Pardot

Un buen software para marketing B2B

Comentarios: Un buen software pero todavía lejos de ser perfecto

Puntos a favor:

Es un software muy muy completo para la captación, gestión de leads para negocios B2B puramente. No vale para ecommerce ni negocios B2C de gran volumen.

Puntos en contra:

Uno de los mayores inconvenientes es que no ofrece sistemas de análisis buenos.. y tiene muchas carencias en los sistemas de atribución o desarrollos un poco más especificos, pero en general es un buen software.

Boosting a business with Pardot

Comentarios: Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Puntos a favor:

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Puntos en contra:

Pardot is quite expensive and really advance to manage.

Power-packed Marketing Automation Tool

Comentarios: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Puntos a favor:

We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Puntos en contra:

I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

Not a Good Option for Social Media Management

Puntos a favor:

The product integrated well with Salesforce.

Puntos en contra:

We tried to use this for social media management. We do not get a preview of how a social media post will look for any of the networks, so in several instances we’ve had to delete a post and then repost it through Hootsuite or the social site directly. Also, @ mentions do not show up on Facebook as they should, only simple @text without the link.

Fantastic all in one marketing platform helping converting leads

Comentarios: The product has no doubt helped us in generating new leads and keeping us maintain our relationship with our existing customers and partners. I love the email marketing and marketing side of Pardot as it has been simplified in a way that non-technical users can also use the platform.

Puntos a favor:

The product is great at automation, every single thing within the automation of email marketing and forms is customisable. The product helps us in tracking all the activities of our leads and allows us to target them with personalized messaging and products of their interest from our offerings. The platform is good at lead generation, nurturing and drip campaigns. The user interface is very friendly too

Puntos en contra:

The implementation of the product at the beginning is a painful process and cannot be simplified at all. There are many limitations on the reporting side and Salesforce lacks reporting capabilities in the way we want. The existing templates available to use are also limited.