Opiniones de Klaviyo

La fiabilidad de una buena app

Comentarios: Me resulta bastante buena su interfaz intuitiva y la facilidad para usarlo. Es muy buena para generar templates y mandar mails rápido. Ahora, la verdad que a la hora de editar esos mails no es tan rápido y lindo como uno esperaría. A veces se pone medio lento y las opciones de edición no son muy lindas. Además, podrían meterle más pila a la automatización, porque todavía le falta un poco de potencia. En resumen, Klaviyo está bueno porque te simplifica la vida con los mails, pero podrían laburar un poco más en la edición y darle más fuerza a la automatización.

Puntos a favor:

Destaca por su intuitiva interfaz y su facilidad de uso. Es una herramienta que permite generar templates y correos electrónicos de forma rápida y eficiente dentro de todo

Puntos en contra:

En cuanto a la edición de los mails, Klaviyo podría mejorar en este aspecto, dando una experiencia de edición más ágil y atractiva. Además, aunque cuenta con funciones de automatización, este aspecto podría ser ampliado y mejorado para un mejor nivel de personalización y eficiencia

Funcionalidad

Comentarios: En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite hacer email marketing de una forma rápida y asequible.

Puntos a favor:

Lo que mas nos gusta del software es que tiene muchas funcionalidades y es muy fácil de usar y además otra cosa que nos gusta mucho que es que te ofrece una gran cantidad de plantilla de email para personalizar y te personaliza algunas automáticamente con la información de tu empresa y logo y colores.

Puntos en contra:

Lo que menos nos ha gustado del software por decir algo es que el software únicamente esta en ingles sin contener alguna opción mas de idioma.

El mejor manejador de emails para marketing

Comentarios: En general el software esta bastante bien, bastante intuitivo y facil de usar para alguien que va empezando a enviar su campaña a traves de emails.

Puntos a favor:

Lo facil que es poder programar los envios de los correos, poder obtener reportes, subir toda la data de los clientes en diferentes segmentos, construccion de emails faciles.

Puntos en contra:

No existe alguna integraccion para Whatsapp, esto es importante ya que mucha gente prefiere ser contactada por WhatsApp que por correo.

Buena opción para pequeñas empresas y tiendas online, aunque la interfaz es mejorable

Comentarios: Bajo mi punto de vista, es una herramienta de marketing por correo electrónico muy poderosa y eficaz, especialmente para tiendas online y empresas de comercio electrónico que quieren tenerlo todo a mano en una sola plataforma. Aunque su interfaz de usuario es bastante mejorable y hay que estar dispuesto a asumir su coste

Puntos a favor:

Las muchas opciones de personalización avanzada y las múltiples opciones de automatización de procesos de marketing que ofrece

Puntos en contra:

La interfaz de usuario es un aspecto a mejorar, además el coste puede ser un tanto elevado para empresas que recién inician en su sector

Organizacion de datos y ventas

Puntos a favor:

excelente programa de marketing para ofrecer mi producto y tener nuevos clientes, es mas accesible la comunicacion por gmail

Puntos en contra:

no tengo quejas ya que es un programa de trabajo para tener ventas

Great option if budget is no concern

Comentarios: Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs well with many platforms, like Shopify, which makes rolling out campaigns super quick and easy.

Puntos a favor:

Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.

Puntos en contra:

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.

Klaviyo is an absolute necessity if you own a growing/scaling brand.

Comentarios: Overall, very good and central if you are selling ecommerce and have a decent email list growing.

Puntos a favor:

Segmentation, strong integration with Shopify, Campaign and Flow management

Puntos en contra:

Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense.

The Universal Standard ESP

Comentarios: Very positive. We believe Klaviyo is the standard for ecomm.

Puntos a favor:

Data-first platform that is well-supported and consistently updated to stay at the forefront of the industry. Klaviyo unlocks metrics that we use to make strategic decisions to meet our goals.

Puntos en contra:

The UI is secondary to the data and analytics functionality.

Not user friendly, poor support

Comentarios: Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).

Puntos a favor:

The Klaviyo application is very powerful, no doubt.

