--- description: ¿Qué piensan los usuarios de Marketing 360? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Marketing 360. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketing 360 - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Marketing 360](/software/148516/marketing-360) # Marketing 360 Canonical: https://www.capterra.es/software/148516/marketing-360 Página: 1 de 47\ Siguiente: [Página siguiente](https://www.capterra.es/software/148516/marketing-360?page=2) > La principal plataforma de marketing para pymes. Demo de marketing GRATIS > > Veredicto: 1132 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Marketing 360? Las pymes que desean aprovechar la principal plataforma de marketing del mercado para impulsar las conversiones y aumentar las ventas. Habla hoy con un profesional de marketing y obtén una demo GRATIS. ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.5/5** | 1132 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.6/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funcionalidades | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Madwire - **Ubicación**: Fort Collins, EE. UU. - **Constitución**: 2009 ## Contexto comercial - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Australia, Canadá, Estados Unidos, Reino Unido ## Funcionalidades - Análisis predictivo - Automatización de marketing - Base de datos de clientes - Campañas multicanal - Carro de compra - Catalog Management - Comunicación con miembros - Confirmations/Reminders - Conforme con HIPAA - Contenido dinámico - Donaciones en línea - Edición en tiempo real - Envío masivo de mensajes de texto - Facturación - For Barbershops - For Carpet Cleaners - For Small Businesses - Generación de clientes potenciales - Gestión de calendarios - Gestión de campañas - Gestión de canales - Gestión de citas - Gestión de contenidos - Gestión de documentos - Gestión de expedientes de pacientes - Gestión de inventarios - Gestión de membresías - Gestión de pedidos - Gestión de respuestas - Gestión de trabajos - Gestión de varias cuentas - Historial de servicios - Mensajería planificada - Opciones de publicación de contenidos - Pagos electrónicos - Para centros de belleza y balnearios - Personalización de mensajes - Plantillas prediseñadas - Portal de clientes - Presupuestos y estimaciones - Programación - Programación automatizada - Programación de campañas - Programación de citas - Programación de publicaciones - Reprogramación - Respuestas automáticas - Seguimiento de interacciones - Seguimiento de palabras claves - Varias campañas … y 143 características más ## Integraciones (en total: 15) - BigCommerce - Booker - Enecto Web Leads - Google Ads - Google Analytics 360 - Gravity Forms - Lightspeed - LinkedIn for Business - Meta for Business - Shopify - Solid Commerce - Stripe - WooCommerce - Yext - Yotpo ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.es/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.es/directory/6/marketing-automation/software) - [Programa CRM](https://www.capterra.es/directory/2/customer-relationship-management/software) - [Plataformas de comercio electrónico](https://www.capterra.es/directory/3/ecommerce/software) - [Software de gestión de contenidos CMS](https://www.capterra.es/directory/10007/content-management/software) - [Software para franquicias](https://www.capterra.es/directory/10059/franchise-management/software) ## Alternativas 1. [Brevo](https://www.capterra.es/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.capterra.es/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [ActiveCampaign](https://www.capterra.es/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [Constant Contact](https://www.capterra.es/software/31898/constant-contact) — 4.3/5 (2913 reviews) 5. [MailerLite](https://www.capterra.es/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Opiniones ### "Mercadotecnia 360" — 5.0/5 > **Usuario verificado** | *25 de marzo de 2024* | Administración educativa | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: El marketing no requiere mucho trabajo, pero puede obtener actualizaciones y comentarios periódicos cuando sea necesario. La instalación es buena, especialmente para aplicaciones de servicios de correo electrónico. > > **Desventajas**: Dos amigos con los que hablé estaban tan molestos por sus experiencias que enviaron copias de sus correos electrónicos a sus clientes y administradores de cuentas para expresar su consternación. ----- ### "Marketing 360: All-in-One Campaign Hub" — 4.0/5 > **Gisel** | *19 de septiembre de 2024* | Bibliotecas | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Coupled with marketing automation, they fall under the category of integrated CRM. An AI tool used in the generation of advertising headlines and copy for social media accounts. > > **Desventajas**: The email marketing module lacks more levels of segmentation as compared to the other modules offered. The landing page builder is rather more simple and less graphic compared to other specific pages, builder programs. Integration with other tools would also deem it even more suitable for use since there are many tools that are complementary to video encoding. > > The utility of the Marketing 360 software has been to make our campaign management much more efficient. That integrated tools allow to work several channels from one program has positively influenced