Emarsys

Emarsys is the most complete, intuitive and efficient SaaS software I've ever used.

Puntos a favor:

It is highly effective for setting up an optimized conversion system via: visitor tracking, analytics, social media marketing, campaign management, A/B testing, e-mail advertising, and lead management.

Puntos en contra:

Like all other SAAS, it offers a time-limited evaluation version with limited functionality.

A solid eCommerce ESP

Comentarios: Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

Puntos a favor:

Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.

Puntos en contra:

The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.

Did not come through on what was promised

Puntos a favor:

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.

Puntos en contra:

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

Emarsys is great, if you know how to use it. It has a lot of strengths... but

Comentarios: Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

Puntos a favor:

It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.

Puntos en contra:

The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.

One of the best omni-channel platform for businessess

Puntos a favor:

It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities.

Puntos en contra:

Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate.