Puntos a favor:
Klaviyo is honestly amazing. We have 260,000 contacts and spend $2100 a month. I love how much revenue it generates for us!
Puntos en contra:
I would say just more integrations would help.
Erin
Alternativas consideradas:
So Easy To Use!
Comentarios: My experience with Klaviyo has been great overall. We've seen positive changes to our account since implementation and appreciate how easy it is to use.
Puntos a favor:
It's extremely user-friendly, allowing you to regularly test, create your own CTAs, uploaded photos, drag and drop graphic elements, etc. Perfect for a team with zero coding experience. Side Note: Their customer support is top-notch.
Puntos en contra:
Aside from being very user-friendly on most fronts, building out email flows is a different story. This tends to be a time consuming process that is not as straightforward as it could be.