Brandwatch

Brandwatch


¿Quién utiliza este software?

PYMES, grandes empresas


Valoración media

6 reseñas
  • 4 / 5
    En general
  • 3.5 / 5
    Facilidad de uso
  • 4 / 5
    Atención al cliente
  • 4.5 / 5
    Características
  • 4.5 / 5
    Relación calidad-precio

Detalles del producto

  • Precio de partida
    $.01
  • Versión gratuita
    No
  • Prueba gratis
    No
  • Implementación
    En la nube, SaaS, web
  • Formación
    En directo en línea
    Seminarios web
  • Asistencia
    Horas laborables
    En línea

Datos del proveedor

  • Brandwatch
  • https://www.brandwatch.com

Información sobre este software

Software de analíticas de redes sociales que proporciona información del consumidor y tendencias del mercado mediante el análisis de conversaciones en múltiples plataformas.


Funciones de Brandwatch

  • Análisis
  • Enfoque en grupo objetivo de clientes
  • Filtrado por palabras clave
  • Gestión de contactos
  • Gestión de contenidos
  • Gestión de varias cuentas
  • Programación de publicaciones
  • Publicaciones automatizadas
  • Seguimiento de conversión

Las reseñas más útiles sobre Brandwatch

Great for Small - Medium Sized Business and Focused Monitoring

  Traducir con Google
5/5
En general
3 / 5
Facilidad de uso
4 / 5
Características y funcionalidad
5 / 5
Asistencia al cliente
5 / 5
Relación calidad-precio

Comentarios: 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Puntos a favor: Unlimited User Accounts, API Integrations, Excellent Customer Service

Puntos en contra: The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Brandwatch is a bad deal

  Traducir con Google
1/5
En general
2 / 5
Facilidad de uso
Características y funcionalidad
1 / 5
Asistencia al cliente
2 / 5
Relación calidad-precio

Comentarios: We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Puntos a favor: In-depth analytics and word cloud features are neat.

Puntos en contra: Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Vendor Response

by Brandwatch on 5/5/2016

Hi Hannah,

Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.

I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!

Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.

Jasmine, Brandwatch