--- description: ¿Qué piensan los usuarios de BenchmarkONE? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de BenchmarkONE. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: BenchmarkONE - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Programa CRM](/directory/2/customer-relationship-management/software) > [BenchmarkONE](/software/132719/hatchbuck) # BenchmarkONE Canonical: https://www.capterra.es/software/132719/hatchbuck Página: 1 de 7\ Siguiente: [Página siguiente](https://www.capterra.es/software/132719/hatchbuck?page=2) > Hatchbuck es una plataforma de automatización de marketing y CRM fácil de usar para pequeñas empresas B2B y agencias de marketing con clientes pequeños. > > Veredicto: 155 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa BenchmarkONE? Hatchbuck es una plataforma de ventas y marketing para agencias de marketing y pequeñas empresas que necesitan una forma sencilla y asequible de gestionar sus contactos, mejorar el seguimiento y conseguir más clientes. ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.4/5** | 155 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.6/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funcionalidades | 4.2/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Polaris Software - **Ubicación**: St. Louis, EE. UU. ## Contexto comercial - **Precio inicial**: 49,00 US$ - **Modelo de precios**: (versión gratuita disponible) (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500 - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Canadá, Estados Unidos ## Funcionalidades - Acceso móvil - Alertas y notificaciones - Almacenamiento de documentos - Análisis de campañas - Automatización de marketing - Autoresponders - Base de datos de clientes - CRM - Campañas de goteo - Campos personalizables - Captura de clientes potenciales - Contenido dinámico - Creación de informes/análisis - Cualificación de leads - Generación de clientes potenciales - Generación de clientes potenciales - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de correo electrónico - Gestión de flujos de trabajo - Gestión de modelos - Gestión de tareas - Gestión del pipeline - Gestión del pipeline de ventas - Herramientas de colaboración - Marketing multicanal - Marketing por correo electrónico - Panel de actividades - Personalización - Programación de citas - Páginas de aterrizaje y formularios web - ROI Tracking - Segmentación - Seguimiento de interacciones - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Third-Party Integrations ## Integraciones (en total: 40) - Acuity Scheduling - Alchemer - BigCommerce - Bookafy - Eventbrite - Formstack Forms - FreshBooks - FullContact - Gmail - GoTo Meeting - GoTo Training - GoTo Webinar - Google Contacts - Google Drive - Gravity Forms … y 25 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica ## Categoría - [Programa CRM](https://www.capterra.es/directory/2/customer-relationship-management/software) ## Categorías relacionadas - [Programa CRM](https://www.capterra.es/directory/2/customer-relationship-management/software) - [Herramientas de automatización de marketing](https://www.capterra.es/directory/6/marketing-automation/software) - [Software para agencias de publicidad](https://www.capterra.es/directory/30736/advertising-agency/software) - [Software de gestión de correo electrónico](https://www.capterra.es/directory/30553/email-management/software) - [Herramientas de administración de leads](https://www.capterra.es/directory/30017/lead-management/software) ## Alternativas 1. [monday.com](https://www.capterra.es/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [EngageBay CRM](https://www.capterra.es/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Freshsales](https://www.capterra.es/software/155563/freshsales) — 4.5/5 (621 reviews) 4. [Spotler CRM](https://www.capterra.es/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) 5. [Keap](https://www.capterra.es/software/76390/infusionsoft) — 4.1/5 (1298 reviews) ## Opiniones ### "The happy lil' secret in the automated marketing world\!" — 5.0/5 > **George** | *25 de julio de 2018* | Consultoría de gestión | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all\! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more\! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy\! > > **Desventajas**: A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-( > > Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects. ----- ### "Hatchbuck hits a sweet spot" — 5.0/5 > **Peter** | *6 de febrero de 2020* | Comercio minorista | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Very good value for the money. The scoring is very helpful in qualifying prospects and interest. > > **Desventajas**: Not much. It hits the highlights and is affordable. > > Sales engagement and qualification ----- ### "Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work" — 1.0/5 > **Christoph** | *18 de mayo de 2017* | Consultoría de gestión | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy > > **Desventajas**: Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above. > > Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now. ----- ### "Great tool for starting your SaaS business" — 5.0/5 > **Dana** | *27 de enero de 2021* | Propiedad inmobiliaria | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Ease of use, ability to get it set up without engineers The tasks and campaigns are also AWESOME > > **Desventajas**: Would love if you could text from the platform to customers ----- ### "Haven't had a bad experience with it yet, awesome CRM" — 5.0/5 > **Pat** | *1 de noviembre de 2018* | Propiedad inmobiliaria | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Email Drop Campaigns Email Templates Provided Easy to Use > > **Desventajas**: The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once. > > Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that. ----- Página: 1 de 7\ Siguiente: [Página siguiente](https://www.capterra.es/software/132719/hatchbuck?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/132719/hatchbuck) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados