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Opiniones de Adobe Analytics

Sobre Adobe Analytics

Software de atribución de marketing que permite a los negocios realizar un seguimiento del impacto de cada interacción con el cliente en la que participa la empresa.

Descubre más sobre Adobe Analytics

Puntos a favor:

More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics.

Puntos en contra:

There’s usually a 5-10% discrepancy when compared to actual demand.

Valoraciones de Adobe Analytics

Evaluación media

Facilidad de uso
3,9
Atención al cliente
4,2
Funcionalidades
4,4
Relación calidad-precio
4,1

Probabilidad de recomendación

8,0/10

Adobe Analytics tiene una valoración global de 4,5 estrellas sobre 5 según las 225 opiniones de usuarios de Capterra.

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luis
freelancer en Perú
Software informático, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Adobe Analytics es un tipo de software de atribución de marketing, que permite a las empresas de tod

5,0 hace 3 años

Comentarios: En el mercado en línea cada vez más complejo y competitivo de hoy en día, los anunciantes y las agencias en línea deben mejorar continuamente su comprensión del entorno de marketing en línea y el retorno de la inversión publicitaria. Si bien los anunciantes, las agencias y los anunciantes tienen herramientas independientes para ayudarlos a lograr estos objetivos, agregar manualmente datos de diferentes sistemas y procesos de datos puede dañar gravemente la efectividad de las campañas de marketing en línea, lo que lleva a una degradación del rendimiento. . La integración de adobe analytics resuelve este problema mediante el uso de este programa permite que se transfiera datos automáticamente a las funciones de análisis e informes.

Puntos a favor:

es un producto de facil uso que nos ayuda a analizar con mucha prevision todos los ajustes de la implementacion de tecnologia futuras en nuestra industria tecnoogica-educativa.

Puntos en contra:

Adobe Analytics incluye un elemento muy útil llamado Workspace, que es un autoservicio que genera y analiza datos basados ​​en flujos de clics dentro de nuestro sitio web. También integra una opción que se puede utilizar como detección de anomalías y nos ayuda a identificar y comprender cualquier actividad anormal dentro de nuestro sitio web.

tim
tim
Marketing technology consultant en EE. UU.
Usuario de Linkedin verificado
Medios online, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Best in class analytics comes at a cost

5,0 hace 2 años

Comentarios: I've used it as a user, implemented, and owned it as a product.

Puntos a favor:

Adobe can track anything you think of. It's easy to use once implemented.

Puntos en contra:

It's highly scalable but does require an implementation team consisting of developers.

Md. Tanvir Bin
IT officer en EE. UU.
Administración educativa, 501-1.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Alternativas consideradas previamente:

I can produce predicted insights with Adobe Analytics smoothly

5,0 hace 7 meses

Comentarios: The user interface is really straightforward to use, and obtaining reports is pretty easy.

Puntos a favor:

I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool. Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.

Puntos en contra:

Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.

Liam
CMO en RU
Automoción, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Adobe Analytics

5,0 hace 3 semanas Nuevo

Comentarios: Adobe Analytics is a easy top use app with a nice and intuitive user interface. Setting it up and deployment is very easy.

Puntos a favor:

I am using Adobe Analytics along side with other analytics software to get a complete overview on my website traffic. Getting the analytics reports from Adobe gives you a complete overview over all campaigns and make growth strategies for these.

Puntos en contra:

The price is not the cheapest, but worth it.

Craig
Small Business Owner en EE. UU.
Ropa y moda, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

Top Tool for Web Analytics

3,0 hace 4 años

Comentarios: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Puntos a favor:

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Puntos en contra:

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

Usuario verificado
Usuario de Linkedin verificado
Banca, 5.001-10.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Adobe for reporting

5,0 hace 2 meses

Puntos a favor:

I really like I can personalize each reporting and it’s easy to use

Puntos en contra:

I really like adobe I don’t think the have something that not work but maybe the can upgrade the way you download the reports more faster o in carpets

Yavuz Selim
Yavuz Selim
Consumer Experience Journey Expert en Turquía
Usuario de Linkedin verificado
Bienes de consumo, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great Tool

4,0 hace 10 meses

Comentarios: We have many data sources to be employed at our disposal and we are using them to monitor country websites.

Puntos a favor:

I like the way it showcases data in its form and provide detailed information as much as possible.

Puntos en contra:

Dimensions vs Metrics, the difference between them is not clear such as the case in the Google Analytics.

