Optimizely

optimizely - when you want to take AB testing to the next level.

Puntos a favor:

I love how much you are able to change by yourself without asking developers for any help. small changes can make a big effort!

Puntos en contra:

its not as good integrated with GA as GO.

Optimizely is the tool taught in CRO classes

Puntos a favor:

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean. #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

Okay A/B testing tool - there are better options

Comentarios: I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Puntos a favor:

I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Puntos en contra:

Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

Optimizely Review great!

Comentarios: Our primary use for A/B testing on our website is to determine which experience leads to the highest number of leads submitted. We're also including it into the site's personalisation. We've used it in the past for last-minute updates when we didn't have the engineering resources to do so immediately.

Puntos a favor:

With Optimizely, we've been able to conduct A/B tests without the assistance of our developer staff. After a brief period of acclimatization, you'll be ready to go.

Puntos en contra:

The price is significantly higher than some of our direct competitors. In addition, doing a large number of tests at once might be time-consuming.

Excellent AB testing tool!

Puntos a favor:

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Puntos en contra:

This software is very expensive, but it is really worth its initial price, everything else is wonderful