¿Quién usa Sprout Social?
Sprout ayuda a las agencias y empresas, tanto grandes como pequeñas, a extraer valor empresarial real de las redes sociales a través de herramientas efectivas de participación, publicación, escucha y análisis.
¿Qué es Sprout Social?
Sprout Social ofrece soluciones de participación en redes sociales, publicaciones, análisis, escucha y generación de informes para agencias y marcas líderes, como Hyatt, Anthropologie, GrubHub, Ogilvy, Leo Burnett, Evernote y Zipcar. Disponible para navegador web, iOS y Android, Sprout permite a las marcas simplificar la gestión social, colaborar entre equipos y proporcionar una experiencia excepcional al cliente. Sprout Social es compatible con Facebook, Twitter, Instagram, LinkedIn y Google+.
Información sobre Sprout Social
Sprout Social
http://www.sproutsocial.com/
Fundada en 2010
Resumen de precios de Sprout Social
Sprout Social no tiene versión gratuita, pero ofrece una prueba gratis.
Versión gratuita
No
Prueba gratis
Sí
Sprout Social: implementación y asistencia
Asistencia
- En horario ininterrumpido (atiende un representante)
- Horas laborables
- En línea
Implementación
- En la nube, SaaS, web
- Móvil: nativo de iOS
- Móvil: nativo de Android
Formación
- En persona
- En directo en línea
- Seminarios web
- Documentación
Funciones de Sprout Social
Herramientas de análisis de datos de marketing
- Análisis de páginas web
- Análisis predictivo
- Asignación de canales
- Cartografía del viaje de cliente
- Métricas de redes sociales
- Métricas de rendimiento
- Panel de comunicaciones
- Pruebas A/B
- Seguimiento de campañas
- Seguimiento del ROI
Lista completa de Herramientas de análisis de datos de marketing
Herramientas de colaboración
- Control de versiones
- Edición en tiempo real
- Foros de discusión
- Gestión de calendarios
- Gestión de contactos
- Gestión de contenidos
- Gestión de documentos
- Gestión de proyectos
- Gestión de tareas
- Lluvia de ideas
- Videoconferencia
Herramientas de marketing de contenidos
- Calendario editorial
- Categorización/Agrupación
- Gestión de SEO
- Gestión de campañas
- Gestión de la distribución
- Gestión de marca
- Gestión de redes sociales
- Gestión de vídeos
- Programación de publicaciones
- Publicación multicanal
- Segmentación por público
- Seguimiento de conversión
Herramientas de marketing en redes sociales
- Análisis
- Enfoque en grupo objetivo de clientes
- Filtrado por palabras clave
- Gestión de contactos
- Gestión de contenidos
- Gestión de varias cuentas
- Programación de publicaciones
- Publicaciones automatizadas
- Seguimiento de conversión
Lista completa de Herramientas de marketing en redes sociales
Herramientas de monitorización de redes sociales
- Alertas configurables
- Análisis de la competencia
- Análisis de sentimientos
- Evaluación del impacto
- Gestión de la reputación
- Panel de comunicaciones
- Participación del cliente
- Segmentación de audiencia
- Seguimiento de influencers
- Seguimiento de tendencias
Lista completa de Herramientas de monitorización de redes sociales
Herramientas para gestionar la reputación
- Análisis de sentimientos
- Generación de reseñas
- Gestión de campañas
- Gestión de respuestas
- Ludificación
- Métricas de redes sociales
- Supervisión de redes sociales
- Supervisión de reseñas
Herramientas para gestionar redes sociales
- Colaboración
- Creación de informes/análisis
- Gestión de contenidos
- Gestión de varias cuentas
- Participación del cliente
- Programación de publicaciones
- Publicaciones automatizadas
- Seguimiento de marcas
- Supervisión de redes sociales
Lista completa de Herramientas para gestionar redes sociales
Herramientas para social CRM
- Análisis de sentimientos
- Asistencia al cliente
- Captura de clientes potenciales
- Chat en vivo
- Generación de clientes potenciales
- Gestión de tareas
- Integración de automatización de marketing
- Integración multicanal de redes sociales
- Marketing por correo electrónico
- Segmentación por público
- Seguimiento de marcas
- Sistema de calendarios o recordatorios
- Supervisión de redes sociales
Software de compromiso del cliente
- Análisis
- Chat en vivo
- Contenido en vídeo
- Distribución de contenido
- Gestión de bajas de la suscripción
- Gestión de comunidades
- Gestión de la comunicación
- Ludificación
- Recopilación de comentarios
Software de gestión de experiencia del cliente
- Análisis
- Análisis de sentimientos
- Análisis de texto
- Análisis predictivo
- Gestión de encuestas/sondeos
- Gestión de los comentarios negativos
- Gestión del conocimiento
- Panel de comunicaciones
- Recopilación de datos multicanal
- Segmentación de clientes
Lista completa de Software de gestión de experiencia del cliente
Software para análisis de redes sociales
- Análisis de campañas
- Atribución de clientes potenciales
- Informes personalizables
- Programación de publicaciones
- Recopilación de datos multicanal
- Seguimiento de influencers
- Seguimiento de la participación
- Supervisión de competidores
Alternativas a Sprout Social
Más alternativas a Sprout Social
