17 años ayudando a las empresas
a elegir el mejor software
Meltwater
¿Qué es Meltwater?
Las herramientas de relaciones públicas de Meltwater ayudan a los equipos de relaciones públicas a gestionar todos los aspectos de la estrategia de comunicación, desde comunicaciones a periodistas hasta creación de informes sobre campañas.
Esta tecnología examina miles de millones de publicaciones, artículos, podcasts online y mucho más, todo en tiempo real, para que tú no tengas que hacerlo. Encuentra a los periodistas más relevantes para tu discurso con esta base de datos de contactos de medios y consigue más medios para la difusión de tus campañas. Adelántate a las crisis de relaciones públicas con alertas instantáneas o crea informes listos para una presentación con solo hacer clic en un botón.
¿Quién usa Meltwater?
Solución SaaS que ayuda a los profesionales de la comunicación de todos los sectores a crear estrategias de marketing digital para monitorear los medios en redes sociales y gestionar el marketing de influencers.
¿Tienes dudas sobre Meltwater?
Compara con una alternativa popular
Meltwater
Opiniones de Meltwater
Keep tabs on your company online.
Comentarios: Meltwater has given me the ability to monitor what is being said about my company in one place.
Puntos a favor:
It provides a very useful spread of information regarding everything that is being said about your company.
Puntos en contra:
Not all packages are necessary and they will try to up-sell you. Granted that's just another part of business.
Alternativas consideradas previamente:
Great for customer engagement and as CRM tool
Comentarios: For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done.
Puntos a favor:
The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.
Puntos en contra:
I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.
An acceptable tool that allows us to track our Media impact
Comentarios: An OK tool to use if you've been used to the platform. Recommend looking elsewhere to see if another tool can help solve your specific needs and problems.
Puntos a favor:
A fairly robust way of gathering all the news about our industry, company, and competitors all in one place. Quick setup after a couple of calls with our representative.
Puntos en contra:
the boolean logic strings are difficult to configure at first. We had issues with languages/news that had nothing to do with our industry. Not easily possible to laser-in on the information that we would find relevant for mass distribution. They need to make some enhancements as the UI seems dated, and at times difficult to navigate.
Excellent customer support
Comentarios: Overall our marketing communications team loves Meltwater. It took a while to set up our account, but once that's done, it is extremely easy to pull analytics for our Board of Directors.
Puntos a favor:
The best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep is FANTASTIC. We had a terrible experience with switching reps at Cision and it was extremely clunky and took literal hours to pull metrics, but Meltwater has blown us away with how seamless it is.
Puntos en contra:
I will say the media database is not as robust as Cision. It is clear where each company focuses. As a medical non-profit, we work with very niche publications, and many of them were not in Meltwater (or had staff missing) and had to be uploaded manually, which means you are in charge of knowing when the reporter changes companies.
Good Social Listening Tool
Puntos a favor:
the deep analytics provided Segregation of data city/state/country wise different verticals and sections for campaign, monitoring, and others
Puntos en contra:
to provide ease use of keywords, some social listening rules such as use of capital alphabets in boolean operators have been bended, but in long term, the professionals of this vertical can be affected due to this