Shannon
Shannon
Director of SEO en España
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

A Complicated But Accurate Analytics Option

5,0 hace 2 años

Comentarios: This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

Puntos a favor:

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Puntos en contra:

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión
Fuente: GetApp

High-end, well-integrated analytics tooling

4,0 hace 4 años

Comentarios: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Puntos a favor:

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Puntos en contra:

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

Kevin
Kevin
Production Coordinator en EE. UU.
Usuario de Linkedin verificado
Películas y largometrajes, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Analytics for Everyone

5,0 hace 3 años

Comentarios: My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.

Puntos a favor:

What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Puntos en contra:

Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

Usuario verificado
Usuario de Linkedin verificado
Recursos Humanos, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Alternativas consideradas previamente:

Lots of fire power, worth the money if you use it right.

4,0 hace 5 años

Comentarios: We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Puntos a favor:

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Puntos en contra:

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Ravi
Sr. Product Manager en India
Ropa y moda, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Your got to analytics tool (PAID)

5,0 hace 3 años

Comentarios: Overall experience with Adobe Analytics have been a game changing on many fronts:
- Marketing: we have consistently reduced are acquisition cost by effective channel reporting and managing our marketing mix.
- Product: Improved funnels and eventually conversions to further improve margins. Also, improved engagement by identifying most and least engaging features. Running AB test experiments and comparing their performances have given more confidence to teams.
- Reduced dependence on analytics teams: Since the product is very intuitive and easy to use, majority of our teams have been using it own their own.

Puntos a favor:

Impactful features: - Speed to data extraction: Adobe wins hearts, literally, here. The speed at which data is extracted and reports are created is incredible. - Drag and drop workspaces/ease of use: Ability to create custom reports by simply dragging and dropping dimension, metrics, segments etc makes it really intuitive and easy to create even the most complex reports. - Segment creation at Hit, Visitor, Visit levels: The flexibility here is commendable. We do have use cases wherein we need to find data at visitor level when we want to see did user eventually convert or not during their multiple repeat visits or when we have sale we want to see how single visits have changed in terms of conversions. - Retroactive data updation: The beauty of Adobe Analytics comes out with this feature of ability retroactively update user data which mean we are never afraid of missing out on tracking things. - Keyboard shortcuts: May sound small, but these come in really handy and saves a lot of time while creating complex reports. - Workspace structure and share-ability: We manage one workspace for one data analysis task. In that workspace we can create multiple panels of freeform tables, flows etc. Also, create basic visualisation to analyse trends there and then. Also, these workspaces can be shared for data/report sharing and collaboration which is an immense use case for us. We have been saving countless man hours of duplicate work. - Calculated metrics: Massive time savers.

Puntos en contra:

Features which can be improved: - Mouse over interactions in reports having multiple columns become cumbersome where in the columns keep expanding and collapsing without much control. Accessing edit feature sometime becomes a task. - Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option to show breakdown in another column, we could have sorted by combinations. - Its implementation is on the tougher side and takes more time, cost and expertise.

Rohit
Senior Technical Leader en EE. UU.
Producción audiovisual, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Adobe Analytics !! most important tool for us since last 6 years.

4,0 hace 6 años

Comentarios: This has been the best Analytics tool so far, but there are new players coming into the market, which provide amazing video content tracking features.
Conviva is an example, much easier for QA and Data research teams.
Adobe Analytics must come-up with an easy way to implement VHL to match Conviva.
Still There is no match of Adobe in terms of Page level and interaction tracking.

Puntos a favor:

1. Kind of page view and Interaction tracking it provides is unmatched. 2. Adobe Omniture dashboard is very easy to use and an excellent report generator. 3. Large array of custom events provided by Adobe is another great help. 4. For years, Adobe Analytics has been our best partner for video and Live content tracking. 5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all. 6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

Puntos en contra:

1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons. 2. Testing VHL is a real pain with Charles proxy or other debugging tools. Although Adobe has launched an in-house tool to validate them, but we are still away to use that. 3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

Mahidhar Reddy
Sys admin en Canadá
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Adobe Analytics is an information investigation instrument that empowers organizations

4,0 hace 6 años

Puntos a favor:

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Puntos en contra:

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

Phillip
Digital Content Manager en EE. UU.
Deportes, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Traffic numbers and Adobe Analytics

4,0 hace 4 años

Comentarios: A valuable tool that offers information necessary for online editorial planning and full reportage. it has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content. We use the information provided in a number of ways across multiple departments. It also breaks down traffic by hardware type and provides the sources for regular traffic. Both are important factors for online editors to consider.

Puntos a favor:

This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Puntos en contra:

Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use.

santy
Support Specialist en EE. UU.
Administración educativa, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Adobe Analytics Review

4,0 el año pasado

Puntos a favor:

Adobe Analytics offers a user-friendly interface that makes it easy for users to navigate and understand the data presented. A user can create personalized dashboards to display the most relevant data for their needs, making it easier to focus on key metrics. This application provides guided workflows to help users set up and configure their analytics, making it more accessible for beginners.

Puntos en contra:

While the interface is intuitive, Adobe Analytics has a wide range of features and options that may require some time to learn and master, especially for users who are new to web analytics.

Ahsan
Marketing Assistant en RU
Salud, bienestar y deporte, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Very powerful analytics and reporting platform

5,0 hace 2 años

Puntos a favor:

It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.

Puntos en contra:

It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.

natalia
Senior Frontend Develope en EE. UU.
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

A software for real-time analysis and deep segmentation of web channels.

4,0 hace 4 años

Comentarios: It enables handling of large volume of data and provides a comprehensive analysis of customer journey.

Puntos a favor:

It is flexible for customization and its data is easy to export. It does not have any limitations on data filtering like Google Analytics does. It provides a good variety of dimensions, metrics and data analysis options. Its segmentation is intuitive that helps when breaking down data for a particular product.

Puntos en contra:

Its online channel is slower as compared to its desktop application. Along with being dev dependent, its extensions building for launch is difficult. It learning curve is steep and pro-level skills are needed to get hands-on on it. It is expensive for smaller businesses and licensing is an issue.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión
Fuente: GetApp

An enterprise analytics suite that is one of the best

4,0 hace 3 años

Comentarios: Adobe Analytics allows us to track our website in all respects - traffic, conversions, etc. This then helps us optimize to improve user experience which will hopefully ultimately result in revenue growth.

Puntos a favor:

Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.

Puntos en contra:

The learning curve for Adobe Analytics is quite steep (much steeper than Google Analytics). It is also a painfully slow platform, especially when compared to Google.

Usuario verificado
Usuario de Linkedin verificado
Entretenimiento, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión
Fuente: GetApp

Mostly intuitive to use, but there were some challenges

4,0 hace 4 años

Puntos a favor:

Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

Puntos en contra:

Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

Anatoly
SEO Classifieds Specialist en Ucrania
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Efficient application for high-quality analytics

5,0 hace 5 años

Puntos a favor:

In general, I liked the experience of exploring the application. It allows you to organize a batch check, which saves time. The main advantage of the program - there are no restrictions on the amount of data.

Puntos en contra:

I can not single out any significant drawbacks. The program meets all the requirements of a productive site analysis. Easy to use and has good integration with the rest of the company. In fact, for SEO specialists this is already a standard application.

Karan
ECommerce Manager en EE. UU.
Comercio minorista, 5.001-10.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Omniture Review

5,0 hace 5 años

Comentarios: Amazing! Would recommend to anyone! Much easier to use than google analytics.

Puntos a favor:

Omniture is so easy to use! I love how intuitive it is to use. The best way to learn the system is get in and play with all the fields. It’s very quick to pull data.

Puntos en contra:

I wish the software was more accurate. There’s usually a 5-10% discrepancy when compared to actual demand. I also wish we could include information about on hand inventory and cost to pull margin info.

Usuario verificado
Usuario de Linkedin verificado
Transporte/transporte en camión/ferrocarril, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

The industry old hat still pushing new tricks

5,0 hace 4 años

Comentarios: Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

Puntos a favor:

It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

Puntos en contra:

The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

Catalina
Account Executive en Ucrania
Consultoría de gestión, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Multifunctional package of solutions for collecting site statistics

5,0 hace 6 años

Puntos a favor:

We install Adobe Analytics system at some of our client sites to collect detailed statistics. Based on the information received, you can significantly improve the main indicators: conversion, time spent on the site, behavioral factors.

Puntos en contra:

The first serious drawback of Adobe Analytics is the inability to view visitors' actions on the site. The second minus is no tool for making predictive analytics.

Corey
Group Product Manager en EE. UU.
Tecnología y servicios de la información, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Adobe Web Analytics

5,0 hace 4 años

Comentarios: We have implemented Adobe Analytics to help track usage and customer experience metrics. It's customizable dashboards give us a quick snapshot of our KPIs, while we still have the ability to dive deeper for more in-depth understanding.

Puntos a favor:

Adobe Analytics offers an easy interface with customizable features and reports. We started with little background and were able to pick it up as a team and incorporate it into our daily use.

Puntos en contra:

There is some setup involved, which was a little cumbersome. But, once that foundation was laid, it was easy to use.