--- description: ¿Qué piensan los usuarios de ON24? Lee las opiniones y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de ON24. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ON24 - Opiniones, precios y características - Capterra España 2026 --- Breadcrumb: [Inicio](/) > [Herramientas para webinar](/directory/30937/webinar/software) > [ON24](/software/158766/on24) # ON24 Canonical: https://www.capterra.es/software/158766/on24 Página: 1 de 10\ Siguiente: [Página siguiente](https://www.capterra.es/software/158766/on24?page=2) > ON24 ofrece experiencias digitales y webcasting para comunicaciones corporativas y generación de demanda a través de una aplicación SaaS basada en la nube. > > Veredicto: 222 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa ON24? Pequeñas, medianas y grandes empresas. ON24 es la única plataforma de seminarios web creada pensando en los profesionales de marketing. ## Estadísticas y valoraciones rápidas | Métrica | Valoración | Detalles | | **En general** | **4.3/5** | 222 Opiniones | | Facilidad de uso | 4.2/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.0/5 | Basado en las opiniones generales | | Funcionalidades | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ON24 - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 1998 ## Contexto comercial - **Precio inicial**: 10.000,00 US$ - **Modelo de precios**: (Prueba gratuita) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, checo, chino, chino tradicional, coreano, danés, español, finés, francés, húngaro, inglés, italiano, japonés, neerlandés, noruego, polaco, portugués, ruso, sueco, turco - **Países disponibles**: Alemania, Australia, Canadá, China, Estados Unidos, Japón, México, Reino Unido ## Funcionalidades - Acceso móvil - Alertas y notificaciones - Anfitriones múltiples - Chat en tiempo real - Chat en vivo - Creación de informes/análisis - Creación de marca personalizable - Generación de clientes potenciales - Gestión de control de calidad - Gestión de encuestas/sondeos - Gestión de participantes - Grabación - Inscripción de eventos - Inscripción en línea - Panel de actividades - Recepción virtual - Sondeos/Votaciones - Streaming en directo - Third-Party Integrations ## Integraciones (en total: 8) - Cvent Event Management - HubSpot CRM - Marketo Engage - NetSuite - Oracle Eloqua Marketing Automation - Salesforce Marketing Cloud Account Engagement - SugarCRM - Veeva CRM ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas para webinar](https://www.capterra.es/directory/30937/webinar/software) ## Categorías relacionadas - [Herramientas para webinar](https://www.capterra.es/directory/30937/webinar/software) - [Herramientas de análisis de datos de marketing](https://www.capterra.es/directory/31018/marketing-analytics/software) - [Software para eventos virtuales](https://www.capterra.es/directory/32017/virtual-event/software) - [Software de eventos híbridos](https://www.capterra.es/directory/33115/hybrid-events/software) - [Programas para videoconferencias](https://www.capterra.es/directory/31895/video-conferencing/software) ## Alternativas 1. [vFairs](https://www.capterra.es/software/149104/vfairs) — 4.8/5 (623 reviews) 2. [Whova](https://www.capterra.es/software/149712/whova) — 4.8/5 (2423 reviews) 3. [Zoom Events and Webinars](https://www.capterra.es/software/157062/zoom-video-webinar) — 4.6/5 (6050 reviews) 4. [Adobe Connect](https://www.capterra.es/software/203963/adobe-connect) — 4.3/5 (701 reviews) 5. [Airmeet](https://www.capterra.es/software/204793/airmeet) — 4.4/5 (189 reviews) ## Opiniones ### "The best and only way to do Simulive Webinars" — 5.0/5 > **Nick** | *2 de octubre de 2019* | Software informático | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: We use On24 in our marketing department to attract new leads for our sales team. We use On24's Simulive feature. This allows us to pre-record our speaker and slides. Then the day of the live webinar the attendees watch the edited video then our speakers are pushed into a live conversation to take questions that have came in. On24 is maybe the only webinar platform that can do this. All others are more of a screenshare system. Simulive gives us the most flexiblity to have a seamless webinar​ without any sound or speaker problems. > > **Desventajas**: On24 audience console allows us to put up different resources, surveys and links, but it is limited in its customizability​. I'd like to see more console customization when it comes to menu format and colors. Also being able to upload your branded font would be great too. > > I have been using on24 for over 3 years. First as a powerpoint designer and now I run it end-to-end. I find the software intuitive​ and after a bit of training easy to use. ----- ### "The platform for a premium webinar experiemce" — 4.0/5 > **Logan** | *8 de enero de 2026* | Servicios para instalaciones | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: On24 makes it easy to quickly get in and spin up an event, no matter how much prior experience you may have had in similar platforms; however, the customization options for events, landing pages, and forms makes it not just professional, but - dare I say - cool. Integrates