Sobre HubSpot Marketing Hub

HubSpot es un sistema de marketing de atracción en Internet que ayuda a las empresas a encontrarse en línea y generar más clientes potenciales.

Descubre más sobre HubSpot Marketing Hub

Puntos a favor:

The best easy way to manage clients. Best value for money ever about CRM.

Puntos en contra:

Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.

Valoraciones de HubSpot Marketing Hub

Evaluación media

Facilidad de uso
4,3
Atención al cliente
4,4
Funciones
4,4
Relación calidad-precio
4,2

Probabilidad de recomendación

8,4/10

HubSpot Marketing Hub tiene una valoración global de 4,5 estrellas sobre 5 según las 4.737 opiniones de usuarios de Capterra.

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Luis manuel F.
Luis manuel F.
VP of Sales en Colombia
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Con HubSpot logramos integrar CRM, Marketing y Soporte

5 el año pasado

Comentarios: La implementación ha sido sencilla, el apoyo del equipo de HubSpot a sido genial y la rápida adopción del equipo a sido lo mejor

Puntos a favor:

Hasta el momento lo que más nos ha gustado es poder tener tener una sola herramienta todos los datos integrados y trabajar de manera simultánea diferentes areas

Puntos en contra:

Es un poco complejo entender los costos extras al momento de enviar correos masivos.

Haude H.
Ingeniera en Colombia
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Un buen CRM para emprendedores

5 hace 4 meses

Comentarios: Lo utilizo para la gestión de las cuentas de redes sociales que manejo, pudiendo integrar con el embudo de ventas, la programación de publicaciones, obtener datos de clientes, ofrece una buena data estadística para tomar correctivos a tiempo. En líneas generales me ha librado de trabajo, ahorrando tiempo.

Puntos a favor:

Es un software fácil de aprender a utilizar, que presenta varias funciones para gestionar las redes sociales. Permite tener información en tiempo real de como está funcionando una campaña de marketing. Obtener base de datos de potenciales clientes.

Puntos en contra:

Para principiantes como era mi caso, al principio tantas funciones confunden su utilización, pero a medida que se conoce su utilización es fácil.

Fernando G.
Marketin en Guatemala
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

HubSpot Marketing Hub

5 hace 2 años

Comentarios: Me ha ahorrado de tomar el seguimiento de cada correo electrónico.

Puntos a favor:

Que esta en español y muy fácil de utilizarlo.

Puntos en contra:

Que la mayoría de los cursos que imparten están en el idioma Inglés.

Ana S.
gerente en España
Medios de difusión, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Centro de marketing de HubSpot

4 hace 4 meses

Comentarios: Buena

Puntos a favor:

El producto es facil de usar pero se debe tener algunos conocimientos previos

Puntos en contra:

La forma de pago en relación a las herramientas que ofrece

Usuario verificado
OWNER en Argentina
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Para mi no es lo mejor

5 hace 2 meses Nuevo

Puntos a favor:

Lo que mas me ha gustado de HubSpot es que está accesible a todos

Puntos en contra:

Lo que menos me ha gustado de HubSpot es que no es nada intuitivo

Kapil S.
Kapil S.
Senior Manager en Canadá
Usuario de Linkedin verificado
Automoción, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Multi-purpose, Best in class functionalities & insightful CRM solution

5 hace 2 semanas Nuevo

Comentarios: Overall experience has been really satisfying.

Puntos a favor:

The ease and user friendliness of UI, multi-purpose functionality and efficiency for the completion of tasks are the best part about this software. Also, the maintainability is very less making it apt for the convenient usage of the small businesses.

Puntos en contra:

The backend panel given has to be more enriched with the functionalities and if the price point is lowered a bit can really be picked by many other small businesses.

Alternativas consideradas: Creatio CRM y noCRM.io

Razones para cambiar a HubSpot Marketing Hub: Reasonable pricing, multi-purpose usage & rich functionalities.

