Opiniones de Marketo Engage

Un software gigante y poderoso para email marketing y engagement

Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor:

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Puntos en contra:

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa

Comentarios: En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor:

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Puntos en contra:

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Indeed a Best-in-Class Marketing Automation Software

Comentarios: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Puntos a favor:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Puntos en contra:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Marketo powers our entire marketing team

Comentarios: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Puntos a favor:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Puntos en contra:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

We are mastering marketing with Marketo Engage.

Comentarios: Since implementing Marketo Engage, I have significantly increased my conversions and customer retention. The software has allowed me to optimize my marketing campaigns, which has translated into a higher ROI. In addition, I have improved communication with my clients and leads thanks to the automation of emails and personalized follow-ups. This has strengthened our relationships and fostered greater engagement, helping me meet and exceed my business goals.

Puntos a favor:

Marketo Engage has revolutionized my approach to sales and marketing. This software is perfect for marketing automation and lead management. I can quickly customize campaigns and measure their impact. The segmentation and analytics features allow me to tailor my marketing strategies to get better results, and the integration with other platforms is just fantastic.

Puntos en contra:

While Marketo Engage is incredibly comprehensive, it can be overwhelming for new users. The learning curve is steep, and sometimes customer support isn't as quick as we'd like.

A Marketing Automation Tool with good functionality but not user-friendly

Comentarios: It was brutal

Puntos a favor:

It had the features essential for marketing automation

Puntos en contra:

The interface was not user friendly, and often you had to go into the code to make any changes in the pipeline

Marketo Engage, the e-mail Marketing booster.

Comentarios: The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

Puntos a favor:

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Puntos en contra:

Handling the software may require several times to learn.

Great for all businesses

Comentarios: Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Puntos a favor:

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Puntos en contra:

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

An excellent Marketing Automation tool and very easy to use

Comentarios: Marketo is expensive but if you want enterprise automation platform and you are heavily focused on automation its the platform to go. You should have one very good marketo expert but once the implementation is done properly it runs very smoothly.

Puntos a favor:

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Puntos en contra:

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

Great software

Comentarios: It was a good experience however the software should become more simple and user friendly so one takes less time to understand how to use it.

Puntos a favor:

it helps save time and effort for your marketing team while ensuring consistent and targeted communication with your audience.It helps track the entire customer journey, from initial contact to conversion which enables to identify high-quality leads and prioritize them for sales efforts.Its segmentation capability enables to deliver personalized content and experiences to different customer segments, improving engagement and conversion rates.

Puntos en contra:

The platform has a vast array of features and functionalities, which may take time to master. Adequate training and ongoing support are essential to maximize the platform's benefits.Configuration, integration, and customization may require the assistance of IT or marketing operations teams, which can add complexity and implementation time.Navigating through the platform and finding specific features or settings may require some time to get accustomed to

Comprehensive Marketing Automation

Puntos a favor:

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Puntos en contra:

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

good comprehensive marketing automation software

Puntos a favor:

Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency

Puntos en contra:

May require customization to fit specific business needs, which can be time-consuming and costly

Marketo a Total Integration Tool.

Comentarios: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Puntos a favor:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Puntos en contra:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Impressive and efficient

Comentarios: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Puntos a favor:

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Puntos en contra:

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

The best marketing automation system but becoming dated

Puntos a favor:

Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns.

Puntos en contra:

Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money.

My experience with Marketo

Comentarios: We are using Marketo across the whole organization to improve and automate our marketing activities. We are using it at corporate level as well as in each operation (US, UK, DACH, France, Italy, APAC, etc). We improved ability to attract new leads and the engagement of visitors on our website.

Puntos a favor:

- Workflow: the logic behind the workflows allows to automate manual activities - Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM. - Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent. - Forms: we are using Marketo forms and we embedded them on our website.

Puntos en contra:

- Integration with Dynamics: after 3 years we still have some issues on the integration with MS Dynamics... the 2 systems are not well integrated. - Support: sometimes we had some issues with getting quick replies from support. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).

Marketo - great marketing automation for larger marketing teams.

Comentarios: When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up.
Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.

Puntos a favor:

Easy to track different engagement programs at every stage across multiple steps. Robust criteria for building lead nurturing. Like their lead scoring feature - great way to segment leads based on how they interact with you. Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Puntos en contra:

The email builder is pretty basic. Leveraging the full capabilities requires a full-time internal resource. Steep learning curve. We needed to invest in a Marketo specialist to help with integration. Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

Marketo is a beast

Comentarios: It’s been really hard to learn everything but I’m starting to feel a little more confident.

Puntos a favor:

Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company.

Puntos en contra:

I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels.

Powerful and Effective

Puntos a favor:

I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code.

Puntos en contra:

The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down.

Easy and effective saas marketing

Comentarios: Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Puntos a favor:

I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected.

Puntos en contra:

I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags.

A Powerful Marketing Automation Solution

Comentarios: Overall, Marketo Engage is a powerful marketing automation solution that offers a wide range of features for businesses of all sizes. While it may have a steep learning curve and high cost, its scalability and integration with other Adobe marketing tools make it a worthwhile investment for businesses looking to streamline their marketing efforts and improve their ROI.

Puntos a favor:

Comprehensive marketing automation features: Marketo Engage provides a wide range of marketing automation tools, including email marketing, lead management, analytics, and more. This makes it an ideal solution for businesses looking to streamline their marketing efforts and improve their ROI.Scalability: Marketo Engage is highly scalable and can grow with your business. Whether you're a small business or a large enterprise, you can customize your marketing automation to meet your specific needs.Integration with Adobe's suite of marketing tools: As part of the Adobe Experience Cloud, Marketo Engage integrates seamlessly with other Adobe marketing tools, such as Adobe Campaign and Adobe Analytics. This allows you to create a comprehensive marketing ecosystem and gain valuable insights into your marketing performance.

Puntos en contra:

Steep learning curve: Marketo Engage can be challenging to set up and requires a certain level of technical expertise. Users may need to undergo training to fully leverage the software's capabilities.High cost: Marketo Engage is a premium solution, and it's pricing may be prohibited for some small businesses.

Not intuitive

Comentarios: If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Puntos a favor:

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Puntos en contra:

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

Comentarios: I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Puntos a favor:

- Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool

Puntos en contra:

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support.

Marketo beats every platform in the peer space.

Comentarios: We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Puntos a favor:

Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales. Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend. The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

Puntos en contra:

This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.

Marketing Automation Powerhouse

Puntos a favor:

The face that Marketo syncs with Salesforce and Bizible information makes it our source of truth in many cases. I consume the information in Marketo rather than automating myself, but I find the folder system easy to navigate once you figure out your company's foldering/naming conventions. I like the way you view a 'person' in Marketo, which is more consistent than the lead vs. contact system in Salesforce.

Puntos en contra:

While the folder (drop-down menu) system is relatively easy to get the hang of, the entirety of the program is a bit of a beast to master, even when you're just consuming the info within marketo (not building programs). It would be easy to get lost trying to look for detailed information. Luckily we have a Marketo expert who can help and finds it easy to get us the information we need.