Brandwatch

Excelente plataforma para recopilar información

Puntos a favor:

Me encanta la aplicación, me aporta ideas y gracias a esta aplicación puedo generar nuevas estrategias para mi empresa

Puntos en contra:

Todo bien con la aplicación, bastante segura y excelente

Análisis de la experiencia con Brandwatch: una revisión exhaustiva

Comentarios: En general Brandwatch es una plataforma de monitorización de medios sociales que permite a las empresas recopilar y analizar datos en tiempo real de diversas fuentes en línea, como redes sociales, blogs, foros, noticias y más. Con Brandwatch, las empresas pueden obtener una visión completa de su presencia en línea, incluyendo menciones de su marca, competidores y temas relevantes. Además, el software cuenta con una amplia variedad de herramientas de análisis, como gráficos, tablas y dashboards, que ayudan a las empresas a comprender mejor los datos recopilados. También ofrece integración con otras aplicaciones y herramientas, lo que facilita la colaboración y el intercambio de información con otras áreas de la empresa. En resumen, Brandwatch es una solución completa para la monitorización de medios sociales que ofrece una amplia gama de funcionalidades para ayudar a las empresas a tomar decisiones informadas basadas en datos.

Puntos a favor:

El software Brandwatch es una herramienta de análisis de marca y gestión de redes sociales. Ofrece una amplia gama de funciones, como la gestión de varias cuentas, integración de redes sociales y análisis de datos en tiempo real. Es una herramienta eficaz para monitorear la presencia en línea de una marca y tomar decisiones informadas. La interfaz es intuitiva y fácil de usar, lo que permite a los usuarios obtener resultados valiosos de manera eficiente. En general, es una solución de clase mundial para la gestión de marca y presencia en línea.

Puntos en contra:

Posee un costo elevado en comparación con otras opciones en el mercado

El manejo de mi marca con Brandwatch

Comentarios: Gracias a la manera de como trabaja el programa me ha ayudado a fortalecer mis falencias en la promoción y lo que necesitan los servicios que desean los usuarios, de igual manera monitorear la competencia y saber como competir en el mercado.

Puntos a favor:

Me ha facilitado la obtención de información positiva y negativa de los usuarios acerca del recibimiento que tiene mi producto para realizar un análisis de mercado efectivo.

Puntos en contra:

La asociación directa con plataformas como redes sociales y tendencias.

Falcon.io Review

Comentarios: Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Puntos a favor:

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Puntos en contra:

It is very similar to other programs- but somewhat more expensive.

Take the time to explore

Comentarios: I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad.

Puntos a favor:

The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard.

Puntos en contra:

Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage.

High on price, low on features, awful product.

Comentarios: Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price.

Puntos a favor:

Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.

Puntos en contra:

Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.

Alternativas consideradas previamente: Sprout Social y Hootsuite

Razones para elegir Brandwatch: Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that.

Software anterior: X Pro, Later y Meta for Business

Razones para cambiar a Brandwatch: Price, promised features, ease of use.

Great but Pricy

Comentarios: I loved Brandwatch as a tool. I wish we ultimately chose it

Puntos a favor:

The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use.

Puntos en contra:

The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line

Alternativas consideradas previamente: Radarly y Sprinklr

Razones para cambiar a Brandwatch: We ended up going wi to radarly as it was very cost efficient

Good software, but limited on IG

Comentarios: I use Falcon to schedule social media posts for multiple clients.

Puntos a favor:

I like that I can post to all social platforms from one location, and I can tag and track specific campaigns.

Puntos en contra:

Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes.

Very useful tool to analyze conversation on Twitter and Reddit

Puntos a favor:

It's great how you can automatically analyze sentiment using word clouds or topics.

Puntos en contra:

Sometimes takes very long time to get the data from a query to analyze conversations

Brandwatch Review

Comentarios: Overall I'm very happy with Brandwatch.It delivers great results when working for Twitter or Reddit searches.

Puntos a favor:

Brandwatch lets you have all the results possible for the queries made.It does not give an estimation of the results, but the actual number of posts that were made on the timeframe selected.It also has a great dashboards panel.

Puntos en contra:

That it does not support TikTok and Instagram public posts.It also does not have a very good automated sentiment for mentions. We usually have to change it manually.

Brandwatch optimizes your time

Comentarios: Brandwatch has been very useful and has saved me a lot of time at work since I have been able to create content in advance and schedule its publication in order to reach more customers.

Puntos a favor:

I like it because with Brandwatch I can realize how my customers perceive my product and with this data create a marketing strategy. It is also important because it allows integration with various platforms.

Puntos en contra:

The disadvantage is that it can become slow when there is a lot of data, and it has some limitations that need to be improved.

Powerful social media monitoring

Comentarios: Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep research a needlessly involved and time consuming process.

Puntos a favor:

The firehose access to social media data allows to understands a brand current standing as well as it's evolution through time. Powerful analysis and visualization tools make finding insights a breeze.

Puntos en contra:

The tool takes too long to load data and the initial monitor set up is cumbersome. If you are setting a forgetting a monitor, it's no problem, but the minute you need to tweak queries to reduce noise, your time goes out the window.

Très bon

Comentarios: It is a good software for collecting, tracking and analysing social data at our company level. We recommend you, it is a trusted software that makes the best software for companies.

