Campaigner

¿Quién usa Campaigner?

Campaigner proporciona automatización de marketing por correo electrónico fácil y escalable para empresas de todos los tamaños. Es una de las plataformas preferidas por más de 100 000 empresas de todo el mundo, incluidas muchas de las presentes en Fortune 500.

¿Qué es Campaigner?

Campaigner es una potente solución de automatización de marketing por correo electrónico que permite a las empresas medianas y grandes impulsar un mayor ROI (retorno de la inversión, por sus siglas en inglés), convencer a más clientes potenciales y generar más ventas. Con una de las tasas más elevadas del sector en cuanto a entrega en bandeja de entrada, personalización avanzada y creación de informes en tiempo real, Campaigner es una de las opciones preferidas por más de 100 000 empresas de todo el mundo.

Información sobre Campaigner

j2 Global

http://www.campaigner.com/

Fundada en 1999

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Resumen de precios de Campaigner

Campaigner no tiene versión gratuita, pero ofrece una prueba gratis. La versión de pago de Campaigner está disponible a partir de 19,99 US$/mes.


Precio inicial

19,99 US$/mes

Versión gratuita

No

Prueba gratis

Campaigner deployment and support

Asistencia

  • En horario ininterrumpido (atiende un representante)
  • En línea

Implementación

  • En la nube, SaaS, web

Formación

  • En directo en línea
  • Seminarios web
  • Documentación

Funciones de Campaigner

  • Análisis y seguimiento del ROI
  • CTA personalizables
  • Campañas de goteo
  • Contenido dinámico
  • Evaluación de clientes potenciales
  • Inteligencia de ventas
  • Marketing de búsqueda
  • Marketing social
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Segmentación
  • Seguimiento de visitantes de la web

Lista completa de Herramientas de automatización de marketing

  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de listas
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web

Lista completa de Herramientas de email marketing

  • Base de datos de contactos
  • Contenido dinámico
  • Creación de informes/análisis
  • Gestión de listas
  • Gestión de modelos
  • Pruebas A/B
  • Supervisión de correo electrónico
  • Verificación antispam

Lista completa de Herramientas de email transaccional

  • Campañas de goteo
  • Captura de clientes potenciales
  • Evaluación de clientes potenciales
  • Gestión de campañas
  • Gestión del pipeline
  • Métricas de rendimiento
  • Notificaciones de clientes potenciales
  • Personalización
  • Pruebas A/B
  • Segmentación de clientes potenciales

Lista completa de Herramientas de lead nurturing

  • Archivo y conservación
  • Bandejas de entrada compartidas
  • Bloqueo de spam
  • Enrutamiento
  • Gestión de colas de espera
  • Gestión de firmas
  • Gestión de respuestas
  • Lista blanca/negra
  • Recuperación de datos
  • Respuestas prediseñadas
  • Supervisión de correo electrónico

Lista completa de Software de gestión de correo electrónico

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Opiniones de Campaigner

Read all reviews

Overall rating

3,9/5

Average score

Facilidad de uso 3,7
Atención al cliente 3,9
Funcionalidades 3,6
Relación calidad-precio 3,8

Review software

Share your experiences with other software buyers.

¡Escribe una reseña!
Kristi D.
Interactive Marketing Manager
Arquitectura y planificación, 201-500 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5 /5
  • Facilidad de uso
    4 /5
  • Funcionalidades
    4 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    5 /5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 18/9/2018

"Use What You Know"

Comentarios: We send a weekly email to 40k users and this program has worked for us for the last 8 years.

Puntos a favor: This program was already in use when I joined the company and the learning curve was minimal. It has all the standard templates, contacts, and reports that you would need. Every time I have called customer service, they have been helpful.

Contras: Working with the templates can be really finicky. It can be difficult to get it to do what you want at times. It is also not as user friendly as MailChimp, for instance. Their reporting is there but you have to do click more time to get to it and comparing email sends can be annoying the way it's laid out.

Respuesta de proveedores

por j2 Global el 15/10/2018

Hi Kristi,
Thank you for leaving a review of Campaigner.

We are happy to hear that the platform works well for you and your team. We also appreciate th feedback you provided and have passed it along to our product team.

If you have any additional questions please do not hesitate to contact us.

-The Campaigner Team

  • Fuente de la reseña 
  • Publicado el 18/9/2018
Laura C.
Brand Strategist
Práctica médica, 51-200 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5 /5
  • Facilidad de uso
    4 /5
  • Funcionalidades
    4 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    5 /5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 25/9/2020

"Love the Drag & Drop Editor!"

Comentarios: Overall, I give Campaigner 5-stars for cusotmer service and email marketing. We appreciate that they continue to develop and improve the software overtime too.

Puntos a favor: When Campaigner updated the software to utilize the drag and drop editor it was a game-changer! So easy to design templates for simple or more detailed email campaigns. Campaigner has been the best email marketing software that we've used so far and helps us to automate communications to our patients quickly and effectively. We also have to shout-out Campaigner's responsive customer service and support teams. Whenever we have had any issues with our account, the team is quick to respond and resolve any issue that we are experiencing. Speedy support is hard to come by in the software industry.

