HubSpot CRM

Comentarios: HubSpot is super easy to use and their educational support makes it even better. They not only tell you how to accomplish a task, they also provide the 'why' for the task. It is a tool that I use all day, everyday and the social functionality is some of the best I've ever seen. I love being able to review all of the activity in one pane and even like comments or respond in that same pane. I wish that direct or private messages to our pages were accessible here, but I do get everything else. If you are looking for a marketing tool that includes all of the digital components for your marketing plan, this is it. You won't find a single platform that is as easy to use and incorporates so many of the things we do.

Puntos a favor: HubSpot is super easy to use and it's relatively easy to add users with specific access. This is great if you have review processes like ours. The new email WYSIWYG is much simpler to use now and for that alone, I'd recommend this tool. My team especially likes the calendar view for scheduling Social posts. This, by itself, has allowed my team to plan and schedule social posts up to three months out. We could go further, but choose not to.

Contras: If you have a lot of brands with corresponding websites and social channels, it is difficult to keep that all separate. HubSpot recently added subdomain functionality that is helping us with that, but it has not been extended yet to include social channels. I also wish we had the ability to tag items with multiple campaigns because occasionally I need to track two things (the brand associated and the event or promotion). Campaigns are one of the ways I use to distinguish between brands, especially with Social posts.

Comentarios: I've used several instances of HubSpot CRM in jobs at different corporations as well as help set the CRM to a few clients in the past. The fact that it is Free and extremely easy to use has motivated me to recommend it to many friends, from the smallest individual contractors and freelancers to actually large companies.

Puntos a favor: My favorite aspect of HubSpot CRM is the ability to track all activities and link it to other documents. This aspect combined with how quick and easy is to set a reminder for a follow-up call or email, helps me guarantee success with prospects and customers.
The second best aspect, in my opinion, it’s the integration with the HubSpot marketing platform, since I can easily see the workflows that a potential client has had, the downloads that he has made and when he has made interactions in my websites.
But I know that for many people the fact that it is Free and that it connects to many 3rd party Apps, is it most important selling point. Though personally I’ve only connected it to WordPress websites and some Email Marketing platforms.
Lastly, something that I don’t see people talk a lot about, is that the sales pipelines helps close more deals with less work, as it organizes and tracks every aspect and helps it grow and develop in the right direction.

Contras: Only two specific points comes to my mind.
The CRM lacks the ability to add multiple email addresses to a single contact record. Sometimes I start a conversation with a contact through a work email, but then sends some information through a secondary email address. Even though it is something small, I think it limits my capacity to contact. And also the ability to merge companies would also be of great help, since HubSpot CRM does not have any tool to join the information of the contacts of different organizations.