--- description: ¿Qué piensan los usuarios de Brandwatch? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Brandwatch. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Software de influencer marketing](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.es/software/157048/brandwatch Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.es/software/157048/brandwatch?page=2) > Software de analíticas de redes sociales que proporciona información del consumidor y tendencias del mercado mediante el análisis de conversaciones en múltiples plataformas. > > Veredicto: 255 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Brandwatch? PYMES, grandes empresas ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.2/5** | 255 Opiniones | | Facilidad de uso | 4.1/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.8/5 | Basado en las opiniones generales | | Funcionalidades | 3.9/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Cision - **Constitución**: 1867 ## Contexto comercial - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas admitidos**: alemán, checo, chino, chino tradicional, danés, español, finés, francés, indonesio, inglés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco, turco, árabe - **Países disponibles**: Alemania, Arabia Saudí, Australia, Austria, Bélgica, Canadá, Catar, China, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Irlanda, Israel, Italia, Japón y 13 más ## Funcionalidades - API - Análisis - Análisis de audiencias - Análisis de campañas - Análisis de la competencia - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Aprendizaje automático - CRM - Control de procesos de aprobación - Creación de informes y estadísticas - Creación de informes/análisis - Descubrimiento de influencers - Directrices de marca - Extracción de datos - Filtrado por palabras clave - Filtro y búsqueda por facetas - Gestión de activos digitales - Gestión de campañas - Gestión de contenidos - Gestión de flujos de trabajo - Gestión de la experiencia del cliente - Gestión de la reputación - Gestión de los comentarios negativos - Gestión de relaciones con influencers - Gestión de respuestas - Gestión de varias cuentas - Hashtag Tracking - Herramientas de colaboración - Informes personalizables - Métricas de rendimiento - Panel de actividades - Panel de comunicaciones - Participación del cliente - ROI Tracking - Real-Time Notifications - Recopilación de datos multicanal - Review Sharing - Segmentación de clientes - Segmentación por público - Seguimiento de conversión - Seguimiento de influencers - Seguimiento de la participación - Seguimiento de marcas - Seguimiento de palabras claves - Supervisión de competidores - Supervisión de redes sociales - Varias campañas - Visualización de datos … y 6 características más ## Integraciones (en total: 19) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify … y 4 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Software de influencer marketing](https://www.capterra.es/directory/31337/influencer-marketing/software) ## Categorías relacionadas - [Software de gestión de reputación online](https://www.capterra.es/directory/30750/reputation-management/software) - [Herramientas de monitorización de redes sociales](https://www.capterra.es/directory/31028/social-media-monitoring/software) - [Reconocimiento de imágenes](https://www.capterra.es/directory/31600/image-recognition/software) - [Software para análisis de redes sociales](https://www.capterra.es/directory/31655/social-media-analytics-tools/software) - [Herramientas de marketing en redes sociales](https://www.capterra.es/directory/30781/social-media-marketing/software) ## Alternativas 1. [YouScan](https://www.capterra.es/software/173036/youscan) — 4.9/5 (114 reviews) 2. [Sprout Social](https://www.capterra.es/software/121447/sprout-social) — 4.4/5 (606 reviews) 3. [Sprinklr](https://www.capterra.es/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 4. [facelift](https://www.capterra.es/software/150410/facelift) — 4.4/5 (131 reviews) 5. [Meltwater](https://www.capterra.es/software/123153/meltwater) — 4.0/5 (96 reviews) ## Opiniones ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 de abril de 2026* | Marketing y publicidad | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Desventajas**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 de mayo de 2026* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Desventajas**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "Thank you\!\!" — 3.0/5 > **Jordan** | *15 de mayo de 2026* | Comercio minorista | Valoración de la recomendación: 4.0/10 > > **Puntos a favor**: I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. > > **Desventajas**: The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. > > I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow\! ----- ### "Detailed, Quick, and Reliable Platform\!" — 4.0/5 > **George** | *28 de abril de 2026* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The UI\! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. > > **Desventajas**: Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. > > Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. ----- ### "The most comprehensive data with a bewildering sentiment problem" — 4.0/5 > **Kristen** | *29 de abril de 2026* | Estudios de mercado | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: The variety of graphs I can build, it's flexibility and ability to customize, its comprehensive data. > > **Desventajas**: Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool. > > Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface. Annoyance with the labour involved in grooming the sentiment. Positive overall, but tough for a team not trained in both analyzing sentiment themselves and solid tool use to revise sentiment assessment. ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.es/software/157048/brandwatch?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/157048/brandwatch) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados