Opiniones de Hotjar

Buena herramienta para analizar tus usuarios

Comentarios: Es una herramienta que recomiendo. Tiene un plan gratuito que te permite probarla antes de comprar la suscripción.

Puntos a favor:

- Encuestas a los usuarios. - Mapas de calor muy exactos

Puntos en contra:

La falta de alguna funcionalidad, como puede ser el análisis de embudos.

Una herramienta brutal para ver por donde navegan en tu web

Puntos a favor:

Llevamos mucho tiempo utilizandola en las webs del grupo, es una herramienta perfecta para poder analizar como navegan los usuarios por tu web, poder comprobar donde se pierden o si hay algun problema en tu web que impide que generen conversiones. Si tienes un e-commerce es perfecta ¡ La recomiendo!

Puntos en contra:

Funciona perfectamente, no hay nada reseñable que no me guste de hotjar

Excelente programa

Comentarios: Nuestra experiencia en general ha sido muy positiva y el programa lo utilizamos con asiduidad en cada una de nuestras campañas.

Puntos a favor:

Utilizamos mucho Hotjar para analizar el resultado de nuestras campañas. Uno de los puntos más fuertes son los mapas de calor que podemos crear para analizar el comportamiento del usuario en una landing Page o en el sitio web. Otro punto que nos encanta es que permite grabar al usuario, sin recopilar sus datos, es una función muy interesante para ver qué acciones realizan los usuarios en nuestra web.

Puntos en contra:

En lo referente a analizar en detalle el comportamiento de un usuario una vez que ingresa a nuestra web es un programa excelente y no tenemos puntos negativos para mencionar. Quizás como punto en contra podríamos decir que le faltan más funciones para ser un programa más completo, ya que esta únicamente limitado al análisis del comportamiento del usuario.

Excelente software para monitorizar al usuario

Comentarios: Buena herramienta para poder comprobar que ocurre en el sitio web.

Puntos a favor:

Posibilidad de ver los vídeos a más velocidad para gestionar más eficientemente el tiempo.

Puntos en contra:

Mayor usabilidad a la hora de buscar vídeos.

Herramienta muy útil y básica para UX

Comentarios: Es una herramienta que siempre voy a usar. Te ayuda a detectar oportunidades de mejora muy fácilmente y en tiempo real. El análisis es muy fácil de seguir y objetivo para entender qué hay que priorizar.

Puntos a favor:

Presentan el desglose de usuarios que interactúan a lo largo de tu plataforma de manera muy definida. La herramienta para hacer encuestas y obtener feedback es una joya porque es corta y le llama la atención al usuario.

Puntos en contra:

Creo que hacen falta más features que puedan ayudar a elevar más la detección de oportunidades.

HotJar is an awesome tool for studying websites and optimizing!

Comentarios: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Puntos a favor:

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Puntos en contra:

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Excellent for website visitor tracking and future decision making.

Comentarios: As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away.

Puntos a favor:

The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form.

Puntos en contra:

Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more.

I was a longtime Hotjar using before switching to Microsoft Clarity

Puntos a favor:

Hotjar was the first of its kind for me, opened up new doors and enabled me to gather data I couldn't previously get. I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found.

Puntos en contra:

Microsoft Clarity came along, offering the same features, for free. I wanted to stay with Hotjar as they'd always worked to improve their tool and the team were brilliant if I ever needed anything or had any questions but ultimately there wasn't much to differentiate Hotjar and Clarity so I decided the cost wasn't worth it for me.

Great little tool for starting your UX research

Comentarios: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Puntos a favor:

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Puntos en contra:

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Must have for qualitative research

Comentarios: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Puntos a favor:

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Puntos en contra:

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

I Like HotJar to Track my User

Comentarios: Overall my rating to Hotjar is 9 out of 10.Really its very helpful tool.

Puntos a favor:

Hotjar is hottest tool, that help me to see what my user are doing with my website. It is very easy to integrate using google manager or directly paste the code. One of the best thing in HotJar is Heatmaps it shows me which part of my website are working well.

Puntos en contra:

Yes, Due to GDRP guidelines to do not shows data of text fields, also Its form tracking system is not working with Angular-Js website.

I can't imagine how you do CRO without Hotjar

Comentarios: We have had an excellent experience with Hotjar. It has made our user studies very simple and we have learned SO MUCH about how our customers interact with our website. This has made it infinitely easier for us to streamline our UI and buying process.

Puntos a favor:

It is very simple, it works exactly as you expect it to, it is easy to set up and configure, and WOW is it ever powerful. It is literally like someone turning a light on when you are doing conversion rate optimization work. No more guessing. Now you can study user behavior and see EXACTLY how they are responding to your designs, UI/UX and interfaces. We have literally made MILLIONS of extra dollars once we started using Hotjar.

Puntos en contra:

There is little we don't like about Hotjar. It just works (and it is easy to use).

Great UX/CRO Tool for the Price

Comentarios: I think overall Horjar is a great tool for small to medium-sized businesses. For the price, it has a number of great features to start user testing and CRO. As a marketer (not technically inclined whatsoever), it's also pretty easy to set up and use.

Puntos a favor:

The surveys are what we use most to get insight into what our users are after, issues they may have, and to get ideas for content.

Puntos en contra:

Nothing really. It suits the purpose of a value-based beginner UX/CRO tool. For the price it does exactly what I need it for.

Excelent but a little expensive

Comentarios: Very great experience, but with the actualization the manual heatmaps are off :(

Puntos a favor:

The heatmaps and recording are so critical to create a UX centered product in all the organization

Puntos en contra:

The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions

New dimension for me

Puntos a favor:

I have learned a lot from customers thanks to Hotjar, a lot of things that would have gone unnoticed before. Heatmaps are a completely new way for me to think about data. I will use it more and more often

Puntos en contra:

The free version will always be (as they say), but for business needs you will have to turn to the paid ones

An awesome user research and feedback tool

Puntos a favor:

An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Puntos en contra:

I'd like more popup options, something similar to GetSiteControl.

Best for website visitor behavior analysis

Comentarios: It is outstanding for survey and forms purposes. Screen recording can be done easily using it.

Puntos a favor:

Customer behavior analysis is very crucial for any website. As a analyst, I need to analysis data and I found this software is very useful in this regard. Heatmapping is an excellent element of this software. It is very easy to set up . Efficient customer support available.

Puntos en contra:

A/B testing feature may be added.Event tracking record may be introduced.Price Little bit seems higher than others platform.

capture the live user usage of your web product, and analyse the user experience

Comentarios: good experience, but i hope this dose not eat much of end users internet and hope it dos not reduces the web performance

Puntos a favor:

It capture a video of the user screen who is using the web product which is integrated with hotjar and store's it in clean directory structure it also stores meta data information of the user session which is really help full in analytics good documentation

Puntos en contra:

the captured data back up is maintained only for 90 days, it wold be better if they provide a permanent storage plan and the meta data collected are in file formate and they also stay for 90 days, we had to write scripts to dump these data in to sql tables for further analysation it wold be better if they provide a simple API to do this they do provide a good documentation for this dumping proses

great website analytics and user behaviour tool

Comentarios: If you are into deep website analytics and user behaviour and want to get great insights, hotjar is a great tool.
Although i use several analytics tools I combine all data I got with hotjar insights that provide me with that extra info.
I use it on a daily basis. All the different features are great, like the screen recording that visually helps you see what your customers are doing on your website to the website.

Puntos a favor:

1. Great website analysis features which are really easy to use and provide great insights: heatmaps that show you where users are clicking and navigating, visitor screen recording that show you have users are behaving on your website, feedback surveys, form analysis that show you have users are using your forms or detailed convertion funnels that show you where your users are dropping of.

Puntos en contra:

in general I really love all features hotjar has but I am missing one important feature to analyse user vs content performance which is the a/b testing feature.

I wish I knew about this earlier!

Comentarios: Hotjar has been critical to our micro analytics. We have been able to go through customer journeys at the most specific way possible. By being able to view the screen recordings (and its plethora of features within that!) along with heatmaps, we were able to test our website rapidly.

Puntos a favor:

Hotjar provides you with the analytics that google analytics or backend website analytics will never be able to provide you with. I loved how intuitive and simple the platform was, and how we were able to get the plan up and running, and analyzing in real time! Another key feature is integration. We were skeptical at first as we thought it might slow down the website with extra code, but by integrating it with google tag manager we were able to get it up and running fast. The pricing is very reasonable and we mainly benefited from the advanced features in the screen recording session!

Puntos en contra:

Sometimes the recordings failed to capture the specific nuances of the website. Essentially the website showed up differently on the recording page section.

If you need help understanding your users, this is the app!

Comentarios: I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too.

Puntos a favor:

Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues.

Puntos en contra:

I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners.

Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.

Comentarios: We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience

Puntos a favor:

Using hotjar is like being able to stand next to your users and watch them use your site. This gives you actionable insight that many times numbers alone may not be able to tell you. And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss. The features are all sufficiently developed to be able to handle most straightforward tasks. Also, Hotjar is (at the time of this writing) very affordable for what you get out of it. My primary site is a local home goods retailer. We mostly use the session recording and heatmapping features, in addition to the poll feature. There are other features, such as the conversion funnel tracking, survey feature, and others. Although we don't use those much, the solution more than worth it for the recording and heatmapping. Their support is also fast and helpful.

Puntos en contra:

There aren't many things to not like about Hotjar. I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us. I've never bothered to try and get this fixed since we use other methods to evaluate conversion funnels anyway. Otherwise, I haven't encountered any notable issues.

Hotjar Review

Comentarios: Great. It's an absolute must at our agency and allows us to offer an additional layer of depth when working with clients.

Puntos a favor:

Hotjar has enabled us to tremendously increase our clients' website user experience in additional to overall conversion rate. Using Hotjar, we're able to see detailed heat mapping of where users are clicking that allows us to make strategist decisions involving website design.

Puntos en contra:

Hotjar at times will freeze and not be able to serve the heat map properly. Usually, a refresh or something similar will fix this.

This tool is simply extraordinary for providing excellent UX to visitors of website

Puntos a favor:

Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced.

Puntos en contra:

Setting up forms is not very straightforward although it does provide great value. The support team is not the best.

Best option for a heatmap tool

Puntos a favor:

Even that the tool doesn't replace any BI team, it could be improve a site without technical people dedicated. Helps you to understand your users and increase the CR. it has more features but it's still the best solution in heatmap site.

Puntos en contra:

Finding time to analyze all the data and apply the insights.