ActiveTrail

A Popular and Powerful Marketing Automation Platform

Comentarios: ActiveTrail is a solid choice for businesses looking to improve their customer engagement and marketing efforts. Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities.

Puntos a favor:

ActiveTrail has comprehensive marketing automation capabilities. We were able to easily create, manage, and analyze their marketing campaigns across multiple channels, including email, SMS, and social media. This can help businesses save time and resources by automating repetitive tasks and targeting their marketing efforts more effectively. Another pro is the platform's advanced analytics and reporting capabilities, which allowed us to track the performance of their marketing campaigns and make data-driven decisions. ActiveTrail also offers a range of integrations with popular CRM and e-commerce platforms, such as Salesforce and Shopify, which was very helpful for our company to manage our customer relationships and sales processes.

Puntos en contra:

ActiveTrail is that it may require a significant amount of setup and customization in order to fully integrate it with a business's existing systems and processes. If they can provide more tutorials or guidelines, this will not be an issue.

Great email marketing!

Puntos a favor:

Amazing job, good UI, love the simplicity

Puntos en contra:

The q/a and the help section need improvement

Really Bad Service..or no service at all!

Comentarios: The service is really bad. Contact is frustrating!
I wasted time and money. At the moment I still have an active account but I will certainly change.

Puntos a favor:

Price is the only Pro. Integration with our site eas easy.

Puntos en contra:

The service is really bad! Contact is impossible.

Easy to use, feature-packed email marketing program

Comentarios: I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it. When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates.

ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next). And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier). Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial.

Puntos a favor:

Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile)

Puntos en contra:

Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation.

Brilliant! The Best Value for Money in Email Automation

Comentarios: We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering:
- an extraordinary selection of templates and designs
- storing uploaded pictures for reuse with other campaigns
- a SPAM score that tells you how likely it is that your mail will be marked as SPAM
- an integrated connection to Bigstock Photo
- Everything is responsive, letting you fit your emails to mobile screens.

As part of this first campaign, we also created a landing page using ActiveTrail's Landing Page tool to collect additional member information. Also here, the options were endless but easy to access and use. We selected a template matching the email, added a YouTube video, put in SEO keywords, and had an email sent to our marketing manager upon submission. Moreover, the system stored a list of all customers who clicked through on our page. Then came 'Automation'. ActiveTrail recently introduced 'triggers' and 'segmentation', that allow you to have something done, e.g. send a follow up mail, for specific groups of people, in response to a user action. Here's how we made use of this feature (with tremendous success): The vast majority of our clients, nearly 90%, are women between 25 and 60 who buy art for the companies they work for. Our few male patrons, are impulse buyers, usually purchasing original art soon after registering. We setup a variety of scenarios in ActiveTrail for this next campaign such as:
- 'Corporate women' who register online, receive a welcome mail with upcoming events and images of a few works of art based on their designated preferences. If they click on an event, they are sent an invitation to the event. If they click on a picture an email is sent to a sales person to follow up.
- When men register, private or corporate, an email is triggered to our art director so she can make personal contact.
All of this is setup once, and then handled by ActiveTrail automatically. Summing it up, we couldn't be more satisfied with ActiveTrail and you will be doing yourself a disservice if you don't check it out.

Amazing All-In-One Solution!

Comentarios: ActiveTrail is amazing! I've never been this excited in using an email marketing software! And it's not just for email marketing because it also provides other solutions. With ActiveTrail, you don't need to have various platforms for your different communication demands. It offers a platform where you can already create landing pages or squeeze pages to generate leads. Truly, it is a premium automated communications platform that gives you an all-in-one solution to amplify your business' marketing potential. Plus, it's so easy to use and there are no hassles in signing up on the lead pages platform and linking it to your mass email platform. It also provides an array of templates to choose for subscription pages or sign-up forms. The landing page templates also have a page editor, which means it is completely customizable! And one of the best things about it is the SMS sending software where you can send a bulk text blast to your leads. It also features an autoresponder that lets you schedule ahead the emails you send to your customers. You can also customize it to immediately respond to the actions of your clients, such as greeting them on their birthdays. This gives your business connection with your clients. I believe ActiveTrail is the first to offer this. ActiveTrail also provides surveys to interact with your leads or followers so you can generate sales. Another feature is its goals for conversion, which allows you to obtain leads from your page visitors so you can convert them. ActiveTrail offers a LOT! It really is a scalable software solution'a one-stop shop, I must say. ActiveTrail brings you a vast range of features for almost everyone involved in marketing. And if we do run into problems, they have a live chat where we can talk to their support. So far, I haven't run into any problems. Whatever you're looking for, ActiveTrail can give you what you want. It can be quite frustrating at times to deal with how it loads slowly, but I understand that its extensiveness and being an all-inclusive solution software, it can happenIntensifying your marketing efforts and building up your online presence has never been this simple and awesome!

Puntos a favor:

It is truly a scalable software solution which makes it really convenient for the person. I believe that it can definitely boost your business marketing potential!

Puntos en contra:

Its loading time can be quite slow.

Activetrail has its problems but when you get used to them, it works.

Comentarios: We manage a large volume of groups, users, weekly newsletters with relative ease.

Puntos a favor:

Easy intuitive use for people with basic graphic skill. We get great prices for sending out lots of newsletters, weekly, so, it is better for active users with lots of clients. Great customer support, and they know their problems...

Puntos en contra:

We have 2 separate activities, B2B and B2C with different look, AND multilingual. No luck in establishing 2 accounts or 2 separate bodies to work with from the same account. It gives us hard time trying to keep our graphics intact. Storage of the ready blocks of graphics is not too clever. We would love to have multiple files (Per activity/language) but it can't be done.

Affordable, and on a par with GetResponse.

Comentarios: 1. Affordable
2. Easy to use

Puntos a favor:

It is very easy to use, and landing pages can be tweaked fast. It is one of the most affordable email marketing software available, and the way it works makes sense. You don't have to study it to know how to use it. Unless of course, you're a total newbie to email marketing software.

Puntos en contra:

There are not a lot of landing page templates to choose from. If you needed to integrate other services and software, I would suggest you find out what is possible, because this software is not well known.

Great Email Marketing Automation Software

Puntos a favor:

It is very user-friendly, especially for first timers. But don't be fooled by their simplicity as ActiveTrail knows how to pack the right punches in the right areas. They have enough templates to make your campaigns as diverse as it can be. It also helps that they have a blog that they consistently update for great tips and guide so their users (and everyone in general) can be updated.

Puntos en contra:

As mentioned, they have ready templates but some people might look and ask for more. It would be great if the selection would grow consistently as different types of need arise.

Superb Tool

Comentarios: Try the free version before going to the payment plans, they have almost all the functions of the premium versions and can serve the majority of small companies.

Puntos a favor:

The massive sending of emails is very simple, with prefabricated templates and the ability to save the templates that one creates. Simply copy and paste the content and the program takes care of the rest, has many options for managing subscribers and is super easy to learn to use.

Puntos en contra:

None so far. Sometimes it can be difficult to find what I'm looking for when I'm navigating their site.

Tres bon outil

Comentarios: Un outil découvert par hasard et qui est devenu central dans notre communication

Puntos a favor:

La facilité de prise en main et la réactivité du support

Puntos en contra:

La fonctionnalité de gestion des suppressions de masse. L’éditeur de texte qui a changé récemment

Je recommande!

Comentarios: Je suis satisfaite de ce logiciel que je recommande.
Il répond parfaitement à mes besoins car il est très simple d'utilisation et au cas ou le support technique est très réactif et sympathique, à la fois joignable par téléphone, mail ou tchat, il cherche à répondre aux différentes questions en trouvant des solutions adaptées.

Puntos a favor:

Support très simple d'utilisation et service technique chaleureux et joignable très rapidement si besoin.

Puntos en contra:

Je ne trouve pas d'inconvénients à redire.

avis client

Comentarios: Expérience satisfaisante avec des retours positifs sur la prospection

Puntos a favor:

Gain de temps et optimisation de la prospection

Puntos en contra:

pas d'historique de toutes les campagnes

Très bon Outils Email Marketing pour entrepreneur

Puntos a favor:

J'utilise ActiveTrail depuis plusieurs années. IL a toujours répondu à tous mes besoins. Et simple d'application.

Puntos en contra:

Je n'utilise pas tout, car je n'ai pas le forfait adéquate, mais s'il y avait quelques à améliorer se serait pour les API, qui sont très technique et difficile à prendre en main pour un novice.

Au top !!!

Comentarios: Très bonne expérience, outils très pratique qui permet de bien suivre les envois et d'adapter ses campagnes.

Puntos a favor:

Une assistance très réactive et toujours sympathique. Un service sérieux et professionnel.

Puntos en contra:

Pas toujours très facile pour un débutant mais cependant largement compensé par des supports d'aide simple et une assistance technique au top et très formatrice.

Un bon support au quotidien

Puntos a favor:

15mns pour réaliser une campagne 15 mns pour communiquer avec nos clients et prospects Et si ca bloque : un coup de fil et on traite immédiatement le pb

Puntos en contra:

peut être le fait de suggérer de temps en temps une approche nouvelle à partir de ce que nous faisons au quotidien Programmer des dates de relances de campagne

Outil parfait de Marketing par email

Comentarios: ActiveTrail est un bon logiciel de marketing simple et facile permettant de créer et d'envoyer des campagnes d'emailing avec des fonctionnalités plus précieuses.

Puntos a favor:

J'apprécie beaucoup sa facilité d'utilisation avec un interface intuitive. Il offre une assistante par chat et par mail.

Puntos en contra:

ActiveTrail n'est pas disponible en version gratuite et certains fonctionnalités nécessite d'être améliorer

Active Trail in meilleur logiciel pour l'email de marketing

Puntos a favor:

Active Trail in logiciel de prise et d'utilisation facile , très spécialisé dans pour l'email de marketing .

Puntos en contra:

Pas assez d'inconvénients au cours de l'utilisation de logiciel , ce que les entreprises doivent utiliser pour les redressement en email de marketing

tres positif

Puntos a favor:

c'est la facilité d'utilisation et intuitif

Puntos en contra:

Parfois les modif ne sont pas enregistrées

Utilisé depuis des années, donc satisfait!

Comentarios: Mailing plusieurs fois par mois

Puntos a favor:

Service supportFacilité d'utilisation pour les mailings importantSuivi de la remise

Puntos en contra:

quelques points a améliorer.... sauvegarde d'un docuement en cours de changement resp. revenir à l'ancienne version

Un big "UP" à ActiveTrail

Comentarios: ActiveTrail est utilisé presque tous les jours à l'URPS Pharmaciens IdF; Et dès qu'on a un souci ou une difficulté, [caché sensible contenu] via le "chat" ou par mail nous trouve la solution rapidement.

Puntos a favor:

Les fonctionnalités sont très simple à utiliser. Le support "[caché sensible contenu] " est toujours disponible et très efficace.

Puntos en contra:

Le fait qu'on ne peut pas mettre en pièce jointe un fichier Excel .

Facile, confortable, qualité et accompagnement

Puntos a favor:

Les outils mis à disposition sont simples, pensés et clairs, gain de temps, accompagnement personnalisé, réactif et efficace.

Puntos en contra:

Aucun inconvénient pour le moment, l’équipe du support est disponible et résout rapidement les problèmes pouvant survenir.

Customer for a couple of years, using automations and sms

Comentarios: Emails to my recipients, more sales through my emails and sms

Puntos a favor:

Email automation funnels, easy of usage, autoresponder builder, sms campaigns, fantastic support by chat and phone

Puntos en contra:

Their landing page builder is limited, I would be happy to have more ready templates, and also, I want more triggers.