Singular

Great product for UA Managers

Puntos a favor:

Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.

Puntos en contra:

Sometimes there are some data issues, but they are usually quickly resolved

Making App Tracking Easy

Puntos a favor:

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

Puntos en contra:

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

Singular is a useful tool in mobile app tracking software world

Comentarios: UI could stand to be made more intuitive, but the underlying platform is quite useful.

Puntos a favor:

It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit.

Puntos en contra:

The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular.

Bang for the buck for smaller marketing teams

Puntos a favor:

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Puntos en contra:

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Great tool for a performance marketer to manage app install campaigns

Comentarios: Lots of patience and all of my questions answered during onboarding.

Puntos a favor:

The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.

Puntos en contra:

No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.