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Opiniones de Marketo Engage

Sobre Marketo Engage

Software de automatización de marketing potente y fácil de usar que ayuda a generar clientes potenciales cualificados y convertir el gasto de marketing en ingresos.

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Puntos a favor:

This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags.

Puntos en contra:

Some of the systems can be quite hard to understand at first.

Valoraciones de Marketo Engage

Evaluación media

Facilidad de uso
3,8
Atención al cliente
3,9
Funcionalidades
4,3
Relación calidad-precio
3,8

Probabilidad de recomendación

8,0/10

Marketo Engage tiene una valoración global de 4,3 estrellas sobre 5 según las 708 opiniones de usuarios de Capterra.

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Efraín
Efraín
Sales Development Representative LatAm en Argentina
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Un software gigante y poderoso para email marketing y engagement

5,0 el año pasado

Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor:

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Puntos en contra:

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Álvaro
Álvaro
Freelance en España
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa

4,0 el año pasado

Comentarios: En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor:

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Puntos en contra:

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Yosue
Yosue
Diseñador Web en Chile
Usuario de Linkedin verificado
Desarrollo de programas, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

La herramienta perfecta para empresas de diseño web, SEO y marketing

5,0 hace 9 meses

Comentarios: Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)

Puntos a favor:

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Puntos en contra:

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

Jana
Jana
Senior Director Of Marketing en EE. UU.
Usuario de Linkedin verificado
Software informático, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

A top-tier marketing automation service.

5,0 hace 11 meses

Comentarios: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

Puntos a favor:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Puntos en contra:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Emma
Emma
Senior Director Product Marketing en EE. UU.
Usuario de Linkedin verificado
Hospital y atención sanitaria, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Definitely one of the top Marketing automation tools out there.

4,0 hace 11 meses

Comentarios: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Puntos a favor:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Puntos en contra:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Jamie
Digital Marketing Manager en EE. UU.
Alimentación y bebidas, 10.000+ empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

5,0 hace 2 meses

Comentarios: Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Puntos a favor:

Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources.

Puntos en contra:

High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support.

Ileana
Mktg Sr. Director en EE. UU.
Consultoría de gestión, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Disappointed of Adobe Marketo Engage

3,0 hace 4 semanas Nuevo

Comentarios: 1. Onboarding was not great. After so many months we are still struggling to finalize integration. 2. Customer success rep has no idea how Marketo works, doesn't have access to the platform, cannot truly advise, assess our needs and determine the best course of action. 3. To access consulting, we already paid for it as part of our contract, it takes more than 10 days. 4. Training is very long and not that helpful. 5. Invoices were sent to the wrong email address 6. Account manager seems rather detached, disinterested. I don't see that Marketo cares about its clients. We used Silverpop, Eloqua and lately Pardot (Salesforce Marketing Cloud Account Engagement). We had much better experience. We switched to Marketo just because Pardot was requiring now also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so.

Puntos a favor:

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Puntos en contra:

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Ogarekpe
Implementation Engineer en EE. UU.
Tecnología y servicios de la información, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Superb tool to transform your marketing efforts

5,0 hace 4 meses

Comentarios: This tool is a game changer in elevating your marketing efforts and driving engagement.

Puntos a favor:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Puntos en contra:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Cameron
Cameron
Marketing Operations Manager en EE. UU.
Usuario de Linkedin verificado
Internet, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

5,0 hace 4 años

Comentarios: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Puntos a favor:

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Puntos en contra:

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

MD Masoom
MD Masoom
Sr. Executive Sales and Research en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Indeed a Best-in-Class Marketing Automation Software

5,0 hace 5 años

Comentarios: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Puntos a favor:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Puntos en contra:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Jose Manuel
Marketing Manager en España
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Email marketing with a wide array of versatile features.