Puntos en contra:

The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved. Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people. The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder. Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).

Gets the Job Done

Comentarios: Overall it does get the job done. It is a lot of work and their support is very limited. It seems that they're not focusing on ecommerce anymore and things have changed recently complicating integration. The SMS is limited. I would like there to be more customer support with setting up campaigns and flows.

Puntos a favor:

It is widely used and integrates well with Shopify directly, as well as lead capture on Facebook.

Puntos en contra:

The set up and management are hard. There isn't a mobile app!

More Than Just Emails...

Puntos a favor:

Klaviyo provides a huge tech stack for e-com merchants underneath one umbrella - Email Campaigns, Flow Automations, Targeted Pop-ups, Customer Data Management and more. This reduces the need to duct-tape other tools together and helps deliver a more holistic experience for both the operator & consumers.

Puntos en contra:

SMS is a huge brand opportunity for many clients and can drive a high ROI. However, credits for brands outside of the US are on average 2x more expensive which does erode the return. If Klaviyo could find a way to standardise/stablise credit costs between countries, more merchants outside of the US might uptake vs other competitor brands.

Klaviyo is the best!

Comentarios: Very positive. Would highly recommend Klaviyo to anyone who wants to get the most out of their email marketing.

Puntos a favor:

There was quite a few things: - Just the general ease of use - Analytics - SMS features - Segment & List optimization - Campaign editing and scheduling features There's more but that's just a few.

Puntos en contra:

Honestly nothing I can think of. Our experience with Klaviyo has been a very positive one.

Easy to implement, good a/b test features

Puntos a favor:

Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify.

Puntos en contra:

The review form is only in one language.

It strengthens customers' motivation capabilities

Comentarios: Klaviyo is essential marketing support. It excels in bringing data and converting it into direct targets for customers, thus ensuring that they remain constantly informed of the latest updates, as well as motivating them to complete operations in a distinctive manner.

Puntos a favor:

Klaviyo is easy to do with everything, the connectivity is effective and the data that ensures the sustainability of its flow covers all the details and allows customers to be targeted as required. I love the ease of creating digital campaigns, as there are plenty of templates suitable for everything. Klaviyo enables us to segment customer lists into multiple sub-lists, and this is important for the success of segmenting campaigns to ensure the achievement of their goals.

Puntos en contra:

With Klaviyo, after the correct connection with the platforms, all subsequent steps are very easy, as targeting is done in real time, and the frequency of messages can be easily adjusted from the settings.

Great for marketing emails.

Comentarios: Klaviyo is a great tool to have as part of your marketing strategy and is an easy integration with Shopify.

Puntos a favor:

Great for sending marketing emails and linking to my Shopify store.

Puntos en contra:

Can be a little pricey than other options on the market but this is due to the extra functionality.

Good ESP That Does What You Need

Comentarios: Besides cost, the biggest team our team wanted to get out of the ESP was email automation which you get built in with Klaviyo. We had some assistance with our agency to get on-boarded and build some additional flows but overall, there wasn't to much of a learning curve with building the emails. Their tables do not render nicely in Outlook though, which didn't have that issue before which is a bummer.

Puntos a favor:

With our previous ESP, we had to pay extra for the automation that you would expect with your email service provider. With looking at bottom line, that is what lead us to research other ESPs, which lead us to Klaviyo. While there is a learning curve with any new program, this one wasn't to bad to get adjusted. I will say I do miss the dedicated account rep we had with previous ESP and the on-boarding specialist okay...our marketing agency helped with the on-boarding as it was heading into Q4 and they helped steer ship in right direction after first two emails had less then stellar open rates.

Puntos en contra:

The features are there that you need from an ESP perspective. They even recently announced the introduction of SMS marketing within their platform which helps ROI tracking to be even better instead of having to rely on a 3rd party vendor and who takes credit between a SMS message or email message. While our email send total is actually higher than in Listrak, we do not have a dedicated account manager to meet with and discuss the account, what they see, suggestions on where to optimize, etc. It is much cheaper than Listrak and another ESP we looked at so you get what you pay for.

The best all-in-one marketing tool for scale

Comentarios: Overall, I am a fan and they have earned their place as our go-to marketing tool. We can't operate without Klaviyo.

Puntos a favor:

Klaviyo does what it promises. It's an all-in-one solution for email, sms, customer data, and automations. Their software works better than the competitors at scale: they grow healthier lists which means more revenue long term.

Puntos en contra:

The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely due to our integration and not on the software stack itself. Pricing for SMS in Canada is very high, which may be prohibitive for some.

Great software that we use for multiple purposes

Puntos a favor:

Good for analyzing first part data.Pretty good integration system with e.g. Shopify, Facebook etc.

Puntos en contra:

Css editor is okay but would need additional software or programming skills to make high class emails.

Best email app ever!

Comentarios: I have only been using Klaviyo for 3 months and I only wish I had discovered it before. If you sell online through an e-commerce platform give it a try! You will not regret it!

Puntos a favor:

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price. The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Puntos en contra:

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

Never going back to anything else but Klaviyo

Puntos a favor:

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Puntos en contra:

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

One of the Best Solutions for Internet Retail

Puntos a favor:

Very easy-to-use platform, You can setup multiple types of automation campaigns specific to your type of retail. Abandoned Carts etc.

Puntos en contra:

The pricing model is per store or site, We own about 6 different brands so not able to use sends between brands so have to be very selective of the plans required. Also, there was an auto plan where it automatically removes users that have unsubscribed and lowers the plan tiers.

The #1 email marketing platform for eCommerce brands.

Puntos a favor:

I love the ability to integrate Klaviyo with all the essential apps within my eCommerce businesses to enable extremely powerful automated flows to send the right messages at the right time.

Puntos en contra:

I wish the pricing was a bit more comparable to Mailchimp, but when setup properly the results make it worth it. Additionally, I wish the SMS feature was a bit better and more polished.

Great email marketing software for ecommerce!

Puntos a favor:

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

Puntos en contra:

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

an effective platform for keeping customers in the loop about all promotions.

Comentarios: Using Klaviyo has been a great asset to our team's email marketing efforts. Not only have we been able to keep customers abreast of our new updates, but the data we've collected has also allowed us to refine our approach in many ways.

Puntos a favor:

With Klaviyo, it's easy to run successful social media and email marketing campaigns. Klaviyo facilitates the entire process, from generating contact lists to posting promptly. The Klaviyo also gives a number of premade templates for incorporating advertisements (including images, links, and videos) into the email itself. I particularly like the segmentation tools because they allow us to make several sub-lists and split the primary campaign up into several sub-campaigns to reach all clients based on sub-lists. I appreciate how easily we can connect with the most popular social media advertising platforms, which provides us with more options for both publishing and collecting data. Klaviyo's data collection provides us with all the information we require, and we appreciate the clear presentation of the analytics in the reports and dashboards.

Puntos en contra:

It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of specifics. One of the things I don't like is the difficulty of presenting the results of some analyses.

A powerful tool to implement a unique advertising campaign via email and SMS

Comentarios: With Klaviyo, our e-mail and SMS marketing capabilities have evolved, and we can expand our marketing operations and target new segments of customers. With Klaviyo, we also have a library of analytics for all our previous campaigns, and we've taken advantage of it by keeping its flaws under scrutiny and continuous improvement.

Puntos a favor:

I love the fact that Klaviyo gives us multiple options so that we can filter existing and potential customers and send out promotions and alerts on a regular basis. I love Klaviyo's ability to categorize customers into multiple segments based on their data and past transaction history, allowing for unique email and SMS formatting to suit each segment's needs. I also like the fact that it is easy to create new campaigns by using the ready-made templates provided by Klaviyo, and I also like the ease of importing and preparing contact lists and also scheduling send dates. I appreciate the excellent reports that Klaviyo provides us with, which give us a comprehensive analysis of the interaction of customers with our campaigns, and we can determine by means of these reports the extent of the success of those campaigns.

Puntos en contra:

I haven't had any technical issues with Klaviyo. The user interface is very intuitive, all the tools are clear and easy to use, and I love the fact that there is a support team ready to help us and answer our queries at all times.