Puntos a favor:

The ability to collect the corresponding information on the social web, allows us to track products on the market, the trends we face, competitors and the online management of our customers.

Puntos en contra:

Everything is good and perfect but just what is not yet good is the limitation of sample sizes, the long duration of the analysis of the results.

The essential tool to boost the success of my business in social networks

Comentarios: From the moment I started using the platform, I was impressed by its power and functionalities. It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand efficiently.

Puntos a favor:

What really captivated me was his ability to provide a comprehensive and in-depth look at my social media presence. With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant to my brand.

Puntos en contra:

One of the things I disliked the least was the initial learning curve. As a new user it took me a bit of getting used to

My essential tool to manage and connect with my online community

Comentarios: This platform has given me a lot of data about my brand and my social media presence. With its ability to analyze and monitor large volumes of information in real time, I have been able to get a comprehensive view of my audience and market trends.

Puntos a favor:

What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently.

Puntos en contra:

The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets.

it is a social media monitoring and analytics platform.

Comentarios: it is a powerful tool for businesses looking to monitor and analyze social media conversations. Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a valuable platform for businesses of all sizes looking to improve their social media performance and better understand their customers.

Puntos a favor:

Brandwatch monitors millions of sources across the internet, including social media platforms, news sites, forums, and blogs. This provides businesses with comprehensive coverage of online conversations about their brand and industry.Brandwatch allows businesses to monitor social media platforms like Twitter, Facebook, and Instagram for mentions of their brand or related topics. This can help businesses to gain insights into customer sentiment, identify emerging trends, and monitor their brand reputation.

Puntos en contra:

Brandwatch can be quite expensive, especially for small businesses. The platform's pricing is based on the volume of data being monitored and the number of users, which can make it cost-prohibitive for some businesses.Brandwatch can be complex and overwhelming for new users. The platform offers a wide range of features and capabilities, which can take some time to learn and master.

Falcon.io is a One Stop Social Media Stop for Agencies

Comentarios: I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things!

Puntos a favor:

I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team & I can post for clients on Facebook, Instagram, LinkedIn & Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks.

Puntos en contra:

Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats.

Overall, the best choice for your social network monitoring

Comentarios: If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.

Puntos a favor:

With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Puntos en contra:

Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

Solid tool for social monitoring for both startups and enterprise-level users

Comentarios: We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily. It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Puntos a favor:

Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier). Their support is also A1, with quick response times, and genuinely helpful support staff. The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Puntos en contra:

One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers. Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

A wonderful social media tool with solid capabilities

Puntos a favor:

I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too. the ability to tag your posts with internal tagging is also very helpful their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.

Puntos en contra:

like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.

Recommended!

Comentarios: I really like the product a lot. It is the best of the three or four different softwares that I have used over the years. Fairly easy to use, good customer support, etc.

Puntos a favor:

It is an all-in-one tool for social media management, social ad buying, social listening, and reporting. I really like some the publish module and the ease of scheduling content as well as being able to collaborate on content. I like the content pool feature as well. And, having Instagram story scheduling is really nice because not everyone offers that. It's very easy to set up and manage teams and accounts. The social listening and alerts are really helpful and you're able to set things up and automate where you need to. Reporting is super helpful to have in one place and export in an easy to digest way.

Puntos en contra:

There's some features that are limiting in the publish module but it isn't anything major.

Expensive but useful social tool

Comentarios: Very positive.

Puntos a favor:

Integration with LinkedIn. Powerful monitoring capabilities. Easy to use dashboards. Great onboarding. Reliable - never had a failed post.

Puntos en contra:

Expensive compared to competitors. No support for gallery posts or multiple image posts on Instagram and LinkedIn.

Helps us do our best

Puntos a favor:

Falcon has helped us streamline our content publishing, and measure our effectiveness like never before. Prior to falcon we had to work with free scheduling tools that didn't do all we needed, and content was held in spreadsheets. Now we can plan, implement and measure our social offering all on one platform!

Puntos en contra:

Whilst there are great tools to implement with a CRM system or social media to create profiles, there is not an available API for our CRM system. Measures and reports can be improved, but they are working on this all the time!

Falcon Review

Puntos a favor:

I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts.

Puntos en contra:

My least favorite thing about Falcon is the reporting module, I'd love to see some revenue based KPIs in there as well.

Alternativas consideradas previamente: Sprout

Razones para elegir Brandwatch: Wanted a more robust product

Software anterior: Agorapulse

All-in-one tool for social media

Comentarios: We are managing several dozen channels and over 70 users in a dozen countries - for me as an admin and coordinator Falcon provides tools to see what's happening where and allocate access and resources easily.

Puntos a favor:

- Ease of user/channel management. - One-stop solution for publishing, engagement, listening and analytics - Reliable and easy web-interface and bulk upload features - Very responsive customer support - Lots of customer success management support - training, webinars, etc.

Puntos en contra:

- I am less impressed by Measure tools than the rest of the suite, but this largely because we have extensive needs for pretty customised reporting on social channels' performance and I find it more productive to work with raw data and custom made dashboards. If you are a content manager and need to keep an eye on some key numbers - Falcon is OK.

Alternativas consideradas previamente: Sprinklr, Percolate y CoSchedule Marketing Suite