Shannon A.
VP, Operations en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

HubSpot - A Moderately Decent Enterprise Platform for Mid-Size Business Needs

5 hace 2 meses Nuevo

Puntos a favor:

What I like most about the software is it's ease of use, it's extensibility, and the robust network of developers and consultants that specialize on the platform. HubSpot has done an excellent job of cultivating a community of users and engineers to service the software, which makes finding the right talent for the platform super easy. Implementation is a breeze and daily use is painless once you're up to speed.

Puntos en contra:

what I like least about the software is how it's user permissions are structured. They are extremely rigid and don't allow for granular access control. Also, when you block someone from having access to a specific section of the site, you would think they wouldn't see that section in their nav bar, or at least see anything when they click on it, right? Wrong. Blocking someone's access to a feature doesn't block them from seeing the objects they're being blocked from, they just can't interact with it. This is not a tool to share with the overarching team as anyone can access many parts of the platform even when they shouldn't have access. It's extremely fustrating.

Alternativas consideradas: ActiveCampaign, Sendinblue, Act-On, Mailchimp y Marketo Engage

Razones para cambiar a HubSpot Marketing Hub: The agency partner options and platform capabilities were the key influencers in my decision to select HubSpot.

Nyasha B.
Director of Sales & marketing en EE. UU.
Entretenimiento, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

NO SUCCESS only stress, NO RESOLUTION only rhetoric, NO CUSTOMER GAINS FOR THEIR CUSTOMERS but fina

1 hace 2 meses

Puntos a favor:

Metro Fun Center began its relationship with HubSpot on December 1st, 2020. Our contract/subscription was auto-renewed on December 1st, 2021. Attempts to get information on downgrading our account or canceling our account began in mid-December, unsuccessfully. On January 5th, 2022, we sent an online email for assistance because no calls had been returned and I (we) had been placed on hold several times to no avail. We entered into an “online chat “ with a rep who gave us our first experience with HubSpot Customer ‘No’ Service. After this conversation, we landed with a gentleman whose title is Senior Customer Success Manager (a title that belies what he actually does in regards to a customer being successful, or maybe it is to assure that HubSpot is successful in NOT assisting their customers when they are not happy with HubSpot). Metro Fun Center has spent currently upwards of 50K for a CRM that we are not fully utilizing and are unable to utilize. This can be evident in our past and current usage. HubSpot, if they were truly concerned about the success of their customers and were forward-thinking then they see when customers are not utilizing their product and would reach out to them to offer any assistance. But their customer's success again is NOT their goal but bleeding their customers for monthly payments IS their goal. And they are clearly succeeding. Once an auto-renewal is done then a customer can not even downgrade to a lesser package which would be nice especially

Derrick D.
President en EE. UU.
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

HubSpot solves all the major pain points for online marketers.

5 hace 3 meses

Comentarios: We now have greater control of our blog and website content from an SEO point of view. We use Wordpress and have started shifting our blog/articles to the HubSpot platform. Overall, we are very happy to invest time in optimizing how we use HubSpot's vast feature set.

Puntos a favor:

The combination of content creation and marketing automation tools helps manage both the website SEO and email marketing components of our marketing plan.

Puntos en contra:

Getting access to some variables for use in email template creation could be a little easier. The editor is super easy and powerful but accessing variables of our HubSpot users isn't available. (e.g. a sales rep's phone number). I also don't like that the administrator can't update their users' email signatures.

Alternativas consideradas: Pardot

Razones para elegir HubSpot Marketing Hub: We used Pardot from 2011 until 2021. We chose Pardot in 2011 over HubSpot and Marketo. While HubSpot had a lot to offer in 2011, they had a long ways to go to meet our needs. Fast forward 10-years and HubSpot has added a ton of features and it was time to switch.

Razones para cambiar a HubSpot Marketing Hub: We felt a bit "painted into a corner" with Pardot. I'd be happy with Pardot today but not as happy as I am with HubSpot. I will keep an eye on Pardot as Salesforce has been evolving the product. The content creation tools in HubSpot were a major reason for us to switch.

Jill R.
Digital Marketing Specialist en EE. UU.
Empleo y contratación, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

HubSpot Marketing Hub Rocks

5 hace 2 meses Nuevo

Comentarios: We are able to manage/schedule social media, ads, email marketing campaigns and more through the Marketing Hub. We love that everything is together in this central location and love the Canva integration as well.

Puntos a favor:

HubSpot Marketing Hub is very easy to use and implement for anyone with varying level of marketing experience and expertise. HubSpot makes the features easy to use and has knowledge base articles for any topic you can think of in case you have questions. Their support team is fairly helpful if you come to a roadblock.

Puntos en contra:

We use Bullhorn for our CRM and they do not always integrate seamlessly. Aside from that, I have no real complaints about the Marketing Hub.

Usuario verificado
Marketing Manager en EE. UU.
Usuario de Linkedin verificado
Contabilidad, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great for social media management, slow to implement

5 el mes pasado Nuevo

Comentarios: Great product that just takes longer than you'd think to set up.

Puntos a favor:

We love how easy it is to monitor social media conversations and schedule posts. It's simple to duplicate posts among our different social media platforms quickly.

Puntos en contra:

It was very slow to implement and I was not impressed with Hubspot onboarding. I wish I could get social media monitoring alerts via email in realtime.

Adnan Y.
Digital Marketing Specialist en Turquía
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great product for marketing analytics and campaigns

5 hace 2 meses Nuevo

Comentarios: We have seen great value in the product as whole team including Sales & Support.

Puntos a favor:

The product is great if you have a small marketing team to onboard everyone on the same ideas and efforts

Puntos en contra:

The way that the product counts the marketing contacts might be confusing for some users in the beginning.

Alternativas consideradas: Mailchimp

Razones para cambiar a HubSpot Marketing Hub: 360-degree marketing, sales and support CRM and hub.

Ahsan I.
Ahsan I.
CEO en Pakistán
Usuario de Linkedin verificado
Estudios de mercado, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

HUBSPOT - My Digital Professor

4 hace 2 semanas Nuevo

Comentarios: I can easily say that HUBSPOT has played the most instrumental role in helping me become an online consultant

Puntos a favor:

I love the way that HUBSPOT is evolving its user interface according to it's users' feedback. The best part is how they have transitioned into a learning hub and launched online certification for content marketing. This market-oriented evolution makes it extremely easy to implement and integrate their solutions with my business

Puntos en contra:

The price for subscriptions is a bit on the higher end, but I believe that the quality of their product and services is worth it

Alternativas consideradas: ActiveCampaign y Bitrix24

Razones para cambiar a HubSpot Marketing Hub: Hubspot was so much simpler to navigate and their products descriptions were very easy to understand.

Megan G.
Megan G.
Marketing Coordinator en EE. UU.
Usuario de Linkedin verificado
Tecnología y servicios de la información, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

A must have Digital marketing tool

5 hace 4 semanas Nuevo

Comentarios: This platform has many features that allow us to segment our leads and customers based on custom criteria. It allows us to track ad spend and conversion effectiveness throughout our sales process so we can create personalized campaigns to ensure that all of our marketing efforts are deliberate.

Puntos a favor:

HubSpot is one of the most productive tools for people who work in marketing as it allows us to be much more efficient in managing the entire life cycle of our clients. In my team we use HubSpot for Marketing, Sales and Service, HubSpot helps us to have all the data in one place, it gives us a better vision of the commercial possibilities.

Puntos en contra:

For people who are new to it or have no knowledge of CMR platforms it can be tricky to use at first.

Prabhakar U.
Prabhakar U.
CMO en India
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Budget friendly and beautiful landing page builder

5 hace 4 semanas Nuevo

Comentarios: It comes with powerful features to help you build high-converting and mobile-friendly landing pages with ease. It saves my time, effort, and cost. I am very happy with this product.

Puntos a favor:

I needed to create a landing page quickly and easily and I found this. I was able to quickly format the page, add content, and put it live in less than 15 minutes. I didn't have to deal with the hassle of coding or development and I didn't have to hire a developer.

Puntos en contra:

There is nothing to write here. Everything is perfect.

Nour A.
Structural Engineer en Jordania
Construcción, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Strong support for optimal operation and marketing, sales, and staff management.

5 hace 3 meses

Comentarios: HubSpot Marketing Hub has made a paradigm shift in our work, and we have benefited a lot from reports and dashboards. He has also worked to increase communication between team members, and provide a distinguished service by managing emails. He has also provided us with a strong comprehensive database available on the cloud and accessible from anywhere and at any time. Which enhanced our capabilities to successfully manage our business remotely.

Puntos a favor:

The HubSpot Marketing Hub is very easy to use and very enjoyable, and provides many features for companies of all sizes, especially in the areas of marketing and sales, to increase their ability to follow up and organize their affairs. I love the connectivity features that the HubSpot Marketing Hub offers because it allows you to add a company's mobile phones and computers and enables you to track their activity and see how much interaction they're getting. Everything is connected to web hosting and support, and have an integrated CRM with sales center that there are no problems with integrations and integration with the rest of the applications we use. I also like how you can create dashboards that can record and monitor the working hours and vacations of the employees. It's nice to be able to connect with co-workers via the Groups panel on the home page, and I really enjoy the ease with which the HubSpot Marketing Hub allows me to interact with my team and collaborate in real time, as well as the ease with which I can send an individual message to a specific person and get an instant reply. him at the same time. The administrator keeps a note when checking in and when completing tasks. The fact that it is low cost and allows an unlimited number of users and tools is one of the things that I appreciate very much.

Puntos en contra:

In fact, there are not many annoying things in the HubSpot Marketing Hub, but it depends on the work team receiving the appropriate training, as each department of the company has its privacy, and this privacy must be taken into account when conducting training, in order to achieve the maximum benefit.

Tom K.
VP en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Hubspot Marketing Hub is the Must Have solutions for every marketer

5 hace 4 meses

Comentarios: Hubspot is a marketing solution that I have used for nearly a decade. I have deployed at every company I have worked for and when I started my own business I knew I would deploy it there. I recommend to my clients and can't wait to see what the team at Hubspot comes up with next.

Puntos a favor:

Hubspot is such and easy tool for marketers to utilize right out of the box without having to leverage the IT team or a group of developers unless you want to. If you are a small business, you get a robust solution right out of the box and can start deploying campaigns, emails, list management and more the day you start.

Puntos en contra:

While there are many integrations the biggest thing missing is the integration with accounting solutions is the biggest short coming. Many small businesses could absolutely benefit from easy integrations for smaller cloud based accounting solutions like Wave App and more.

Alternativas consideradas: Pardot, Salesforce Sales Cloud y Marketo Engage

Razones para cambiar a HubSpot Marketing Hub: HubSpot is so easy to use, deploy and customize to your needs and not having to involve IT for every detail is every marketers dream. No other software compared on these fronts, so the decision was simple.

Andrew D.
Digital Marketing Specialist en EE. UU.
Dispositivos médicos, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Hubspot Is An Upgrade

5 hace 4 meses

Comentarios: Overall, Hubspot is a solid B+ type of software. I'm glad it's there, I'm lucky to have it, and I don't even have an idea of something better to recommend right now. But that being said, there are a handful of fixes that, if implemented, Hubspot could be among the best. I don't even have access to the sales or web design module. I feel like if I did, it may even move it up a rank.

Puntos a favor:

Hubspot does a lot of useful things for a marketer and makes automation easy. You don't need to have deep coding intelligence or skills to manage marketing for a client or business. The email marketing tools alone are some of the best I've used. There are other features in place that just make the application more useful than others. Hubspot is typically easy to use and makes my job easier - not harder.

Puntos en contra:

Hubspot has gone down a handful of times, or encountered issues where some aspects could have been affected on the customer or site owner's ends. Usually these were fixed quickly and not a big issue. Something I really don't like is the user interface for creating landing pages or web pages seems obtuse. No matter how many times I go back and learn it, I feel like there are better ways to get to the drag and drop editor, or that there could be better ways to edit the content of pages. The Hubble language and interface when it comes to editing Hubspot's page modules is intimidating and unpleasant to use. By contrast, the drag-and-drop editor is fine. Customer Personas exist in the property settings for some reason. For every brilliant addition to Hubspot's toolset, there is a goofy decision behind how things work or how users are expected to use the software. I feel intuitive design isn't always behind these decisions, but am hopeful things will improve in the future.

