Omnisend

Best Email Marketing Software for our Ecommerce Brand!

Comentarios: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Puntos a favor:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Puntos en contra:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Alternativas consideradas: Klaviyo y Drip

Razones para elegir Omnisend: It's the right tool for the email marketing as other tools, as we are on shopify.

Software anterior: Klaviyo y Sendlane

Razones para cambiar a Omnisend: It's the best as compared to other tools, and has the same functionalities.

Easy newsletter for shopify customers and not only

Puntos a favor:

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Puntos en contra:

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Alternativas consideradas: AWeber

Razones para elegir Omnisend: MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.

Software anterior: Mailchimp

Razones para cambiar a Omnisend: The ratio between Feature/Cost is advantageous

Not the easiest or most pleasing software

Puntos a favor:

The analytics of the campaign are clear.

Puntos en contra:

Get a lot of messages from their customer service.

Not Certain

Comentarios: On the fence. Its reasonbly easy to use, but considering the other players in the market, Im not sure what what kind of return on a monthly basis can be forecasted considering our sub number.

Puntos a favor:

It integrated easily as a featured app on Big Commerce.

Puntos en contra:

As a trial, they only allow 2 emails to go out...this is weak considering the other pay to play options available in the market.

Alternativas consideradas: Mailchimp

Razones para elegir Omnisend: Constant Contact was just overpriced montly considering the open rates and its efficacy up againt Gmails filtering.

Software anterior: Constant Contact

Razones para cambiar a Omnisend: I was curious about the interface and pricing.

Omnisend Competes with big names at a more affordable price

Comentarios: Omnisend was an angel from the sky. It helped me to create great abandoned cart emails and flows. Its intelligence allowed me to create with easiness A/B tests to rapidly find the best sequence to use. My revenue from email sky rocked, not only recovering abandoned carts but also when broadcasting content emails

Puntos a favor:

Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it. It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)

Puntos en contra:

I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments

Alternativas consideradas: Klaviyo

Razones para cambiar a Omnisend: To be true it main reason was the pricing and the fact how Omnisend billed my account.