Hootsuite

Hootsuite

Por Hootsuite Media

¿Quién usa Hootsuite?

Enfocada en PyME y corporaciones, Hootsuite es la plataforma utilizada más ampliamente para gestionar redes sociales; es la predilecta de más de 16 millones de personas en todo el mundo y en la que confían más de 800 empresas de Fortune 1000.

¿Qué es Hootsuite?

Hootsuite es la plataforma de gestión de redes sociales más utilizada en el mundo, con más de 16 millones de usuarios en todo el mundo. Está diseñado para que las organizaciones ejecuten estrategias de redes sociales en múltiples redes sociales, que incluyen Facebook, Instagram, Twitter, Linkedin, Pinterest y YouTube.

Los equipos pueden colaborar dentro de un entorno seguro en todos los dispositivos y departamentos para gestionar perfiles en redes sociales, interactuar con los clientes y generar ingresos.

Información sobre Hootsuite

Hootsuite Media

https://hootsuite.com

Fundada en 2008

Resumen de precios de Hootsuite

Hootsuite está disponible a partir de 19,99 US$/mes. Hootsuite dispone de una una versión gratuita y ofrece una prueba gratis. Consulta más información sobre precios de Hootsuite a continuación.

Precio inicial

19,99 US$/mes

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En persona

En directo en línea

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

Horas laborables

En línea

Funciones de Hootsuite

Herramientas de colaboración
Control de versiones
Edición en tiempo real
Foros de discusión
Gestión de calendarios
Gestión de contactos
Gestión de contenidos
Gestión de documentos
Gestión de proyectos
Gestión de tareas
Lluvia de ideas
Videoconferencia
Análisis
Enfoque en grupo objetivo de clientes
Filtrado por palabras clave
Gestión de contactos
Gestión de contenidos
Gestión de varias cuentas
Programación de publicaciones
Publicaciones automatizadas
Seguimiento de conversión
Alertas configurables
Análisis de la competencia
Análisis de sentimientos
Evaluación del impacto
Gestión de la reputación
Panel de comunicaciones
Participación del cliente
Segmentación de audiencia
Seguimiento de influencers
Seguimiento de tendencias
Análisis de sentimientos
Generación de reseñas
Gestión de campañas
Gestión de respuestas
Ludificación
Métricas de redes sociales
Supervisión de redes sociales
Supervisión de reseñas
Colaboración
Creación de informes/análisis
Gestión de contenidos
Gestión de varias cuentas
Participación del cliente
Programación de publicaciones
Publicaciones automatizadas
Seguimiento de marcas
Supervisión de redes sociales
Análisis de campañas
Atribución de clientes potenciales
Informes personalizables
Programación de publicaciones
Recopilación de datos multicanal
Seguimiento de influencers
Seguimiento de la participación
Supervisión de competidores
Ayuda al empleado
Biblioteca de contenidos ya aprobados
Compromiso de clientes potenciales
Detección de contenidos
Gestión de contenidos
Gestión de la conformidad
Ludificación
Métricas de rendimiento
Publicaciones automatizadas
Registro único
Supervisión de redes sociales

Opiniones de Hootsuite

Mostrando 5 de 2385 opiniones

En general
4.4/5
Facilidad de uso
4.3/5
Atención al cliente
4.2/5
Funcionalidades
4.2/5
Relación calidad-precio
4.2/5

Manage and schedule your tweets (and posts) for SUITE results

Publicado el 23/7/2018
Virginia B.
Communications Manager
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
Fuente: GetApp
5/5
En general
5/5
Facilidad de uso
4/5
Características y funcionalidades
5/5
Asistencia técnica
5/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.
Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Contras: One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Publicado el 13/1/2020
Shanna T.
Social Media Specialist
Marketing y publicidad, 501-1000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña 
4/5
En general
3/5
Facilidad de uso
5/5
Características y funcionalidades
4/5
Asistencia técnica
3/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Puntos a favor: My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Contras: The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Impressive free plan

Publicado el 12/12/2019
Charity R.
Book Reviewer
Entretenimiento, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
5/5
En general
4/5
Facilidad de uso
5/5
Características y funcionalidades
Asistencia técnica
5/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Puntos a favor: As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Contras: "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Mediocre at best

Publicado el 19/3/2019
Brie S.
Director
Entretenimiento, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña 
Fuente: SoftwareAdvice
2/5
En general
2/5
Facilidad de uso
2/5
Características y funcionalidades
3/5
Asistencia técnica
3/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Where is the competition in the social media management software space? There has to be a better option than this?

Puntos a favor: I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Contras: The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Where would I be without HootSuite?!

Publicado el 11/2/2020
Mercedes Z.
Founder
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5/5
Facilidad de uso
5/5
Características y funcionalidades
5/5
Asistencia técnica
5/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: I started using HootSuite at the very EARLY stages of my business. Before I even had a single client. The reason I chose HootSuite is because they had a FREE version... and in my early client-less stage...I needed all the free I could get. It's extremely easy to add whichever social networks you have (LinkedIn, Instagram, Facebook, Twitter, etc.) The free version allows for 3 profiles, but once you upgrade to the paid you can of course add more. The platform itself is very self explanatory and makes scheduling future posts extremely easy.

Contras: I'd like to be able to edit the posts by platform. For example, when posting to Instagram, Facebook, and Twitter -- I'd like to add hashtags just to the Instagram Caption and/or shorten the Twitter caption. Instead of having to create a post for each separate platform, I'd like to be able to do it all in one and make the edits in the same batch.