Alternativas consideradas: ActiveCampaign

Razones para elegir HubSpot Marketing Hub: Emma wasn't great to use for making emails more customizable. The interface seemed kind of outdated. Hubspot just does a lot more - but it costs more too. (At least I believe it did)

Razones para cambiar a HubSpot Marketing Hub: Hubspot seemed more like the tool we needed for our needs. Hubspot Academy and their blogs also meant we were already familiar with them.

Nicole J.
Nicole J.
Digital Marketing Manager en EE. UU.
Usuario de Linkedin verificado
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Powerful and Easy to Use

5 hace 4 meses

Comentarios: Marketing Hub has allowed us to become a full-fledged marketing team with 2 contributing people on average. We went from one blog a week and one newsletter a month to a completely integrated marketing strategy. The onboarding process was borderline delightful and we've had excellent support ever since.

Puntos a favor:

The most impactful aspect of Hubspot is its all-in-one capabilities— especially for small businesses. I never felt like we were paying for features we didn't need. Automation features like workflows, support surveys, sequences, and content scheduling allowed us to operate at the level of a larger team. We could push more content and reach more audiences than was previously impossible. And, the customer support is PHENOMENAL. When reaching out to support actually solves your problem without taking a chunk away from your day is huge IMO. I love using chat support because you can include links and screenshots to address problems quickly.

Puntos en contra:

Honestly, Hubspot adapts so much that my complaints aren't relevant for very long. However, I do really wish we could set up our own rules to manage duplicate contacts and contact - company associations. There are also some features that seem silly to have to upgrade to enterprise to receive like multi-variate landing page testing.

Alternativas consideradas: Zoho CRM y ActiveCampaign

Software anterior: NetResults Tracker

Usuario verificado
Vice President of Business Development and Product en EE. UU.
Usuario de Linkedin verificado
Deportes, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Great Value! Very Powerful Software for Very Little!

4 hace 5 meses

Comentarios: Overall, I've been really impressed with Hubspot Marketing. It has been incredibly important with driving leads and engagement with our new start up. That being said, I believe the Cons outlined are minor but things to keep in mind.

Puntos a favor:

- Very Powerful Software for the Value! - As a small small startup, we were really impressed with the value of the Starter CRM Suite bundle. We were able to get not only the marketing hub, but also sales hub, service hub and operations hub. - Analytics - It is crazy how much you can do with their analytics! The reporting is very good for the value. - Marketing Emails, Content Assistance - They do a great job with not only providing the above analytics, but they go over the top by providing resources (blogs, studies, etc.) within the analytics pages that can help with identifying how to improve.

Puntos en contra:

- Support - knowledgable, but at times slow with response rates... If you don't get a hold of someone on their chat functionality right away, you likely will not hear back for a day. This proved to be difficult when setting up the account at times. - Hubspot Marketing Academy - I was very excited to learn more about the tool with their educational academy videos. After going through the course, I saw that almost 30%-40% of the content was clearly focused on Hubspot account holders who had the two higher paid tiers (we have the "starter"). This was incredibly frustrating because in order to receive certification, you had to understand aspects of the platform that you didn't have... With that in mind, I was prepared to learn, but instead had to sit what felt like an informercial. This felt like a disconnect when there were other videos in the same academy course that emphasized how important it is to create content specific to your audience... I think they missed the boat on this. That said, I wish they had a way to have these certifications specific to your package. Last thing to note: it seems like this was the only certification that had this dynamic. Their other academy courses (thus far) have been good.

Alternativas consideradas: Salesforce Marketing Cloud

Razones para elegir HubSpot Marketing Hub: Pipedrive's least expensive version did not hit on stride with what we were looking for. There seemed to be a lot of clicks, I didn't like the user interface and it seemed like their integration partners were not as robust as Hubspots.

