Talkwalker

Excellent product for the analysis and monitoring of social networks

Comentarios: This software provides us with all the data and indicators we need, it allows us to have a better perspective, it also offers me a very complete review on multiple topics, it has been very useful for our team when receiving information about our brand, now we have the possibility to access to different results and queries, it offers us faster reaction times, helps us in many useful ideas.

Puntos a favor:

It is an excellent tool for segmenting the audience, it offers an excellent system, the dashboard and reports are good too, it is very useful when it comes to campaign analysis, I can also use it for a variety of different auditory use cases, it also provides a large number of innovative functions, its reports can be customized and sent by email, it allows you to follow your communication campaigns and analyze the results, it also allows complex queries and sophisticated analyzes, the device is very intuitive and well designed.

Puntos en contra:

It is a very good and useful tool for strategies in social networks, I have nothing bad to mention about Talkwalker, its performance is very correct and it fulfills its functions correctly.

Talkwalker - a fast & easy to use social media monitoring tool

Comentarios: It is easy to use. Its a great step for me upgrading myself from social studio to talkwalker and i dont regret it

Puntos a favor:

Fast, easy to use, super helpful managing the sentiment, super cool in widgets and reporting, cool features like sending emails to users and crisis monitoring...all of these things are super cool

Puntos en contra:

its limitation that it can only be used as a social media listening tool & that its not a unified solution which can have not just sentiment but advertising spends & content management included as well

Transforming Social Listening Tool

Puntos a favor:

Talkwalker is an amazing Social Listening tool, the conversations analytic that the tool provides is outstanding. The quick search feature is good, it helps us do an audit for any brand or topic quickly. and gives us the overall mentions, sentiment analysis and topic bifurcation.

Puntos en contra:

The pricing module, seems expensive. there are competitive tools in the market who provide less amount pacakge

Talkwalker- Though presentation is good but poor data minning capacity

Comentarios: Not so much satisfied but it helped me in better visualization of data and help me understanding more metrics of analytics. But the overall experience is not so good

Puntos a favor:

It has lots of filters which give us many choices to make our data more specific and precise. Apart from this it visualization is awesome and that makes it very cool to use as we have everything on screen whatever we need. It is quite easy to use and query formation is also good. But the most important thing is that it has a separate dashboard thing in it which helps to segregate multiple clients.

Puntos en contra:

Data mining is very poor and sentiment tagging is also very poor. No when can trust in its data as it could be wrong. Second thing is that it shows different data on the dashboard and when we download it then data count become different

Web listening made simple (but with limits)

Comentarios: We use it in our agency to track the brand names of some clients and to discover trends and topics around certain brands or products.

Puntos a favor:

I like the very user friendly interface: it's simple to browse through its functions and features. Help pages are comprehensive and useful. Support is great: whenever you have doubts or problems, they are available to help you find the best solution to your needs (mail, phone, virtual meeting). It can scan many web properties (websites, blogs, forums, most social media) for keywords or hashtags. Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression). It is a bit pricy, but when compared to similar platforms it turns out that it's one of the cheapest.

Puntos en contra:

Listening is very limited on Facebook and Instagram (because Facebook limits what's passed through its APIs, after privacy concerns of the past years). Automatic analysis of the sentiment of the mentions is not totally satisfying, requiring a lot of manual work to correct the platform suggestions. There is no analysis of the profiles who mention your keywords. In the end, it's very useful to track possible "crisis events", but it's not very useful if you want to analyze how certain topics or brands are treated on the web, to understand what people talk about and where this occurs.