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¿Qué es Similarweb?

SimilarWeb es una solución global de inteligencia de mercado multidispositivo que se usa en cientos de miles de empresas de todo el mundo, como Google, eBay, Nike y United Airlines, para descubrir, decidir e implementar su estrategia digital. SimilarWeb ha recaudado 65 millones de dólares hasta la fecha y actualmente emplea a más de 250 personas en 8 oficinas globales. SimilarWeb fue reconocida en 2015 por Red Herring como una de las 100 principales empresas europeas de más rápido crecimiento y también fue seleccionada por Wired Magazine como una de las 100 startups de moda.

¿Quién usa Similarweb?

SimilarWeb es una solución global de inteligencia de mercado multidispositivo usada por cientos de miles de empresas de todo el mundo para descubrir, decidir e implementar su estrategia digital.

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Similarweb

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Las barras de puntuación verdes muestran el producto ganador en función de la puntuación media y el número de opiniones.

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Opiniones de Similarweb

Evaluación media

General
4,6
Facilidad de uso
4,6
Atención al cliente
4,3
Funcionalidades
4,4
Relación calidad-precio
4,2

Opiniones por tamaño de empresa (empleados)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontrar opiniones por puntuación

5
61%
4
35%
3
3%
1
0%
Alimberth
Affilate Marketer en EE. UU.
Aprendizaje en línea, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Mejora tu estrategia de marketing con Similarweb

5,0 hace 4 meses

Comentarios: En general Similarweb es una herramienta que se a vuelto indispensable para poder tomar mejores desiciones en nuestras campañas de marketing, ya que nos a permitido mejorar nuestro posicionamiento gracias a toda data que hemos obtenido, ademas de mejorar los resultados de nuestras campañas.

Puntos a favor:

Lo que me gusta de Similarweb es que la data y la informacion que provee es bastante profunda, y la desglosa de manera tal, que permite obtener un analisis completo y detallado de la comptencia y las tendencias del mercado con un nivel de precision elevado.

Puntos en contra:

Creo que en el apartado de analicis comparativo de los dispotivos moviles versus los pc de escritorio, en cuanto al comportamiento de mercado, le hace falta mas informacion desglosada, aqui pueden mejorar mas

Cronwell
TI en Perú
Medios online, 501-1.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Similar Web en RPP

5,0 hace 4 meses

Comentarios: interfaz amigable, intuitiva, rápida y moderna

Puntos a favor:

Tener acceso inmediato de la tendencia de nuestra competencia

Puntos en contra:

Las métricas no coinciden con GA4 , la desviación es muy alta

Rono
Rono
Web Developer en Kenia
Usuario de Linkedin verificado
Software informático, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Anyone who denies that SimilarWeb Pro is the best Web Analytics tool is lying!

5,0 hace 2 años

Comentarios: I have a grasp of how my website is fairing and I can also view analysis of other websites. What can I say! SimilarWeb Pro is just awesome.

Puntos a favor:

I really love how it is so easy to enable SimilarWeb Pro extension on chrome and simply access websites' analysis by a click of a mouse.

Puntos en contra:

SimilarWeb Pro can be a little expensive while the basic plan is limited.

Vinícius
Performance Marketing Specialist en Brasil
Materiales de construcción, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Comprehensive and Insightful, but Room for Improvement in Niche Data

5,0 hace 5 meses

Comentarios: My overall experience with Similarweb has been very positive. The platform offers comprehensive data and detailed insights into website performance, traffic sources, and user behavior, which have been instrumental in refining our marketing and competitive strategies. The ability to benchmark against competitors and explore trends across industries is particularly useful. However, I've noticed that data for smaller or niche websites can sometimes be less accurate or delayed, which can limit its effectiveness in certain cases. Despite this, it's a powerful tool for high-level digital analysis.

Puntos a favor:

What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our marketing strategy.

Puntos en contra:

What I liked least about Similarweb is that some data points, especially for smaller websites, can be less accurate or delayed, making it harder to rely on for niche markets.

Sahib
Sales Manager en EE. UU.
Marketing y publicidad, 1.001-5.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la opinión

Review of Similarweb

3,0 hace 7 meses

Puntos a favor:

Has tons of information shown on the platform

Puntos en contra:

Not the most intuitive product out there

Tariq
Social Media Manager en RU
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

An invaluable resource for competitive website data

5,0 hace 3 meses

Comentarios: Of all the features, the one I use the most and the most regularly, the website metrics comparison tool is fantastic and intuitive. It can find any site I search for and match close competitors automatically. Even with the limitations of the free version, I can view important data such as web traffic, bounce rates and traffic share for online searches. It's an invaluable tool.

Puntos a favor:

It has an incredible amount of options for competitive data analysis

Puntos en contra:

Even the starter pro plan is too steep for someone with my budget

Mihaela
Affiliate Marketing Manager en EE. UU.
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

One of the best business intelligence tools I've used

5,0 hace 5 meses

Comentarios: I've been using SimilarWeb for a few years now, partially with free accounts and partially with paid accounts, so I was able to explore many of its features. It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys.
The interface is very friendly, support is prompt, and the data provided is pretty accurate. It's invaluable for partner recruitment and evaluation.

Puntos a favor:

It's one of the best business intelligence and competitive analysis tools I've tried.

Puntos en contra:

I wish it were more affordable or offered a way to integrate features available with Team and Enterprise packages into the Starter or Professional packages, for one-man-show businesses that could use the features but can't afford the costs. But, truth be told, it does offer great value for the money.

Natalie
Head of Strategy en EE. UU.
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Level Up Your Data

5,0 hace 7 meses

Puntos a favor:

Understanding what other companies are doing and how they are performing online holistically is essential for providing the best possible strategy. The insights we gain from SimilarWeb enable us to help our clients compete at the same level. This comprehensive knowledge gives us deep insights into industries we may not be familiar with and enhances our capabilities as marketers. These profound insights, allow both our client and we as an agency to grow.

Puntos en contra:

The price and for smaller agencies, managing the costs annually, especially with increases, can be challenging. I understand the time and value put into your tech stack but it's also important to understand the smaller agencies that will champion the tool, as opposed to large holding companies where these tools become part of a suite and are often forgotten. These users are the ones who build loyalty, and staff members may carry that loyalty from agency to agency. Without the opportunity to use the tool, this advocacy is lost.

JITEN
Asso. Director Strategy en India
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Unlocking Online Success: How Similarweb Elevates Your SEO and Competitive Intelligence

5,0 hace 7 meses

Puntos a favor:

What I love most about Similarweb is how it gives me a deep dive into my competitors' traffic and strategies. The keyword insights are invaluable for planning content that hits the mark. I also appreciate the detailed analytics, which help me track my site's performance and pinpoint areas for improvement. The user interface is intuitive, making complex data easy to understand and act upon. Overall, it feels like having a powerful toolkit for staying ahead in the digital game!

Puntos en contra:

While Similarweb is great, there are a few things I wish were better. Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating. Additionally, it has so many features that it can feel a bit overwhelming at first. Despite these minor issues, it's still a super valuable tool for SEO and competitive insights.

Katie
Data Strategy and Insights Manager en RU
Marketing y publicidad, 5.001-10.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Excellent Customer Support and Valuable Insights, but Needs More Market Comparison Features

4,0 hace 4 meses

Comentarios: Overall, Similarweb is a powerful tool that delivers detailed, insightful data with a supportive customer team that enhances the experience. While the platform excels at providing in-depth market information, the lack of a regional comparison feature limits its functionality for users like me who are looking to conduct multi-market analysis. Nonetheless, the personalised service, regular updates, and unique reports make it an indispensable resource for market intelligence.

Puntos a favor:

The customer support at Similarweb is excellent. The team is incredibly responsive, quick to assist, and always eager to accommodate bespoke requests. I appreciate the regular check-ins, where they take the time to walk us through platform updates and introduce us to new features. They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations. The personal attention from the team makes the experience feel more tailored and valuable.

Puntos en contra:

One limitation I’ve encountered is the inability to create regions and compare multiple markets side by side within the dashboards. Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging. Having the ability to compare different markets simultaneously would elevate the tool's efficiency.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

SimilarWeb Review

5,0 hace 8 meses

Comentarios: It's been great. I will genuinely use it more to sort out companies.

Puntos a favor:

I think getting knowledge of a particular company is very easy through SimilarWeb. Helps me to gain knowledge to fetch details of the company.

Puntos en contra:

Contacts are very low in comparison to other Softwares like Zoominfo or Apollo.io

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

An intelligent tool with lots of potential for Advertisers

5,0 hace 8 meses

Puntos a favor:

- Competitive Intelligence: SW it's great for benchmarking our digital performance against competitors and industry leaders. - Extensive Datasets: High amount of datasets to study and identify potential leads and understanding market trends. - SEO Tools: Useful to optimize where our customers' attention should be.

Puntos en contra:

- Data presence on smaller websites can be less available or accurate

Francesco
Head of Ecommerce en Italia
Productos cosméticos, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Outstanding tool for estimating market trends and comparing websites

5,0 hace 7 meses

Comentarios: Similarweb is an outstanding tool for estimating market trends and comparing websites against each other. Its ability to provide detailed analytics and insights into website traffic, audience demographics, and engagement metrics makes it invaluable for anyone looking to understand their online presence or monitor competitors.

Puntos a favor:

The interface is intuitive and user-friendly, making it easy for users of all experience levels to navigate and extract valuable information. The clean design and logical layout ensure that finding specific data and reports is straightforward, which enhances the overall user experience.

Puntos en contra:

I am not particularly enthusiastic about the keyword analysis feature. It often seems quite imprecise, with data that does not always align with actual search trends. This lack of accuracy can be frustrating, especially for those who rely heavily on keyword insights for their SEO strategies.

Karly
Marketing Analytics and Research Manager en EE. UU.
Ocio, viajes y turismo, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Must-Use Product

5,0 hace 5 meses

Comentarios: Similarweb helps me be "smarter" at my job. Their platform is easy to use, and I love that they are constantly innovating. Their team is also very hands-on and is available whenever I've needed help.

Puntos a favor:

The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically.

Puntos en contra:

This is a larger industry problem due to privacy issues, but I wish it had more mobile data.

Dipanjana
Associate Business Director en India
Marketing y publicidad, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Complete competitive analysis through Similarweb

4,0 hace 7 meses

Puntos a favor:

Comparison of competitive websites with respect to visits, time spent, unique visitors, monthly movement of traffic helps understand how our core competitions are behaving and where their campaigns are active. The new Beta feature of audience overlap also helps us choose media platforms with more unique audiences. The tool also helps us calculate the budget we will require to convert audiences to customers, given the traffic and conversions recorded

Puntos en contra:

While SimilarWeb can give direction on the type of keywords and creatives that are running across brands, it would also be helpful if the platform can capture indicative spends that are made by the selected brand websites.

Ola
Business Development Manager en Suecia
Tecnología y servicios de la información, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Great amount of data and easy to use

4,0 hace 4 meses

Comentarios: It´s a faschinating product that provides valuable insights

Puntos a favor:

The easy of use and the large amount of data available

Puntos en contra:

I am lacking filters and views for vendors/brands

Roee
Director, Product Management. eCommerce en Israel
Marketing y publicidad, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Great and quick source of information

5,0 hace 7 meses

Comentarios: Very good, useful information served quickly and intuitively

Puntos a favor:

The widht of the data covered by the system

Puntos en contra:

There are some website in which the data is inaccurate compared to the info coming from the owner. I would suggest a "confidence level" indicator.

