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¿Qué es Direct Mail?

Aplicación de macOS que cuenta con un conjunto de potentes herramientas de marketing por correo electrónico: un editor de plantillas de correo electrónico divertido y fácil de usar, formularios de registro de listas de correo y herramientas avanzadas de gestión de listas e informes de analíticas de campañas perspicaces.

¿Quién usa Direct Mail?

Individuos y pequeñas y medianas empresas y organizaciones que buscan ampliar su alcance a través de marketing por correo electrónico fácil de usar.

Direct Mail Software - 1
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Direct Mail Software - 5

¿Tienes dudas sobre Direct Mail? Compara con una alternativa popular

Direct Mail

Direct Mail

4,8 (158)
15,00 US$
mes
Versión gratuita
Prueba gratuita
42
5
4,8 (158)
4,8 (158)
4,7 (158)
VS.
Precio inicial
Opciones de precios
Funcionalidades
Integraciones
Facilidad de uso
Relación calidad-precio
Atención al cliente
20,00 US$
mes
Versión gratuita
Prueba gratuita
87
195
4,4 (4.311)
4,3 (4.311)
4,4 (4.311)
Las barras de puntuación verdes muestran el producto ganador en función de la puntuación media y el número de opiniones.

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Opiniones de Direct Mail

Evaluación media

General
4,8
Facilidad de uso
4,8
Atención al cliente
4,7
Funcionalidades
4,6
Relación calidad-precio
4,8

Opiniones por tamaño de empresa (empleados)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontrar opiniones por puntuación

5
82%
4
15%
3
3%
Ian
Ian
Producer en Canadá
Usuario de Linkedin verificado
Entretenimiento, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Perfect Platform for Small Batch Mailing

5,0 hace 4 años

Comentarios: This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

Puntos a favor:

I use this program for lists which have small and specifically targeted audiences. This mainly includes press lists for producing events, and for teaching large classes or workshops. It allows me to create simple mailings where I do not want a lot of noise or fuss, more like direct mail as opposed to broadcasting a message. It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists. It functions for me like the perfect basic database for supporting the ways I need to communicate.

Puntos en contra:

At this point I don't have a lot of complaints, as I've been using it for probably a decade. The cloud synchronization has been greatly improved more recently. I often send things which are just this side of plain text for ease of reading and sharing the content with the audiences I send to, and I do find that it's best to bring in any text unformatted and do the formatting within Direct Mail as the styles can get funky when one copies and pastes.

Robert
Owner en Rumanía
Prensa, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Extremely fast

5,0 el año pasado

Comentarios: Was a great period of managing my email campaigns.

Puntos a favor:

Extremely fast for editing and creating the email campaigns. Has a lot of features that ease my workflow.

Puntos en contra:

After switching my platforms on other operating systems I couldn`t use it anymore.

Pascal
Director en Francia
Edición, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Sending mails from an external database was easier before

3,0 hace 7 años

Comentarios: Time

Puntos a favor:

It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

Puntos en contra:

Again it does exactly what i want but less easier than previous version . Main point is database connection.

Respuesta de e3 Software

hace 7 años

Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Great Value, Top-Notch Customer Service

5,0 hace 4 años

Comentarios: It allowed me to provide a high level of service to my clients at a very reasonable price.

Puntos a favor:

Cost drew me to Direct Mail for Mac; I was sending out up to 50,000 weekly e-mails for a client at one point. It was by far the lowest-cost option for bulk e-mailing on that scale. But there were other things that made the experience so great. On the few times I had deliverability issues, I got one-on-one attention from the developers who talked me through the adjustments I needed to make on my DNS settings. They are very protective of their sender reputation, which increased my deliverability rates vs. other vendors without dedicated IPs.

Puntos en contra:

I'm using it a lot less these days because my workflow has changed and it isn't a good fit for what I am trying to accomplish at the moment. But if I were to return to mass sechduled e-mails, Direct Mail for Mac would still be my first choice.

Eric
Eric
President en EE. UU.
Usuario de Linkedin verificado
Fabricación de productos eléctricos/electrónicos, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Alternativas consideradas previamente:

Great mail program with extensive features

5,0 hace 4 años

Comentarios: I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

Puntos a favor:

Low cost per email, campaign reports, mailing lists easy to build and maintain, easy to use block editor. I use this via zaps with Shopify, as well as forms on my WP site. Much smaller learning curve compared to mail chimp.

Puntos en contra:

Not as common support - required a zap to connect to Shopify, rather than directly connect, as will bigger company products. I appears to not detect duplicates in lists. I would like a more powerful editor, more like Divi for constructing emails. However, the basic block editor works pretty well.

Doug
Doug
Editor en EE. UU.
Usuario de Linkedin verificado
Aviación y aeroespacial, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Highly Recommend

5,0 hace 4 años

Comentarios: Excellent

Puntos a favor:

You can compose and edit emails as well as your database offline and without an internet connection. You never have to worry about losing work if your connection goes down. Great reporting as well and the chat support is helpful and fast!

Puntos en contra:

I would love the ability to analyze various list performances.

Brett
Brett
Consultant en EE. UU.
Usuario de Linkedin verificado
Formación profesional y coaching, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

If Apple made a direct mail app, it would look & feel like this!

5,0 hace 4 años

Comentarios: It's a perfectly simply solution to creating customer engagement. It's actually a pleasure to use since it looks and feels great.

Puntos a favor:

it's really easy to set up and execute and it integrates with my CRM of choice (Daylite) really well

Puntos en contra:

I don't have any deal-breakers, but would always love more templates

Todd
Todd
SVP Sales en EE. UU.
Usuario de Linkedin verificado
Recursos Humanos, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Amazing and solved our bulk email issues.

5,0 hace 4 años

Puntos a favor:

Our team loves how easy this is to manage, set up and keep on top of key clients. Bravo!

Puntos en contra:

We LOVE IT and have zero changes. Thanks so much.

Karis
Assistant Human Resources Officer en Argelia
Recursos Humanos, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

My best Direct Mail

5,0 el año pasado

Comentarios: my experiance was good with Direct Mail. i have the option to send emails using my own email server, providing flexibility and control over the email delivery process. its amazing. I hope to develop it with the aim of improving it

Puntos a favor:

what i like about Direct Mail is that includes automation features such as autoresponders and drip campaigns, allow me to schedule and automate email sequences.

Puntos en contra:

Direct Mail might have limitations in terms of collaboration features for teams

Luiza
Owner en Rumanía
Prensa, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Send them all

5,0 hace 11 meses

Comentarios: It was a great time for my email marketing campaigns. Had to switch to another OS unfortunate, more than one PC was not an option.

Puntos a favor:

A well optimized app for email marketing. Being made for MacOS works flawless, well optimized mobile templates and reporting. Automation and collaboration are great features.

Puntos en contra:

Switched to another OS platform and couldn't use it anymore.

Sayre
Author en EE. UU.
Redacción y edición, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

The MUST HAVE email marketing tool for Apple users!

5,0 hace 4 años

Comentarios: Overall the experience I've had has been wonderful. I also use Daylite in my business and Direct Mail integrates with this program which is such a time saver. That's just one of the integrations and there are a massive amount that make the software super flexible for any use case.

Puntos a favor:

Direct Mail is a product native to Apple products which is amazing. Because of this, it's easy to use. If you can draft an email in the stock Mail app, you can use Direct Mail. The sign-up forms are easy to create and can be integrated into Facebook pages and websites with an easy cut and paste of the embed code. The partner app Stamps for iOS allows you to check your campaigns on the go and is just as easy to use. The pricing is amazing compared to competitors. Instead of charging for both the numbers of subscribers and the amount of emails sent, Direct Mail pricing is based off of subscriber count only (the monthly plan) and includes unlimited email sends.

Puntos en contra:

There aren't many cons to this software, but one that does stand out for my use is that the open rate percentage and click rate percentage for all campaigns sent is kind of elusive. This isn't something that would deter me from recommending or using the product though as it can be calculated quickly if needed. The other thing I wish that it had was the ability to draft and build out campaigns from within the mobile app, though I wouldn't consider this a con. I'm finding the more that I use it, the more I'm okay with having to do the campaign building from my laptop. It keeps me from obsessing over things which can sometimes cause me to nit pick something that doesn't need to be picked at.

Vicki
owner, proprietor en EE. UU.
Arte y artesanía, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

Great Option for Small Business/Enterprise

5,0 hace 4 años

Comentarios: The customer service was very fast when I couldn't remember how to switch back to my own account from the community account. It was great that I could figure into the cost the exact amount I would need for that project's budget. You are in control.

Puntos a favor:

I have used Direct Mail for several years, for my own small business and also for a community outreach project. It was wonderful to find an option that allowed me to pay for the amount of emails I would need instead of a monthly fee. The set up was easy, and the "sign up for newsletter" option is excellent, allowing you to brand it with your own logo. Once a person signs up you are notified. I was able to build a sizable email list. The emails are very easy to configure and again you can use your own graphics. You can reuse and build upon a previous email. It also has a test feature to help you avoid being considered spam. I am very happy with Direct Mail.

Puntos en contra:

Nothing really, it fit my needs and works perfectly.

Tim
Marketing Director en EE. UU.
Ingeniería civil, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

An extremely valuable email tool on many levels

5,0 hace 4 años

Comentarios: I've used Direct Mail for email marketing and general group communication for years. It was a good product when introduced and has only gotten better over time. Kudos for a job well done!

Puntos a favor:

The way it helps manage emailing lists and be responsive to recipient feedback. It does this while making compliance with can spam guidelines very easy.

Puntos en contra:

Nothing. I love using it, I love the interface, I love the reliability and the ongoing costs, should you choose to use their outgoing mail server, are extremely low.

Andrew
Managing editor en Australia
Edición, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Alternativas consideradas previamente:

A great communications tool

5,0 hace 3 años

Comentarios: Generally happy with DM and look forward to continued use.

Puntos a favor:

Direct Mail allows me to send customised and personalised email messages to clients and customers without the risk of missing a field that should be changed for that customer. All the pertinent information is merged in and the recipient gets a better experience from the contact.

Puntos en contra:

One or two people on an opt in mailing list can hit the spam button and I am threatened with a warning that I am sending unwanted bulk emails and that my service may be blocked, even though the issue is not of my doing.

Christophe
Record producer en Marruecos
Música, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

The best email marketing

5,0 hace 3 años

Comentarios: This software is so easy to use and so powerful . I wish I had found it before. It has turned my email marketing from pain (with previous systems) to joy ! It is so easy to set up a very cool looking email and send it. I can control my budget to my needs. Recharge my credits when I need it and pay nothing for 2 months if Im not sending anything. And ... the mailing list management system is just amazing. it is so easy now to admin my mailing lists, correct them as I go, group people in different categories and move them around if needed. I have even intagrated the Subscribe forms on my web sites . Again ... flexible and so easy to set up . I LOVE direct mail . My music promo has totally changed since I use this software ... and all from the confort of my own computer !!!

Puntos a favor:

Everything !! this is a genious program I had been waiting for for many years. A dream come true

Puntos en contra:

Nothing. I love everything about direct mail. Even the subscribe form is great to use

Joseph
IT Expert en EE. UU.
Maquinaria, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Direct Mail Is an Excellent Email Marketing Tool

5,0 hace 9 meses

Puntos a favor:

Direct Mail has incredible features that make email marketing so good. I like the reliability of Direct Mail.

Puntos en contra:

I like the effectiveness of Direct Mail. Direct Mail has been superb.

Stephen
Editor & Publisher en EE. UU.
Hostelería, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Direct Mail, Every Bit As Good as the Mac

5,0 hace 4 años

Comentarios: We operate our entire subscriber management with this one program. How is that even possible?

Puntos a favor:

10 years ago Byways Magazine was one the first travel publications to go all digital. Truth is we didn't even know what that meant. Then we stumbled upon Direct Mail, took the leap because it, like us, was all mac, and have grown as it has grown. The level of sophistication from where we were and where Direct Mail was back then, to where we are today is night and day. Other than our layout and design software, Direct Mail is the most significant piece of software we own.

Puntos en contra:

They really come after you when you violate their spam criteria. We are always hoping someone will just unsubscribe rather than filing a spam complaint. If you could care less about offending someone with spam, then this is not the software for you. They were all about Apple Privacy before there was Apple Privacy!

Marty
Operations Manager en Australia
Servicios medioambientales, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

If you knoow what you're doing - DirectMail is the best

5,0 hace 6 años

Comentarios: Having used a range of programs - DirectMail certainly gives you the most hands on experience. The biggest draw back is being app-based; while most competitors are all online - but this is what also provides the biggest advantage in terms of tools and functionality.

Puntos a favor:

Control of the whole process - from HTML editing to subscriber management to design and spam testing - it's fun to work with.

Puntos en contra:

No online tool. Reporting is limited, there aren't enough ways to compare and contrast. Very hard to export reports and data in bulk. Hard to get examples out as PDF / Image filles.

Respuesta de e3 Software

hace 6 años

Thanks a ton for your review, Marty! Much appreciated! I wanted to mention that the latest version of Direct Mail includes expanded options for exporting report data and for exporting your messages as PDF files. You may want to update and take a look. Please reach out to us with any questions or feedback. Thanks!

Ray
Ray
Co-Founder / Fine Art Photographer en Canadá
Usuario de Linkedin verificado
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Amazing

5,0 hace 6 años

Comentarios: Great product. Great customer service!

Puntos a favor:

It does everything I'd ask for in an email blast program -- localized software, easy to import, create groups, build templates, send out mail campaigns, collect online data, link with other software, etc.

Puntos en contra:

The only one thing that I don't like about it is -- if I schedule a number of emails (over the course of the week) and new subscribers come in -- those new subscribers won't get my already-scheduled emails. Because of this, I can't schedule more than 1-2 days of emails.

Gianni
Gianni
CEO en Italia
Usuario de Linkedin verificado
Petróleo y energía, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Great value for a non-professional user

5,0 hace 6 años

Comentarios: I have used DM for Mac for several years and found it truly powerful and complete. Even the novice user will appreciate powerful yet easy to use features such as automatic unsubscribes, bounces or complaints, helping you keep your mailing list clean and well-managed. Hundreds of templates make sure you can find the format that's right for you and then customize with graphics, logo, etc.

Puntos a favor:

Ease of use, editor, templates, address manager

Puntos en contra:

I would like an option to compare performance of weekly newsletter

Clint
Clint
Digital Marketing Manager en EE. UU.
Usuario de Linkedin verificado
Seguridad informática y de redes, 501-1.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Super cheap emailing service.

5,0 hace 7 años

Comentarios: Affordable enterprise level email management system.

Puntos a favor:

I like that they offer the one time payment for their software in order to use it with your own email servers. It provides a super cheap option for enterprise level emails.

Puntos en contra:

You get what you pay for. With their one time payment option you don't get much customer service and you'll need to maintain your own servers.

Doug
Principal en Canadá
Consultoría de gestión, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Tracking Readership for a small business

4,0 hace 5 años

Comentarios: As I learn all its features I like it more and more

Puntos a favor:

Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, [Mac]Mail. Works very well on my Mac. I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me.

Puntos en contra:

The reporting could be improved(?) if we could be sure the receiver has actually 'opened' the email, or merely saw the summary on their device, especially the case for people who receive the email on there mobile device. I haven't figured out how file management works on the system yet.

Sandy
IT Director en EE. UU.
Edición, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Used this product for several years, and it's well worth the money

5,0 hace 4 años

Puntos a favor:

Direct Mail is very easy to use, and fairly reliable. We send several newsletters a week. Each project has the option to use on the local desktop and/or sync with the cloud. Integrates nicely with most of our business apps. I can't say enough about their Tech Support team--[SENSITIVE CONTENT HIDDEN] in particular is amazing.

Puntos en contra:

Future scheduling could contain a few more prompts. And any previously-set "future schedule" should be removed from the next blast (for some reason, it retains the last-set "Schedule" setting rather than returning to the default setting of Send Now).

Bob
Bob
Owner en EE. UU.
Usuario de Linkedin verificado
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Outstanding e-mail marketing app

5,0 hace 7 años

Puntos a favor:

Consistently improving and enhancing the application. Great value for the money. Outstanding customer support. Excellent selection of easily, editable templates.

Puntos en contra:

Occassionally requires reading the user guide to get a handle on some of the functionality. Not so much a con as operator laziness.

John
Owner en EE. UU.
Hostelería, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Superb support

5,0 hace 4 años

Comentarios: Exceptional

Puntos a favor:

When ever I have a question [SENSITIVE CONTENT] is there to help.

Puntos en contra:

Changing templates and not the freedom to flip images from left to right vive versa or free floating.