well with Marketo and HubSpot, i imagine it works well elsewhere. > > **Desventajas**: On24 licensing tiers can be confusing and pricey, depending on how many seats you are filling. larger events can cost a pretty penny, but that's par for the course with these products. > > On24 is the coolest webinar platform I have had the pleasure of using. the ability to customize your forms, landing pages, and in-event experiences makes it an incredibly professional but stylish tool. ----- ### "trash" — 2.0/5 > **Liz** | *30 de septiembre de 2019* | Educación superior | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: simu-live and on-demand options allow us to mitigate the risks involved with live presenting on this platform. > > **Desventajas**: the "best practices" where presenters need a wired internet connection, clear cookies, restart the computer and have no other apps going--are you kidding me? What year is it? The customer service is poor, not for lack of CSM's trying, but because there is no follow through from the product team, and CSM's often don't have access to the latest information, leaving them set up for failure. > > Seriously terrible ----- ### "Great business development platform and branding tool for clients" — 4.0/5 > **Douglas** | *8 de julio de 2022* | Seguros | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: I like the analytics feature the most about ON24. With a lot of data collected each show, it is very important to use the data and drive results and inferences from it. You can see how the users interacted with the show, how long they have attended, what buttons they have clicked on, questions they have asked, and quiz answers. There are a lot of widgets interact with and it allows ON24 to process a lot of useful analytics that will be helpful for business development and marketing. I also like the customizability of the software. The audience screen is customizable any way that you want and it allows full control of your own company to do any creative things that you want. > > **Desventajas**: One thing that I think can be improved is the rigid rules in place for some customization of the software. A lot of the interactive pieces on the console have only 1 or 2 options that may not be right for what your company is trying to do. Also, ON24 is more of a recording software rather that recording and video editing software. If you are doing a recording and you mess up, it is very hard to edit the video, meaning you will need to restart the recording and do it over again. Editing the video is fine, but you will need a 3rd party software, download the video, edit it, and then re-upload the video again. > > ON24 is a great tool for business development. It has helped our company grow with leads, and helps makes our company more present in our country. Our video webinars have been a great hit with our customers and clients and we continue to use it even past the pandemic. The interactive tools on the platform allow the user experience to be really good. On the back end the customization is excellent and the analytics and data generated has helped a lot ----- ### "The Best for What is Out Right Now" — 4.0/5 > **Lauren** | *4 de diciembre de 2020* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: One of the only platforms out there that has been established since way before the pandemic. When we purchased it was affordable and catered to what we needed in an events platform. One that allowed individual events and served as a conference platform for multiple events. It allowed to have a conference feel without spending a lot on the virtual world looking platforms. > > **Desventajas**: The onboarding for the system was horrible. There are several areas on this platform and with each section there is a different ON24 person to lead you through the process. We spent half the time explaining our event over and over again to different people for each section. The team would quickly show us the platform and ask if we had questions, however, since it was our first time we did not know the right questions to ask and missed a lot of good information because of it. We ended up learning the platform ourselves through their library of resource help. By the end of our first event, I knew more about the platform and how it worked better than their "expert help" staff team. > > This system is one of the better systems out there. It meets all our needs with some limitations. Just be aware that you will need to learn the system yourself and expect little help from the higher ups. They will not give any types of discounts or refunds on the bill but will offer extra "help" packages, which was no help to us as by the end of our event as we knew the system better than some of the help techs. But now that we know the system using the platform for our events is easy and does what we need it to do. They are upgrading the system all the time to make it better which is helpful. ----- Página: 1 de 10\ Siguiente: [Página siguiente](https://www.capterra.es/software/158766/on24?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.es/software/158766/on24) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados