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Sobre AppsFlyer

Analiza el gasto publicitario, los ingresos y la interacción con la aplicación para descubrir el verdadero ROI de tu marketing.

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Puntos a favor:

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options.

Puntos en contra:

However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions.

Valoraciones de AppsFlyer

Evaluación media

Facilidad de uso
4,5
Atención al cliente
4,3
Funcionalidades
4,4
Relación calidad-precio
4,3

Probabilidad de recomendación

8,6/ 10

AppsFlyer tiene una valoración global de 4,5 estrellas sobre 5 según las 137 opiniones de usuarios de Capterra.

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Filtrar opiniones (137)

Rafael
Rafael
Data Insights AdTech Manager en Brasil
Usuario de Linkedin verificado
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Most complete MMP solution in the app market

4,0 hace 6 meses

Comentarios: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Puntos a favor:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Puntos en contra:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Mohammed
media buyer en Marruecos
Entretenimiento, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

best MMP i have worked with

5,0 hace 7 meses

Puntos a favor:

The implementation of Appsflyer is done so easily and the support is awesome.

Puntos en contra:

it's complicated to setup SKAN for IOS apps

SANU
Associate Manager en India
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

New Updates

3,0 hace 6 meses

Puntos a favor:

New addition of functions and updates on the Appsflyer.

Puntos en contra:

Technical glitch shown when we download the files.

Respuesta de AppsFlyer

hace 6 meses

Thanks for the review, Sanu! If you're still experiencing this issue, please contact support@appsflyer.com.

Piyush
Associate Manager en India
Estudios de mercado, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Appsflyer Rock || Everyone Shock : )

5,0 hace 6 meses

Comentarios: My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Puntos a favor:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Puntos en contra:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Heather
Senior Communications and Marketing Manager en Canadá
Telecomunicaciones, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Huge improvement over Adjust

5,0 hace 7 meses

Comentarios: Much better experience than our last service, Adjust.

Puntos a favor:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Puntos en contra:

Some of the reporting is difficult to process.

Pedro
PPC Specialist en México
Servicios financieros, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Alternativas consideradas previamente:

Excellent tracking tool

4,0 hace 6 meses

Comentarios: It is a great and complete platform to work with

Puntos a favor:

That you can track every app event and identify useless events with protect360

Puntos en contra:

I would like to improve audience exporting options

Madi
Growth Lead en Australia
Servicios financieros, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

Great platform to review app attribution & reporting

5,0 hace 7 meses

Comentarios: Great, fantastic tool, easy to use & team is very helpful

Puntos a favor:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Puntos en contra:

Need an easier way to visualise impact of web to app through dashboards

Suandi Pratama
Suandi Pratama
Performance Marketing Manager en Indonesia
Usuario de Linkedin verificado
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

5,0 hace 6 meses

Puntos a favor:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Puntos en contra:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Respuesta de AppsFlyer

hace 6 meses

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Rishabh
Rishabh
Business Development Manager en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Appsflyer: the backbone of marketing strategies

5,0 hace 6 meses

Puntos a favor:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Puntos en contra:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Respuesta de AppsFlyer

hace 6 meses

Love that! Thanks for sharing, Rishabh!

Vishnu Teja
Vishnu Teja
Sr. Manager MarTech en Malasia
Usuario de Linkedin verificado
Automoción, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

Best for Mobile App Attribution. Easy to Use.

5,0 hace 6 meses

Puntos a favor:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Puntos en contra:

Additional features can be quite expensive.

Caio
Manager en Brasil
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Manager BI

5,0 hace 6 meses

Puntos a favor:

Great reports and integration with a lot of media partners.

Puntos en contra:

A long time to get specialist on platform and methodology

Michael
Growth Marketing Manager en Australia
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

First time using an MMP, exceptional platform

5,0 hace 8 meses

Comentarios: We seriously couldn't be happier with our Appsflyer experience.

Puntos a favor:

- Industry trusted - Great functionality - Reliable & Consistent - Value for money - Fantastic customer support - Learning and certification

Puntos en contra:

Difficult to fault it so far. It was a bit confusing at the start but our rep gave me a fantastic onboarding and there's tonnes of education and training on the Appsflyer site. I proactively asked for onboarding training but maybe add some more tips or links to docs during the onboarding process?

Enya
User Acquisition en España
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

The best partner for App Marketing

5,0 hace 6 meses

Comentarios: It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects.

Puntos a favor:

Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel.

Puntos en contra:

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

Respuesta de AppsFlyer

hace 6 meses

Thanks for the kind review, Enya! We're woking on doing better with our technical support.

Venkata Harish Kumar
CRM Manager en Malasia
Automoción, 5.001-10.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Appsflyer review

5,0 hace 6 meses

Comentarios: Easy to use and Excellent product overall.

Puntos a favor:

Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking

Puntos en contra:

Support and Documentation could be better.

Respuesta de AppsFlyer

hace 6 meses

Thank you so much for the perfect rating!

Mikail
Media Manager en Arabia Saudí
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Conversion Tracking, Attribution and Reporting (Appsflyer)

4,0 hace 6 meses

Comentarios: Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager [sensitive content hidden] has been very helpful to us.

Puntos a favor:

Ease of setting up partners and integrations.

Puntos en contra:

Attribution of conversions to channels, there has been discrepancies in the report.

Respuesta de AppsFlyer

hace 6 meses

Wonderful to hear AF was so helpful to your business! Advise you to reach your AF CSM about to report discrepancies, or support@appsflyer.com. Thanks again!

Hardik
Campaign Manager en India
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Review of Appsflyer

4,0 hace 6 meses

Comentarios: I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

Puntos a favor:

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Puntos en contra:

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Paula
Paid UA Manager en Finlandia
Música, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Easy setup with different partners, bad customer experience

4,0 hace 10 meses

Puntos a favor:

Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns. Some beta features from certain channels are also first available for accounts that use AppsFlyer as an MMP.

Puntos en contra:

Bad customer service and an attitude that they really don't care for their clients. We have used AppsFlyers for years and because of that were in a legacy tier. This legacy tier was one day removed out of the blue and we were moved to a lower tier, with no access to crucial functions. The message we got from their salesperson was basically "pay now or you won't have this back".

Prateek
Manager, Performance Marketing en India
Comercio minorista, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Using Appsflyer for eCommerce Tracking

4,0 hace 6 meses

Puntos a favor:

- Very detailed tracking. Helps us to track the complete sales funnel and drop offs. - Helps us in understanding what campaigns work best as attribution is associated till the campaign level.

Puntos en contra:

- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one. - Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.

Brigitte
Co-Founder en Canadá
Servicios financieros, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Low cost and great documentation

4,0 hace 10 meses

Comentarios: Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though

Puntos a favor:

- great help docs and tutorials - anything you want to set up, you can find docs for - free plan is great to get started if you're a startup! very scalable pricing - basic marketing attribution and analytics are super simple

Puntos en contra:

- more advanced reporting functions are a bit challenging (e.g. cross-device tracking) - in-app event tracking is a bit cumbersome - reporting dashboards on lower tiers are not very customizable - still have some data gaps

Murat
Digital Marketing Specialist en Turquía
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Easy to use!

4,0 hace 6 meses

Comentarios: easy to use. the data match each other. parallel data available with panels

Puntos a favor:

skan overview section. i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA

Puntos en contra:

custom dashboards section and frequent product failures

Respuesta de AppsFlyer

hace 6 meses

Thanks for the positive review, Murat!

Kunal
Manager en India
Comercio minorista, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Appsflyer review

5,0 hace 6 meses

Comentarios: Overall experience with appsflyer is satisfactory.

Puntos a favor:

UI, reporting ease and the publisher base

Puntos en contra:

report download time period and data load time is little slow

simone
Account Team Lead mobile en Brasil
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Apppsflyer review

4,0 hace 6 meses

Puntos a favor:

I really believe that P360 premium is the best anti fraund in the market

Puntos en contra:

I would like to download all the reports all at once (android and ios)

Armand
Armand
Chief Marketing Officer en Francia
Usuario de Linkedin verificado
Software informático, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

A complete and fiable MMP

5,0 hace 9 meses

Puntos a favor:

- ease of use - Good attribution window parameters - easy set up

Puntos en contra:

The turnaround time for customer service

Jay
Head, Sales and Revenue en India
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Appsflyer makes the App marketing activity easy, faster and accurate

5,0 hace 6 meses

Puntos a favor:

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

Puntos en contra:

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

Respuesta de AppsFlyer

hace 6 meses

That's amazing, Jay! Glad to see how positive the experience has been for you!

Sam
Performance Marketing Manager en RU
Entretenimiento, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great product

5,0 hace 6 meses

Puntos a favor:

Appsflyer is a great MMP for mobile games.

Puntos en contra:

Additional features introduced on the platform are quite expensive.

Respuesta de AppsFlyer

hace 6 meses

Thank you, Sam! We're aware the price might be a bit high for some, and we're committed to proving the price is worth it. Thank you for the perfect rating!