Oktopost

Reporting, conversion tracking, advocacy - complete social reporting!

Comentarios: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Puntos a favor:

- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

Puntos en contra:

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

A great decision

Comentarios: We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.

Puntos a favor:

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Puntos en contra:

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

Oktopost Review by SUSE's Global Social Media Manager

Puntos a favor:

I love that Oktopost is one tool that provides Social Media management tools, monitoring tools as well as employee advocacy board. The scheduling tools are great and I love the new AI feature which helps us diversify our content with one click of a button. The AI feature is also great for our employees as it fixes one of the main challenges we had with the board - everyone having the exact same content. While in terms of tools Oktopost is amazing, the thing I like the most is the Oktopost team. [sensitive content hidden], is extremely helpful, always there for us, and responds to our inquiries very quickly. [sensitive content hidden] always follows up and makes sure we are aware of all new tools as soon as they are released to help us be ahead of the curve.

Puntos en contra:

The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.

User Friendly - but VERY Basic

Comentarios: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Puntos a favor:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Puntos en contra:

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

The only platform you need for social media at your company

Comentarios: Oktopost has simplified social management across our fully remote organization, streamlined and integrated analytics, and allowed us to see all the data in our CRM (Hubspot).

Puntos a favor:

Easy to use, all scheduling, analytics and management in one place.

Puntos en contra:

Nothing, we love the tool at out company.