--- description: ¿Qué piensan los usuarios de SAP Customer Data Cloud? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de SAP Customer Data Cloud. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: SAP Customer Data Cloud - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Software para la gestión de identidad y acceso](/directory/30777/identity-management/software) > [SAP Customer Data Cloud](/software/124034/sap-customer-data-cloud) # SAP Customer Data Cloud Canonical: https://www.capterra.es/software/124034/sap-customer-data-cloud Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.es/software/124034/sap-customer-data-cloud?page=2) > Más de 700 de las empresas líderes en el mundo, como Fox, Forbes y ASOS, confían en Gigya para crear relaciones impulsadas por la identidad. > > Veredicto: 9 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.2/5** | 9 Opiniones | | Facilidad de uso | 4.1/5 | Basado en las opiniones generales | | Asistencia al cliente | 3.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funcionalidades | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: SAP - **Constitución**: 1999 ## Contexto comercial - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, checo, coreano, croata, danés, español, francés, griego, inglés, irlandés, italiano, japonés, neerlandés, noruego, polaco, portugués de Brasil, rumano, sueco, tailandés - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudí, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 208 más ## Funcionalidades - A/B Testing - Alertas y notificaciones - Análisis de comportamientos - CRM - Creación de informes y estadísticas - Creación de informes/análisis - Encuestas y comentarios - Gestión de campañas - Modelos personalizables - Panel de actividades - Panel de comunicaciones - Perfiles de clientes - Personalización - Promoción social - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Recomendaciones - Recopilación de datos multicanal - Registro único - Segmentación de clientes - Seguimiento de actividades de clientes - Seguimiento de la participación - Seguimiento del comportamiento - Seguridad de datos - Third-Party Integrations - Visualización de datos ## Opciones de asistencia - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 ## Categoría - [Software para la gestión de identidad y acceso](https://www.capterra.es/directory/30777/identity-management/software) ## Categorías relacionadas - [Software para la gestión de identidad y acceso](https://www.capterra.es/directory/30777/identity-management/software) - [Software RGPD](https://www.capterra.es/directory/31309/gdpr-compliance/software) - [Software de plataformas de datos de clientes](https://www.capterra.es/directory/31334/customer-data-platform/software) - [Software de gestión de experiencia del cliente](https://www.capterra.es/directory/30671/customer-experience/software) - [Herramientas de SSO (inicio de sesión único)](https://www.capterra.es/directory/31331/single-sign-on/software) ## Alternativas 1. [Mailchimp](https://www.capterra.es/software/110228/mailchimp) — 4.5/5 (17604 reviews) 2. [Marketo Engage](https://www.capterra.es/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 3. [Insider One](https://www.capterra.es/software/160085/inone) — 4.8/5 (17 reviews) 4. [Connectif](https://www.capterra.es/software/204598/connectif) — 4.8/5 (73 reviews) 5. [Salesforce Marketing Cloud](https://www.capterra.es/software/7723/salesforce-marketing-cloud) — 4.2/5 (530 reviews) ## Opiniones ### "Powerful but expensive" — 3.0/5 > **Jim** | *22 de mayo de 2026* | Automoción | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: This tool is very robust. It is easy to navigate and preserves all the necessary data for our employees > > **Desventajas**: This too is very expensive it needs a long ramp up period to train new employees which takes time away from managers. > > Overall, It is a very good tool, especially if you utilize other SAP products. Depending on the size of your company it may not be cost effective. ----- ### "14 Years with SAP" — 4.0/5 > **Usuario verificado** | *11 de diciembre de 2025* | Electrónica de consumo | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The overall vast data and analytics that this system supplies. Been using SAP since I remember starting with the Contact centre world and it's been 14 years so far. Holds all info, historicals, archives, wtc. > > **Desventajas**: A little outdated where we had to teach it what we needed. However, it's easy to build out in the cloud. ----- ### "Powerful customer identity platform with a steep learning curve" — 5.0/5 > **Jagadeesh** | *23 de enero de 2026* | Telecomunicaciones | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: What I liked most about SAP Customer Data Cloud is how it brings all customer identities and consent data into one secure, easy-to-manage place while still staying flexible for developers. > > **Desventajas**: What I liked least about SAP Customer Data Cloud is that the initial setup and configuration can feel complex and time-consuming, especially for teams new to identity and consent management. ----- ### "Sap Data cloud" — 5.0/5 > **Usuario verificado** | *18 de septiembre de 2025* | Software informático | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: It's a great product which has great support and the easiest email sending proceess along with great password management > > **Desventajas**: It's really hard to say overall its a great product however the ui can be better as it will make the overall experience better > > Overall is a great software, it's great value for money and i would definitely recommend it for small businesses ----- ### "A great platform for customer data\!" — 5.0/5 > **Arvind Kumar** | *19 de enero de 2021* | Ocio, viajes y turismo | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Being the Solutions Architect on the project for integrating our commerce platform, SAP Hybris (now known as SAP Commerce), I had to study every important aspect of the integration. Gigya is an excellent platform for customer data and probably the biggest repository of customer data. The documentation for the integration with Gigya is rich and Gigya's technical support team provided us with the required support. There are multiple options (e.g. ScreenSet, Web SDK, Server Side SDK etc.) for integration and we took a hybrid approach i.e. we used the three of them: ScreenSet, Web SDK, and Server Side SDK. > > **Desventajas**: The biggest challenge that we faced was migrating the password. One of the promises from Gigya which made us choose Gigya to migrate the customer data to was that the customers would not be forced to change their password once their accounts were migrated to it. However, at the time of migration, it was not easy to do it. The support from the technical support team was not sufficient to resolve the issue. Ultimately, we had to pay for Gigya's expensive professional service for one day and it was resolved. Gigya should make their professional service free-of-cost. Also, the Gigya's professional service team should contribute to answering the questions posted by the developers on various Q/A sites e.g. Stack Overflow. > > Overall, we are happy with the security and performance of Gigya's platform. The security of the customer data is our utmost priority and therefore it took us a few weeks longer than expected to take clearance from our security management teams to deploy the solution. We got the required support from Gigya in almost every implementation (except one particular instance which I have already mentioned that we had to pay for one day of their expensive professional services). ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.es/software/124034/sap-customer-data-cloud?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/124034/sap-customer-data-cloud) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | pt | | | pt-PT | | ----- ## Datos estructurados