Software anterior: Pipedrive

Razones para cambiar a HubSpot Marketing Hub: Way way way to expensive.

Aaron R.
Aaron R.
Digital Director en EE. UU.
Usuario de Linkedin verificado
Comercio mayorista, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great Now, and Getting Better Faster Than Any Other Competitor

5 hace 8 meses

Comentarios: With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Puntos a favor:

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Puntos en contra:

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

Alternativas consideradas: Bronto Marketing Platform, Dynamics 365, NetSuite, Pardot y Klaviyo

Razones para elegir HubSpot Marketing Hub: Needed to be able to deploy campaigns, and changes quicker, at high quality.

Software anterior: Capsule y Mailchimp

Razones para cambiar a HubSpot Marketing Hub: The product was great, and it was clear their team understood our goals and needs.

Juan M.
Juan M.
Growth Marketer en Argentina
Usuario de Linkedin verificado
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Great marketing tool for SMB

4 hace 9 meses

Comentarios: Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Puntos a favor:

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom. It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software. Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Puntos en contra:

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations. Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow. Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

Alternativas consideradas: Zoho CRM, Pipedrive y Marketo Engage

Razones para elegir HubSpot Marketing Hub: Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Software anterior: Nimble

Razones para cambiar a HubSpot Marketing Hub: Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.

Brent w P.
Brent w P.
President en EE. UU.
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Love HubSpot Marketing Hub - Dislike the way they handle contacts

5 el año pasado

Comentarios: My overall experience was positive and it covered 99% of our requirements.

Puntos a favor:

HubSpot is fantastic and the MarketHub handles everything we do including Social Media, Ads, and emails. I love that we can easily create landing page that work with an email, track users and even add a code to our website to track where users have been on our site (Registered users)

Puntos en contra:

The way they use contacts made the product VERY expensive. I would prefer to see a large bucket of users along with a way to keep users in our account when we don't use them for marketing. It was a significant cost to load users and then never market to them. I understand they maybe making some changes at this time but we chose to leave because of this cost.

Alternativas consideradas: Salesforce Sales Cloud

Razones para elegir HubSpot Marketing Hub: The cost of HubSpot was the only reason we switched

Software anterior: ActiveCampaign

Razones para cambiar a HubSpot Marketing Hub: It was the easiest to use

Cecilia H.
CEO en Argentina
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Scalable, easy to deploy, faster ROI

5 el año pasado

Comentarios: Excellent. Couldn't be better compared to other software vendors. Solving problems, getting things done is intuitive, fast, excellent customer support.

Puntos a favor:

Compared to other automation platforms, deployment is easier and takes only weeks to start. Inmediately after is in production, we've started to improve processes to make them more effective meaning, getting more inquiries, request for proposals and quotations. Integrating Hubspot to other enterprise software is SO smooth and easy, no need to spend months to get data from different softwares to integrate front-end and back-end.

Puntos en contra:

Dashboard could be more flexible or include more default pre-set dashboards by category. It is getting better compared to a year ago but still needs some extra effort, specially the dashboards related to content (blogs).

Alternativas consideradas: Marketo Engage y Dynamics 365

Razones para elegir HubSpot Marketing Hub: Easy of use, scalable licensing model, TCO.

Software anterior: Marketo Engage, Salesforce Platform y Dynamics 365

Razones para cambiar a HubSpot Marketing Hub: TCO considering license, deployment and post-deployment maintenance cost and complexity.

Usuario verificado
COO en EE. UU.
Usuario de Linkedin verificado
Minería y metalurgia, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Beware of the Ad Spending Limit

5 el año pasado

Comentarios: I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)

Puntos a favor:

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Puntos en contra:

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

Alternativas consideradas: Salesforce Sales Cloud

Razones para elegir HubSpot Marketing Hub: The first year I was able to basically get a price match, but that was taken away recently.

Software anterior: Act-On

Razones para cambiar a HubSpot Marketing Hub: Tried Salesforce a few years ago, and the learning curve was much too high.