15 años ayudando a las empresas españolas
a elegir el mejor software

¿Qué es Meltwater?

Las herramientas de relaciones públicas de Meltwater ayudan a los equipos de relaciones públicas a gestionar todos los aspectos de la estrategia de comunicación, desde comunicaciones a periodistas hasta creación de informes sobre campañas.

Esta tecnología examina miles de millones de publicaciones, artículos, podcasts online y mucho más, todo en tiempo real, para que tú no tengas que hacerlo. Encuentra a los periodistas más relevantes para tu discurso con esta base de datos de contactos de medios y consigue más medios para la difusión de tus campañas. Adelántate a las crisis de relaciones públicas con alertas instantáneas o crea informes listos para una presentación con solo hacer clic en un botón.

¿Quién usa Meltwater?

Solución SaaS que ayuda a los profesionales de la comunicación de todos los sectores a crear estrategias de marketing digital para monitorear los medios en redes sociales y gestionar el marketing de influencers.

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Meltwater Software - 4
Meltwater Software - 5

¿Tienes dudas sobre Meltwater? Compara con una alternativa popular

Meltwater

Meltwater

4,0 (91)
5000,00 US$
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3,9 (91)
3,4 (91)
3,6 (91)
VS.
Precio inicial
Opciones de precios
Funcionalidades
Integraciones
Facilidad de uso
Relación calidad-precio
Atención al cliente
No se han encontrado precios
Versión gratuita
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111
5
4,2 (231)
3,9 (231)
4,5 (231)
Las barras de puntuación verdes muestran el producto ganador en función de la puntuación media y el número de opiniones.

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Opiniones de Meltwater

Evaluación media

General
4,0
Facilidad de uso
3,9
Atención al cliente
3,6
Funcionalidades
4,0
Relación calidad-precio
3,4

Opiniones por tamaño de empresa (empleados)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontrar opiniones por puntuación

5
40%
4
34%
3
16%
2
2%
1
8%
Javier Victor Marian
Javier Victor Marian
Network Security Auditor en EE. UU.
Usuario de Linkedin verificado
Relaciones públicas y comunicaciones, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

best monitoring media software

5,0 hace 5 años

Comentarios: best tool for monitoring media outlets in latin america!

Puntos a favor:

sysomos is a great combination of automated software that look into media outlets news in digital and keep a look into social media. Also, they have a robust database of latin america. Before wans't so great but they keep updating it. Now, it is hard to find adicional news outside sysomos.

Puntos en contra:

i have problems sharing my monitors and querys with other users and customer suppport couldn't help me. Also time to timee they have a breach or something working wrong and you dont receive and alert by email and they are very slow to solve it. I have issues in the past with my clients because of this.

DeDe
Communications Manager en EE. UU.
Servicios, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Alternativas consideradas previamente:

One tool that does almost everything we need

4,0 hace 4 años

Comentarios: We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot.

Puntos a favor:

The dashboard for easy monitoring of our media and social coverage.

Puntos en contra:

They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra.

Respuesta de Meltwater

hace 4 años

Dede, reviews like this give us motivation and help us ensure we continue to provide high-quality care. Thank you very much for your feedback and are glad you have continued to find value in Meltwater.

Abe
VP en EE. UU.
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Disappointing Tool, More Disappointing Support & Client "Success"

1,0 el año pasado

Comentarios: From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a [sensitive content hidden] for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the [sensitive content hidden] has not responded to any emails since.How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or

Puntos a favor:

The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised.

Puntos en contra:

As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for.

Rameez
Content Developer en Sudáfrica
Comercio minorista, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Great for customer engagement and as CRM tool

4,0 hace 5 años

Comentarios: For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done.

Puntos a favor:

The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.

Puntos en contra:

I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.

Jeff
CMO en EE. UU.
Usuario de Linkedin verificado
Internet, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

We use Meltwater Daily and Have for Years... Great tool and service.

5,0 hace 5 años

Comentarios: We've been a customer for 3+ years and use Meltwater on a daily basis. Initially, we were mostly using the media monitoring features exclusively, and that alone was enough value to justify our account. More recently we've also been using the Influencer platform for media research and outreach and that has also proven to be extremely useful. Much of our content marketing is driven by things we're able to uncover on a daily basis using Meltwater.

Puntos a favor:

The breadth of features. Ease of use and flexibility. Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform. Outstanding proactive service and support.

Puntos en contra:

No real complaints about the software. It is very robust and even after several years, we are finding new beneficial ways to leverage Meltwater.