Contras: We do experience a lot of issues with the SMTP email relay function, which isn't Campaigner's email software directly but within its portfolio that we pay Campaigner for.

Respuesta de proveedores

por j2 Global el 19/10/2020

Hello Laura,

Thank you very much for your feedback and so happy to hear that you are enjoying the drag and drop email editor! It is also really great to know that our support team has been there to help you when you are in need.

We look forward to continuing to serve your email marketing needs for years to come.

All the best,

Carlos Petersen, Customer Marketing Manager

  • Fuente de la reseña 
  • Publicado el 25/9/2020
Scott W.
Administrator
Gestión de organizaciones sin ánimo de lucro, 2-10 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    3 /5
  • Facilidad de uso
    2 /5
  • Funcionalidades
    2 /5
  • Asistencia técnica
    2 /5
  • Relación calidad-precio
    2 /5
  • Probabilidad de recomendación
    3/10
  • Fuente de la reseña 
  • Publicado el 10/9/2018

"Much to be desired"

Comentarios: We understand Campainer is not just an email program, but they don't seem very interested in our suggestions along the way. It's disappointing that in all these years, there hasn't been any kind of redesign for ease of use. At what we are being charged monthly; we are likely going to shop around and see if there is something better matched for our needs, and priced more competitively.

Puntos a favor: We use it for simple email blasts to our neighborhood association. We don't use it for marketing campaigns, so therefore do not have the need for some of the functionality available with Campaigner. For our needs it works.

Contras: Ease of use. It is not intuitive, and they haven't done any kind of software or GUI redesign since we started using it (6+ years ago).
Making a template should be a lot easier than it is: Creating and editing templates has a lot of old graphic (frames?) technology that makes for a frustrating experience when trying to line up text blocks with headers, footers and images.
Writing an email with attachments should be easier. Having to upload a file/image to the media library, and then importing it into your email is a lot of steps. Instead, allow a person to add a file/image to an email note in the same simple fashion as any other email client works: add a paper clip button and allow us to select the file to add to the note. That seems like it should have been done a long time ago.
Also, if you accidentally remove a person from an email list, you have to call up Campaigner support to get it fixed; you can't manually fix it yourself. Very annoying.

Respuesta de proveedores

por j2 Global el 15/10/2018

Hi Scott,

Thank you for taking the time to review the platform.

We appreciate the feedback you provided in regard to the platform and have passed the feedback on to our product team. If you have any additional issues or questions please feel free to let us know.

-The Campaigner Team

  • Fuente de la reseña 
  • Publicado el 10/9/2018
Shaun B.
CEO
Consultoría de gestión, 2-10 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4 /5
  • Facilidad de uso
    5 /5
  • Funcionalidades
    3 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    3 /5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 6/10/2020

"Brilliant Customer Support. Limited Functionality"

Comentarios: Campaigners customer support is in the absolute top-tier. I've been in the customer experience consulting and training business globally for over 20 years, and I can only think of one other company that is their equal. Years ago, we switched away from Campaigner to Survey Monkey. We switched back 8 months later. Survey Monkey's customer service didn't come close. Even though we don't need customer support often, we sure appreciate that Campaigner doesn't make you jump through hoops to get to someone who can help. Campaigner appears to have invested little, however in creating integrations with major platforms like Wordpress. Our subscription list suffers because of it. The support team is sympathetic, but their developers don't appear to care about it. It's too bad, because other than that, this is a world-class company.

Puntos a favor: Campaigner is easy to use, and doesn't require a lot of technical knowledge to get started (although it certainly helps). Their technical support team is fantastic, though, unlike most other SAAS. They actually have people you can talk to - and they are consistently awesome. We use it mostly for email marketing. The reporting is great, and everything (except for the 'cons' below) is pretty intuitive.

Contras: Campaigner is missing some critical functionalities that are becoming deal-breakers. Fairly simple things like integrations with Wordpress. One of the biggest gaps is the complete inability to easily create attractive sign-up forms for websites or popups. They have some templates - which are just, well, horrible.

  • Fuente de la reseña 
  • Publicado el 6/10/2020
Jerry M.
PR Manager
Entretenimiento, 11-50 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4 /5
  • Facilidad de uso
    4 /5
  • Funcionalidades
    4 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    3 /5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 14/8/2020

"A little learning curve, but powerful software"

Comentarios: We use Campaigner for numerous purposes, including marketing directly to customers, distributing information to vendors and other interested parties, and media outreach. We have found it effective for all of these purposes, especially since it can handle all of these without interfering with the others.

Puntos a favor: Ease of managing lists, importing from other sources, handling unsubscribes and reporting. Terrific customer support via chat and telephone.

Contras: Creation WYSIWYG tool can be a little frustrating, as the interface sometimes makes editing difficult (size of the working box inhibits cut-and-paste, moving elements up and down, etc.)

Respuesta de proveedores

por j2 Global el 25/8/2020

Jerry,

Thank you very much for your detailed feedback about our product. I am happy to hear that our list management system is working to your satisfaction and that our customer support has been there to help you.

Your feedback about our WYSIWYG editor is also appreciated, I hope that you have had the chance to try our new drag and drop editor.

Please let us know if you need anything anytime.

Best,

Carlos

  • Fuente de la reseña 
  • Publicado el 14/8/2020