the promotion performance of my team and the overall consistency of the campaigns. The reporting features are quite useful; however, there is a bit of a learning curve when it comes to exploring all available options in the data analysis. ----- ### "Product Satisfaction regarding Usage - Review" — 4.0/5 > **MEENACHISUNDARAM** | *29 de enero de 2026* | Arquitectura y planificación | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Working with limited hours in it. But, In my experience, It stands out with its comprehensive automation options and it is also user-friendly interface. The platform's ability to streamline marketing jobs/tasks, which includes email campaigns, generating leads and managing social media significantly enhances efficiency. Moreover, it's detailed analytics and reporting tools provide valuable insights for data-driven decision-making. Its customer relationship management (CRM) integration and marketing automation capabilities make it a powerful tool for managing customer relationships effectively. Overall, It empowers marketers to drive more targeted and successful marketing efforts. > > **Desventajas**: I least liked: First, the platform is not optimized for mobile devices, which makes managing marketing campaigns and tracking analytics on a mobile device challenging. Second, the customer support options are limited, with only email and online ticket submission for resolving issues. Lastly, the pricing can be expensive for startups and small businesses, making it less accessible for smaller marketing teams. Although these limitations exist, Marketing 360 remains a powerful marketing platform for managing various advertising campaigns. > > My overall experience with Marketing 360 has been positive, despite the few drawbacks and difficulties mentioned above. The platform's automation capabilities significantly streamlined our marketing efforts, saving time and resources. However, I would appreciate improvements in mobile optimization, customer support options, and pricing. Despite some areas of improvement, Marketing 360 remains a reliable choice for comprehensive marketing automation. ----- ### "Great for larger companies" — 5.0/5 > **Usuario verificado** | *20 de enero de 2026* | Aprendizaje en línea | Valoración de la recomendación: 3.0/10 > > **Puntos a favor**: Its an effective marketing all in one software that helps with tracking and management of security of social platforms and emailing mechanisms > > **Desventajas**: I have not have great experiences with their customer support and I do believe it was extremely expensive for me and it never used all the features so it wasn't valuable for me money wise > > I think it's a good product just maybe better suited for companies with a very large staffing I'd say. ----- ### "RUN, DON'T WALK\!" — 1.0/5 > **Natalia** | *9 de junio de 2025* | Bienes de consumo | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: NOTHING, AWFUL - STAY AWAY\! This company is a huge scam to collect inflated fees and they manage nothing properly. > > **Desventajas**: Caused me significant financial harm as a small business owner. This company is a huge scam to collect inflated fees and they manage nothing properly. > > Marketing 360 presents itself as a full-service digital marketing agency tailored for small businesses, offering services such as website design, SEO, social media management, and paid advertising. However, my experience with the company reveals a troubling pattern of excessive, undisclosed charges and gross mismanagement of advertising budgets that resulted in significant financial harm to my business. Upon entering into a service agreement with Marketing 360, I was not properly informed of the true costs associated with their platform and services. Fees that were either vaguely explained or entirely omitted during the onboarding process began appearing on my billing statements, including recurring platform charges and inflated service fees that far exceeded the value of the work delivered. More critically, Marketing 360 launched paid advertising campaigns without the oversight of a qualified or certified ad specialist. The campaigns were poorly targeted, lacked strategic planning, and yielded no measurable return on investment. Despite spending thousands of dollars on ads through their system, I received minimal traffic and zero conversion, all while being kept in the dark about how these funds were actually used. Repeated attempts to get clarification, transparency, or adjustments to billing and ad strategy were either ignored or met with dismissive responses. Their opaque billing practices and lack of accountability reflect a serious failure in client stewardship, professionalism, and ethical standards. As a result of Marketing 360’s actions and omissions, I incurred substantial financial losses, lost marketing momentum, and endured considerable stress. I believe this company misrepresents the quality and scope of their services, exploits small business owners unfamiliar with digital marketing, and engages in practices that should be investigated for potential consumer protection violations. ----- Página: 1 de 47\ Siguiente: [Página siguiente](https://www.capterra.es/software/148516/marketing-360?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/148516/marketing-360) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados