17 años ayudando a las empresas
a elegir el mejor software

Sobre Brandwatch

Descubre influencers, gestiona las relaciones con ellos y administra campañas; todo en un solo lugar con la herramienta Influence de Brandwatch.

Descubre más sobre Brandwatch

Puntos a favor:

The software effectively drew out sentiment, context, and the quantity of messages incoming.

Puntos en contra:

To leverage it at fool capacity it require some serious skills in query wirting.

Valoraciones de Brandwatch

Evaluación media

Facilidad de uso
4,2
Atención al cliente
4,5
Funcionalidades
3,9
Relación calidad-precio
3,9

Probabilidad de recomendación

7,6/10

Brandwatch tiene una valoración global de 4,3 estrellas sobre 5 según las 231 opiniones de usuarios de Capterra.

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Filtrar opiniones (231)

Juan
Juan
Booking Manager en Argentina
Usuario de Linkedin verificado
Aprendizaje en línea, 11-50 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

Análisis de la experiencia con Brandwatch: una revisión exhaustiva

5,0 hace 2 años

Comentarios: En general Brandwatch es una plataforma de monitorización de medios sociales que permite a las empresas recopilar y analizar datos en tiempo real de diversas fuentes en línea, como redes sociales, blogs, foros, noticias y más. Con Brandwatch, las empresas pueden obtener una visión completa de su presencia en línea, incluyendo menciones de su marca, competidores y temas relevantes. Además, el software cuenta con una amplia variedad de herramientas de análisis, como gráficos, tablas y dashboards, que ayudan a las empresas a comprender mejor los datos recopilados. También ofrece integración con otras aplicaciones y herramientas, lo que facilita la colaboración y el intercambio de información con otras áreas de la empresa. En resumen, Brandwatch es una solución completa para la monitorización de medios sociales que ofrece una amplia gama de funcionalidades para ayudar a las empresas a tomar decisiones informadas basadas en datos.

Puntos a favor:

El software Brandwatch es una herramienta de análisis de marca y gestión de redes sociales. Ofrece una amplia gama de funciones, como la gestión de varias cuentas, integración de redes sociales y análisis de datos en tiempo real. Es una herramienta eficaz para monitorear la presencia en línea de una marca y tomar decisiones informadas. La interfaz es intuitiva y fácil de usar, lo que permite a los usuarios obtener resultados valiosos de manera eficiente. En general, es una solución de clase mundial para la gestión de marca y presencia en línea.

Puntos en contra:

Posee un costo elevado en comparación con otras opciones en el mercado

David
David
Estudiante universitario en Ecuador
Usuario de Linkedin verificado
Educación primaria/secundaria, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

El manejo de mi marca con Brandwatch

5,0 hace 2 años

Comentarios: Gracias a la manera de como trabaja el programa me ha ayudado a fortalecer mis falencias en la promoción y lo que necesitan los servicios que desean los usuarios, de igual manera monitorear la competencia y saber como competir en el mercado.

Puntos a favor:

Me ha facilitado la obtención de información positiva y negativa de los usuarios acerca del recibimiento que tiene mi producto para realizar un análisis de mercado efectivo.

Puntos en contra:

La asociación directa con plataformas como redes sociales y tendencias.

Usuario verificado
Usuario de Linkedin verificado
Productos cosméticos, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

Excelente plataforma para recopilar información

5,0 el año pasado

Puntos a favor:

Me encanta la aplicación, me aporta ideas y gracias a esta aplicación puedo generar nuevas estrategias para mi empresa

Puntos en contra:

Todo bien con la aplicación, bastante segura y excelente

Michael
Michael
Co-Founder | Creative Director en Canadá
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Best in class software, easy to use, and feature-rich

5,0 hace 6 años

Comentarios: We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Puntos a favor:

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started. While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options. Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments. The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Puntos en contra:

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Cindy
Social Media Content Exectuive en RU
Contabilidad, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Falcon Review

4,0 hace 5 años

Comentarios: Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.

Puntos a favor:

The calendar overview Scheduling quite easily Being able to leave notes Having a team system

Puntos en contra:

The approval system and the access that different user roles have. Preview mode not always being accurate. Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram. Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon) Falcon sometimes refreshing and not saving posts, taking ages to load images. Channels being disconnected (again not entirely Falcons fault)

ashley
Sr. Communications Mgr en EE. UU.
Hostelería, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Review

3,0 hace 5 años

Comentarios: It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.

Puntos a favor:

The software is helpful to managing all social channels

Puntos en contra:

There are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics.

Alternativas consideradas previamente: Sprout Social, Meltwater y Hootsuite

Software anterior: Sprout Social, Meltwater y Hootsuite

Razones para cambiar a Brandwatch: Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.

Julia
Manager, Advertising and Digital en Canadá
Alimentación y bebidas, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Would Highly Recommend

4,0 hace 5 años

Comentarios: My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential!

Puntos a favor:

It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues.

Puntos en contra:

Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool.

Sophie
Senior Social Media Executive en RU
Alimentación y bebidas, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Excellent so far!

5,0 hace 5 años

Comentarios: Enjoying it so far, it meets all our needs and has great customer support.

Puntos a favor:

The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries.

Puntos en contra:

I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance.

Vinko
Head of Operations en Sudáfrica
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Falcon.io makes it easy

4,0 hace 5 años

Comentarios: It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.

Puntos a favor:

Very easy to use and the data collection is brilliant. Customer support is out of this world.

Puntos en contra:

Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries.

Alternativas consideradas previamente: Talkwalker

Razones para elegir Brandwatch: Tracx shut down.

Razones para cambiar a Brandwatch: Quality of the data was top notch. The tool is very easy to use and the support is out of this world.

Todd
Electronic Content Administrator en EE. UU.
Servicios, 501-1.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Falcon Makes Our Social Media Life Easier

5,0 hace 5 años

Puntos a favor:

I like how Falcon quickly allows me to pull monthly reports to send to management. Before Falcon, I had to go through each platform we use and compose an analytics report. Now I just go into Falcon, customize what data I want to see, set the date range, and snap--there it is.

Puntos en contra:

A previous scheduler we used allowed the user to drag content all around the calendar when rescheduling. I wish Falcon had that option (instead of having to open the post and reschedule it that way.

Courtney
Content Manager en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Good tool for cross-organization visibility

4,0 hace 5 años

Puntos a favor:

I like that it's easy to use, and the capabilities within it are easily divided so everyone can find exactly what they need, when they need it.

Puntos en contra:

I find that on particular platforms, certain preferences I had set natively don't translate over to the tool. i.e. news feed targeting in Facebook, etc.

Alternativas consideradas previamente: Hootsuite

Razones para elegir Brandwatch: The tool was too large for the what the organization needed. Price was also a factor.

Software anterior: Sprinklr

Matt
Digital Marketing Specialist en EE. UU.
Servicios financieros, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Good social media scheduler and monitoring system.

5,0 hace 5 años

Puntos a favor:

I like the ease of scheduling social media posts. They tend to keep up with the platforms' changes pretty well.

Puntos en contra:

The analytics leave a little to be desired, though they do seem to be developing those capabilities at the moment.

Lynan
Lynan
Founder / Chief Marketing Strategist en India
Usuario de Linkedin verificado
Hostelería, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Falcon.io is a One Stop Social Media Stop for Agencies

4,0 hace 5 años

Comentarios: I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things!

Puntos a favor:

I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team & I can post for clients on Facebook, Instagram, LinkedIn & Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks.

Puntos en contra:

Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats.

Alicia
Director of Digital Media en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Must-Have for a Busy Agency

5,0 hace 3 años

Comentarios: Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs with it not working certain days or posts not able to go through. But for the most part, with how much I use it, I've had minimal issues, and I would recommend this for any agency or social media marketer that is juggling a lot of clients.

Puntos a favor:

This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms. It's also a great tool for managing comments/messages for multiple clients in one easy, organized location.

Puntos en contra:

FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature. Also we paid for the Advertising feature which allows you to set up FB ads directly through the platform, however I have found that I still end up using FB Ads Manager to maintain my advertising. I was excited about the idea of being able to do everything in one spot initially but the advertising feature is not easy to use, although I'm sure a lot of that has to do with what the FB API allows for third-party apps, and you can't easily set up different types of ads & optimization, so you end up having to move to FB Ads Manager anyway to do anything that isn't a basic "boost."

Hilary
Senior Social Media Coordinator en EE. UU.
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Falcon Review

5,0 hace 4 años

Puntos a favor:

I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts.

Puntos en contra:

My least favorite thing about Falcon is the reporting module, I'd love to see some revenue based KPIs in there as well.

Alternativas consideradas previamente: Sprout

Razones para elegir Brandwatch: Wanted a more robust product

Software anterior: Agorapulse

Arseniy
Campaign Analytics Manager en Alemania
Alimentación y bebidas, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

All-in-one tool for social media

5,0 hace 5 años

Comentarios: We are managing several dozen channels and over 70 users in a dozen countries - for me as an admin and coordinator Falcon provides tools to see what's happening where and allocate access and resources easily.

Puntos a favor:

- Ease of user/channel management. - One-stop solution for publishing, engagement, listening and analytics - Reliable and easy web-interface and bulk upload features - Very responsive customer support - Lots of customer success management support - training, webinars, etc.

Puntos en contra:

- I am less impressed by Measure tools than the rest of the suite, but this largely because we have extensive needs for pretty customised reporting on social channels' performance and I find it more productive to work with raw data and custom made dashboards. If you are a content manager and need to keep an eye on some key numbers - Falcon is OK.

Alternativas consideradas previamente: Sprinklr, Percolate y CoSchedule Marketing Suite

Usuario verificado
Usuario de Linkedin verificado
Transporte/transporte en camión/ferrocarril, 5.001-10.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great and easy to use content planning tool

4,0 hace 5 años

Puntos a favor:

Full range of features that enables you to set and previsualize

Puntos en contra:

Uncertainties around the figures shared due to non real time display

Alternativas consideradas previamente: Hootsuite

Razones para elegir Brandwatch: Price, and tool more robust

Software anterior: Loomly

Razones para cambiar a Brandwatch: Easier user interface

Anthony
Social Media Specialist en EE. UU.
Comercio minorista, 5.001-10.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great software with just a few bugs

4,0 hace 5 años

Comentarios: Overall, Falcon has been a great social media management tool and we would highly recommend

Puntos a favor:

I love the level of detail in Falcon. The analytic tools are great and the engage platform is phenomenal. We are also equally impressed with the Listen tool.

Puntos en contra:

There has been a few moments where we had extreme bugs that took weeks to resolve. However, the support team went above and beyond and has always quickly gotten back to us and regularly communicated.

Alternativas consideradas previamente: Sprinklr

Razones para cambiar a Brandwatch: Cost.

Conor
Graphic Designer en RU
Deportes, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Overall a great & efficient software, with some room for improvement.

4,0 hace 5 años

Comentarios: It's definitely tidied up our social media scheduling process and has allowed us to track things without searching back through our posting history. Once twitter impressions are implemented this will be near enough perfect.

Puntos a favor:

The tagging/labelling posts is by far the best feature we use. It allows us to categorise by player or sponsor and then easily pull off the data for all of those posts collectively.

Puntos en contra:

The software is still yet to implement twitter impressions as part of the label reports which makes collecting the data more work than it should be.

Alternativas consideradas previamente: Sprout Social y Hootsuite

Razones para elegir Brandwatch: The post labelling feature.

Tom
Tom
Social Media Manager en RU
Usuario de Linkedin verificado
Administración educativa, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Expensive but useful social tool

5,0 hace 5 años

Comentarios: Very positive.

Puntos a favor:

Integration with LinkedIn. Powerful monitoring capabilities. Easy to use dashboards. Great onboarding. Reliable - never had a failed post.

Puntos en contra:

Expensive compared to competitors. No support for gallery posts or multiple image posts on Instagram and LinkedIn.

Jose
Data Analyst en Argentina
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Brandwatch Review

4,0 el año pasado

Comentarios: Overall I'm very happy with Brandwatch.It delivers great results when working for Twitter or Reddit searches.

Puntos a favor:

Brandwatch lets you have all the results possible for the queries made.It does not give an estimation of the results, but the actual number of posts that were made on the timeframe selected.It also has a great dashboards panel.

Puntos en contra:

That it does not support TikTok and Instagram public posts.It also does not have a very good automated sentiment for mentions. We usually have to change it manually.

Nicole
Social Media Specialist en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Doesn't have everything, but better than the rest!

4,0 hace 5 años

Comentarios: I've used Hootesuite and Sprout Social for other clients, and Falcon.io is my favorite to use. It's a very easy to learn platform.

Puntos a favor:

Right now the best two things that Falcon offers is an easy to use calendar-at-a-glance as well as allowing you to schedule multiple image Instagram posts. No other platforms seem to have the right Instagram capabilities right now and that alone puts Falcon ahead of the rest. Additionally, if you tag your posts for different campaigns, or any other variables, you can sort by those tags in the calendar view to see how your month or week is looking.

Puntos en contra:

One of our biggest KPIs is Engagement Rate, and the reporting side of Falcon is still slowly coming along. Sometimes its still easier to just pull natively from the platform. But they still offer some great reporting features. I think there is still a chance you can't schedule video on Twitter.

Hannah
Hannah
Digital Community Manager
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión
Fuente: GetApp

Brandwatch is a bad deal

1,0 hace 8 años

Comentarios: We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Puntos a favor:

In-depth analytics and word cloud features are neat.

Puntos en contra:

Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Respuesta de Brandwatch

hace 8 años

Hi Hannah, Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap. I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps! Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly. Jasmine, Brandwatch

Ben
Ben
Digital Marketing Manager en EE. UU.
Usuario de Linkedin verificado
Entretenimiento, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

A wonderful social media tool with solid capabilities

5,0 hace 6 años

Puntos a favor:

I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too. the ability to tag your posts with internal tagging is also very helpful their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.

Puntos en contra:

like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.

Matilda
Digital Campaigner en RU
Gestión de organizaciones sin ánimo de lucro, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Really useful, but some extra features could help it work even better

4,0 hace 5 años

Comentarios: I like being able to do all my social media work on Falcon, rather than skipping between sites. It also allows me to do the bulk of posting in one session, rather than doing it throughout the week. Overall it works really well, and makes my work easier, but I would appreciate some additional features being added so that it can work even better.

Puntos a favor:

The listening tool on Falcon is really powerful and allows you to track the impact and reach of your social media campaigns. The scheduling tool is also useful for prepping social media output in advance, and easy to use.

Puntos en contra:

Some really useful features are missing, most noticeably the ability to track impressions - both for accounts and hashtags. I also find the video scheduling tool for Facebook to be less good than the native scheduling, so I will end up scheduling videos on Facebook rather than on Falcon.