Hootsuite

Por Hootsuite Media

4.5 / 5 1306 reseñas
Hootsuite

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¿Quién utiliza este software?

Enfocada en PyME y corporaciones, Hootsuite es la plataforma utilizada más ampliamente para gestionar redes sociales; es la predilecta de más de 16 millones de personas en todo el mundo y en la que confían más de 800 empresas de Fortune 1000.

Valoración media

1306 reseñas
  • En general 4.5 / 5
  • Facilidad de uso 4 / 5
  • Atención al cliente 4 / 5
  • Funciones 4 / 5
  • Relación calidad-precio 4 / 5

Detalles del producto

  • Precio de partida $19.99/mes
  • Versión gratuita
  • Prueba gratis
  • Implementación En la nube, SaaS, web
  • Formación En persona
    En directo en línea
    Seminarios web
    Documentación
  • Asistencia En horario ininterrumpido (atiende un representante)
    Horas laborables
    En línea

Datos del proveedor

  • Hootsuite Media
  • http://www.hootsuite.com
  • Fundada en 2008

Sobre Hootsuite

Hootsuite es la plataforma de gestión de redes sociales más utilizada en el mundo, con más de 16 millones de usuarios en todo el mundo. Está diseñado para que las organizaciones ejecuten estrategias de redes sociales en múltiples redes sociales, que incluyen Facebook, Instagram, Twitter, Linkedin, Pinterest y YouTube.

Los equipos pueden colaborar dentro de un entorno seguro en todos los dispositivos y departamentos para gestionar perfiles en redes sociales, interactuar con los clientes y generar ingresos.

Funciones de Hootsuite

  • Content Discovery
  • Employee Advocacy
  • Gestión de contenidos
  • Gestión de la conformidad
  • Lead Engagement
  • Ludificación
  • Métricas de rendimiento
  • Pre-Approved Content Library
  • Publicaciones automatizadas
  • Registro único
  • Supervisión de redes sociales
  • Alertas configurables
  • Análisis de la competencia
  • Análisis de sentimientos
  • Evaluación del impacto
  • Gestión de la reputación
  • Panel de comunicaciones
  • Participación del cliente
  • Segmentación de audiencia
  • Seguimiento de influencers
  • Seguimiento de tendencias
  • Calendarios de grupo
  • Chat y mensajería
  • Conferencias de audio y vídeo
  • Control de versiones
  • Corrección síncrona
  • Foros de discusión
  • Gestión de contactos
  • Gestión de contenidos
  • Gestión de documentos
  • Gestión de proyectos
  • Gestión de tareas
  • Lluvia de ideas
  • Redacción cooperativa
  • Análisis
  • Enfoque en grupo objetivo de clientes
  • Filtrado por palabras clave
  • Gestión de contactos
  • Gestión de contenidos
  • Gestión de varias cuentas
  • Programación de publicaciones
  • Publicaciones automatizadas
  • Seguimiento de conversión
  • Análisis de sentimientos
  • Gestión de campañas
  • Gestión de respuestas
  • Ludificación
  • Métricas de redes sociales
  • Plataforma de reseñas de cliente
  • Supervisión de redes sociales
  • Supervisión de reseñas
  • Colaboración entre varios usuarios
  • Creación de informes/análisis
  • Gestión de contenidos
  • Gestión de varias cuentas
  • Participación del cliente
  • Programación de publicaciones
  • Publicaciones automatizadas
  • Seguimiento de marcas
  • Supervisión de redes sociales

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Las reseñas más útiles de Hootsuite

Manage and schedule your tweets (and posts) for SUITE results

Traducir con Google Revisado el 23/7/2018
Virginia B.
Communications Manager
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
Fuente: GetApp
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidad
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.
Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Contras: One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Reliable and easy social media manager

Traducir con Google Revisado el 11/11/2016
Abigail N.
Social Media Specialist
Arquitectura y planificación, 13-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
Fuente: asdf
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidad
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Hootsuite and Buffer are my go to social media, despite the several other SM Managers that I've tried out. I work with 5 brands and I have to manage their social media accounts (Facebook, Twitter, Instagram and LinkedIn) I've been using Hootsuite (and Buffer) for three years but of the two Hootsuite is my favorite and my safe bet. I have a habit of testing out as many free marketing software's as I can find and in terms of social media marketing Hootsuite is the best. The interface is easy to use, and the tutorial available to each new signup is very helpful. I love being able to tag a Facebook page, Twitter profile or Instagram profile in a post. The android app is also fully functional on my Kindle Fire (Unlike Buffer) which is a plus. The Feedly> Hootsuite integration is a major plus, I've never used the Hootsuite RSS feed option even though I keep planning to, but I like being able to share informative posts from feedly (On my Kindle Fire) to Hootsuite. What I love the best is that the free plan unlike buffer lets you schedule as many posts as you want to 3 social media profiles. This is great because I can schedule a month worth of social media posts in three days unlike the 10 posts per profile restriction on the Buffer's free plan.
The analytics reports aren't very detailed and often I rely on Start a Fire as well as a variety of other software's to get in-depth analytics but the brands I work with do not understand or see the need for in-depth analysis so I suppose it's okay.
I'm not happy that Hootsuite doesn't support posts with multiple images, I learnt that the awkward way when I made a post with 3 pictures. I recommend Hootsuite for beginners and Individuals who want a simple, straight forward social media manager. Oh, and the Hootsuite academy is very insightful.

Puntos a favor: It is one of the simplest Social media managers in the market, the freeplan is great because it provides essential features for beginners and experts at no cost. I also like the mini tutorial for new users, at the right side of the dashboard. I personally use Tweetdeck for social listening on Twitter but Hootsuite is also great for that.

Contras: I dont like the fact that if i want to schedule a post with multiple images i'll have to schedule it directly on Facebook or on Tweetdeck for twitter.

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