--- description: ¿Qué piensan los usuarios de CTM? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de CTM. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: CTM - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Soluciones de telefonía](/directory/30084/telephony/software) > [CTM](/software/152004/call-tracking-software) # CTM Canonical: https://www.capterra.es/software/152004/call-tracking-software Página: 1 de 7\ Siguiente: [Página siguiente](https://www.capterra.es/software/152004/call-tracking-software?page=2) > CallTrackingMetrics captura la trayectoria completa del cliente en los distintos equipos y realiza un seguimiento de todas las conversaciones en una sola plataforma. > > Veredicto: 150 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa CTM? Empresas, agencias y centros de atención telefónica de todos los tamaños que desean supervisar las conversiones y automatizar sus comunicaciones para mejorar la experiencia del cliente y el rendimiento del marketing. ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.6/5** | 150 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.6/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funcionalidades | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: CallTrackingMetrics - **Ubicación**: Severna Park, EE. UU. - **Constitución**: 2010 ## Contexto comercial - **Precio inicial**: 79,00 US$ - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Albania, Alemania, Angola, Antigua y Barbuda, Argelia, Argentina, Australia, Austria, Azerbaiyán, Bahamas, Barbados, Belice, Benín, Bielorrusia, Bolivia, Bosnia y Herzegovina, Botsuana, Brasil, Bulgaria, Burkina Faso y 123 más ## Funcionalidades - Acceso móvil - Acciones activadas por evento - Análisis de campañas - Atribución entre canales - Atribución táctil múltiple - Búsqueda de autoservicio - CRM - Cartografía del viaje de cliente - Chatbot - Colaboración entre varios usuarios - Comunicación multicanal - Creación de informes de llamadas - Creación de informes/análisis - Cualificación de leads - Desvío de llamadas - Enrutamiento automatizado - Enrutamiento de llamadas - Entrada de teclado del teléfono - Envío masivo de mensajes de texto - Gestión de campañas - Gestión de colas de espera - Gestión de contactos - Gestión de la calidad - Gestión de la experiencia del cliente - Gestión de listas - Gestión del personal - Grabación - Grabación de llamadas - Grabación de texto de llamada - IVR - Interfaz de agentes - Marcador predictivo - Mensajería bidireccional - Mensajería planificada - Panel de comunicaciones - Perfiles de llamadas - Planificación de campañas - Programación de campañas - Programación de rellamadas - ROI Tracking - Registro de llamadas - Respuestas automáticas - Seguimiento de conversión - Seguimiento de palabras claves - Seguridad de datos - Supervisión de llamadas - Third-Party Integrations - Transcripción automática - Transferencia de archivos - Varios scripts … y 11 características más ## Integraciones (en total: 53) - AB Tasty - Acquisio - Adobe Analytics - Adobe Commerce - AgencyAnalytics - CAKE - Call Criteria - Dialogflow - Drift - Dynamics 365 - Facebook Business Suite - Google Ads - Google Analytics 360 - Google Data Studio - Google Forms … y 38 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Soluciones de telefonía](https://www.capterra.es/directory/30084/telephony/software) ## Categorías relacionadas - [Soluciones de telefonía](https://www.capterra.es/directory/30084/telephony/software) - [Herramientas de marketing conversacional](https://www.capterra.es/directory/31562/conversational-marketing-platform/software) - [Programas para seguimiento de llamadas](https://www.capterra.es/directory/30901/call-tracking/software) - [Software para call center](https://www.capterra.es/directory/30007/call-center/software) - [Software para envío de SMS](https://www.capterra.es/directory/30842/sms-marketing/software) ## Alternativas 1. [Nextiva](https://www.capterra.es/software/175788/nextiva) — 4.6/5 (914 reviews) 2. [JustCall](https://www.capterra.es/software/157853/justcall) — 4.1/5 (223 reviews) 3. [Five9](https://www.capterra.es/software/132405/five9) — 4.2/5 (481 reviews) 4. [RingEX](https://www.capterra.es/software/132178/ringcentral-mvp) — 4.2/5 (1200 reviews) 5. [Dialpad](https://www.capterra.es/software/190976/dialpad-sell) — 4.2/5 (562 reviews) ## Opiniones ### "The More info the better" — 4.0/5 > **Stephanie** | *19 de octubre de 2021* | Servicios financieros | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Being able to see the phone number and some basic info about the person that calls is very beneficial to how we work a lead. Knowing what pages they came to helps direct the call in the right direction without wasting time. > > **Desventajas**: We have several websites we track that are all part of one corporation, It's quite bulking and time-consuming to set them up all individually. I wish there was reporting that would show calls across all sites instead of having to swap back and forth between the 5 accounts we have. > > We have made more money by using this product as it allows us to access info we wouldn't have had otherwise. Being able to track the missed calls from nights and weekends has produced many new leads. ----- ### "Good Quality, Great Insights" — 5.0/5 > **Sean** | *4 de noviembre de 2025* | Hospital y atención sanitaria | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: CTM is a robust call platform, where it's complexity can almost be harmful if you aren't sure of what you are doing. I love that it integrates fully with Salesforce as well as Google Looker. I have spent some time learning the system and love being able to create my own reports, as well as call queues, IVRs, and automations. The AI insights and transcripts are extremely helpful to monitor calls at a glance. > > **Desventajas**: CTM unfortunately has the capacity to be buggy, and often times there's limited resources to help (unless you pay for an additional support package). I have found the CTM team to be responsive, though, and we have worked through the bulk of my issues. CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because the system is so complex, it is easy to create logic that causes more issues down the road than intended. One benefit is that CTM tracks all changes (within almost everything) so you can hunt down and figure out what changed, when it changed, and by who. > > I had a moment the other day where I was asked about my current call platform (CTM) in comparison to an older platform we used prior, and it was really eye-opening. I could not imagine going back and losing insights like customizable reporting, agent stats, live call listening, automated text messages, and ease of purchasing new numbers. ----- ### "Not intuitive. Difficult to find information. Too expensive" — 3.0/5 > **Alexander** | *25 de abril de 2022* | Marketing y publicidad | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: I like that it tracks calls from marketing channels quite well. It is relatively easy to set up the call tracking and to get phone numbers. > > **Desventajas**: - It's difficult to get customer support. When I tried to get Canadian numbers, it was just messages "we can't get you that number at this time". No follow up. No path forward. - Their bills do not break down information. How many minutes did I use for all the client accounts? What was the fixed monthly charge? It's not broken out on the bills. It's very difficult to dig in and get account-level information. - It's really expensive for the price. If you're an agency, you have to pay $120 per month fixed fee, just for the privilege of being able to have child accounts. It's very silly compared to many alternative options out there. > > It was OK in the beginning. But it's so difficult to find information and to get decent reports on usage. In order to figure out how much we were paying for the Fixed Fee, I had to go into account settings and see what package we were on - because their bills don't actually show this. Their bills are literally: here is the total amount you were charged for the month. Ok, but what is the breakdown? How many minutes were used? What taxes did you charge? You can't find that information easily. Almost like it's by design to hide this information. Going to be dumping this software in favor of a different, more professional solution. There are many professional solutions out there with lower fees and better customer support. ----- ### "The best call and contact management tool for elite marketers" — 5.0/5 > **Mitchell** | *15 de diciembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I love the customization and advanced features CTM has over its competitors. It’s very much a sandbox that you can use to do almost anything with regarding tracking. It’s been a staple in my marketing work. > > **Desventajas**: Th learning curve is steep for some, and it has a ton of settings that you might not ever touch. It can be a lot for people to wrap their head around. > > I’ve recommended almost all my clients in the lead generation space get CallTrackingMetrics. It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way. ----- ### "Great platform for marketing attribution and call center solution." — 5.0/5 > **Owen** | *20 de octubre de 2025* | Práctica de la abogacía | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that happens within CTM. This allows us to seamlessly integrate with other platforms including our CRM. In addition, we are able to automate many processes which frees up our agents to take care of higher priority tasks. Moreover, CTM's custom fields allow you to pull in crucial client data from your CRM and build out conditional logic based on the client information from your CRM. Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents. These features are usually free of any additional cost and allows for a more sophisticated phone system. > > **Desventajas**: Some settings take some digging and trial and error before getting them configured properly. However, this can be overcome with a bit of trial and error. > > I have had a very positive experience with CallTrackingMetrics. We found that its automation capabilities has saved our agents from having to do a lot of manual work and has freed them up for higher priority tasks. ----- Página: 1 de 7\ Siguiente: [Página siguiente](https://www.capterra.es/software/152004/call-tracking-software?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/152004/call-tracking-software) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados