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Opiniones de Marketo Engage

Sobre Marketo Engage

Software de automatización de marketing potente y fácil de usar que ayuda a generar clientes potenciales cualificados y convertir el gasto de marketing en ingresos.

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Puntos a favor:

This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags.

Puntos en contra:

Some of the systems can be quite hard to understand at first.

Valoraciones de Marketo Engage

Evaluación media

Facilidad de uso
3,8
Atención al cliente
3,9
Funcionalidades
4,3
Relación calidad-precio
3,8

Probabilidad de recomendación

8,0/10

Marketo Engage tiene una valoración global de 4,3 estrellas sobre 5 según las 700 opiniones de usuarios de Capterra.

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Efraín
Efraín
Sales Development Representative LatAm en Argentina
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Un software gigante y poderoso para email marketing y engagement

5,0 el año pasado

Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor:

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Puntos en contra:

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Álvaro
Álvaro
Freelance en España
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa

4,0 hace 11 meses

Comentarios: En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor:

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Puntos en contra:

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Yosue
Yosue
Diseñador Web en Chile
Usuario de Linkedin verificado
Desarrollo de programas, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

La herramienta perfecta para empresas de diseño web, SEO y marketing

5,0 hace 6 meses

Comentarios: Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)

Puntos a favor:

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Puntos en contra:

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

MD Masoom
MD Masoom
Sr. Executive Sales and Research en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Indeed a Best-in-Class Marketing Automation Software

5,0 hace 5 años

Comentarios: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Puntos a favor:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Puntos en contra:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Emma
Emma
Senior Director Product Marketing en EE. UU.
Usuario de Linkedin verificado
Hospital y atención sanitaria, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Definitely one of the top Marketing automation tools out there.

4,0 hace 8 meses

Comentarios: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Puntos a favor:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Puntos en contra:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Ogarekpe
Implementation Engineer en EE. UU.
Tecnología y servicios de la información, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Superb tool to transform your marketing efforts

5,0 el mes pasado Nuevo

Comentarios: This tool is a game changer in elevating your marketing efforts and driving engagement.

Puntos a favor:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Puntos en contra:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Julia
Marketing CRM Coordinator en EE. UU.
Práctica de la abogacía, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

Marketo Mayhem

1,0 hace 5 años

Comentarios: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Puntos a favor:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Puntos en contra:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Cynthia
Operations associate officer en EE. UU.
Servicios financieros, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Marketo's Automation Mastery and Lead Management Excellence

5,0 hace 3 meses

Comentarios: We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement.

Puntos a favor:

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

Puntos en contra:

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

Whitney
Director of DG en EE. UU.
Software informático, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Marketo powers our entire marketing team

4,0 el año pasado

Comentarios: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Puntos a favor:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Puntos en contra:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Wanjiru
Research assistant en EE. UU.
Administración educativa, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

All in one marketing management solution

5,0 hace 2 meses Nuevo

Comentarios: Managing marketing and tracking marketing analytics with an all in one solution

Puntos a favor:

I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics

Puntos en contra:

The only issue is the delay in responsiveness from the customer support at times.

Nzole
Junior researcher en EE. UU.
Administración educativa, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Pros and cons of Marketo Engage

5,0 hace 2 semanas Nuevo

Puntos a favor:

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Puntos en contra:

The user interface is relatively not friendly and might be challenging for new users.

Stephen
Senior researcher en EE. UU.
Administración educativa, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

All-in-one marketing and lead generation solution

5,0 hace 3 semanas Nuevo

Puntos a favor:

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

Puntos en contra:

The learning curve is complex especially to people new to marketing.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

A fair platform for CRM engagement

4,0 hace 2 semanas Nuevo

Comentarios: A fair tool overall for all CRM needs
This helps multitasking with other tools.

Puntos a favor:

1. Easy to use and deploy 2. AI command is good 3. Mobile friendly 4. Safe to use keeping GDPR in mind

Puntos en contra:

1. UX is average 2. Hard to integrate 3. Frequent updates required

Ruth
Marketing Automation and Website Manager en EE. UU.
Banca, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Customizable to Your Business

5,0 hace 4 años

Puntos a favor:

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Puntos en contra:

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

Lauren
Director, Marketing Automation en EE. UU.
Marketing y publicidad, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Strong Platform for B2B Marketing

5,0 hace 2 años

Comentarios: I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

Puntos a favor:

It is a good balance of standard features and the ability to customize .

Puntos en contra:

If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

Alexandra
Alexandra
Chief Financial Officer en EE. UU.
Usuario de Linkedin verificado
Automoción, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión
Fuente: GetApp

Marketo a Total Integration Tool.

4,0 hace 3 años

Comentarios: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Puntos a favor:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Puntos en contra:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Jasmine
Marketing Programs Manager en EE. UU.
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión
Fuente: SoftwareAdvice

Impressive and efficient

5,0 hace 6 años

Comentarios: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Puntos a favor:

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Puntos en contra:

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Usuario verificado
Usuario de Linkedin verificado
Servicios financieros, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Marketo Engage - best automation tool to date

5,0 hace 2 años

Comentarios: Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Puntos a favor:

best automation/database management tool to date. Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Puntos en contra:

No batching of operations, editor of emails can be improved

Devendra Kumar
Manager en India
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

"Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review"

4,0 el año pasado

Comentarios: My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us to create personalized customer journeys, allowing us to build relationships with our customers and increase engagement. We have been able to track our customer journey, understand their behavior and tailor our campaigns accordingly. This has resulted in improved customer retention and improved customer loyalty. Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on customer-facing activities. Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and improve our ROI. All in all, Marketo Engage has been a great asset for our business.

Puntos a favor:

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results.

Puntos en contra:

One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

Louis
Project Manager en EE. UU.
Hardware informático, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión
Fuente: SoftwareAdvice

Our team has found Marketo an essential tool to organize and to optimize new customer relationships

4,0 hace 5 años

Comentarios: Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Puntos a favor:

We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.

Puntos en contra:

We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.

Mark
Writer en RU
Redacción y edición, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la opinión

Self sufficient automation

4,0 el año pasado

Comentarios: Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Puntos a favor:

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Puntos en contra:

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Rares
Marketing Operations Manager en Rumanía
Hostelería, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Powerful marketing automation tool with a wide range of capabilities

4,0 el año pasado

Puntos a favor:

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Puntos en contra:

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

Vincent
Marketing Automation Consultant en España
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

The most complete and powerful marketing automation software!

5,0 el año pasado

Comentarios: I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Puntos a favor:

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Puntos en contra:

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Usuario verificado
Usuario de Linkedin verificado
Aprendizaje en línea, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

Easy and effective saas marketing

5,0 hace 2 años

Comentarios: Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Puntos a favor:

I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected.

Puntos en contra:

I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags.

norah
Senior Director en
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión
Fuente: SoftwareAdvice

Not intuitive

1,0 hace 7 años

Comentarios: If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Puntos a favor:

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Puntos en contra:

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.