Monalisa
Analista de Discovery en Brasil
Juegos de azar y casinos, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Very Good and practice

5,0 hace 4 meses

Comentarios: Very accurate metrics that make everyday life easier

Puntos a favor:

It's simple and practical, because its metrics make it easier to understand the market.

Puntos en contra:

I have nothing to say. It's always good for me.

Jim
Account Executive en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Similarweb -- Helpful, but sometimes I get lost

4,0 hace 5 meses

Comentarios: Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the statistics seem to be skewed, it is helpful to start directional conversations with my clients about growth and the competitive landscape.

Puntos a favor:

There is a ton of helpful information about all aspects of the digital landscape. Additionally, the visualizations are helpful when directionally providing competitive insights to clients.

Puntos en contra:

Often, I find myself lost in all the data provided and am unsure what the most vital aspects to call attention to are. Also, I frequently want to view mobile and desktop data together, but in numerous graphs - there is no way to break the data out in this manner.

Siqi
Senior Data Analyst en EE. UU.
Relaciones públicas y comunicaciones, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Overall Great SEO Tool

5,0 hace 7 meses

Puntos a favor:

Very easy to use and navigate. Great UX and IT support.

Puntos en contra:

Not able to use some advanced features. If I can try it, maybe would consider upgrading the current plan.

Artur
Analista de Media Senior en Brasil
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Analista de Midia Senior

5,0 hace 5 meses

Comentarios: It's been fantastic, Similar web even do some meetings with us, the account manager explians some features, helps on tests.

Puntos a favor:

The best thing on Smilarweb is the feature that compares web sites.

Puntos en contra:

Nothing, I pretty much like everything about Similarweb, I guess I'd say the price, it could be a little cheaper.

ALEX
Sr. Digital Media Manager en EE. UU.
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Similarweb for Competitive Analysis

5,0 hace 5 meses

Puntos a favor:

As a Digital Media Manager, I love using SimilarWeb for competitive analysis. It helps us understand what strategies our client's competitors are running. I also use it to help reinforce success stories to clients.

Puntos en contra:

Historically, Similarweb hasn't had as much creative insight into programmatic ads, but that has recently changed and it has been a reliable source for finding examples of competitor ads.

Kishalaya
Senior Project Representative en India
Tecnología y servicios de la información, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la opinión

Very helpful

5,0 hace 7 meses

Comentarios: Very helpful tool to use which I recommend everyone for their own kind of job description

Puntos a favor:

I am amazed after using SimilarWeb tool. It is a very helpful tool that gives us brand analytics. Very easy to use.

Puntos en contra:

Nothing so far. But we should be having some feature that can keep the user logged in for a little longer time

Elisa
Senior Digital Specialist en Hong Kong
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la opinión

Similarweb review

4,0 hace 7 meses

Puntos a favor:

Similarweb excels in providing robust competitor analysis. I found it extremely beneficial to compare our website's performance against our competitors, uncovering valuable insights into their traffic sources, top-performing content, and audience behavior. This feature allowed us to better understand the competitive landscape and make informed strategic decisions.

Puntos en contra:

While Similarweb offers valuable features and insights, the UI can be somewhat challenging to understand, especially for new users. It would be beneficial for the platform to invest in improving the user experience and providing clearer guidance to ensure a smoother onboarding process and enhance usability.

Kyle
Amazon Ecommerce Specialist en EE. UU.
Plásticos, 5.001-10.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la opinión

Advanced competitor to other Amazon keyword and traffic tools

5,0 hace 4 meses

Comentarios: We have been able to launch new products based on intel we got from using similarweb and the sales have far surpassed our expectations. With additional features and modules coming online this tool could only add value going forward.

Puntos a favor:

I like that Similarweb is always coming out with new features and modules to help build value and tools that I can use for my every day job.

Puntos en contra:

The learning curve initially, it probably took a couple walk thru meetings for me to be comfortable using the product.