Stackla

Smart Content Curation through machine learning

Puntos a favor:

Stackla is great at aggregating the best social content. Part of a next generation content management suite of platforms now on the market, Stackla is driving content curation through machine learning. As a medium and large business, you can categorise content to create a UGC library. It's great for hyper-personalisation and engagement tracking.

Puntos en contra:

I think the idea is great, the industry is still behind. Stackla is leading in travel and tourism, but does not have a strong presence in other industries such as retail.

Best UGC platform I've seen

Comentarios: Very positive overall. Stackla is now a core tool for our BAU.

Puntos a favor:

It specialises in UGC and does everything you need in that space. Do if you have a strategic need to develop and run UGC campaigns you can be confident it will support you tactically. Powerful tools to capture, curate and present back UGC across multiple touch points.

Puntos en contra:

Can be complex to use and a bit of a learning curve is required to get to grips with the lexicon. It's also easy to make mistakes when configuring filters and widgets.

Stackla

Comentarios: Stackla is a good tool for our needs and over the years I have built a strong relationship with them but feel that the product improvements come too slowly.

Puntos a favor:

The widgets are great and the influencer management tool is a brilliant addition.

Puntos en contra:

The platform isn't very intuitive and setting up new terms and filters etc could be a bit simpler.

Easily collate and share UGC

Puntos a favor:

Easy to use once set up. Traffic light system is useful.

Puntos en contra:

Terminology not user-friendly for users especially new marketing interns. Updated filter views not fit-for-purpose as it also shows disabled & queued content so have to return to content section. Having to go back to 'Terms' to edit a search. Would be much easier to edit the search within the content moderation section as soon as you noticed that the search term might need updating or tweaking. Shop-spots and other tagging features require a lot of admin work & it's not usually possible to dedicate chunks of time and resources to this with a small team.

Great when it works

Comentarios: It was great until it stopped working because Stackla was violating Facebook’s terms of service.

Puntos a favor:

Stackla was our go-to for aggregating user-generated content for over a year. Once set up, the interface was easy to use and allowed our team to easily acquire rights to Instagram images to reuse in our digital marketing. It also archived all of our permissions so we could easily reference them.

Puntos en contra:

Our biggest downside of using Stackla was that the platform was cut off for about a month from the Instagram API because Stackla had violated Facebook’s terms of service. For how much we use UGC, we could not afford to work with a vendor that could go offline for such large periods of time. We ended up switching to another company.