Engagio

Comentarios: Account-Based Reporting. Lead-to-Account Matching.

Puntos a favor: Easy Account level roll-up reporting. Quickly and easily see which accounts are responding to your programs. Includes both 'known' leads to Marketo and (theoretically) the activity of anonymous leads. Send weekly reports to your sales team so that they can see what is lit up in their patch. The Lead to Account Matching Functionality works as advertised, although it's a black box and can't easily be tweaked. The concept of an MQA works well, but there are no account funnel stages before or after that, so the concept of an account-based funnel isn't all there just yet.

Contras: Playmaker is good, but it can be difficult to get sales teams bought in on switching from an existing outbound tool (Outreach.io, SalesLoft, etc.). Sometimes the feedback from the sales team was that they already knew about the accounts that were engaging with our marketing and so the reports often didn't actually add value for them. The concept of 'engagement minutes' is a fabrication. It's really just a scoring model with no real time measurement happening.

Puntos a favor: There are a number of similar products to Engagio but few of them actually provide value. Engagio has been our go-to ABM automation platform and we couldn't be happier with the results. The dashboards and reporting are second to none and allow us a granular view of all accounts we're currently targeting.

Contras: Would really love to see better intent based data. I understand the limitations and why it isn't there but I think a platform needs to make a push in this space to completely win it.

Comentarios: Great way to track marketing, your, and social efforts. Spend time engaging those who engage with you most.

Puntos a favor: Great tool for tracking movement from organizations and team members interacting with your site and content. See number of touches and what touches. How often and even from your emails.

Contras: Anonymous is always the issue trying to figure out who they are and what way to approach them. Same companies appear far to often. Engagement might mean you and not them.

Comentarios: A good overall experience with the tool.

Puntos a favor: Engagio is an excellent tool for tracking Marketing Efforts as well as delivering analytics regarding those efforts.

Contras: The User Experience could be a little cleaner.

Comentarios: Prospect Engagement detail that I wouldn't otherwise have.

Puntos a favor: It allows me to quickly and easily see the engagement of prospects and customers through marketing initiatives and web engagements.

Contras: I would really love to have a more informative email summary. It tends to be a little light on the details and it would be great if it could provide more contact information.