Iterable

Fantastic email marketing software with great workflows

Comentarios: Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Puntos a favor:

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Puntos en contra:

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Leading the marketing automation pack

Puntos a favor:

There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

Puntos en contra:

I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

Alternativas consideradas: Braze y Customer.io

Software anterior: Klaviyo

Razones para cambiar a Iterable: Customer support and overall flexibility of the platform

Iterable - Email send and receive

Comentarios: Overall, I really love to use Iterable because this software is really user-friendly.

Puntos a favor:

I really like the support team of this software. To be honest, this software is not that hard to learn but there are times that you feel like your at the end of the road and cannot get the outcome you need to have for your report but there's their support who will share some tips and tricks and sometimes links from their support page/help docs.

Puntos en contra:

I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.

Rainbows and unicorns promised

Comentarios: Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Puntos a favor:

Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Puntos en contra:

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

Iterable - Marketing Automation Review

Comentarios: Overall it is a very good product with good support and with a good product road map it can be top of its class.

Puntos a favor:

Custom events are scalable and extremely custom

Puntos en contra:

The reporting needs updated on what can be queried to report on