Opiniones de Sprout Social
Todas las opinionesCalificación general
Evaluación media
Eileen moran C.
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Valoración global5 /5
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Facilidad de uso4 /5
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Funcionalidades5 /5
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Asistencia técnica4 /5
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Relación calidad-precio5 /5
-
Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 25/4/2019
"Nicer interface than Hootsuite"
Comentarios: It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.
Puntos a favor: Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.
Contras: Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.
- Fuente de la reseña
- Publicado el 25/4/2019
Usuario verificado
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Valoración global5 /5
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Facilidad de uso5 /5
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Funcionalidades5 /5
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Asistencia técnica5 /5
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Relación calidad-precio4 /5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 24/6/2019
"Great Social Tool to Manager Multiple Brands"
Comentarios: For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.
Puntos a favor: Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.
Contras: The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).
- Fuente de la reseña
- Publicado el 24/6/2019
Cassie S.
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Valoración global3 /5
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Facilidad de uso4 /5
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Funcionalidades2 /5
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Asistencia técnica2 /5
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Relación calidad-precio2 /5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 2/12/2019
"Idea is great, follow through not so much.."
Comentarios: I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.
Puntos a favor: I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.
Contras:
We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.
- Fuente de la reseña
- Publicado el 2/12/2019
Cari E.
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Valoración global5 /5
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Facilidad de uso5 /5
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Funcionalidades5 /5
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Asistencia técnica5 /5
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Relación calidad-precio5 /5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 21/9/2020
"I absolutely love Sprout Social."
Comentarios: I'm always surprised when a social media manager hasn't heard of Sprout. In my social media classes for my masters degree most of my classmates used Hootsuite and they were surprised by the differences between the two products. Sprout is by far superior and I'll never go back.
Puntos a favor: Sprout Social makes social media management simple. I publish content on a daily basis and review our notifications, messages, and assign tasks when needed. The crop tools help us with our photography and graphics for each platform. Most platforms also allow alt text, which is extremely helpful and is a huge priority for us as an institute of higher education.
Contras: Sometimes the content calendar glitches and it shows all of the posts per day, including shares, that we didn't necessarily create. It can be a little messy and difficult to navigate when this happens, but it is rare and likely occurs when the software is going through updates. And who doesn't want updates/improvements? Definitely not a deal breaker in the slightest.
- Fuente de la reseña
- Publicado el 21/9/2020
Sarah V.
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Valoración global5 /5
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Facilidad de uso5 /5
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Funcionalidades5 /5
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Asistencia técnicaSin valoración
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Relación calidad-precio4 /5
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Probabilidad de recomendación
- Fuente de la reseña
- Publicado el 2/10/2019
"The Best Social Media Scheduling Platform Hands Down"
Comentarios: We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.
Puntos a favor:
Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons.
• As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)
There are also many features that those who work with social media every day can appreciate that the average user might not, such as:
• The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.
Contras: I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.
- Fuente de la reseña
- Publicado el 2/10/2019