5,0 hace 7 meses

Comentarios: When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

Puntos a favor:

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Puntos en contra:

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Gianni
Gianni
Mark Ops Specialist en EE. UU.
Usuario de Linkedin verificado
Software informático, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great segmentation but very slow loading time

3,0 hace 3 años

Comentarios: Overall, not very satisfied with Marketo. Although it gets the job done, I believe there is a lot of room for growth in this space of account-based marketing.

Puntos a favor:

Data management and campaign nurturing. The smart list and flow builders our team uses to for segmentation is a tremendous help. Without the automation of these key features, I don't believe our marketing efforts would be very valuable to the company.

Puntos en contra:

Slow loading times. Our company has many campaign/programs built on a daily bases. We also have our Marketo Database integrated with our CRM. Although the massive amount of data is causing the back-logs, it's not to say this can't be improved.

Usuario verificado
Usuario de Linkedin verificado
Instituciones religiosas, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Basic Use Cases are Great. Integrations with other systems, - less so

3,0 hace 10 meses

Comentarios: Basic use case has been great. Integrating with other systems - less so.

Puntos a favor:

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Puntos en contra:

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Alexandra
Alexandra
Chief Financial Officer en EE. UU.
Usuario de Linkedin verificado
Automoción, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión
Fuente: GetApp

Marketo a Total Integration Tool.

4,0 hace 3 años

Comentarios: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Puntos a favor:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Puntos en contra:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Jasmine
Marketing Programs Manager en EE. UU.
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión
Fuente: SoftwareAdvice

Impressive and efficient

5,0 hace 7 años

Comentarios: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Puntos a favor:

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Puntos en contra:

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

The best marketing automation system but becoming dated

5,0 hace 3 años

Puntos a favor:

Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns.

Puntos en contra:

Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money.

Ana
Ana
Security Architecture Discipline leader en España
Usuario de Linkedin verificado
Banca, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

I think it's a tool that has enough features to power marketing activities.

4,0 hace 2 años

Comentarios: It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Puntos a favor:

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Puntos en contra:

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Louis
Project Manager en EE. UU.
Hardware informático, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión
Fuente: SoftwareAdvice

Our team has found Marketo an essential tool to organize and to optimize new customer relationships

4,0 hace 5 años

Comentarios: Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Puntos a favor:

We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.

Puntos en contra:

We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.

Paulette
Credit Risk Analyst en EE. UU.
Servicios financieros, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Drive a dynamic marketplace with viable marketing strategies with this platform

5,0 hace 5 meses

Comentarios: Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing.

Puntos a favor:

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Puntos en contra:

Optimizing marketing campaigns within Marketo Engage may require significant time,

Usuario verificado
Usuario de Linkedin verificado
Software informático, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Comprehensive Marketing Automation

4,0 el año pasado

Puntos a favor:

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Puntos en contra:

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Rachel
Content Marketing Manager en EE. UU.
Consultoría de gestión, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión
Fuente: SoftwareAdvice

Makes Small Teams Seem Big

5,0 hace 7 años

Comentarios: The Marketo community is great and one of the highlights of working with this software. The support is robust and effective. While the aesthetic aspects of the forms, landing pages, and emails leaves something to be desired, it is more than made up for in overall functionality.

Puntos a favor:

We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.

Puntos en contra:

While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.

Usuario verificado
Usuario de Linkedin verificado
Aprendizaje en línea, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Powerful and Effective

4,0 hace 2 años

Puntos a favor:

I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code.

Puntos en contra:

The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down.

Usuario verificado
Usuario de Linkedin verificado
Aprendizaje en línea, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

Easy and effective saas marketing

5,0 hace 2 años

Comentarios: Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Puntos a favor:

I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected.

Puntos en contra:

I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags.

norah
Senior Director
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión
Fuente: SoftwareAdvice

Not intuitive

1,0 hace 7 años

Comentarios: If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Puntos a favor:

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Puntos en contra:

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Zack
Director of Advancement & Admissions
Educación primaria/secundaria, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión
Fuente: SoftwareAdvice

Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

5,0 hace 7 años

Comentarios: I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Puntos a favor:

- Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool

Puntos en contra:

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support.