Thalox
¿Qué es Thalox?
thalox for marketers es un complemento para HubSpot que, gracias a la inteligencia artificial, predice la probabilidad de que los contactos hagan clic o interactúen con tus correos electrónicos.
Este complemento para HubSpot basado en IA predice el nivel de implicación de tu público con tus correos electrónicos analizando sus datos de comportamiento y te devuelve tres listas de contactos usando la puntuación de implicación de Thalox.
Además, te ayuda a definir tácticas de marketing basadas en la participación para desarrollar tus contactos y aumentar la implicación con tu marca.
¿Quién usa Thalox?
thalox for marketers está disponible para todos los usuarios de HubSpot Marketing Hub.
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Opiniones de Thalox
Felix
Finally, suitable mail campaigns for different users
Puntos a favor:
With thalox for marketers I am able to target my email campaigns and generate qualified leads from my own database without investing a lot of money in other online campaigns. The add-on saves us a lot of time in selecting our target group.
Puntos en contra:
The user interface could still be a little cleaner. But a lot has already been done here in the last few weeks of use.
Respuesta de Thalox
el mes pasado
Hi Felix thank you so much for your review on Thalox. We really appreciate it! all the best, Lisa Marketing Manager at Thalox
Inês
AI and a great support team, making Mail Marketing easier
Comentarios: Working in a big Cultural institution that is also a huge Congress and Meetings Centre, is at minimum, a huge challenge of communication. A powerful software that will help you to get to know (even) better your customers. Segmentation based on interaction ally on machine learning technology, will help you to comunicate in a more accured way, saving you time and money. And last but not least, the great support team that help us making the most of it.
Puntos a favor:
Database segmentation. Increasing opening and click through rates, and increasing conversion.
Puntos en contra:
Such a young company has a lot to improve and to evolve. But they are in a good way.
Respuesta de Thalox
hace 2 meses
thank you so much for your feedback Inês. We hope we can keep helping you and your company to succeed in Marketing!
Shaunda
Thalox has been amazing for getting our Hubspot data segmented
Comentarios: The support and guidance has been amazing.
Puntos a favor:
Thalox segments are easy to push to Hubspot and then use for targeted campaigns.
Puntos en contra:
The only thing I would change is when the segments are pushed to Hubspot, the date on the list would also update.
Respuesta de Thalox
hace 2 semanas
Thanks for your feedback Shaunda! We're happy to have you as a customer :)
Sabine
Solution for busy marketeers with smaller databases
Comentarios: Overall, it has been a very costumer-centric experience, I would recommend getting the free trial, at least.
Puntos a favor:
I liked the three different segments my database was divided in and the fact that I can push them into HubSpot very quickly.
Puntos en contra:
Because of our database size, it took quite some time to get the analysis ready. I wish it was more clear in terms of definitions regarding what is considered a "valuable" property on HubSpot, etc. It would be interesting, if we could pick the properties that we decide are valuable and only do predictions based on those, since we have 600+ properties and most of them don't even make sense for our business.
Respuesta de Thalox
el mes pasado
Hi Sabine thank you so much for your feedback! The data extraction can take a few hours in the first run indeed, due to large data sets. Luckily, we developed a Delta Load now, which allow us to significantly decrease the waiting time to just a couple hours or much less. Also, we really appreciate your comment about the fields considered in the predictions. We will act on that feedback in the direction of educating our customers more about how AI is working and why our Machine Learning model is choosing certain fields. Hope we can cross paths in the near future! all the best, Lisa Freitas Marketing Manager at Thalox
Dylan
Thalox makes life easier for any marketer
Comentarios: Nothing short of amazing.
Puntos a favor:
Thalox is user-friendly and instantly allows me to see how our audience is responding at any given time. The support we receive from the team is also second to none.
Puntos en contra:
My only complaint is that I don't always have time to utilize the tool to its fullest potential.
Respuesta de Thalox
el mes pasado
thank you so much for your feedback Dylan. It's great to hear that we can help you get to know your audience better and better!
